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Marketing Vanguard

Adweek
Marketing
Artificial Intelligence
Marketing Strategy
Digital Marketing
Pepsico
Sustainability
Marketing Leadership
Creativity
Innovation
Customer Experience
AI In Marketing
B2B Marketing
Consumer Behavior
Adweek
Gen Z
Branding
NFL
Marketing Strategies
Super Bowl
Design Thinking

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. ... more

PublishesTwice weeklyEpisodes389Founded9 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for Marketing Vanguard

Latest Episodes

Are marketers making a fatal mistake by treating AI as just a cost-cutting tool? 

The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Jonathan Adashek, SVP, Marketing and Communications at IBM, to unpack how marketers ... more

Marketing Vanguard continues live from Cannes. Host Jenny Rooney sits down with Mark Kirkham, Chief Marketing Officer at PepsiCo Beverages US, to break down why Cannes only works when CMOs show up with clear intention. Mark explains how AI has moved ... more

The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Lara Balazs, Chief Marketing Officer and EVP of Global Marketing at Adobe. In this episode, Lara breaks down why enterprise AI adoption is shifting toward tangible wor... more

Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Todd Kaplan, Chief Marketing Officer of North America at Kraft Heinz. In this conversation, Todd makes a sharp case for something the industry has almost talked i... more

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Recent Guests

Mark Kirkham
CMO of PepsiCo Beverages North America
PepsiCo
Episode: Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo
Lara Balazs
Chief Marketing Officer at Adobe
Adobe
Episode: Marketing Vanguard at Cannes: AI Is Moving From Fear to Confidence ft. Lara Balazs of Adobe
Todd Kaplan
Chief Marketing Officer, Kraft Heinz
Kraft Heinz
Episode: Marketing Vanguard at Cannes: Why Joy Makes Better Marketing ft. Todd Kaplan of Kraft Heinz
Uzma Rawner
Chief Marketing Officer, MLB
Major League Baseball
Episode: Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB
Doug Sweeny
CMO of ŌURA
ŌURA
Episode: Marketing Vanguard at Cannes: The Smart Ring That Made Wellness More Useful ft. Doug Sweeny of ŌURA
Rafa Flores
Chief Product and Growth Officer at Treasure AI
Treasure AI
Episode: Marketing Vanguard at Cannes: Why Forcing AI Adoption Backfires ft. Rafa Flores of Treasure AI
Jill Kramer
Mastercard executive
Mastercard
Episode: Marketing Vanguard at Cannes: Stop Forcing Marketing Into False Binaries ft. Jill Kramer of Mastercard
Julia Goldin
Chief Marketing and Product Officer at LEGO
LEGO
Episode: Marketing Vanguard at Cannes: How Saying No Made LEGO Stronger ft. Julia Goldin of LEGO
Nathan Rosenberg
Chief Marketing and Brand Experiences Officer, Virgin Voyages
Virgin Voyages
Episode: Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Nathan Rosenberg

Host

Jenny Rooney
Host of Marketing Vanguard

Reviews

4.7 out of 5 stars from 177 ratings
  • Insightful & Timely

    First off, let’s start where all podcasts start: with the Host. Jenny understands the challenges facing CMOs today, and asks the right questions. She’s also an advocate for the role and understands its potential in the C suite dynamic. With her guest and topics, she’s helping drive an important narrative around the CMO that has gotten lost at time: We are business and growth drivers. Yes, we also understand culture and are advocates for the consumer. Yes we are creative and sometimes colo... more

    Apple Podcasts
    5
    Pri Shumate
    United States6 months ago
  • A Marketing Must Listen

    Jenny and her talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show, Jenny - keep up the great work!

    Apple Podcasts
    5
    ArlieLP
    United States3 years ago
  • So. Much. Gold.

