
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you t... more
| Publishes | Weekly | Episodes | 200 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||

SEASON: 7 EPISODE: 4
Episode Overview:
Welcome back to Becoming Preferred! Last week, in part one of our conversation with Nima Rahmany, we laid the groundwork by looking inward—focusing on personal development, emotional regulation, and what it tr... more
SEASON: 7 EPISODE: 3
Episode Overview:
Welcome back to Becoming Preferred, the podcast dedicated to helping you level up your game and become the best version of you.
Normally, we spend our time developing strategies for market dominance, leadersh... more
SEASON: 7 EPISODE: 2
Episode Overview:
Welcome back to Becoming Preferred, the podcast for business professionals and entrepreneurs who want to level up their game and become preferred in the markets they serve.
If you run a B2B company, there’s ... more
SEASON: 7 EPISODE: 1
Episode Overview:
Welcome back to Becoming Preferred, the podcast designed to help ambitious business professionals and entrepreneurs build unshakeable client trust, scale their impact, and become preferred in the markets they ... more
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Becoming preferred is a great podcast about finding the excellence in our expertise and in our lives. Becoming preferred is about the whole person. Must listen.
I absolutely loved being a guest on the Becoming Preferred podcast. The conversation was not only insightful and energizing, but also deeply aligned with what business owners need to hear right now. The host brings genuine curiosity and depth to the dialogue—asking the kind of thoughtful, sharp questions that draw out meaningful stories and actionable strategies.
This podcast isn’t just talk—it’s a powerful resource for entrepreneurs who want to build smart, resilient, profitable businesses. Whe... more
I’m really enjoying listening to this podcast. As an entrepreneur most of my life there is so much wisdom in these interviews. Thank you!!!
One episode in to “Becoming Preferred” and Michael Vickers set the bar high. Vickers has always shared great insights in to the world of sales, but his first episode looks at sales through the Zoom lens, and there is no one else giving that sort of actionable insight to help your sales approach in the new world. I’ve listened to podcasts for the last decade and I know they only get better from episode to episode. If “Becoming Preferred” follows this same trajectory, this will soon be the go-to p... more
This is incredible. I really like this format. Mike has a great voice! Can’t wait for the next one.
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Listeners, social reach, demographics and more for this podcast.
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This show targets business leaders, entrepreneurs, and marketing professionals seeking practical strategies to grow market influence and customer loyalty. Episodes converge around leadership, scalable growth, brand-building, and pragmatic approaches to sustainability, AI, and organizational health. Guests range from CEOs and high-performing executives to coaches and authors, all sharing actionable frameworks, playbooks, and real-world stories that listeners can apply to lead with impact, build resilient teams, and increase long-term value. A few standout angles include responsible product design, knowledge management for regulated industries, and storytelling as a driver of brand and revenue. A recurring strength is the host's curiosity and... more
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These podcasts share a similar audience with Becoming Preferred:
1. The Way I Heard It with Mike Rowe
2. A Bit of Optimism
3. Intelligence Squared
4. Leadership, Disrupted
Becoming Preferred launched 4 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Becoming Preferred include:
1. Nima Rahmany
2. Matt Wolfe
3. Scott Armstrong
4. David C. Barnett
5. Brian Fielkow
6. Michael Kleinmann
7. Danielle Hayden
8. Dr. Nicholas Michels
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.