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Artwork for Beyond the Workbench

Beyond the Workbench

Magnus Opus
Leathercraft
Entrepreneurship
Productivity
Leather Tattooing Machine
Branding
Wholesale
Custom Leather Work
Jasper's Leather Co
Name Branding
Odin Leather Goods
Sales
Grit Mercantile
Goal Setting
Weaver Leather
Maker's Leather Supply
Cruises
Pricing and Value Perception
Online Reviews and Community
Fitzwater Leather
Learnleathercraft.com

Hosted by Odin Clack and Michael Magnus, Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. From personal project updates to new marketing ideas and challenges, each episode offers practical insights, inspiring stories, and candid conversations. Whether you’re deep in the craft game or just love hearing how small businesses adapt, grow, and... more

PublishesTwice monthlyEpisodes30Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurship

Listen to this Podcast

Artwork for Beyond the Workbench

Latest Episodes

Chasing someone else's success is a losing game. In Episode 26, Odin and Magnus get into what it actually looks like to measure your business on the right terms and the right timeframe.

The episode covers a summer check-in, corporate leather classes... more

Most makers can tell you what they make. Fewer can tell you who they're making it for.

Odin and Magnus sit down with Jasper Knight, a saddle maker and production leatherworker from Idaho they met at their Sheridan business class. Jasper runs knife s... more

In Episode 24, the hosts are in Sheridan, Wyoming for the Rocky Mountain Leather Trade Show. Before the drive in, a stop at a hat maker's studio and a high-end interior design shop turned into a real conversation about pricing, audience, and why the ... more

YouTube

Are you spending money on tools you forgot you signed up for, chasing search terms that will never convert, and doing work that someone else should own?

In Episode 23, Odin and Magnus take stock. Odin walks through his belt bar and brand activation ... more

YouTube

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Recent Guests

Brain from Bam Bam Leathercraft
Participant from Billings, Montana
Bam Bam Leathercraft
Episode: Rocky Mountain Leather Trade Show 2026 | Beyond the Workbench #24
Dennis Forrester
Owner of 21 Grams, tattooing machine
21 Grams
Episode: Rocky Mountain Leather Trade Show 2026 | Beyond the Workbench #24
Aaron Heizer
Founder of Maker's Leather Supply (former owner, maker and distributor)
Maker's Leather Supply
Episode: Paving Your Own Way w/ Aaron Heizer, Maker's Leather Supply | Beyond the Workbench #22
Matthew Gaddy
Productivity coach with engineering background
Independent productivity coach
Episode: Tame Your Time w/ Matthew Gaddy | Beyond the Workbench #21
Angie Benefiel
Tax expert and business instructor from Holland Leather
Holland Leather
Episode: Know Your Numbers w/ Angie Benefiel, Holland Leather | Beyond the Workbench #19
Nate Walker
Owner/operator of Lost Dutchman Leather
Lost Dutchman Leather
Episode: Pursuing the Exceptional w/ Nate Walker, Lost Dutchman Leather | Beyond the Workbench #16
Brandon Corral
Leather artist and educator, founder of Swift Hammer Leather
Swift Hammer Leather
Episode: Influence and Introspection w/ Brandon Corral, Swift Hammer Leather | Beyond the Workbench #14
Rachelle Clack
Chief Operating Officer for Odin Leather Goods
Odin Leather Goods
Episode: The Art of Retail w/ Rachelle Clack, Odin Leather Goods | Beyond the Workbench #13
Justin Fitzwater
Founder of Fitzwater Leather, leather craftsman focused on fire service gear and artwork
Fitzwater Leather
Episode: Breaking Rules & Building Teams w/ Justin Fitzwater, Fitzwater Leather | Beyond the Workbench #11

Hosts

Odin Clack
Co-host of Beyond the Workbench; focuses on leathercraft, community-building, and show-led discussions.
Michael Magnus
Co-host of Beyond the Workbench; brings business strategy, marketing, and guest coordination to episodes.

Reviews

5.0 out of 5 stars from 14 ratings
  • Love all the insights & BTS stories from artisan businesses!

