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Authors Who Lead - Learn to write a book from bestselling authors and leaders

Azul Terronez - Author, TEDx Speaker, Coach
Writing
Writing Process
Entrepreneurship
Storytelling
Book Writing
Creativity
Authors
Writing Challenge
Memoir Writing
Community Engagement
Personal Growth
Book Publishing
Education
Publishing
Digital Ownership
Publishing Industry
Self-Publishing
Authenticity
Book Marketing
Author Journey

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn fr... more

PublishesWeeklyEpisodes394Founded9 years ago
Categories
EntrepreneurshipArtsBooksBusiness

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Artwork for Authors Who Lead

Latest Episodes

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Every journey through a male-dominated field has its challenges. For women in STEM, those challenges often feel both personal and universal. In my latest conversation on the Authors Who Lead podcast, I sit down with Meleah Ashford—a... more

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Writing a book isn’t a linear journey. It’s filled with ups and downs, moments of clarity, creative blocks, and the ever-present question: Am I hitting the mark? If you’re feeling overwhelmed or stuck, you’re not alone. 

What trans... more

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Every writer, whether penning a memoir or crafting a screenplay, seeks that elusive “voice”—the authentic expression of who they are and the stories only they can tell. On this episode of Authors Who Lead, screenwriter and coach Bro... more

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What if your book idea is not something you need to search for outside yourself?

In this solo episode, Azul shares how a recent conversation with screenwriter and writing coach Brooks Elms helped him see something surprising. A sim... more

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It’s not every day that a bestselling author invites you into the secret world behind their creative process. In this episode, I sit down with April Henry, acclaimed writer of thirty-two mysteries and thrillers, to discuss how she c... more

YouTube

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At the heart of every aspiring author's journey, before outlines are made or words are penned, a gnawing question lingers: Am I enough? On this solo episode of Authors Who Lead, I cut through the noise of writing tips and publishing... more

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Whether you’ve dreamed of being an author for decades or you’re just starting to put pen to paper, there’s one constant truth: writing—and finishing—a book is no small feat. On this episode of the Authors Who Lead podcast, I want to... more

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Publishing a book is often seen as a milestone—a badge of honor for accomplished leaders and coaches. But as I reveal in my conversation on the Authors Who Lead podcast, writing a book does more than boost your authority. It can cry... more

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Key Facts

Accepts Guests
Contact Information
Podcast Host

Recent Guests

Meleah Ashford
Engineer, Author, Advocate for Women in STEM
Episode: Fiercely Feminine Voices: Meleah Ashford on Empowering Women in STEM and Aspiring Writers
Brooks Elms
Screenwriter, filmmaker, writing coach; author of a nine-step screenwriting system
Episode: From Stand By Me to The Matrix: How Your Favorite Films Reveal Your Unique Storytelling Superpower
April Henry
New York Times bestselling author and Edgar Award-winning author
Author
Episode: Secrets of Crafting Fast-Paced YA Thrillers with April Henry
Mark Pitman
Leader of Concord Leadership Group, author of The Surprising Gift of Doubt
Concord Leadership Group
Episode: Why Writing a Book Can Transform Your Leadership and Build Lasting Impact
Chelsey Valeri
Licensed clinical social worker, trauma therapist, author of Healed Enough
Healing Foundation Center
Episode: Healed Enough: Navigating Complex Trauma, Dissociation, and the Journey of Writing a Memoir
Andrea Wilson Woods
Author, Advocate, founder of Blue Fairy Liver Cancer Association
Blue Fairy Liver Cancer Association (Blue Fairy)
Episode: The Power of Memoir: Andrea Wilson Woods Shares Her Journey and Writing Process
Sage Hobbs
Author of Naked Communication and writer/coach
Author, Naked Communication
Episode: Why Authors Sometimes Hate Their Own Book, And What To Do Next
Samantha Sweetwater
An author, coach, and wisdom guide with three decades of experience in facilitating personal and collective transformations.
Dance Freedom, Peace Body, Japan
Episode: From Ideas to Manuscript: How True Human Evolved Through Writing and Honesty | Samantha Sweetwater
Barbara Caver
Lifelong student of the arts and accomplished film and television production executive
Author of "A Little Piece of Cuba"
Episode: Memoir Writing Tips from Film and Television Executive Barbara Caver

Host

Azul Terronez
Writing coach who guides aspiring authors through writing and publishing a book

Reviews

4.9 out of 5 stars from 137 ratings
  • I’m finally writing my book!

