
Follow along as we visit with entrepreneurs ranging from main street makers to international business owners. The stories are diverse but the principal is that same. There is a certain mental toughness that comes with entrepreneurship. Some people have it going in, some develop it along the way, while others get discouraged and quit before reaching their full potential.
When we face troubles and ... more
| Publishes | Weekly | Episodes | 31 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

After years of setting up at trade shows, we’ve developed a checklist that helps us stay organized, avoid last-minute problems, and make sure nothing important gets left behind. In this episode, I walk through how we prepare for a trade show, explain... more
Have you ever wondered why customers say your product or service is too expensive, even when you know the price is fair? In this episode, I’m talking about the gap between price and perceived value, and how that gap affects whether someone feels like... more
In this episode we talk about lessons we’ve learned at vendor shows and markets. It is a different experience at a show depending on what perspective you approach it from. We’ve been shoppers, vendors, and now have been on the production end. Those e... more
It’s easy to get so focused on the next big goal in your business that you forget to enjoy the process of building it. Whether the goal is more sales, more products, more profit, or more growth, the goalpost usually moves as soon as you reach it. In ... more
In this episode, I’m talking about how to promote your products in a way that makes people want to buy without feeling like you’re constantly selling. Using an example from a one-on-one coaching call about dog collars and leashes, we’ll look at how a... more
In this episode, I sit down with Drew Gulick, president and CEO of Hermann Oak Leather, to talk about what makes great leather truly great. As the fifth-generation owner of one of the most respected tanneries in the industry, Drew gives us a behind-t... more
In this episode, I’m talking about why beginner leather crafters often get discouraged and how managing expectations can make a big difference. We’ll look at skill growth, project quality, business results, and social media comparisons, along with pr... more
In this episode, Marti and I sit down to talk through five lessons we’ve learned the hard way while running a family business. We share an honest look at what it takes to build a business together, from learning that just because we can do everything... more
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