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Marketing Vanguard

Adweek
Marketing
Marketing Strategy
Digital Marketing
Pepsico
Sustainability
Artificial Intelligence
Marketing Leadership
Innovation
Creativity
Customer Experience
B2B Marketing
Consumer Behavior
AI In Marketing
Branding
Gen Z
NFL
Marketing Strategies
Super Bowl
Adweek
Design Thinking

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. ... more

PublishesTwice weeklyEpisodes371Founded8 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for Marketing Vanguard

Latest Episodes

What if AI could bring more humanity to marketing, instead of taking away from it? In this episode of Marketing Vanguard, Lauren Weinberg, CMO of Supergoop! and veteran CMO at Square, Intuit and Peloton, reveals why brand authenticity matters more th... more

EVP, GM, or CMO - why pick one when you can be all 3? In this episode of Marketing Vanguard, Keisha Taylor Starr, EVP, CMO, and General Manager of Scripps Networks, proves that intersectionality and a diverse skill set can take your marketing game to... more

A new age of Super Bowl marketing has dawned upon us, and it’s time to embrace it. In this episode of Marketing Vanguard, marketing leaders from Meta, Instacart, and Chime reveal how their brands are redefining Super Bowl marketing by prioritizing so... more

Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing Vanguard podcast, recorded live at Brandweek in Atlanta in November 2025, Victoria Lozano, former CMO of Crayola, proves that the growth ... more

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Recent Guests

Lauren Weinberg
Former CMO at Square, Intuit, Peloton; advisor and AI advocate
Supergoop! (via branding in intro)/Adora (advisor)
Episode: Mastering Human Centred-Marketing in an AI-Driven World ft. Lauren Weinberg of Supergoop!
Keisha Taylor Starr
Executive Vice President, Chief Marketing Officer of the EW and General Manager of Scripps Networks
Scripps Company / EW
Episode: How Keisha Taylor Starr Turned ION Into a Women's Sports Powerhouse in 24 Months
Kimberly Blanding
Global Director of Meta AI Wearables at Meta
Meta
Episode: The Tech Titans Rewriting the Rules of Growth Marketing ft. the CMOs of Meta, Instacart, and Chime
Laura Jones
CMO/Marketing leader from Instacart
Instacart
Episode: The Tech Titans Rewriting the Rules of Growth Marketing ft. the CMOs of Meta, Instacart, and Chime
Vinit Mara
Chief Marketing Officer / Chief Growth Officer
Chime
Episode: The Tech Titans Rewriting the Rules of Growth Marketing ft. the CMOs of Meta, Instacart, and Chime
Benoit Vatere
Chief Media Officer, Liquid Death
Liquid Death
Episode: Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale
Catherine Ferdon
Chief Marketing Officer, Coinbase
Coinbase
Episode: The Art of Making Fintech Cool with Catherine Ferdon of Coinbase
Alex Gonzalez
Chief Innovation and Marketing Officer at Metro Atlanta Chamber
Metro Atlanta Chamber
Episode: How Atlanta Became the Hub of Marketing in the US ft. Alex Gonzalez
John Brockelman
Chief Marketing Officer, State Street Investment Management
State Street Corporation
Episode: John Brockelman’s Unconventional Playbook for Financial Marketing Success

Host

Jenny Rooney
Host of Marketing Vanguard, focusing on providing strategic insights and leadership wisdom from industry executives.

Reviews

4.7 out of 5 stars from 177 ratings
  • Insightful & Timely

    First off, let’s start where all podcasts start: with the Host. Jenny understands the challenges facing CMOs today, and asks the right questions. She’s also an advocate for the role and understands its potential in the C suite dynamic. With her guest and topics, she’s helping drive an important narrative around the CMO that has gotten lost at time: We are business and growth drivers. Yes, we also understand culture and are advocates for the consumer. Yes we are creative and sometimes colo... more

    Apple Podcasts
    5
    Pri Shumate
    United States3 months ago
  • A Marketing Must Listen

    Jenny and her talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show, Jenny - keep up the great work!

    Apple Podcasts
    5
    ArlieLP
    United States3 years ago
  • So. Much. Gold.

