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Marketing Vanguard

Adweek
Marketing
Marketing Strategy
Digital Marketing
Pepsico
Sustainability
Marketing Leadership
Innovation
Artificial Intelligence
Creativity
Customer Experience
B2B Marketing
Consumer Behavior
Branding
Gen Z
NFL
AI In Marketing
Marketing Strategies
Adweek
Design Thinking
Leadership

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. ... more

PublishesTwice weeklyEpisodes368Founded8 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for Marketing Vanguard

Latest Episodes

Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing Vanguard podcast, recorded live at Brandweek in Atlanta in November 2025, Victoria Lozano, former CMO of Crayola, proves that the growth ... more

How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny Rooney sits down with Benoit Vatere, Chief Media Officer at Liquid Death, to explore how he, as a... more

Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t. In this episode of Marketing Vanguard, Coinbase CMO, Catherine Ferdon, ... more

Atlanta, a paradise for CMOs with 70% of Fortune 500 companies, thousands of startups, and immense talent, is often underestimated. Live from Brandweek, Alex Gonzalez, Metro Atlanta Chamber's Chief Innovation and Marketing Officer, explains why Atlan... more

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Recent Guests

Benoit Vatere
Chief Media Officer, Liquid Death
Liquid Death
Episode: Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale
Catherine Ferdon
Chief Marketing Officer, Coinbase
Coinbase
Episode: The Art of Making Fintech Cool with Catherine Ferdon of Coinbase
Alex Gonzalez
Chief Innovation and Marketing Officer at Metro Atlanta Chamber
Metro Atlanta Chamber
Episode: How Atlanta Became the Hub of Marketing in the US ft. Alex Gonzalez
John Brockelman
Chief Marketing Officer, State Street Investment Management
State Street Corporation
Episode: John Brockelman’s Unconventional Playbook for Financial Marketing Success
Stacy Andrade-Wells
Chief Marketing Officer, Liquid IV
Liquid IV
Episode: Why the Super Bowl Still Matters ft. Leading CMOs from the SF 49ers, Mars, Comcast & Liquid I.V.
Stephanie Rogers
Role within San Francisco 49ers organization
San Francisco 49ers
Episode: Why the Super Bowl Still Matters ft. Leading CMOs from the SF 49ers, Mars, Comcast & Liquid I.V.
Gabrielle Wesley
Head of Marketing, Mars Wrigley North America
Mars Wrigley
Episode: Why the Super Bowl Still Matters ft. Leading CMOs from the SF 49ers, Mars, Comcast & Liquid I.V.
John Gieselman
Chief Growth Officer, Comcast
Comcast
Episode: Why the Super Bowl Still Matters ft. Leading CMOs from the SF 49ers, Mars, Comcast & Liquid I.V.
Conley Downing
CMO of Archer Roose
Archer Roose Wines
Episode: How Archer Roose Is Flipping the Wine Industry on Its Head with CMO, Conley Downing

Host

Jenny Rooney
Host of Marketing Vanguard, focusing on providing strategic insights and leadership wisdom from industry executives.

Reviews

4.7 out of 5 stars from 177 ratings
  • Insightful & Timely

    First off, let’s start where all podcasts start: with the Host. Jenny understands the challenges facing CMOs today, and asks the right questions. She’s also an advocate for the role and understands its potential in the C suite dynamic. With her guest and topics, she’s helping drive an important narrative around the CMO that has gotten lost at time: We are business and growth drivers. Yes, we also understand culture and are advocates for the consumer. Yes we are creative and sometimes colo... more

    Apple Podcasts
    5
    Pri Shumate
    United States2 months ago
  • A Marketing Must Listen

    Jenny and her talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show, Jenny - keep up the great work!

    Apple Podcasts
    5
    ArlieLP
    United States3 years ago
  • So. Much. Gold.

