Back of Napkin: CMO hot topics discussed in less time than lunch.
FleishmanHillard Brand & Consumer MarketingSome of the best ideas start as doodles on the back of a napkin. This is a podcast created in honor of that great tradition, focusing on hot topics in marketing and communications. Meet inspiring and influential marketers from leading companies. Join CEOs and experts as we spitball challenges keeping them up at night. Learn from innovators who are transforming industries and sketching solutions th... more
| Publishes | Monthly | Episodes | 9 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Categories | BusinessSociety & Culture | ||||
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Latest Episodes
Michelle Hutton, Yvonne van Bokhoven, Cornelia Kunze, Howard Pulchin, Marta Karlqvist, Vania Ciorlia, Jenna Young and Shouvik Mukherjee share key themes and takeaways from their experiences as members of the 2019 Cannes PR Lions Jury.
Episode mentio... more
As marketers, we work hard to protect and nurture the personalities of the brands we serve. But what about our personal brands? Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value.
Episode Me... more
Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there is a single person in the hou... more
Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I playbook done the same? Lincoln Stephens of The Marcus Graham Project and WeWork’s Flatiron School weighs in.
Epi... more
Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new year.
Episode Mentions:
Ginger Conlon
The Drum
I... more
As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attention of a diverse, young, and affluent audience? We’... more
What's next for luxury when the only constant seems to be change? Audience, markets and diversification have created a new world (dis)order.
A London Fashion Week wrap-up discussion with Nneoma Ulu (@nneoma), Head of Culture and Entertainment at Dia... more
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