    CMO Moves has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Dan1777999877
    United States4 years ago
  • Not very good

    Jargon filled conversations

    Apple Podcasts
    2
    Dan the Milkshake Man
    Australia4 years ago
  • Such a wealth of knowledge! 🧠

    This is one of the most insightful podcasts that I have ever come across! SO many incredible conversations with marketing leaders who bring so much experience to the table, and I love that there are always actionable tidbits and takeaways during each episode. Highly recommend checking this show out - you won’t be disappointed!

    Apple Podcasts
    5
    ASobering
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful and timely discussions that tackle the pressing challenges faced by marketing executives.
Overall, feedback highlights the quality and relevance of the content, although there are occasional critiques about jargon-heavy conversations.
The host is recognized for her ability to engage thoughtfully with guests, drawing out valuable stories and insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Keisha Taylor Starr Turned ION Into a Women's Sports Powerhouse in 24 Months
Q: How has leadership style evolved as you gained influence, and what responsibilities come with it across the industry?
She describes becoming more direct and candor-driven, focusing on diverse talent pipelines, financial discipline, and cross-functional collaboration to drive growth and inclusivity, while balancing creative ambition with fiscal realities.
How Keisha Taylor Starr Turned ION Into a Women's Sports Powerhouse in 24 Months
Q: How does owning the P&L change marketing decisions and the cadence of investments?
With P&L ownership, she discusses integrating content acquisition with marketing, ensuring campaigns align with revenue goals, and prioritizing investments that create measurable business value rather than purely promotional excitement.
How Keisha Taylor Starr Turned ION Into a Women's Sports Powerhouse in 24 Months
Q: Tell us what you've been driving at ION and how you've refreshed the network for a new audience.
Keisha explains that ION evolved from a crime-procedural focus to a general entertainment brand with a strategic emphasis on women's sports, launching dedicated franchise nights for the WNBA and NWSL, expanding distribution, and prioritizing audience accessibility across streaming, free over-the-air, and traditional platforms.
Mastering Human Centred-Marketing in an AI-Driven World ft. Lauren Weinberg of Supergoop!
Q: What should CMOs do to lead the AI agenda in their company?
Ensure teams engage with AI across all consumer touchpoints, actively test multiple tools, train for discernment, and establish guardrails with human oversight.
Mastering Human Centred-Marketing in an AI-Driven World ft. Lauren Weinberg of Supergoop!
Q: What pattern or skill set consistently helped you succeed across different contexts?
Stay grounded in business outcomes, identify primary revenue drivers and growth audiences, and maintain a consistent focus on how marketing drives the bottom line across industries.

Audience Metrics

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Frequently Asked Questions About Marketing Vanguard

What is Marketing Vanguard about and what kind of topics does it cover?

Focused on marketing leadership, insights from top executives are presented, showcasing how contemporary marketing is evolving in response to complex industry dynamics. Notable themes include the integration of AI in marketing strategies, emotional connections in branding, and the importance of adaptability and authenticity during periods of change. Through conversations with influential CMOs from various sectors, key industry challenges are explored, making it a valuable resource for professionals seeking to navigate the rapidly changing marketing landscape. The content creates a blend of strategic advice and personal anecdotes, allowing listeners to glean actionable insights to improve their own marketing practices.

Where can I find podcast stats for Marketing Vanguard?

Rephonic provides a wide range of podcast stats for Marketing Vanguard. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing Vanguard and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing Vanguard get?

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What are the audience demographics for Marketing Vanguard?

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How many subscribers and views does Marketing Vanguard have?

To see how many followers or subscribers Marketing Vanguard has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Vanguard?

These podcasts share a similar audience with Marketing Vanguard:

1. The CMO Podcast
2. Masters of Scale
3. HBR On Leadership
4. Pivot
5. Channels with Peter Kafka

How many episodes of Marketing Vanguard are there?

Marketing Vanguard launched 8 years ago and published 371 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Vanguard?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Vanguard?

Rephonic pulls ratings and reviews for Marketing Vanguard from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Marketing Vanguard?

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What guests have appeared on Marketing Vanguard?

Recent guests on Marketing Vanguard include:

1. Lauren Weinberg
2. Keisha Taylor Starr
3. Kimberly Blanding
4. Laura Jones
5. Vinit Mara
6. Benoit Vatere
7. Catherine Ferdon
8. Alex Gonzalez

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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