    CMO Moves has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Dan1777999877
    United States4 years ago
  • Not very good

    Jargon filled conversations

    Apple Podcasts
    2
    Dan the Milkshake Man
    Australia4 years ago
  • Such a wealth of knowledge! 🧠

    This is one of the most insightful podcasts that I have ever come across! SO many incredible conversations with marketing leaders who bring so much experience to the table, and I love that there are always actionable tidbits and takeaways during each episode. Highly recommend checking this show out - you won’t be disappointed!

    Apple Podcasts
    5
    ASobering
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful and timely discussions that tackle the pressing challenges faced by marketing executives.
Overall, feedback highlights the quality and relevance of the content, although there are occasional critiques about jargon-heavy conversations.
The host is recognized for her ability to engage thoughtfully with guests, drawing out valuable stories and insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale
Q: How does the senior leadership structure affect decision-making and marketing investments?
Having the CEO act as CMO accelerates alignment on creative and brand, makes it easier to justify media spend to the rest of the C-suite, and brings a startup mindset to a high-growth company.
Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale
Q: What is your personal journey and how did you end up driving media at Liquid Death?
I came from an engineering and startup background, built ad tech, and became a friend and advisor to Liquid Death before joining as Chief Media Officer. My experience with bridging awareness and retail helped shape a role focused on leveraging tech and media to scale the brand across retail and new categories.
Why the Super Bowl Still Matters ft. Leading CMOs from the SF 49ers, Mars, Comcast & Liquid I.V.
Q: What organizational and cultural preparation does it take to activate across the company for the Super Bowl?
The group emphasizes building a strong business case, cross-functional buy-in, and turning the moment into a broader ecosystem of experiences, commerce, and post-game momentum.
Why the Super Bowl Still Matters ft. Leading CMOs from the SF 49ers, Mars, Comcast & Liquid I.V.
Q: How do you think about the balance between disruptive creative and tangible business outcomes for the big game?
Guests discuss the need for a disruptive yet relevant concept that can drive category growth, awareness, and long-term behavior change, not just a one-off laugh or moment.
Why the Super Bowl Still Matters ft. Leading CMOs from the SF 49ers, Mars, Comcast & Liquid I.V.
Q: Can you introduce yourselves and describe your connection to the game this year?
Each guest outlines their role and how their brand is participating, from brand sponsorships and activations to airing the game and driving fan engagement across platforms.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Marketing Vanguard

What is Marketing Vanguard about and what kind of topics does it cover?

Focused on marketing leadership, insights from top executives are presented, showcasing how contemporary marketing is evolving in response to complex industry dynamics. Notable themes include the integration of AI in marketing strategies, emotional connections in branding, and the importance of adaptability and authenticity during periods of change. Through conversations with influential CMOs from various sectors, key industry challenges are explored, making it a valuable resource for professionals seeking to navigate the rapidly changing marketing landscape. The content creates a blend of strategic advice and personal anecdotes, allowing listeners to glean actionable insights to improve their own marketing practices.

Where can I find podcast stats for Marketing Vanguard?

Rephonic provides a wide range of podcast stats for Marketing Vanguard. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing Vanguard and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing Vanguard get?

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What are the audience demographics for Marketing Vanguard?

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How many subscribers and views does Marketing Vanguard have?

To see how many followers or subscribers Marketing Vanguard has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Vanguard?

These podcasts share a similar audience with Marketing Vanguard:

1. The CMO Podcast
2. Marketing Against The Grain
3. Uncensored CMO
4. Masters of Scale
5. The Prof G Pod with Scott Galloway

How many episodes of Marketing Vanguard are there?

Marketing Vanguard launched 8 years ago and published 368 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Vanguard?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Vanguard?

Rephonic pulls ratings and reviews for Marketing Vanguard from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Marketing Vanguard?

Rephonic provides full transcripts for episodes of Marketing Vanguard. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Marketing Vanguard?

Recent guests on Marketing Vanguard include:

1. Benoit Vatere
2. Catherine Ferdon
3. Alex Gonzalez
4. John Brockelman
5. Stacy Andrade-Wells
6. Stephanie Rogers
7. Gabrielle Wesley
8. John Gieselman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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