Rephonic
Artwork for Marketing Vanguard

Marketing Vanguard

Adweek
Marketing
Artificial Intelligence
Marketing Strategy
Digital Marketing
Marketing Leadership
Sustainability
Pepsico
Creativity
Innovation
Customer Experience
Adweek
AI In Marketing
B2B Marketing
Consumer Behavior
Gen Z
Branding
NFL
Marketing Strategies
Super Bowl
Design Thinking

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. ... more

PublishesTwice weeklyEpisodes406Founded9 years ago
Number of ListenersCategories
MarketingBusinessManagement

Listen to this Podcast

Artwork for Marketing Vanguard

Latest Episodes

If you’re wondering why your good ol’ marketing playbook no longer works, the answer probably lies in the funnel you’re targeting.

Turns out, the buyer changed the route.

Recorded live at Advertising Week New York, this episode of Marketing Vangua... more

AI gives every marketer access to similar tools. So, how’s that going to help your brand stand out?

Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with MasterCard’s Executive Vice President of Global Brand Strategy... more

Marketers love acquisition. But Doug Zarkin thinks that obsession is helping brands ignore the much more expensive problem sitting underneath it: retention (or the lack of it).

Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney ... more

The fastest way to shrink marketing’s influence is to treat it like it’s just another department.

In this episode of Marketing Vanguard, Jenny Rooney sits down with Kellyn Smith Kenny, Chief Marketing and Growth Officer at AT&T, for a sharp convers... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The CMO Podcast
The CMO PodcastvYve & Jim Stengel
Invest Like the Best with Patrick O'Shaughnessy
Invest Like the Best with Patrick O'ShaughnessyColossus | Investing & Business Podcasts

Recent Guests

Doug Zarkin
Chief marketing officer and author of Moving Your Brand Out of the Friend Zone
Episode: Brandweek 2026: Is Retention the Real Problem Marketers Should Look At? ft. Doug Zarkin
Kellyn Smith Kenny
Chief Marketing and Growth Officer at AT&T, with experience at Capital One, Uber, Hilton and Microsoft
AT&T
Episode: The Best CMOs Don’t Just Run Marketing ft. Kellyn Smith Kenny of AT&T
Jason Pirock
Former vice president of global brand marketing at Outrigger Resorts and Hotels
Outrigger Resorts and Hotels
Episode: Brandweek 2026: Does ROAS Tell the Whole Story? ft. Jason Pirock
Jessica Goldstein
Vice President, Partnerships and Marketing Solutions for NWSL
National Women's Soccer League
Episode: Brandweek 2026: The New Rules of Sports Partnerships ft. Jessica Goldstein
Dan Moriarty
Chief Marketing Officer, Chicago Fire FC
Chicago Fire Football Club
Episode: Brandweek 2026: The Hard Leadership Calls Behind Chicago Fire FC’s Growth ft. Dan Moriarty
Nick Fairbairn
Senior Vice President of Growth at Chime
Chime
Episode: Brandweek 2026: Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn
Grace Kao
CMO of Snap
Snap
Episode: The Great Brand Secret: Know Exactly Who You Are ft. Grace Kao, CMO of Snap
Jessica Apotheker
CMO of Boston Consulting Group (BCG)
BCG
Episode: Why CMOs Get Fired Fast ft. Jessica Apotheker, CMO of BCG
Mary Yee
Global Head of Marketing at Sony PlayStation
Sony PlayStation
Episode: An Accountant’s Playbook to Great Marketing ft. Mary Yee

Host

Jennifer (Jennifer) Rooney
Lead host guiding conversations with guests and steering discussion

Reviews

4.7 out of 5 stars from 177 ratings
  • Insightful & Timely

    First off, let’s start where all podcasts start: with the Host. Jenny understands the challenges facing CMOs today, and asks the right questions. She’s also an advocate for the role and understands its potential in the C suite dynamic. With her guest and topics, she’s helping drive an important narrative around the CMO that has gotten lost at time: We are business and growth drivers. Yes, we also understand culture and are advocates for the consumer. Yes we are creative and sometimes colo... more

    Apple Podcasts
    5
    Pri Shumate
    United States8 months ago
  • A Marketing Must Listen

    Jenny and her talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show, Jenny - keep up the great work!

    Apple Podcasts
    5
    ArlieLP
    United States3 years ago
  • So. Much. Gold.

