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Artwork for Automation Unplugged Podcast

Automation Unplugged Podcast

Ron Callis
Custom Integration Industry
SEO
One Firefly
Talent Acquisition
Lightapalooza
Google Business Profile
Custom Integration
AV Integration
Digital Marketing
CEDIA
Marketing Strategies
Hiring Practices
AV Industry
Lighting
Technology Trends
Business Development
Lighting Control
Consumer Electronics
On-Site SEO
Off-Site SEO

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of t... more

PublishesWeeklyEpisodes285Founded7 years ago
Number of ListenersCategories
BusinessTechnologyEntrepreneurship

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Artwork for Automation Unplugged Podcast

Latest Episodes

SHOW NOTES

In this episode, Jeremey and I discussed:

• His journey from the pro golf circuit to tech inventor, including the wild story of pitching a helmet-cam prototype to investors in a wedding buffet line.

• The strategic decision to "thrott... more

SHOW NOTES

We cover:

• How AI search is changing the way prospects research integrators, compare companies, and decide who to contact

• Why foundational SEO strategies — like Google Business Profile optimization, on-site content, backlinks, revi... more

SHOW NOTES

In this episode, Shawn and I discussed:

• How implementing a structured operating system and focusing on core values allowed Shawn to step back from the "trenches" and empower his team to lead.

• The specific strategies Logic uses to ... more

SHOW NOTES

We cover:

• The Four Experiences of Light — and how each plays a distinct role in how people live, relax, and interact with their spaces

• How to sell lighting without selling products, using real-world examples like restaurants, hote... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Nathan Steinmetz
SEO Strategist at One Firefly
One Firefly
Episode: #354: AI Is Deciding Who Gets Found Online. Will It Recommend You?
Shawn Hansson
CEO and founder of Logic Integration
Logic Integration
Episode: #353: Leading Through Innovation: AI, Video Walls, and Servant Leadership with Shawn Hansson
Patrick Laidlaw
Director of Lighting for the Integration Division, WAC Group
WAC Group / Aspire
Episode: #352: Lighting That Sells: How to Sell the Experience, Not Just the Fixture
Corby Vickers
Founder of 21st Century Audio Video in North Texas, luxury home theater and smart home automation expert
21st Century Audio Video
Episode: #351: Stepping Out of Your Own Way- Corby Vickers on Scaling Through Service Plans and Smart Marketing
Russell Warnoff
Custom Integration Manager for the West at Sony
Sony
Episode: #350: The Big Screen Experience for Big Profits: Why Projectors Belong in Your Lineup
Doug Dushan
Managing partner at Simplify
Simplify
Episode: #349: Selling Emotion, Not Gear — Mastering the Luxury Experience with Doug Dushan
Scott Smith
Founder of Arc Lighting Group, lighting designer
Arc Lighting Group
Episode: #348: Scott Smith on Scaling Your Business through Lighting Partnerships
Adam Lewis
Executive Account Manager and Data Analytics Team Lead at One Firefly
One Firefly
Episode: #345: Smarter, Not Harder: How Small Businesses Can Actually Use AI
Tony Blodgett
Director of Residential Sales at Seura; expert in integration channel
Seura
Episode: #344: Reflecting Innovation – Tony Blodgett on Seura’s Mirror Technology Evolution

Host

Ron Callis
Host of Automation Unplugged and leader at One Firefly, with a focus on business development, technology trends, and marketing integration.

Reviews

5.0 out of 5 stars from 37 ratings
  • A podcast for any industry

    I recommend this podcast certainly to anyone in the home and business technology space, but also to those seeking creative ways to enhance your career or business through innovative thinking.

    The host, Ron Callis, is a master at weaving through illuminating stories with his guests and highlighting interesting business strategies that are applicable to any industry.

    Apple Podcasts
    5
    ddushan1
    United States2 months ago
  • Great show!

    This is a great podcast for all those in the home automation industry, those looking for insightful conversation, and a place to keep the conversation positive and fun.

