Rephonic
Artwork for Martial Arts Media™ Business Podcast

Martial Arts Media™ Business Podcast

George Fourie
Facebook
Martial Arts Marketing
Martial Arts
Instagram
Andromeda
Horizon Taekwondo
Sydney, Australia
Griffith, Australia
Martial Arts Media
Advertising Agencies
Facebook Advertising
Five Minute Martial Arts Facebook Ad Manager
Facebook Ads
Partners Program
Seven Strikes Martial Arts
Customer Service / Value
Hawkesbury BJJ
Social Media Marketing
Martial Arts Schools
Advertising

Tune in as George Fourie from Martial Arts Media™ covers Marketing Tips and Strategies for Martial Arts Business and School Owners. Get modern ideas from the digital world for lead generation and retention. Guest interviews with successful industry experts.

PublishesTwice monthlyEpisodes169Founded10 years ago
Number of ListenersCategories
BusinessEducationMarketingSelf-Improvement

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Artwork for Martial Arts Media™ Business Podcast

Latest Episodes

Paul Zadro has spent 55 years in martial arts and built 8 full-time IMC centers across Australia. As former president of ISKA for 34 years and operator of the oldest continuously running martial arts school in Australia, Paul shares the business less... more

YouTube

From multiple martial arts schools to semi-retired: How Robbie built systems that run his IMC martial arts business empire while he works just 2-3 days a week.

IN THIS EPISODE:

• Why Robbie deliberately stopped being "the face" of his schools

• The... more

YouTube

168 - The 5A Content System: How This Martial Arts School Owner Grew 127K Instagram Followers

Alan La from Invincible HQ™, grew to 127K Instagram followers using his 5A Content System,without fancy equipment or viral stunts. In this episode, he brea... more

YouTube

David Jenkinson reveals how his BJJ school automated 50% of lead follow-up while improving conversions. The system that handles price objections.

IN THIS EPISODE:

• Why David was "worried about bothering people" (and how it was secretly killing con... more

YouTube

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Recent Guests

Paul Zadro
Founder/owner of IMC Australia and former president of ISKA Australia
IMC Australia; ISKA Australia
Episode: 55 Years of Martial Arts Business Wisdom with Paul Zadro
Robbie Castellano
Owner/manager of IMC organization with multiple martial arts schools in New South Wales
IMC organization
Episode: How Robbie Built 3 Successful Martial Arts Schools Working 2-3 Days a Week
Alan La
Founder of Invincible Worldwide
Invincible Worldwide
Episode: How This Martial Arts School Owner Grew 127K Instagram Followers
David Jenkinson
Owner, Hawkesbury BJJ
Hawkesbury BJJ
Episode: How A BJJ School Owner Escaped Manual Lead Follow-Up Hell (And Improved Conversions)
Craig Harmer
Owner/coach at Goulburn Martial Arts Academy, Taekwondo/Jiu-Jitsu/MMA instructor
Goulburn Martial Arts Academy
Episode: 7 Martial Arts Programs, 1 Small Town, World Championship Results
Frank Cirillo
Martial arts school owner, founder of Cirillos RMA
Cirillos RMA (Griffith)
Episode: Building A 250-Student Karate & BJJ School In A Tiny Town
Daniel Jancek
Owner of Seven Strikes Martial Arts, partner in the episode
Seven Strikes Martial Arts
Episode: 164 - How 1 Pricing Shift Let Daniel Quit His Job & Build a Profitable 500 - Student Martial Arts School
Tom Lowe
Owner of Horizon Taekwondo; Taekwondo black belt; former competitor
Horizon Taekwondo
Episode: 163 – How Horizon Taekwondo Scaled From 40 to 250 Members Within 4 Years

Host

George Fourie
Host of Martial Arts Media™ Business Podcast

Reviews

5.0 out of 5 stars from 23 ratings
  • Thanks

    Being a Taekwondo grandmaster. Great to listen to. Keep up the good work.

    Apple Podcasts
    5
    tans taekwondo
    Australia7 years ago
  • Great Martial Arts Business Podcast

    George has an array of guests fulfilling the vast depths of the Martial Arts business side of things. In such a short time, I've already learnt a lot, and taken away many ideas, concepts, and strategies I can implement in my school.

    I look forward to learning more from Martial Arts Media, and the success we will see as a result! Thanks George :)

    Apple Podcasts
    5
    Aidan Lee - FitRoots
    United Kingdom9 years ago
  • Episode 18 is one of the best interviews I have ever listened to

    Great podcast and the interview with Paul Schreiner was a gem. It was one of the best BJJ interviews that I have listened to in a long time. Paul was absolutely great in describing his philosophy on BJJ.

