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Artwork for Becoming Preferred

Becoming Preferred

Michael Vickers
Leadership
Entrepreneurship
Artificial Intelligence
B2B Marketing
Healthy Company Framework
8 Cs Of Leadership
Linkedin
Momentum
David Fullmer
Buying a Business
Personal Development
Gratitude
Franchising
Sustainability
Organization
Financial Independence
Publishing
Paid Advertising
New York Islanders
Marketing

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you t... more

PublishesWeeklyEpisodes200Founded4 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for Becoming Preferred

Latest Episodes

SEASON: 7 EPISODE: 4

Episode Overview:

Welcome back to Becoming Preferred! Last week, in part one of our conversation with Nima Rahmany, we laid the groundwork by looking inward—focusing on personal development, emotional regulation, and what it tr... more

SEASON: 7 EPISODE: 3

Episode Overview:

Welcome back to Becoming Preferred, the podcast dedicated to helping you level up your game and become the best version of you.

Normally, we spend our time developing strategies for market dominance, leadersh... more

SEASON: 7 EPISODE: 2

Episode Overview:

Welcome back to Becoming Preferred, the podcast for business professionals and entrepreneurs who want to level up their game and become preferred in the markets they serve.

If you run a B2B company, there’s ... more

SEASON: 7 EPISODE: 1

Episode Overview:

Welcome back to Becoming Preferred, the podcast designed to help ambitious business professionals and entrepreneurs build unshakeable client trust, scale their impact, and become preferred in the markets they ... more

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Recent Guests

Nima Rahmany
Chiropractor and practitioner of personal development approaches; discussed as guest sharing journey
Episode: Nima Rahmany (Part 1) — Navigating Emotional Triggers: A Journey to Personal and Professional Development
Matt Wolfe
Brand strategist, partner at Brand3, StoryBrand certified guide; former Broadway performer
Brand3
Episode: Matt Wolfe — What Broadway Stagecraft Teaches Us About Marketing
Scott Armstrong
Marketing veteran, global agency founder, author
Win The Question / winthequestion.com
Episode: Scott Armstrong — From A**hole to Ally: Why Ambitious Professionals Lose Trust and How to Get It Back
David C. Barnett
International private transaction consultant, three-time best-selling author on business acquisitions
Independent consultant / author
Episode: David Barnett - The Truth About Buying or Selling a Business: What Every Entrepreneur Should Know
Brian Fielkow
Veteran corporate executive, former CEO of Jetco Delivery, author
Jetco Delivery / Author of Making Safety Happen
Episode: Brian Fielkow - Leading People Safely: How to Win On The Business Battlefield
Michael Kleinmann
Seasoned D2C operator, founder and fractional C-suite executive with experience scaling multiple businesses to mid-8 figures
Independent consultant and operator; founder of Power M
Episode: Michael Kleinmann - From Chaos to Clarity: Streamlining Your Business for Sustainable Growth
Danielle Hayden
Founder of Kickstart Accounting Inc; former salon professional turned CPA and CFO
Kickstart Accounting Inc
Episode: Danielle Hayden - Confessions of a Free Spender: Overcoming Your Financial Blind Spots
Dr. Nicholas Michels
Elite wealth strategist, founder of Michels Family Financial, author
Michels Family Financial
Episode: Dr. Nicholas Michels - Rich by Choice: Why True Wealth is an Immediate Decision, Not a Destination
David Fullmer
Author of Becoming 7; Founder of Becoming 7 (B7)
Becoming 7
Episode: David Fullmer - The Choice to Be Average: Why We Self-Sabotage and How to Stop

Host

Michael
Host of the show

Reviews

5.0 out of 5 stars from 19 ratings
  • It is your excellence is your key to being preferred

    Becoming preferred is a great podcast about finding the excellence in our expertise and in our lives. Becoming preferred is about the whole person. Must listen.

    Apple Podcasts
    5
    Organize 365
    United States4 months ago
  • A Must-Listen for Entrepreneurs Ready to Lead at the Next Level

    I absolutely loved being a guest on the Becoming Preferred podcast. The conversation was not only insightful and energizing, but also deeply aligned with what business owners need to hear right now. The host brings genuine curiosity and depth to the dialogue—asking the kind of thoughtful, sharp questions that draw out meaningful stories and actionable strategies.

    This podcast isn’t just talk—it’s a powerful resource for entrepreneurs who want to build smart, resilient, profitable businesses. Whe... more

    Apple Podcasts
    5
    Your Biz Rules-Leslie Hassler
    United Statesa year ago
  • Great Content!

