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Marketing Vanguard

Adweek
Marketing
Marketing Strategy
Digital Marketing
Pepsico
Sustainability
Artificial Intelligence
Marketing Leadership
Innovation
Creativity
Customer Experience
B2B Marketing
Consumer Behavior
AI In Marketing
Branding
Gen Z
NFL
Marketing Strategies
Super Bowl
Adweek
Design Thinking

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. ... more

PublishesTwice weeklyEpisodes374Founded8 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Marketing Vanguard

Latest Episodes

There’s no marketing tool more potent than personal experience, and this episode of Marketing Vanguard explores how that transformed Nutrafol’s brand journey. CMO Deena Bahri joins the conversation to share how she went from a customer of the brand t... more

How do you make a brand that’s perceived as “uncool” a cultural moment? Terence Reilly, Chief Brand Officer of Crocs, reveals his playbook in this episode of Marketing Vanguard. He reveals how he transformed a meme product into a global phenomenon, w... more

The power of word-of-mouth and referral-based marketing takes on a whole new meaning in this episode of Marketing Vanguard. Tune in as Amica Insurance EVP and CMO, Tory Pachis, reveals how their Rhode Island–based challenger brand competes against ma... more

What if AI could bring more humanity to marketing, instead of taking away from it? In this episode of Marketing Vanguard, Lauren Weinberg, CMO of Supergoop! and veteran CMO at Square, Intuit and Peloton, reveals why brand authenticity matters more th... more

Key Facts

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Podcast Host
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Recent Guests

Terence Reilly
Chief Brand Officer at Crocs
Crocs
Episode: How Crocs Turned "Ugly" Into Cultural Cool ft. Chief Brand Officer Terence Reilly
Tory Pachis
CMO of Amica Insurance
Amica Insurance
Episode: If You Can Sell Insurance, You Can Sell Anything ft. Tory Pachis of Amica Insurance
Lauren Weinberg
Former CMO at Square, Intuit, Peloton; advisor and AI advocate
Supergoop! (via branding in intro)/Adora (advisor)
Episode: Mastering Human Centred-Marketing in an AI-Driven World ft. Lauren Weinberg of Supergoop!
Keisha Taylor Starr
Executive Vice President, Chief Marketing Officer of the EW and General Manager of Scripps Networks
Scripps Company / EW
Episode: How Keisha Taylor Starr Turned ION Into a Women's Sports Powerhouse in 24 Months
Kimberly Blanding
Global Director of Meta AI Wearables at Meta
Meta
Episode: The Tech Titans Rewriting the Rules of Growth Marketing ft. the CMOs of Meta, Instacart, and Chime
Laura Jones
CMO/Marketing leader from Instacart
Instacart
Episode: The Tech Titans Rewriting the Rules of Growth Marketing ft. the CMOs of Meta, Instacart, and Chime
Vinit Mara
Chief Marketing Officer / Chief Growth Officer
Chime
Episode: The Tech Titans Rewriting the Rules of Growth Marketing ft. the CMOs of Meta, Instacart, and Chime
Benoit Vatere
Chief Media Officer, Liquid Death
Liquid Death
Episode: Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale
Catherine Ferdon
Chief Marketing Officer, Coinbase
Coinbase
Episode: The Art of Making Fintech Cool with Catherine Ferdon of Coinbase

Host

Jenny Rooney
Host of Marketing Vanguard

Reviews

4.7 out of 5 stars from 177 ratings
  • Insightful & Timely

    First off, let’s start where all podcasts start: with the Host. Jenny understands the challenges facing CMOs today, and asks the right questions. She’s also an advocate for the role and understands its potential in the C suite dynamic. With her guest and topics, she’s helping drive an important narrative around the CMO that has gotten lost at time: We are business and growth drivers. Yes, we also understand culture and are advocates for the consumer. Yes we are creative and sometimes colo... more

    Apple Podcasts
    5
    Pri Shumate
    United States4 months ago
  • A Marketing Must Listen

    Jenny and her talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show, Jenny - keep up the great work!

    Apple Podcasts
    5
    ArlieLP
    United States3 years ago
  • So. Much. Gold.

