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Artwork for Automation Unplugged Podcast

Automation Unplugged Podcast

Ron Callis
Custom Integration Industry
SEO
One Firefly
Talent Acquisition
Lightapalooza
Google Business Profile
Custom Integration
AV Integration
Digital Marketing
CEDIA
Marketing Strategies
Hiring Practices
AV Industry
Lighting
Technology Trends
Business Development
Lighting Control
Consumer Electronics
On-Site SEO
Off-Site SEO

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of t... more

PublishesWeeklyEpisodes294Founded7 years ago
Number of ListenersCategories
TechnologyBusinessEntrepreneurship

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Artwork for Automation Unplugged Podcast

Latest Episodes

SHOW NOTES

In this episode, Mike and I discussed:

• How AI image editing helps his team solve real client challenges — from removing private artwork and family photos before sharing project images, to swapping out unlicensed content on screens.

... more

SHOW NOTES

In this episode, Ollie and I discussed:

• Why founder-led sales eventually becomes the ceiling on your growth, how the "founder advantage" makes it unfair to expect your salespeople to sell like you do, and the path to getting off the h... more

SHOW NOTES

In this episode, Jason and I discussed:

How he scaled Austin Home Systems from a three-person shop to 26 employees and over $7 million in revenue.

How reading Traction helped him define his target market of custom home builders and brea... more

SHOW NOTES

We cover:

• How AI platforms like ChatGPT, Gemini, Claude, and Perplexity are changing the customer research journey — and why integrators need to rethink how they present themselves online

• The concept of EEAT — Experience, Expertis... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Oliver Tuffney
Founder of Sales Velocity
Sales Velocity
Episode: #363: How to Get Out of the Sales Seat — Ollie Tuffney's Blueprint for Building a Sales Machine
Jason Zuniga
Owner of Austin Home Systems, builder of his company's trajectory through adversity and strategic pivots
Austin Home Systems
Episode: #362: The Power of Vulnerability: Jason Zuniga on Peer Groups and Second Chances
Laura G. Null
Senior Marketing Specialist, Residential Luxury Division, Lutron Electronics
Lutron Electronics
Episode: #361: The Authority Engine: Using Video, Case Studies, and Imagery to Prove Your Premium Value
Rebecca Sternlicht
Corporate Marketing Lead, One Firefly
One Firefly
Episode: #361: The Authority Engine: Using Video, Case Studies, and Imagery to Prove Your Premium Value
Jonathan Smith
Owner and founder of Fusion Automation Systems and Technology
Fusion Automation Systems and Technology
Episode: #360: Speed, Precision, and the Business of Custom Integration with Jonathan Smith
Blake Urmos
Founder of Low Voltage Nation
Low Voltage Nation
Episode: #359: Blake Urmos on Building AI Tools for the Low-Voltage Industry
David Wexler
Senior Director at EOC Audio
EOC Audio
Episode: #358: From $4M to $20M- David Wexler on How EOC Audio Built a Powerhouse Culture
Patrick Layla
Director of Business Development, WAC Group
WAC Group/Aspire Smart Fans
Episode: #357: The Missing Layer of the Smart Home: How to Position and Sell Smart Ceiling Fans
Hally Patel
CFO and business development lead at RDB Energy
RDB Energy
Episode: #356: Revolutionizing MDU Solutions and Embracing the AI Frontier with Hally Patel of RDB Energy

Host

Ron Callis
Host and CEO of One Firefly, facilitating discussions with industry leaders on business development, technology trends, and marketing strategies within the AV/CI space.

Reviews

5.0 out of 5 stars from 37 ratings
  • A podcast for any industry

    I recommend this podcast certainly to anyone in the home and business technology space, but also to those seeking creative ways to enhance your career or business through innovative thinking.

    The host, Ron Callis, is a master at weaving through illuminating stories with his guests and highlighting interesting business strategies that are applicable to any industry.

    Apple Podcasts
    5
    ddushan1
    United States4 months ago
  • Great show!

    This is a great podcast for all those in the home automation industry, those looking for insightful conversation, and a place to keep the conversation positive and fun.

    Special shout out to the entire Automation Unplugged Podcast team. They are absolutely top-notch.

    Apple Podcasts
    5
    KrisR5FBO
    United States7 months ago
  • Love this Podcast!

    Such a valuable podcast for all! Many industry personalities and knowledge covered in this podcast!

