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Marketing Vanguard

Adweek
Marketing
Marketing Strategy
Digital Marketing
Artificial Intelligence
Pepsico
Sustainability
Marketing Leadership
Innovation
Creativity
Customer Experience
AI In Marketing
B2B Marketing
Consumer Behavior
Gen Z
Branding
Adweek
NFL
Marketing Strategies
Super Bowl
Design Thinking

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. ... more

PublishesTwice weeklyEpisodes382Founded9 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for Marketing Vanguard

Latest Episodes

Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Jill Kramer, Chief Marketing and Communications Officer at Mastercard. In this conversation, Jill reveals the false binaries marketing keeps boxing itself into: A... more

The “Marketing Vanguard at Cannes” series continues as host Jenny Rooney sits down with Julia Goldin, Chief Marketing and Product Officer at LEGO. In this conversation, Julia shares how LEGO has grown from a children’s toy company into a global exper... more

This episode of Marketing Vanguard comes straight from Cannes 2026 as host Jenny Rooney sits down with Nathan Rosenberg, Chief Marketing and Brand Experiences Officer at Virgin Voyages. They discuss why the best and most real marketing happens when a... more

Consumer electronics marketing has a bad habit: it talks too much about the product and not enough about the person buying it. In this episode of Marketing Vanguard, Sarah Larsen, CMO at Hisense USA, joins Jenny Rooney to unpack why she’s throwing te... more

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Recent Guests

Nathan Rosenberg
Chief Marketing and Brand Experiences Officer, Virgin Voyages
Virgin Voyages
Episode: Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Nathan Rosenberg
Sarah Larsen
Chief Marketing Officer at Hisense
Hisense
Episode: Is This the End of Tech-Spec Marketing? ft. Sarah Larsen
Dara Treseder
Chief Marketing Officer of Autodesk
Autodesk
Episode: Marketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Treseder
Natasha Madan
Head of Marketing at Intuit Credit Karma
Intuit Credit Karma
Episode: Preserving Humanity in the Age of AI: The Future of Marketing with Natasha Madan
Michael Lacorazza
Executive Vice President and CMO of US Bank
US Bank
Episode: The CMO’s Secret to Board-Level Influence ft. Michael Lacorazza
Tim Rosa
CEO of Somnee
Somnee
Episode: The Secret Behind Marketing Sleep and Disrupting a $585B Health Market ft. Tim Rosa
Deena Bahri
Chief Marketing Officer, Nutrafol
Nutrafol
Episode: Making Brand Magic Happen When Everyone’s Doing the Same Thing ft. Deena Bahri of Nutrafol
Terence Reilly
Chief Brand Officer at Crocs
Crocs
Episode: How Crocs Turned "Ugly" Into Cultural Cool ft. Chief Brand Officer Terence Reilly
Tory Pachis
CMO of Amica Insurance
Amica Insurance
Episode: If You Can Sell Insurance, You Can Sell Anything ft. Tory Pachis of Amica Insurance

Host

Jenny Rooney
Host of Marketing Vanguard

Reviews

4.7 out of 5 stars from 177 ratings
  • Insightful & Timely

    First off, let’s start where all podcasts start: with the Host. Jenny understands the challenges facing CMOs today, and asks the right questions. She’s also an advocate for the role and understands its potential in the C suite dynamic. With her guest and topics, she’s helping drive an important narrative around the CMO that has gotten lost at time: We are business and growth drivers. Yes, we also understand culture and are advocates for the consumer. Yes we are creative and sometimes colo... more

    Apple Podcasts
    5
    Pri Shumate
    United States5 months ago
  • A Marketing Must Listen

    Jenny and her talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show, Jenny - keep up the great work!

    Apple Podcasts
    5
    ArlieLP
    United States3 years ago
  • So. Much. Gold.

