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Artwork for B2B Sales Trends

B2B Sales Trends

Global Performance Group
Artificial Intelligence
Sales Leadership
Value-Based Selling
Sales Process
Outcome-Based Selling
B2B Sales
Sales Enablement
Data
AI In Sales
RFP Process
Customer Centricity
Leadership
Consultative Selling
Sales Engineering
Coaching
Trust
Predictability
Value Selling
Forecasting
Discovery

This podcast is dedicated to sales leaders in the B2B space, where we share conversations about innovative and successful sales transformations to keep you up to date on the latest trends that will help you to effectively tackle the challenge of constructing and executing a profitable and sustainable sales process.

PublishesTwice weeklyEpisodes161Founded6 years ago
Number of ListenersCategory
Business

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Artwork for B2B Sales Trends

Latest Episodes

B2B sales strategy changes when a company gets bigger. But can one salesperson really maintain customer intimacy and deep industry expertise at the same time? Vasily Sizov, Chief Revenue Officer at Grid Dynamics, thinks there is a better way. In this... more

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A B2B sales strategy built around a bigger sales pipeline sounds logical. But is more pipeline actually better? Andrew Fleming, SVP, Global Head of Sales and Enterprise Client Solutions at Labcorp, has a different way of looking at it: which opportun... more

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Customer centricity in B2B sales starts with one question: are your processes helping the customer, or just helping your business hit its KPIs? Hasancan Ozyurt, Director of Sales Americas at CHT Group, joins Harry Kendlbacher to challenge how we thin... more

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AI in sales can expose opportunities but it can’t create execution. So what actually separates the sales organizations that act on the information from those that simply talk about it? Jacob Harris, Chief Sales Officer at TestEquity, is leading a com... more

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A strong B2B sales strategy is not about chasing more leads or more partners. For Ben Cronsberry, it is about knowing which relationships are worth investing in, building them patiently, and knowing when to walk away. What happens when you stop treat... more

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B2B Sales is getting more complex, but Lauren Cursiter believes the answer is not simply more information. The best sellers know how to listen, stay curious, and understand what is really happening in the customer's world. What if an objection is not... more

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B2B Sales is changing fast, but NVIDIA’s Ari Capogeannis believes sellers don’t need more AI tools. They need AI to work quietly in the background. Originally published in September 2025, we’re revisiting this conversation from the B2B Sales Trends a... more

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Performance thinking sales enablement is about more than training sellers. JD Singh argues that sales strategy only matters when it changes what sellers actually do. So how do you turn strategy into daily sales behavior? JD Singh, SVP & Global Head o... more

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Recent Guests

Hasancan Ozyurt
Director of Sales Americas at CHT Group
CHT Group
Episode: 158. Customer Centricity Breaks When Internal KPIs Take Over w/ Hasancan Ozyurt
Jake Harris
Chief Sales Officer
TestEquity
Episode: 157. Why You Can’t Automate Your Way to Better Sales Performance w/ Jacob Harris
Ben Cronsberry
Go-to-market operations leader at Shopify
Shopify
Episode: 156. Why the Best B2B Sales Strategy Isn’t About More Partners (Best Of) w/ Ben Cronsberry
Lauren Cursiter
Marketing and Communications Manager focusing on sales enablement programs at Google
Google
Episode: 155. Google Exec on Why Great Sellers Think Like Coaches (Best Of) w/ Lauren Cursiter
JD Singh
Senior Vice President and Global Head of Sales for Enterprise Solutions at S&P Global
S&P Global
Episode: 153. S&P Global Sales Leader On Why Strategy Alone Doesn’t Change Sales w/ JD Singh
Luiz Cieslak
Senior Vice President of Healthcare and Life Sciences, CI&T
CI&T
Episode: 152. AI Made Delivery Faster. Now the Sales Model Has to Change w/ Luiz Cieslak
Casey George
Chief Revenue Officer
monday.com
Episode: 151. Monday.com's CRO on How to Build Client Trust in Sales Conversations w/ Casey George
Brian Porter
Sales leader with decades of experience building sales teams
Unspecified in transcript
Episode: 149. How to Build Relationships While Selling in B2B w/ Brian Porter
Tim Pfelzer
SVP and General Manager for EMEA at Veeam
Veeam
Episode: 148. Your Sales Conversation Is Outdated. The Market Already Changed w/ Tim Pfaelzer

Host

Harry
Host of the show

Talking Points

Recent interactions between the hosts and their guests.