    Apple Podcasts
    5
    Liono786
    United States10 years ago
  • Gold for martial arts business owners

    As a previous business owner although in a different field, I have found the podcasts informative and inspiring! Look forward to hearing future episodes.

    Apple Podcasts
    5
    M1Lenssen
    Australia10 years ago
  • Great podcast on two inspiring martial artists.

    George,

    Great interview with Graham and Phil from WAIMA. I really enjoyed the attitude that the boys have in challenging themselves over and over. They really do provide us with an insight into their work ethic, professionalism and ideals.

    Especially rewarding for me as I was their employer/instructor back in the day. I clearly remember the reasons behind my decision to employ Graham above all others and that move has been the start of a journey that has benefited the martial arts industry. Th... more

    Apple Podcasts
    5
    SeanAAllen
    Australia10 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners often praise practical frameworks and candid discussion about pricing and automation.
Positive feedback on guest diversity and the depth of industry knowledge.
Insightful guests who speak from real-world experience in growing martial arts schools.
High-quality, actionable strategies on marketing and operations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

164 - How 1 Pricing Shift Let Daniel Quit His Job & Build a Profitable 500 - Student Martial Arts School
Q: How did you balance full-time jobs with building the business, and what changed after you made the switch?
Daniel and his wife Amy managed day jobs while growing the club; after increasing commitment and eventually leaving their jobs, they gained time with family and could scale the business more meaningfully as a lifestyle and legacy project.
164 - How 1 Pricing Shift Let Daniel Quit His Job & Build a Profitable 500 - Student Martial Arts School
Q: What was the big turning point for your business?
The essential shift was recognizing underpriced services and misaligned memberships; restructuring pricing and creating a more structured membership system acted as the catalyst for sustainable growth and allowed the business to move toward the goal of a full-time center.
164 - How 1 Pricing Shift Let Daniel Quit His Job & Build a Profitable 500 - Student Martial Arts School
Q: Walk us through the growth journey and how many students you had at the peak.
Daniel explains growing from a teenager running multiple locations to peaking around 600-650 students before COVID, then rebuilding and expanding again with eight part-time sites and about 350-400 current members, while aligning the business model and pricing to sustain growth.
Building A 250-Student Karate & BJJ School In A Tiny Town
Q: Why did you consider joining the Partners program, and what changed after you took the leap?
He admits initial skepticism but credits the program with practical guidance, community support, and actionable strategies that delivered measurable results and ongoing learning for both him and his wife.
Building A 250-Student Karate & BJJ School In A Tiny Town
Q: Take us through those milestones and the early decisions that set the course for growth.
Frank walks through his decision to pursue full-time martial arts work, shift from hospitality, and start with a skeleton business that eventually added kids' programs and scaled to multiple locations, emphasizing perseverance through stigma and financial risk.

Audience Metrics

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Frequently Asked Questions About Martial Arts Media™ Business Podcast

What is Martial Arts Media™ Business Podcast about and what kind of topics does it cover?

Conversations center on building and scaling martial arts businesses, with a strong emphasis on practical growth strategies for schools, clubs, and multi-location networks. Episodes frequently cover marketing, branding, leadership, pricing, student acquisition and retention, and the role of technology and partnerships in expanding reach. Noteworthy are hands-on frameworks for content, automation, and events, plus real-world case studies from owners who balance coaching with administration. This mix makes it useful for listeners aiming to scale operations, implement systems, and learn from peers who have grown in competitive markets.

Where can I find podcast stats for Martial Arts Media™ Business Podcast?

Rephonic provides a wide range of podcast stats for Martial Arts Media™ Business Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Martial Arts Media™ Business Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Martial Arts Media™ Business Podcast get?

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What are the audience demographics for Martial Arts Media™ Business Podcast?

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Which podcasts are similar to Martial Arts Media™ Business Podcast?

These podcasts share a similar audience with Martial Arts Media™ Business Podcast:

1. BJJ Business and Martial Arts Marketing with Lance Trippett
2. Kick Back With Chris Martial Arts Podcast
3. Geronimo Unfiltered
4. The Strenuous Life Podcast with Stephan Kesting
5. The Game with Alex Hormozi

How many episodes of Martial Arts Media™ Business Podcast are there?

Martial Arts Media™ Business Podcast launched 10 years ago and published 169 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Martial Arts Media™ Business Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Martial Arts Media™ Business Podcast?

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What guests have appeared on Martial Arts Media™ Business Podcast?

Recent guests on Martial Arts Media™ Business Podcast include:

1. Paul Zadro
2. Robbie Castellano
3. Alan La
4. David Jenkinson
5. Craig Harmer
6. Frank Cirillo
7. Daniel Jancek
8. Tom Lowe

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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