    CMO Moves has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Dan1777999877
    United States4 years ago
  • Not very good

    Jargon filled conversations

    Apple Podcasts
    2
    Dan the Milkshake Man
    Australia4 years ago
  • Such a wealth of knowledge! 🧠

    This is one of the most insightful podcasts that I have ever come across! SO many incredible conversations with marketing leaders who bring so much experience to the table, and I love that there are always actionable tidbits and takeaways during each episode. Highly recommend checking this show out - you won’t be disappointed!

    Apple Podcasts
    5
    ASobering
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some reviews note jargon-heavy episodes and a few guests with controversial approaches.
Listeners highlight actionable insights and candid discussions with top marketing leaders.
The show is praised for flow, deep expertise, and high-caliber guests.
Insightful takes on CMOs and AI-driven marketing that feel timely and practical.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Nathan Rosenberg
Q: What attribute or capability do you think is most important for CMOs when navigating growth and crisis?
The hardest skills are the soft skills: empathy, vulnerability, and human-centric leadership. In fast-moving environments, listening to customers and crew, communicating clearly, and maintaining trust with the rest of the leadership team are what ultimately allow shaping resilient, moving-forward brands.
Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Nathan Rosenberg
Q: What's a recent decision you've made in the last year that you look back on and say that was a win and why?
A key win has been focusing on deliberate de-optimization, breaking down processes that were built for efficiency but no longer serve the business, and prioritizing actions that truly drive customer and crew value over exhaustive reporting. This approach keeps us agile, saves resources, and ensures we invest where it matters most for the brand experience.
Preserving Humanity in the Age of AI: The Future of Marketing with Natasha Madan
Q: What are the strategies you're employing? What's your latest media strategy? What's your creative strategy?
Credit Karma is pursuing a full-funnel, emotionally resonant branding that combines social and direct response with a strong emphasis on trust, education, and community. They're shifting from a purely DR focus to building a durable brand narrative that helps customers feel in control of their money, leveraging creator partnerships and authentic voices to establish credibility.
Is This the End of Tech-Spec Marketing? ft. Sarah Larsen
Q: What role do agencies play in your go-to-market strategy?
Agency partners provide fresh thinking and specialized capabilities; Larsen emphasizes emotional intelligence, trust, and working with agencies that act as strategic advisors rather than just vendors.
Is This the End of Tech-Spec Marketing? ft. Sarah Larsen
Q: How do you balance selling a product with avoiding the trap of just touting specs?
By focusing on outcomes for the consumer—telling them how the product makes hosting easier or better—while using research to ensure messaging resonates with actual shopper needs rather than technical features alone.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Marketing Vanguard

What is Marketing Vanguard about and what kind of topics does it cover?

Marketing Vanguard features conversations with senior marketing leaders who shape brand strategy, growth, and innovation across consumer, tech, media, and financial services. Episodes frequently center on AI's impact on marketing, human-centered storytelling, brand equity, and go-to-market execution, often via lessons from major campaigns, partnerships, and leadership in times of rapid industry change. Notable angles include in-house production models, cross-functional collaboration among C-suite peers, and creative strategy for high-profile moments such as Super Bowl campaigns and large-scale brand activations. The show appears to prioritize practical takeaways, ecosystem thinking, and leadership insights useful for CMOs, marketing executi... more

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How many listeners does Marketing Vanguard get?

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What are the audience demographics for Marketing Vanguard?

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How many subscribers and views does Marketing Vanguard have?

To see how many followers or subscribers Marketing Vanguard has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Vanguard?

These podcasts share a similar audience with Marketing Vanguard:

1. The CMO Podcast
2. Masters of Scale
3. HBR IdeaCast
4. How I Built This with Guy Raz
5. WSJ Tech News Briefing

How many episodes of Marketing Vanguard are there?

Marketing Vanguard launched 9 years ago and published 382 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Vanguard?

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Where can I see ratings and reviews for Marketing Vanguard?

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What guests have appeared on Marketing Vanguard?

Recent guests on Marketing Vanguard include:

1. Nathan Rosenberg
2. Sarah Larsen
3. Dara Treseder
4. Natasha Madan
5. Michael Lacorazza
6. Tim Rosa
7. Deena Bahri
8. Terence Reilly

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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