    CMO Moves has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Dan1777999877
    United States4 years ago
  • Not very good

    Jargon filled conversations

    Apple Podcasts
    2
    Dan the Milkshake Man
    Australia4 years ago
  • Such a wealth of knowledge! 🧠

    This is one of the most insightful podcasts that I have ever come across! SO many incredible conversations with marketing leaders who bring so much experience to the table, and I love that there are always actionable tidbits and takeaways during each episode. Highly recommend checking this show out - you won’t be disappointed!

    Apple Podcasts
    5
    ASobering
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some reviews note jargon-heavy episodes and a few guests with controversial approaches.
Listeners highlight actionable insights and candid discussions with top marketing leaders.
The show is praised for flow, deep expertise, and high-caliber guests.
Insightful takes on CMOs and AI-driven marketing that feel timely and practical.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#148
United States/Business/Marketing
Apple Podcasts
#9
Mexico/Business/Marketing
Apple Podcasts
#37
Finland/Business/Marketing
Apple Podcasts
#39
South Korea/Business/Marketing
Apple Podcasts
#124
Mexico/Business
Apple Podcasts
#130
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How Crocs Turned "Ugly" Into Cultural Cool ft. Chief Brand Officer Terence Reilly
Q: What role did experimentation and risk play in Crocs' rise to cultural relevance, and how did you foster a culture that supports that?
By embracing a fail-fast mindset, giving teams trust and time, and recognizing that the brand's strength comes from its ability to scale what works while learning quickly from what doesn't.
How Crocs Turned "Ugly" Into Cultural Cool ft. Chief Brand Officer Terence Reilly
Q: So how did you approach recapturing your own narrative in a way that stays true to Crocs while still feeling fresh?
We focused on evolving from a consumer belonging story to a broader brand story, using real-life inspiration from fans and employees, and pairing high-profile collabs with emotionally resonant storytelling like the brand anthem to invite people to let their human side out.
How Keisha Taylor Starr Turned ION Into a Women's Sports Powerhouse in 24 Months
Q: How has leadership style evolved as you gained influence, and what responsibilities come with it across the industry?
She describes becoming more direct and candor-driven, focusing on diverse talent pipelines, financial discipline, and cross-functional collaboration to drive growth and inclusivity, while balancing creative ambition with fiscal realities.
How Keisha Taylor Starr Turned ION Into a Women's Sports Powerhouse in 24 Months
Q: How does owning the P&L change marketing decisions and the cadence of investments?
With P&L ownership, she discusses integrating content acquisition with marketing, ensuring campaigns align with revenue goals, and prioritizing investments that create measurable business value rather than purely promotional excitement.
How Keisha Taylor Starr Turned ION Into a Women's Sports Powerhouse in 24 Months
Q: Tell us what you've been driving at ION and how you've refreshed the network for a new audience.
Keisha explains that ION evolved from a crime-procedural focus to a general entertainment brand with a strategic emphasis on women's sports, launching dedicated franchise nights for the WNBA and NWSL, expanding distribution, and prioritizing audience accessibility across streaming, free over-the-air, and traditional platforms.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About Marketing Vanguard

What is Marketing Vanguard about and what kind of topics does it cover?

Marketing Vanguard features conversations with senior marketing leaders who shape brand strategy, growth, and innovation across consumer, tech, media, and financial services. Episodes frequently center on AI's impact on marketing, human-centered storytelling, brand equity, and go-to-market execution, often via lessons from major campaigns, partnerships, and leadership in times of rapid industry change. Notable angles include in-house production models, cross-functional collaboration among C-suite peers, and creative strategy for high-profile moments such as Super Bowl campaigns and large-scale brand activations. The show appears to prioritize practical takeaways, ecosystem thinking, and leadership insights useful for CMOs, marketing executi... more

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How many listeners does Marketing Vanguard get?

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Which podcasts are similar to Marketing Vanguard?

These podcasts share a similar audience with Marketing Vanguard:

1. The CMO Podcast
2. Possible
3. ReThinking
4. Morning Brew Daily
5. Masters of Scale

How many episodes of Marketing Vanguard are there?

Marketing Vanguard launched 8 years ago and published 374 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Vanguard?

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What guests have appeared on Marketing Vanguard?

Recent guests on Marketing Vanguard include:

1. Terence Reilly
2. Tory Pachis
3. Lauren Weinberg
4. Keisha Taylor Starr
5. Kimberly Blanding
6. Laura Jones
7. Vinit Mara
8. Benoit Vatere

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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