157. Why You Can’t Automate Your Way to Better Sales Performance w/ Jacob Harris
Q: What top three traits do your best sales leaders have, and how do they translate into results?
They are player coaches who stay in the details of the business, are fearless in performance management, and possess intellectual curiosity to understand both the known and the unknown in their markets.
157. Why You Can’t Automate Your Way to Better Sales Performance w/ Jacob Harris
Q: How do you assess the health of a sales organization and identify opportunities for improvement?
Focus on detailed, field-level metrics and engage with teams directly to understand performance drivers; use questions to gauge engagement and leadership strength rather than relying solely on data.
157. Why You Can’t Automate Your Way to Better Sales Performance w/ Jacob Harris
Q: As someone in the middle of transforming a sales organization, what's the biggest misconception about what those tools can actually do?
Tools are enablers and can diagnose and reveal trends, but they cannot replace the human element or the hard, front-line work of engaging customers and executing the sales process.
156. Why the Best B2B Sales Strategy Isn’t About More Partners (Best Of) w/ Ben Cronsberry
Q: What are the top three mistakes to avoid when building a partner-led approach and what should be done instead?
He highlights the need for patience, avoiding the expectation of immediate results from new partnerships, and stresses the importance of starting small, building rapport, and gradually increasing engagement. He also notes the value of a structured prioritization (a 'sniper' approach) over trying to partner with everyone, and the importance of clear enablement and messaging tailored to different partner personas.
156. Why the Best B2B Sales Strategy Isn’t About More Partners (Best Of) w/ Ben Cronsberry
Q: What role do partnerships play in helping sales teams reach better qualified and higher converting buyers?
Ben explains that partnerships build credibility through trusted relationships, leading to faster and more effective conversions. Warm referrals generally show higher responsiveness and conversion rates, and a strong partner ecosystem can speed up the sales cycle compared to cold outreach. He emphasizes a shift toward a partner-led model where prioritization and measurement (like tiered partner programs) help allocate effort to the most impactful partners.

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Frequently Asked Questions About B2B Sales Trends

What is B2B Sales Trends about and what kind of topics does it cover?

This program centers on B2B sales leadership and transformations, with conversations that emphasize humanized selling, value-based approaches, and the evolving role of data, AI, and post-sale outcomes in enterprise buying. Episodes frequently explore how to shift from product-first pitches to risk- and outcome-driven dialogues, how to build trust and credibility at multiple stakeholder levels, and how to align sales motions with customer journeys, ecosystems, and long-term business value. Noteworthy throughlines include the rise of post-sales impact, multi-stakeholder buying, and the integration of AI and data practices to inform smarter, more confident buying decisions. Potential listeners who want practical, battle-tested tactics for acce... more

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Which podcasts are similar to B2B Sales Trends?

These podcasts share a similar audience with B2B Sales Trends:

1. The Curiosity Shop with Brené Brown and Adam Grant
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The Official SaaStr Podcast: SaaS | Founders | Investors

How many episodes of B2B Sales Trends are there?

B2B Sales Trends launched 6 years ago and published 161 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on B2B Sales Trends?

Recent guests on B2B Sales Trends include:

1. Hasancan Ozyurt
2. Jake Harris
3. Ben Cronsberry
4. Lauren Cursiter
5. JD Singh
6. Luiz Cieslak
7. Casey George
8. Brian Porter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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