    CMO Moves has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Dan1777999877
    United States4 years ago
  • Not very good

    Jargon filled conversations

    Apple Podcasts
    2
    Dan the Milkshake Man
    Australia4 years ago
  • Such a wealth of knowledge! 🧠

    This is one of the most insightful podcasts that I have ever come across! SO many incredible conversations with marketing leaders who bring so much experience to the table, and I love that there are always actionable tidbits and takeaways during each episode. Highly recommend checking this show out - you won’t be disappointed!

    Apple Podcasts
    5
    ASobering
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some reviews note jargon-heavy episodes and a few guests with controversial approaches.
Listeners highlight actionable insights and candid discussions with top marketing leaders.
The show is praised for flow, deep expertise, and high-caliber guests.
Insightful takes on CMOs and AI-driven marketing that feel timely and practical.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Marketing Vanguard at Cannes: Why Joy Makes Better Marketing ft. Todd Kaplan of Kraft Heinz
Q: Do you think marketing is still fun, especially here in Cannes, or has it become overly serious?
The host and Todd agree that marketing should retain its playfulness and human connections; fun is a competitive advantage that fuels creativity and better engagement, even amidst the industry's seriousness around data and measurement.
Marketing Vanguard at Cannes: AI Is Moving From Fear to Confidence ft. Lara Balazs of Adobe
Q: What does it mean to be a CMO in Cannes in 2026?
Lara Balazs emphasizes being a learner, staying curious, and role-modeling humility for teams, using Cannes as a platform to represent the brand, gain insights, and drive internal knowledge transfer and action.
Marketing Vanguard at Cannes: The Smart Ring That Made Wellness More Useful ft. Doug Sweeny of ŌURA
Q: What would be your headline as a CMO?
Doug describes his background in agency work and mission-driven brands, then explains how he positions ŌURA as a disruptive, purpose-led technology company that helps people understand their bodies and readiness.
Marketing Vanguard at Cannes: How Saying No Made LEGO Stronger ft. Julia Goldin of LEGO
Q: Would you say that LEGO has less license to make mistakes at this point in its history?
The guest acknowledges high expectations and trust from parents and children, and explains that while risks are necessary, they must align with core brand values, safety, and authenticity.
Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Nathan Rosenberg
Q: What attribute or capability do you think is most important for CMOs when navigating growth and crisis?
The hardest skills are the soft skills: empathy, vulnerability, and human-centric leadership. In fast-moving environments, listening to customers and crew, communicating clearly, and maintaining trust with the rest of the leadership team are what ultimately allow shaping resilient, moving-forward brands.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Marketing Vanguard

What is Marketing Vanguard about and what kind of topics does it cover?

Marketing Vanguard features conversations with senior marketing leaders who shape brand strategy, growth, and innovation across consumer, tech, media, and financial services. Episodes frequently center on AI's impact on marketing, human-centered storytelling, brand equity, and go-to-market execution, often via lessons from major campaigns, partnerships, and leadership in times of rapid industry change. Notable angles include in-house production models, cross-functional collaboration among C-suite peers, and creative strategy for high-profile moments such as Super Bowl campaigns and large-scale brand activations. The show appears to prioritize practical takeaways, ecosystem thinking, and leadership insights useful for CMOs, marketing executi... more

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How many listeners does Marketing Vanguard get?

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How many subscribers and views does Marketing Vanguard have?

To see how many followers or subscribers Marketing Vanguard has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Vanguard?

These podcasts share a similar audience with Marketing Vanguard:

1. The CMO Podcast
2. Uncensored CMO
3. Masters of Scale
4. Pivot
5. Channels with Peter Kafka

How many episodes of Marketing Vanguard are there?

Marketing Vanguard launched 9 years ago and published 389 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Vanguard?

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Where can I see ratings and reviews for Marketing Vanguard?

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What guests have appeared on Marketing Vanguard?

Recent guests on Marketing Vanguard include:

1. Mark Kirkham
2. Lara Balazs
3. Todd Kaplan
4. Uzma Rawner
5. Doug Sweeny
6. Rafa Flores
7. Jill Kramer
8. Julia Goldin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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