    I have been a huge fan of Azul’s podcast and listened to his gentle guidance and advice for some time. This year I had the incredible gift of being a guest on his show! Finally getting beyond the fear and following my intuition to start writing my book. Alongside solo episodes Azul invites others to share their experiences and journey to becoming an author. No matter what the topic is, there is always something thought provoking and practical to follow.

    Azul uses his experience and wisdom of te... more

    Apple Podcasts
    5
    Julia Packwood Nurturing Wild
    United Kingdom9 months ago
  • inspiring and practical guidance for authors

    Authors Who Lead is an inspiring and practical resource for writers who want their books to have a lasting impact. I especially appreciated the episode with Shayna Hammond on Called to Write a Book?, which showed how a book can amplify leadership and community work, as well as Azul’s episode on Building Your Author Business, which underscored the ways authors can turn a book into ongoing opportunities. Together, they illustrate exactly what makes this podcast special. It goes beyond the writing ... more

    Apple Podcasts
    5
    Robbie Samuels, host & guest
    United Statesa year ago
  • Inspiring!

    Azul is a very natural interviewer and it’s clear he puts his guest at ease immediately. He’s had such interesting and varied guests…have been binge listening and enjoying every minute

    Apple Podcasts
    5
    Stoner568
    United Kingdom3 years ago
  • Intuitive Podcast

    In this insightful podcast, Rachel Richards, a former financial advisor, shares her journey of writing and publishing the successful personal finance book "Money Honey." With a mission to make personal finance enjoyable and accessible, Richards provides a straightforward seven-step guide covering budgeting, passive income, and investment. Another author, Rachel Rogers, emphasizes the importance of investing in a skilled editor for a finance book on a budget, learning from her experiences in cove... more

    Apple Podcasts
    5
    Cristan Rex
    Philippines3 years ago
  • Very thoughtful, personally prepared host

    On behalf of Dr. Pelletier, "Both as an author and as a person loved my conversation with Azul. He truly brings his full self to his podcast and his work.”

    Apple Podcasts
    5
    SeanTheSwan6
    United States3 years ago
  • Great podcast!

    "The Power of Vulnerability" podcast episode with Laura Whitfield showed me the value of honesty and vulnerability in writing. Her memoir's blend of personal stories and thoughtfulness taught me that being vulnerable means bravely revealing your true self.

    Apple Podcasts
    5
    Patience Patria
    Philippines3 years ago
  • A Beacon of Hope!

    “Authors Who Lead” is a transformative journey into the heart of authorship, guided by Azul Terronez, whose passion for writing is as infectious as it is inspiring. Each episode dives deep into the creative process, unraveling the mysteries of crafting stories that resonate with readers worldwide.

    Azul is a seasoned writer and brings an unparalleled depth of understanding to the art of writing. His approach to discussing authorship is holistic, covering everything from initial concept developm... more

    Apple Podcasts
    5
    Hannah Adent
    United States3 years ago
  • Thank you!

    Azul always has the perfect words of encouragement at just the right time. I look forward to every episode and each week after listening I am determined to rise above my fears and write anyway! The message never grows old.

    Apple Podcasts
    5
    read, write, teach
    United States3 years ago
  • I Love the Authors Who Lead Podcast!

    Even as a published author, I took a lot away from listening to this show.

    I particularly enjoyed the episode on How to Get Unstuck When You Are Writing. Extremely helpful!

    Thank you for creating such an amazing show that helps people like me to get better at writing.

    Highly recommended! 10 out of 10.

    Apple Podcasts
    5
    Rick Nuske
    Australia3 years ago
  • Always fascinating

    Azul asks really thoughtful questions and allows the guests to shine. Awesome podcast that gives more of an insight into what goes into actually writing and marketing a book.

    Apple Podcasts
    5
    swsldr93
    Australia3 years ago
  • So helpful!

