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Artwork for Automation Unplugged Podcast

Automation Unplugged Podcast

Ron Callis
Custom Integration Industry
SEO
One Firefly
Talent Acquisition
Lightapalooza
Google Business Profile
Custom Integration
AV Integration
Digital Marketing
CEDIA
Marketing Strategies
Hiring Practices
AV Industry
Technology Trends
Business Development
Lighting Control
Consumer Electronics
On-Site SEO
Off-Site SEO
Leadership

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of t... more

PublishesWeeklyEpisodes282Founded7 years ago
Number of ListenersCategories
TechnologyEntrepreneurshipBusiness

Listen to this Podcast

Artwork for Automation Unplugged Podcast

Latest Episodes

SHOW NOTES

We cover:

• The Four Experiences of Light — and how each plays a distinct role in how people live, relax, and interact with their spaces

• How to sell lighting without selling products, using real-world examples like restaurants, hote... more

SHOW NOTES

In this episode, Corby and I discussed:

• Why trying to handle your own marketing and web design is often the worst business decision an integrator can make, especially when trying to scale.

• How shifting from "free courtesy support"... more

SHOW NOTES

During this webinar, you’ll hear from myself and Russell Warnhoff, Custom Integration Manager at Sony.

We cover:

• Why projection is still a profit engine — and how it competes in key ways against large TVs and direct-view video walls more

SHOW NOTES

In this episode, Doug and I discussed:

• How his background in luxury goods like wine and art allows him to connect emotionally with affluent clients and sell a lifestyle rather than just technical gear.

• The strategic challenge of s... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Russell Warnoff
Custom Integration Manager for the West at Sony
Sony
Episode: #350: The Big Screen Experience for Big Profits: Why Projectors Belong in Your Lineup
Doug Dushan
Managing partner at Simplify
Simplify
Episode: #349: Selling Emotion, Not Gear — Mastering the Luxury Experience with Doug Dushan
Scott Smith
Founder of Arc Lighting Group, lighting designer
Arc Lighting Group
Episode: #348: Scott Smith on Scaling Your Business through Lighting Partnerships
Adam Lewis
Executive Account Manager and Data Analytics Team Lead at One Firefly
One Firefly
Episode: #345: Smarter, Not Harder: How Small Businesses Can Actually Use AI
Tony Blodgett
Director of Residential Sales at Seura; expert in integration channel
Seura
Episode: #344: Reflecting Innovation – Tony Blodgett on Seura’s Mirror Technology Evolution
Josh Christian
CEO of the Home Technology Association
Home Technology Association
Episode: #343: Get Rich Slow — How Integrators Win Trade Partner Relationships and Bigger Projects
Stephen Edwards
Account Executive at One Firefly
One Firefly
Episode: #341: From First Touch to Final Sale: Marketing & Sales Collaboration
Andrew Pino
Executive Vice President at One Firefly and Amplify People
One Firefly and Amplify People
Episode: #339: People, Culture, and Hiring- Building Teams that Last
Carley Knobloch
Founder of Warren Road, newly appointed technology advisor at AudioVisions
AudioVisions
Episode: #338: Carley Knobloch on Bridging Design and Technology in Luxury Homes

Host

Ron Callis
Host of Automation Unplugged and leader at One Firefly, with a focus on business development, technology trends, and marketing integration.

Reviews

5.0 out of 5 stars from 36 ratings
  • Great show!

    This is a great podcast for all those in the home automation industry, those looking for insightful conversation, and a place to keep the conversation positive and fun.

    Special shout out to the entire Automation Unplugged Podcast team. They are absolutely top-notch.

    Apple Podcasts
    5
    KrisR5FBO
    United States4 months ago
  • Love this Podcast!

    Such a valuable podcast for all! Many industry personalities and knowledge covered in this podcast!

    Apple Podcasts
    5
    Kayla Steinberg
    United States4 months ago
  • LOVE, LOVE, LOVE

    Great show!! Great guests!! Keep it up!