    CMO Moves has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Dan1777999877
    United States4 years ago
  • Not very good

    Jargon filled conversations

    Apple Podcasts
    2
    Dan the Milkshake Man
    Australia4 years ago
  • Such a wealth of knowledge! 🧠

    This is one of the most insightful podcasts that I have ever come across! SO many incredible conversations with marketing leaders who bring so much experience to the table, and I love that there are always actionable tidbits and takeaways during each episode. Highly recommend checking this show out - you won’t be disappointed!

    Apple Podcasts
    5
    ASobering
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host asks the right questions and keeps guests on topic, delivering growth-focused insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Brandweek 2026: Does ROAS Tell the Whole Story? ft. Jason Pirock
Q: What's your hot take on creators right now?
Pirock says creators are a necessary part of the marketing landscape, but brands should prioritize mutual fit and genuine affinity over follower counts or big names.
Brandweek 2026: Does ROAS Tell the Whole Story? ft. Jason Pirock
Q: Which industries that you have spent time in do you feel are being disrupted the most by AI and technological innovation?
Pirock says retail is moving quickly, while hospitality has recently begun adopting AI at a faster pace after lagging behind. He expects more guest-facing applications in the next few years.
The Best CMOs Don’t Just Run Marketing ft. Kellyn Smith Kenny of AT&T
Q: Where are you right now as we sit here in the month of July in 2026?
Kenny says AI's marketing value depends on high-quality data and human insight. AT&T applies AI across marketing and its customer app, but adoption remains uneven, with human involvement still central and some internal tools failing to deliver their intended value.
The Best CMOs Don’t Just Run Marketing ft. Kellyn Smith Kenny of AT&T
Q: How do you come in as a CMO and really do the right diagnostic to know that you're walking into an environment where that fundamental understanding of marketing is embedded?
Kenny recommends beginning with curiosity and a business-focused diagnostic: understand how the organization makes money, listen across teams, identify inconsistencies, and build partnerships with finance and operations around shared goals.
Brandweek 2026: Is Retention the Real Problem Marketers Should Look At? ft. Doug Zarkin
Q: How did you do that at some of the brands that you were at? How are you thinking about what advice would you give to other brands to sort of make sure that that trust and that longevity is built to weather, frankly, lots of ups and downs?
He recommends giving retention the same energy as acquisition, checking whether customers feel as strong a connection to the brand as leaders assume, and investigating why customers leave before launching another campaign.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Marketing Vanguard

What is Marketing Vanguard about and what kind of topics does it cover?

The show focuses on marketing leadership, growth, and the strategic use of technology to accelerate brand performance. Across recent episodes, conversations center on AI in creative and product strategy, the tension between data-driven performance and human storytelling, and how large brands navigate rapid change at events like Cannes. Guests hail from global consumer brands, tech platforms, and healthtech, offering actionable frameworks for leading marketing teams, partnering with agencies, and scaling innovative campaigns without losing brand integrity. The format tends to blend leadership lessons with real-world case studies, showing how CMOs and senior marketers balance risk, culture, and customer trust to drive measurable growth. A few... more

Where can I find podcast stats for Marketing Vanguard?

Rephonic provides a wide range of podcast stats for Marketing Vanguard. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing Vanguard and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing Vanguard get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Marketing Vanguard, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Marketing Vanguard?

Rephonic provides comprehensive predictive audience data for Marketing Vanguard, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Marketing Vanguard have?

To see how many followers or subscribers Marketing Vanguard has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Vanguard?

These podcasts share a similar audience with Marketing Vanguard:

1. The CMO Podcast
2. Masters of Scale
3. Uncensored CMO
4. Invest Like the Best with Patrick O'Shaughnessy
5. Mixed Signals from Semafor Media

How many episodes of Marketing Vanguard are there?

Marketing Vanguard launched 9 years ago and published 406 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Vanguard?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Vanguard?

Rephonic pulls ratings and reviews for Marketing Vanguard from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Marketing Vanguard?

Rephonic provides full transcripts for episodes of Marketing Vanguard. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Marketing Vanguard?

Recent guests on Marketing Vanguard include:

1. Doug Zarkin
2. Kellyn Smith Kenny
3. Jason Pirock
4. Jessica Goldstein
5. Dan Moriarty
6. Nick Fairbairn
7. Grace Kao
8. Jessica Apotheker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days