    This is a GREAT podcast! Even as a non-fiction writer I’ve been learning so much about the book creation and selling process. I’ve only listened to a few episodes so far, but I’m hooked! 👍🏼👍🏼

    Apple Podcasts
    5
    Kels!13
    United States4 years ago
  • Simple, straightforward, actionable

    Azul helped me write the book I never thought I could write. My book has now landed me speaking engagements, consulting gigs, and new clients. Heed the advice on this podcast and no doubt your book will do the same.

    Apple Podcasts
    5
    kwagssd3
    United States4 years ago
  • I always get inspired

    I love this authentic, actionable podcast. I’ve listened to episodes on marketing, being vulnerable as an author, and how a book can help your business. All inspired me to keep going!

    Apple Podcasts
    5
    Suzi (Teach Your Thing)
    United States4 years ago
  • Awesome Show!

    I simply love listening to Azul and his guests on the Authors Who Lead Podcast! As a first time budding author every conversation gives me insight, hope, and inspiration as I navigate the novelties of becoming an author. Azul’s art of questioning and engaging the listener keeps me hooked and coming back week after week.

    Apple Podcasts
    5
    SybilHall
    United States4 years ago
  • Fantastic Podcast

    Amazing resource. When it comes to helping authors write and publish their books, there’s no one I trust more than Azul and the AWL team.

    Apple Podcasts
    5
    josiahgoff
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

One reviewer objected to advice supporting offshore virtual assistant work, indicating that some business topics may draw criticism.
Listeners appreciate learning how authors develop, publish, and market their books, including how authorship can support a business or career.
Aspiring writers credit the guidance with helping them overcome fear, start writing, and make progress on a book.
The mix of author journeys and solo guidance offers both encouragement and practical writing and publishing advice.
Listeners value Azul's calm, thoughtful interviewing style and say he helps guests feel at ease.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

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Talking Points

Recent interactions between the hosts and their guests.

From Stand By Me to The Matrix: How Your Favorite Films Reveal Your Unique Storytelling Superpower
Q: How does The Matrix relate to your view of reality and storytelling craft?
Brooks highlights the film's deep philosophical question about reality versus illusion and how that theme mirrors the process of crafting authentic narratives, encouraging authors to examine whose reality they depict in their work.
From Stand By Me to The Matrix: How Your Favorite Films Reveal Your Unique Storytelling Superpower
Q: Tell me why Stand By Me was number one on your list.
Azul explains the coming-of-age resonance and the invisible boy archetype, linking it to personal feelings of invisibility and being unseen, which inform how he approaches character focus in his writing.
Secrets of Crafting Fast-Paced YA Thrillers with April Henry
Q: Are you a plotter? Are you a pantser? How does it work for you?
I'm kind of a plotter, so I use a combined approach—plot slash pantser—and I work with established plotting frameworks like Save the Cat to shape universal plot points, while leaving room for surprises as I write.
Why Writing a Book Can Transform Your Leadership and Build Lasting Impact
Q: What role does the author's voice play in making a book successful?
The author's voice is the key differentiator; readers connect with the lens through which ideas are shared, not just the information itself, so clarity about who you are and why your perspective matters is essential.
Why Writing a Book Can Transform Your Leadership and Build Lasting Impact
Q: How do you decide when a book is ready to publish?
The readiness comes from market signals and tangible outcomes, such as demand for speaking engagements or client interest, rather than waiting for a perfect manuscript; testing ideas through talks helps shape a publishable product.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Authors Who Lead

What is Authors Who Lead about and what kind of topics does it cover?

Conversations and solo coaching episodes help aspiring and established authors move from a book idea to a finished, published work. Writing coach Azul Terronez interviews authors, coaches, and subject-matter experts about the experiences behind their books, including finding an idea, building a writing routine, shaping a clear message, working with editors, choosing a publishing path, and reaching readers. Solo episodes offer direct guidance on confidence, perfectionism, revision, and getting started.

A distinctive focus is the connection between authorship and a wider purpose: guests discuss how books can support leadership, advocacy, professional credibility, and personal change. The mix of practical publishing advice and candid accounts... more

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How many episodes of Authors Who Lead are there?

Authors Who Lead launched 9 years ago and published 394 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Authors Who Lead?

Recent guests on Authors Who Lead include:

1. Meleah Ashford
2. Brooks Elms
3. April Henry
4. Mark Pitman
5. Chelsey Valeri
6. Andrea Wilson Woods
7. Sage Hobbs
8. Samantha Sweetwater

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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