    Special shout out to the entire Automation Unplugged Podcast team. They are absolutely top-notch.

    Apple Podcasts
    5
    KrisR5FBO
    United States4 months ago
  • Love this Podcast!

    Such a valuable podcast for all! Many industry personalities and knowledge covered in this podcast!

    Apple Podcasts
    5
    Kayla Steinberg
    United States5 months ago
  • LOVE, LOVE, LOVE

    Great show!! Great guests!! Keep it up!

    Apple Podcasts
    5
    shutterbug📸
    United Statesa year ago
  • Insightful and Fun

    The One Firefly podcast is a must-listen for anyone in the AV and technology integration industry. The episodes are insightful, engaging, and packed with valuable takeaways from industry leaders and marketing experts. Ron and the guest hosts do an excellent job guiding conversations that are both informative and inspiring. Highly recommend for professionals looking to stay ahead of the curve!

    Apple Podcasts
    5
    RomiKiriadre
    Mexicoa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests that share actionable strategies
Thoughtful conversations with industry leaders
Practical insights for growing AV/CI businesses
Reliable resource for industry trends and education
Engaging hosts who balance humor with learning

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Talking Points

Recent interactions between the hosts and their guests.

#354: AI Is Deciding Who Gets Found Online. Will It Recommend You?
Q: Are keywords still important when it comes to AI visibility?
Keywords remain foundational: they back the topic you own and guide content strategy for both traditional ranking and AI-based visibility, but the emphasis is on owning the topic and providing clear signals so AI tools understand your relevance across multiple models.
#353: Leading Through Innovation: AI, Video Walls, and Servant Leadership with Shawn Hansson
Q: What big pillars drive your recurring revenue and service mindset?
Shawn explains the core values, the importance of five-minute response times, a dedicated service team, and a customer-happiness feedback loop that drives ongoing improvements and renewals.
#353: Leading Through Innovation: AI, Video Walls, and Servant Leadership with Shawn Hansson
Q: Were you always running a great business?
No, it took time and learning; Shawn discusses the long journey, identifying as an entrepreneur for 22 years and evolving through lessons learned along the way.
#352: Lighting That Sells: How to Sell the Experience, Not Just the Fixture
Q: Are our dealers getting the same marketing emails as the reps?
Yes, dealers and reps receive the same marketing emails to keep everyone aligned on messaging and assets.
#351: Stepping Out of Your Own Way- Corby Vickers on Scaling Through Service Plans and Smart Marketing
Q: What led you to start your own company in 2008, especially during a global financial crisis?
A perceived glass ceiling and being passed over for management roles pushed him to strike out on his own; a trusted client offered mentorship and support that helped him take the leap.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Automation Unplugged Podcast

What is Automation Unplugged Podcast about and what kind of topics does it cover?

This show centers on business growth, technology trends, and industry best practices within the custom integration and AV space. Episodes commonly feature leaders from technology, marketing, and design who share practical strategies on sales alignment, education and certification, relationship marketing with trade partners, and the role of AI and automation in growing firms. Guests often come from manufacturers, integrators, and marketing teams, offering actionable insights on project management, pricing design consultations, and leveraging events or education to drive growth. A standout pattern is the mix of hands-on industry experience with strategic business perspectives, making it valuable for practitioners aiming to modernize operation... more

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How many listeners does Automation Unplugged Podcast get?

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Which podcasts are similar to Automation Unplugged Podcast?

These podcasts share a similar audience with Automation Unplugged Podcast:

1. The Flywheel Effect
2. CE Pro Podcast
3. The Integration Conversation
4. Leveraging AI
5. The Integrated Home

How many episodes of Automation Unplugged Podcast are there?

Automation Unplugged Podcast launched 7 years ago and published 285 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Automation Unplugged Podcast?

Recent guests on Automation Unplugged Podcast include:

1. Nathan Steinmetz
2. Shawn Hansson
3. Patrick Laidlaw
4. Corby Vickers
5. Russell Warnoff
6. Doug Dushan
7. Scott Smith
8. Adam Lewis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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