Behavio Podcast
Behavio📣 Podcast od Behavia o budování značek i know-how z marketingové praxe – od klientských insightů a strategií, přes měření značky až po tvorbu kampaní. Spousty konkrétních tipů a příkladů velkých i malých českých značek, propojené teorií od velikánů marketingové vědy Bineta a Fielda, Sharpa a Romaniuk, Lumen Research a dalších. Odpovědi hledá Vojta Prokeš z výzkumné agentury Behavio a jeho hosté.
| Publishes | Twice monthly | Episodes | 20 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  Czech | Number of Listeners | Categories | BusinessMarketingEducation |
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Latest Episodes
Máte na kampaň omezený rozpočet a nevíte, kde začít? I s napjatým budgetem můžete budovat silnou značku – pokud se vyhnete plýtvání a umíte si správně vybrat.
Jak efektivně uvést na trh úplně novou značku? Proč hraje třicetisekundový spot stále prim... more
Jak se řídí portfolio značek napříč třiceti evropskými trhy, abyste přitom neztratili lokální spotřebitele? Kdy se vyplatí soustředit na nejsilnější část portfolia a kdy naopak na trhu podpořit menší značku? A jak vznikla odvážná kampaň Knorr s hlavo... more
Není tomu tak dávno, kdy psychoterapie online prakticky neexistovala. Dnes už ale platforma Hedepy propojuje desítky tisíc lidí s terapeuty a pomáhá bourat bariéry, které dlouho bránily přístupu k péči o duševní zdraví.
Jak se buduje důvěra v katego... more
Jsme zpět! 👋 Na startovní čáru naší třetí podcastové série jsme si přizvali ten nejpovolanější brand – Decathlon.
Jak se dělá rebranding globální značky, která v Česku dokáže oslovit miliony lidí, a to i přesto, že má jen 27 prodejen? A jak se ud... more
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Apple Podcasts | #158 |  Switzerland/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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Which podcasts are similar to Behavio Podcast?
These podcasts share a similar audience with Behavio Podcast:
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How many episodes of Behavio Podcast are there?
Behavio Podcast launched 2 years ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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