    Apple Podcasts
    5
    shutterbug📸
    United Statesa year ago
  • Insightful and Fun

    The One Firefly podcast is a must-listen for anyone in the AV and technology integration industry. The episodes are insightful, engaging, and packed with valuable takeaways from industry leaders and marketing experts. Ron and the guest hosts do an excellent job guiding conversations that are both informative and inspiring. Highly recommend for professionals looking to stay ahead of the curve!

    Apple Podcasts
    5
    RomiKiriadre
    Mexicoa year ago
  • Great show!

    An amazing show where you can start to learn the AV Industry from authorized and well-learned experts!

    Apple Podcasts
    5
    FEGO8720
    Mexicoa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests that share actionable strategies
Thoughtful conversations with industry leaders
Practical insights for growing AV/CI businesses
Reliable resource for industry trends and education
Engaging hosts who balance humor with learning

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Talking Points

Recent interactions between the hosts and their guests.

#350: The Big Screen Experience for Big Profits: Why Projectors Belong in Your Lineup
Q: What about the complexity of installing laser projectors in homes?
Laser projectors are quieter and more efficient, reducing HVAC and electrical demands; installations can be simplified with lighter chassis and motorized screens, and some models may require FDA approvals which Sony can help manage.
#350: The Big Screen Experience for Big Profits: Why Projectors Belong in Your Lineup
Q: How should dealers frame the Sony brand story to buyers?
Lead with the Sony brand through the lens-to-living-room narrative to capture attention, then expand the sale with Sony's cinema-grade projection and related components to deliver a complete experience.
#350: The Big Screen Experience for Big Profits: Why Projectors Belong in Your Lineup
Q: What makes projection a profitable category compared with large TVs and video walls?
Projection offers a lower cost-per-square-inch with much larger image sizes, enabling higher-margin systems and the opportunity to upsell speakers, screens, lighting, and shading, which increases overall profitability.
#349: Selling Emotion, Not Gear — Mastering the Luxury Experience with Doug Dushan
Q: What was the key driver behind growing the Omaha presence and your Lutron business?
Building trusted relationships, focusing on education and storytelling rather than hard selling, and using a high-touch Experience Center to demonstrate capabilities; coffee meetings with builders and designers helped surface opportunities and referrals.
#345: Smarter, Not Harder: How Small Businesses Can Actually Use AI
Q: What is the coolest or funnest thing that you've done with AI?
Automating a report from scratch without doing anything myself has been one of the coolest experiences I've had with AI.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Automation Unplugged Podcast

What is Automation Unplugged Podcast about and what kind of topics does it cover?

This show centers on business growth, technology trends, and industry best practices within the custom integration and AV space. Episodes commonly feature leaders from technology, marketing, and design who share practical strategies on sales alignment, education and certification, relationship marketing with trade partners, and the role of AI and automation in growing firms. Guests often come from manufacturers, integrators, and marketing teams, offering actionable insights on project management, pricing design consultations, and leveraging events or education to drive growth. A standout pattern is the mix of hands-on industry experience with strategic business perspectives, making it valuable for practitioners aiming to modernize operation... more

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How many listeners does Automation Unplugged Podcast get?

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Which podcasts are similar to Automation Unplugged Podcast?

These podcasts share a similar audience with Automation Unplugged Podcast:

1. The Flywheel Effect
2. CE Pro Podcast
3. AV Trade Talk
4. REAL AF with Andy Frisella
5. The Shawn Ryan Show

How many episodes of Automation Unplugged Podcast are there?

Automation Unplugged Podcast launched 7 years ago and published 282 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Automation Unplugged Podcast?

Recent guests on Automation Unplugged Podcast include:

1. Russell Warnoff
2. Doug Dushan
3. Scott Smith
4. Adam Lewis
5. Tony Blodgett
6. Josh Christian
7. Stephen Edwards
8. Andrew Pino

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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