    One of my favorite podcasts as an artisan business owner! Michael Magnus & Odin Clack offer a welcoming environment that feels like you’re hanging out & learning all the good stuff along the way. From business insights, to challenges & solutions, to new ways to look at life, each episode helps our business grow. Great guests & great conversations. Keep it up!

    Apple Podcasts
    5
    Happymum619
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring diverse expertise from tooling to branding and retail.
A must-listen for artisan business owners looking for practical tactics.
Hosts create a warm, friendly atmosphere with real-world takeaways.

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Talking Points

Recent interactions between the hosts and their guests.

Building a Brand Together w/ Garrett & Amanda Willis, Grit Mercantile | Beyond the Workbench #4
Q: What role does marketing and media play in your growth strategy?
Amanda's marketing background helps shape a holistic brand narrative, and they actively use media opportunities and stories to raise profile, share their craft, and connect with customers, rather than relying solely on product sales.
Building a Brand Together w/ Garrett & Amanda Willis, Grit Mercantile | Beyond the Workbench #4
Q: How do you handle customer requests for custom work in a semi-production shop?
They weigh the marketing value and production impact of each request, often saying no to preserve efficiency, while using questions to steer projects that align with the brand and can serve as prototypes for future products.
From Sales to Saddles w/ Jeff Bean, CJ Bean Saddlery | Beyond the Workbench #7
Q: How do you handle pricing and the ask in a way that doesn't scare customers away?
He advocates for confidence in pricing, treating price conversations as a natural part of helping customers, and avoiding fear-driven discounts. The idea is to present value clearly, resist the impulse to devalue the offering, and remember that saying no can free up time to pursue better-fit opportunities.
From Sales to Saddles w/ Jeff Bean, CJ Bean Saddlery | Beyond the Workbench #7
Q: Tell us a little bit about your background and how you got started in sales.
Jeff describes starting in car sales at 14, climbing through banking and corporate sales, and eventually applying a consultative, problem-solving approach rather than pushy pitches. He emphasizes listening to customers and selling what they actually need, not just what's in the book.
Pursuing the Exceptional w/ Nate Walker, Lost Dutchman Leather | Beyond the Workbench #16
Q: Let me ask a question, Nate. How do you define your role within the organization, your team right now? What is your daily function when you walk into the workshop?
Up until July, I did hands‑on production; after shifting, I focused on leading the business—setting a long‑term vision, allocating resources, and building systems, while delegating production to a trusted manager.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Beyond the Workbench

What is Beyond the Workbench about and what kind of topics does it cover?

This show centers on practical guidance for leathercraft businesses, blending hands-on maker culture with entrepreneurship and marketing. Across episodes, listeners hear candid conversations about launching products, growing small shops, branding, pricing, local marketing, and community-building within the leathercraft ecosystem. Noteworthy traits include a steady mix of guest experts—from tax and bookkeeping pros to tool innovators and retailer-focused leaders—along with a strong emphasis on authenticity, hands-on learning, and sustainable growth for makers. Potential listeners can gauge if they want actionable strategies for scaling a craftsmanship business while staying true to craft heritage and community.

Where can I find podcast stats for Beyond the Workbench?

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How many listeners does Beyond the Workbench get?

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What are the audience demographics for Beyond the Workbench?

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How many subscribers and views does Beyond the Workbench have?

To see how many followers or subscribers Beyond the Workbench has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Beyond the Workbench?

These podcasts share a similar audience with Beyond the Workbench:

1. Lost Trade
2. Pivot, Prosper, & Persevere
3. Leather Shop
4. Bear Grease
5. RümpChät

How many episodes of Beyond the Workbench are there?

Beyond the Workbench launched a year ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Beyond the Workbench?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Beyond the Workbench?

Rephonic pulls ratings and reviews for Beyond the Workbench from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Beyond the Workbench?

Recent guests on Beyond the Workbench include:

1. Brain from Bam Bam Leathercraft
2. Dennis Forrester
3. Aaron Heizer
4. Matthew Gaddy
5. Angie Benefiel
6. Nate Walker
7. Brandon Corral
8. Rachelle Clack

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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