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Artwork for Black Belt Business

Black Belt Business

Matthew Brenner
Martial Arts
Birthday Parties
Staff Training
Victory Martial Arts
Business Growth
Organic Marketing
Mother's Day
Facebook Ads
Father's Day
Modern Messaging For Martial Arts
Martial Arts School Marketing
Retention
Hiring
Social Media Marketing
Martial Arts Schools
Bushi Ban International
Martial Arts Industry
Taekwondo
Character Development
Leadership

Behind the scenes insights from the Top 1% of martial arts business owners, instructors, and athletes. If you want to learn how to grow your martial arts school, keep more of your student for longer, and create a team of instructors you can depend on, this podcast is for you.

PublishesWeeklyEpisodes110Founded4 years ago
Categories
EntrepreneurshipBusiness

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Artwork for Black Belt Business

Latest Episodes

Want new adult students for your martial arts school? This episode is for you.

DM me "Adult students" and i'll send you the notes from this episode that you can use as a guideline to use these strategies for you and your team.

Takeaways

* Attra... more

The episode covers the preparation for summer enrollment, challenges of retaining current students, organic marketing strategies, short-term programs for new student acquisition, preheating leads, creating fun and engaging classes, and the S3 program... more

Adam Kifer, founder and CEO of Impakt Mastermind and Impakt Agency, shares insights on what's working in his martial arts school, focusing on retention strategies and customer service.

The conversation covers the importance of modernizing messaging in martial arts school advertising, emphasizing the need to understand and address the fears of modern parents. Cris Rodriguez discusses the shift in messaging strategy and the relevance... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

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People also subscribe to these shows.

Recent Guests

Cris Rodriguez
Founder of Grow Pro Agency
Grow Pro Agency
Episode: Stop Saying This In Your Ads |Lightning Series| [Cris Rodriguez Ep. 105]
Jennifer Waters
Founder of Seven Figure Dojo; martial arts school owner
Seven Figure Dojo
Episode: The Trust Triangle You NEED In Your Ads |Lightning Series| [Jennifer Waters Ep. 104]
Sergio Von Schmeling
Runs 44 martial arts schools, Victory Martial Arts
Victory Martial Arts
Episode: How He Scaled To 44 Locations- And How You Can Too! |Lightning Series| [Von Schmeling Ep. 102]
Andrew Cunnane
Owner who runs three martial arts schools in Toronto
Three martial arts schools in Toronto
Episode: My Retention Strategy For 1,000 Students |Lightning Series| [Andrew Cunnane Ep. 101]
Chris Berlow
Multi-school martial arts school owner
Self-employed / Owner of four martial arts schools
Episode: 2 Can't Miss Strategies For Training Your Instructors | Lightning Series| [Chris Berlow Ep. 99]
Chris Casamassa
Martial arts school owner and mastermind organizer
Red Dragon Karate / Black Belt Business mastermind
Episode: Use This Strategy To Get New Students Right Now |Lightning Series| [Chris Casamassa Ep 98]
Taekwon Lee
CEO of ATA Taekwondo
ATA
Episode: Leading 1000+ Martial Arts Schools [Taekwon Lee CEO ATA, Ep 97]
Courtney Eardley
Taekwondo athlete, retired and now mentor, social media coach, and business owner
Taekwondo athlete and entrepreneur
Episode: How To Inspire Female Martial Artists [Courtney Eardley Ep. 96]
Jason Purcell
Owner of a martial arts school and expert on birthday party marketing
Episode: How To Get New Students From Birthday Parties [Jason Purcell Ep. 95]

Host

Matthew Brenner
Host of Black Belt Business Podcast; long-running host and core facilitator focusing on growth, retention, and team building in martial arts businesses

Reviews

4.9 out of 5 stars from 64 ratings
  • Absolutely Great Podcast

    Whether you’re just starting out or have years of experience, this podcast is full of valuable insights for business owners. It’s a must listen for anyone looking to grow, improve, or stay inspired on their journey. After running my dojo for the past 35 years, I give it a big thumbs up!”

