
This podcast is dedicated to sales leaders in the B2B space, where we share conversations about innovative and successful sales transformations to keep you up to date on the latest trends that will help you to effectively tackle the challenge of constructing and executing a profitable and sustainable sales process.
| Publishes | Twice weekly | Episodes | 161 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

B2B sales strategy changes when a company gets bigger. But can one salesperson really maintain customer intimacy and deep industry expertise at the same time? Vasily Sizov, Chief Revenue Officer at Grid Dynamics, thinks there is a better way. In this... more
A B2B sales strategy built around a bigger sales pipeline sounds logical. But is more pipeline actually better? Andrew Fleming, SVP, Global Head of Sales and Enterprise Client Solutions at Labcorp, has a different way of looking at it: which opportun... more
Customer centricity in B2B sales starts with one question: are your processes helping the customer, or just helping your business hit its KPIs? Hasancan Ozyurt, Director of Sales Americas at CHT Group, joins Harry Kendlbacher to challenge how we thin... more
AI in sales can expose opportunities but it can’t create execution. So what actually separates the sales organizations that act on the information from those that simply talk about it? Jacob Harris, Chief Sales Officer at TestEquity, is leading a com... more
A strong B2B sales strategy is not about chasing more leads or more partners. For Ben Cronsberry, it is about knowing which relationships are worth investing in, building them patiently, and knowing when to walk away. What happens when you stop treat... more
B2B Sales is getting more complex, but Lauren Cursiter believes the answer is not simply more information. The best sellers know how to listen, stay curious, and understand what is really happening in the customer's world. What if an objection is not... more
B2B Sales is changing fast, but NVIDIA’s Ari Capogeannis believes sellers don’t need more AI tools. They need AI to work quietly in the background. Originally published in September 2025, we’re revisiting this conversation from the B2B Sales Trends a... more
Performance thinking sales enablement is about more than training sellers. JD Singh argues that sales strategy only matters when it changes what sellers actually do. So how do you turn strategy into daily sales behavior? JD Singh, SVP & Global Head o... more
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This program centers on B2B sales leadership and transformations, with conversations that emphasize humanized selling, value-based approaches, and the evolving role of data, AI, and post-sale outcomes in enterprise buying. Episodes frequently explore how to shift from product-first pitches to risk- and outcome-driven dialogues, how to build trust and credibility at multiple stakeholder levels, and how to align sales motions with customer journeys, ecosystems, and long-term business value. Noteworthy throughlines include the rise of post-sales impact, multi-stakeholder buying, and the integration of AI and data practices to inform smarter, more confident buying decisions. Potential listeners who want practical, battle-tested tactics for acce... more
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These podcasts share a similar audience with B2B Sales Trends:
1. The Curiosity Shop with Brené Brown and Adam Grant
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The Official SaaStr Podcast: SaaS | Founders | Investors
B2B Sales Trends launched 6 years ago and published 161 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on B2B Sales Trends include:
1. Hasancan Ozyurt
2. Jake Harris
3. Ben Cronsberry
4. Lauren Cursiter
5. JD Singh
6. Luiz Cieslak
7. Casey George
8. Brian Porter
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