    I’m really enjoying listening to this podcast. As an entrepreneur most of my life there is so much wisdom in these interviews. Thank you!!!

    Apple Podcasts
    5
    Beagle crazy
    Canada2 years ago
  • Typical Vickers - On Point and Excellent Insight

    One episode in to “Becoming Preferred” and Michael Vickers set the bar high. Vickers has always shared great insights in to the world of sales, but his first episode looks at sales through the Zoom lens, and there is no one else giving that sort of actionable insight to help your sales approach in the new world. I’ve listened to podcasts for the last decade and I know they only get better from episode to episode. If “Becoming Preferred” follows this same trajectory, this will soon be the go-to p... more

    Apple Podcasts
    5
    A.S. Baker
    United States4 years ago
  • Awesome!

    This is incredible. I really like this format. Mike has a great voice! Can’t wait for the next one.

    Apple Podcasts
    5
    gilman626
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host asks thoughtful, sharp questions that draw out meaningful stories and actionable strategies.
Guests find the conversations energizing and aligned with what business owners need to hear now.
Listeners praise practical, on-point formats and real-world applications.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Matt Wolfe — What Broadway Stagecraft Teaches Us About Marketing
Q: How does Stagecraft influence the way you craft brand stories for B2B audiences, particularly in terms of audience attention and problem articulation?
Stagecraft teaches that attention hinges on a well-written script with purposeful staging; marketing should spotlight the audience's problem and the journey to resolution, so the user sees themselves in the story and trusts the guidance offered. This translates into website headers that articulate the problem and hero's journey elements across the page.
Matt Wolfe — What Broadway Stagecraft Teaches Us About Marketing
Q: What are the signs that a B2B company is reading from a bad script, and how do you diagnose it on a website?
If the first two sections of the site tell the company's story instead of focusing on the client, and if messaging is vague about specific ideal clients or roles, it signals brochure-mode. The remedy is to position the client's story, clearly identify the ideal client, and create pages that speak to that audience with emotional specificity.
Scott Armstrong — From A**hole to Ally: Why Ambitious Professionals Lose Trust and How to Get It Back
Q: What tactical exercise can a team run to fix over-indexing on smartness?
Have the team track how often they interrupt with questions or answers, use recordings or AI transcripts to measure speaking time (aim for around 43% of the time speaking by the expert), and practice letting the client lead the dialogue longer to draw out higher-value insights.
David Barnett - The Truth About Buying or Selling a Business: What Every Entrepreneur Should Know
Q: So buying versus starting a small business. What's the pro and cons? When should we be looking at buying something existing? And when should I be thinking, hey, maybe I should just start one?
Buying provides immediate cash flow and established operations, but overpaying or excessive leverage can introduce greater risk than starting from scratch; buying is often advisable when you can mitigate risk through careful structuring and due diligence, whereas starting may be better when you can build from a clean slate with a clear path to profitability.
David Greer – How Stepping Back Propels You Forward
Q: Which area is the most underestimated by entrepreneurs today, and why?
The most underestimated area is strategic planning—focusing on people, culture, and a clear plan that translates into measurable goals and disciplined execution. A strong strategy with a tight cadence helps teams stay aligned and accountable, making growth scalable rather than chaotic.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About Becoming Preferred

What is Becoming Preferred about and what kind of topics does it cover?

This show targets business leaders, entrepreneurs, and marketing professionals seeking practical strategies to grow market influence and customer loyalty. Episodes converge around leadership, scalable growth, brand-building, and pragmatic approaches to sustainability, AI, and organizational health. Guests range from CEOs and high-performing executives to coaches and authors, all sharing actionable frameworks, playbooks, and real-world stories that listeners can apply to lead with impact, build resilient teams, and increase long-term value. A few standout angles include responsible product design, knowledge management for regulated industries, and storytelling as a driver of brand and revenue. A recurring strength is the host's curiosity and... more

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What are the audience demographics for Becoming Preferred?

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To see how many followers or subscribers Becoming Preferred has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Becoming Preferred?

These podcasts share a similar audience with Becoming Preferred:

1. The Way I Heard It with Mike Rowe
2. A Bit of Optimism
3. Intelligence Squared
4. Leadership, Disrupted

How many episodes of Becoming Preferred are there?

Becoming Preferred launched 4 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Becoming Preferred?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Becoming Preferred?

Recent guests on Becoming Preferred include:

1. Nima Rahmany
2. Matt Wolfe
3. Scott Armstrong
4. David C. Barnett
5. Brian Fielkow
6. Michael Kleinmann
7. Danielle Hayden
8. Dr. Nicholas Michels

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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