    — Jerry Figgiani, East Coast Black Belt Academy

    Apple Podcasts
    5
    SRKDI
    United Statesa year ago
  • Future Martial Arts Instructor

    Love this podcast, just started listening to it recently and it gave me motivation to want to focus back on training after a hiatus to get back to the journey to teaching and hopefully one day opening my own school. Great time thanks

    Apple Podcasts
    5
    TheLiquidBender
    United States2 years ago
  • Tactical and timely information

    Matt delivers fantastic content that is not only practical, but tactical in nature. He only brings quality business leaders who are currently navigating their businesses in todays market place, that by itself is unique. Give him a listen, and prepare to take notes.

    Apple Podcasts
    5
    Master Jim Hammons
    United States2 years ago
  • Must listen

    As a Martial Artist and School owner I find this podcast to be inspiring! Wealth of information in a fun, friendly way.

    Apple Podcasts
    5
    Dev =]
    United States4 years ago
  • A must listen

    I listen each week for tips and motivation

    Apple Podcasts
    5
    Action karate solomon
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Valuable mix of practical tactics and real-world examples
Guests bring actionable frameworks you can implement quickly
Content stays focused on growth and retention for martial arts schools
High-quality, business-first discussions with industry experts

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

New School Model [Dave Kovar Ep. 87]
Q: What should a new school owner do first in a city where they have zero reputation and only $1,000 to start?
Find an affordable entry point (like a daycare, YMCA space, or park program), build a base of about 50 students from various sources, then canvass the area and market online while delivering exceptional classes to create raving fans.
New School Model [Dave Kovar Ep. 87]
Q: How do you know when a second location is ready to be handed over to a new operator without risking the original location?
Evaluate readiness across four dimensions: the operator's disposition, staffing coverage, capitalization/financial stability, and a solid lease; if these align, expansion can be pursued, otherwise wait.
New School Model [Dave Kovar Ep. 87]
Q: What startup costs should people expect when launching a new location in a shopping center?
Budget around $100,000 as a baseline, though it can be less with careful planning and a lighter initial footprint; profitability should be planned for over six to nine months.
New School Model [Dave Kovar Ep. 87]
Q: So when you open up a new school like that, is usually one person operating it with that square footage?
Two-person startups seem to work better for expansion; having a partner helps push through the initial effort and reduces individual risk, enabling more effective execution.
God, A.I., And Marketing For Martial Arts Schools [Adam Kifer Ep. 85]
Q: How does AI fit into the coaching and marketing of a martial arts school?
AI is used to create consistent SOPs, tailor copywriting for brand guidelines, develop meeting agendas, analyze KPI data, ghostwrite content, and even build personalized GPTs for staff to improve communication and efficiency.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Black Belt Business

What is Black Belt Business about and what kind of topics does it cover?

A practical, business-focused show for martial arts school owners and leaders, with episodes centered on growth, retention, marketing, and team development. Guests include seasoned school operators, marketing experts, and notable athletes who share actionable tactics—from birthday party strategies and retention playbooks to effective ad messaging and staff training. The format tends to deliver concise, battle-tested frameworks, repeatable processes, and real-world examples you can apply immediately. It's especially valuable for listeners seeking concrete pathways to enroll more students, boost lifetime value, and build scalable operations in multi-location environments.

Where can I find podcast stats for Black Belt Business?

Rephonic provides a wide range of podcast stats for Black Belt Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Black Belt Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Black Belt Business get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Black Belt Business, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Black Belt Business?

Rephonic provides comprehensive predictive audience data for Black Belt Business, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Black Belt Business have?

To see how many followers or subscribers Black Belt Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Black Belt Business?

These podcasts share a similar audience with Black Belt Business:

1. Martial Arts Media™ Business Podcast
2. The Game with Alex Hormozi

How many episodes of Black Belt Business are there?

Black Belt Business launched 4 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Black Belt Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Black Belt Business?

Rephonic pulls ratings and reviews for Black Belt Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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Rephonic provides full transcripts for episodes of Black Belt Business. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Black Belt Business?

Recent guests on Black Belt Business include:

1. Cris Rodriguez
2. Jennifer Waters
3. Sergio Von Schmeling
4. Andrew Cunnane
5. Chris Berlow
6. Chris Casamassa
7. Taekwon Lee
8. Courtney Eardley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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