    Apple Podcasts
    5
    Kayla Steinberg
    United States8 months ago
  • LOVE, LOVE, LOVE

    Great show!! Great guests!! Keep it up!

    Apple Podcasts
    5
    shutterbug📸
    United Statesa year ago
  • Insightful and Fun

    The One Firefly podcast is a must-listen for anyone in the AV and technology integration industry. The episodes are insightful, engaging, and packed with valuable takeaways from industry leaders and marketing experts. Ron and the guest hosts do an excellent job guiding conversations that are both informative and inspiring. Highly recommend for professionals looking to stay ahead of the curve!

    Apple Podcasts
    5
    RomiKiriadre
    Mexicoa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes are viewed as a valuable resource for staying ahead in AV/CI and marketing.
Shows are described as engaging, informative, and industry-leading for marketing and technology strategies.
Audience finds the show insightful for AV and CI professionals.
Listeners praise practical tactics and candid guest conversations.
Guests are highlighted for real-world experience and actionable takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#196
Mexico/Technology

Talking Points

Recent interactions between the hosts and their guests.

#360: Speed, Precision, and the Business of Custom Integration with Jonathan Smith
Q: How has your partnership with your wife, who runs an interior design practice, influenced business development?
Collaborating with his wife has allowed them to integrate design-led solutions (like invisible speakers and framed TVs) and land projects that align with both aesthetics and technical performance, reinforcing the value of architecture-led collaboration in securing high-end installations.
#360: Speed, Precision, and the Business of Custom Integration with Jonathan Smith
Q: Do you charge for design, or for initial scope and meetings?
He has historically not charged for design, initial scope, or walkthroughs, though there is an ongoing discussion about charging for certain site-based activities and potentially for early scope discussions in some cases.
#360: Speed, Precision, and the Business of Custom Integration with Jonathan Smith
Q: Tell us about Fusion Automation. What are the types of projects you guys do? Where do you do those projects?
Fusion Automation positions itself as a boutique smart home firm in Fairfield County, focusing on design-forward projects and working closely with architects, designers, and builders to create seamless, hidden tech experiences. They handle a range from small TV installs to multi-million dollar residences, emphasizing meticulous design documentation and turn-key delivery.
#356: Revolutionizing MDU Solutions and Embracing the AI Frontier with Hally Patel of RDB Energy
Q: What should others in the industry start doing now to leverage AI effectively?
Lead from the top, experiment rapidly, build practical GPT tools tailored to specific workflows, and blend human expertise with AI to achieve higher quality outputs and greater efficiency.
#356: Revolutionizing MDU Solutions and Embracing the AI Frontier with Hally Patel of RDB Energy
Q: How do you see AI changing day-to-day operations for your clients and your team?
She explains that AI supports site readiness, documentation, and quick decision-making by compiling and analyzing field data, which helps teams act faster and more accurately.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Automation Unplugged Podcast

What is Automation Unplugged Podcast about and what kind of topics does it cover?

This show consistently brews practical business and marketing strategies for the AV, home automation, and custom integration space, spotlighting industry leaders, sales and marketing alignment, and innovative technology trends. Episodes commonly explore how to grow service-based businesses, build experiential showrooms, leverage partnerships with manufacturers and designers, and apply AI, SEO, and content strategies to win larger projects. Noteworthy elements include a strong emphasis on customer experience, the role of showrooms and live demonstrations, and candid lessons from scaling (often regional) integrations into broader footprints. Listeners are likely professionals looking for actionable tactics, partner-ready insights, and leaders... more

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How many listeners does Automation Unplugged Podcast get?

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What are the audience demographics for Automation Unplugged Podcast?

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How many subscribers and views does Automation Unplugged Podcast have?

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Which podcasts are similar to Automation Unplugged Podcast?

These podcasts share a similar audience with Automation Unplugged Podcast:

1. The Flywheel Effect
2. CE Pro Podcast
3. The Integrated Home
4. REAL AF with Andy Frisella
5. Morning Wire

How many episodes of Automation Unplugged Podcast are there?

Automation Unplugged Podcast launched 7 years ago and published 294 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Automation Unplugged Podcast?

Recent guests on Automation Unplugged Podcast include:

1. Oliver Tuffney
2. Jason Zuniga
3. Laura G. Null
4. Rebecca Sternlicht
5. Jonathan Smith
6. Blake Urmos
7. David Wexler
8. Patrick Layla

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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