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Authors Who Lead - Learn to write a book from bestselling authors and leaders

Azul Terronez - Author, TEDx Speaker, Coach
Writing
Writing Process
Entrepreneurship
Book Writing
Storytelling
Creativity
Authors
Writing Challenge
Memoir Writing
Community Engagement
Personal Growth
Education
Book Publishing
Publishing
Digital Ownership
Publishing Industry
Self-Publishing
Authenticity
Book Marketing
Book Launch Team

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn fr... more

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Writing a book isn’t a linear journey. It’s filled with ups and downs, moments of clarity, creative blocks, and the ever-present question: Am I hitting the mark? If you’re feeling overwhelmed or stuck, you’re not alone. 

What trans... more

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Every writer, whether penning a memoir or crafting a screenplay, seeks that elusive “voice”—the authentic expression of who they are and the stories only they can tell. On this episode of Authors Who Lead, screenwriter and coach Bro... more

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What if your book idea is not something you need to search for outside yourself?

In this solo episode, Azul shares how a recent conversation with screenwriter and writing coach Brooks Elms helped him see something surprising. A sim... more

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It’s not every day that a bestselling author invites you into the secret world behind their creative process. In this episode, I sit down with April Henry, acclaimed writer of thirty-two mysteries and thrillers, to discuss how she c... more

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Recent Guests

April Henry
New York Times bestselling author and Edgar Award-winning author
Author
Episode: Secrets of Crafting Fast-Paced YA Thrillers with April Henry
Mark Pitman
Leader of Concord Leadership Group, author of The Surprising Gift of Doubt
Concord Leadership Group
Episode: Why Writing a Book Can Transform Your Leadership and Build Lasting Impact
Chelsey Valeri
Licensed clinical social worker, trauma therapist, author of Healed Enough
Healing Foundation Center
Episode: Healed Enough: Navigating Complex Trauma, Dissociation, and the Journey of Writing a Memoir
Andrea Wilson Woods
Author, Advocate, founder of Blue Fairy Liver Cancer Association
Blue Fairy Liver Cancer Association (Blue Fairy)
Episode: The Power of Memoir: Andrea Wilson Woods Shares Her Journey and Writing Process
Sage Hobbs
Author of Naked Communication and writer/coach
Author, Naked Communication
Episode: Why Authors Sometimes Hate Their Own Book, And What To Do Next
Samantha Sweetwater
An author, coach, and wisdom guide with three decades of experience in facilitating personal and collective transformations.
Dance Freedom, Peace Body, Japan
Episode: From Ideas to Manuscript: How True Human Evolved Through Writing and Honesty | Samantha Sweetwater
Barbara Caver
Lifelong student of the arts and accomplished film and television production executive
Author of "A Little Piece of Cuba"
Episode: Memoir Writing Tips from Film and Television Executive Barbara Caver
Katherine Henry
Writer and speaker whose memoir addresses themes of love, loss, and personal growth.
Episode: Kathryn Henry: Why Clarity Comes Through Writing, Not Before It
Kaia Vernon-Oliveira
A Davidson Young Scholar and actor who delivered a TEDx talk on gender-based gifted differences.
Episode: How to Build TEDx Talks That Actually Move People, with Alexia Vernon and Kaia Vernon-Oliveira

Host

Azul Terronez
Host of the Authors Who Lead Podcast and writing coach coordinating conversations with authors and leaders.

Reviews

4.9 out of 5 stars from 137 ratings
  • I’m finally writing my book!

    I have been a huge fan of Azul’s podcast and listened to his gentle guidance and advice for some time. This year I had the incredible gift of being a guest on his show! Finally getting beyond the fear and following my intuition to start writing my book. Alongside solo episodes Azul invites others to share their experiences and journey to becoming an author. No matter what the topic is, there is always something thought provoking and practical to follow.

    Azul uses his experience and wisdom of te... more

    Apple Podcasts
    5
    Julia Packwood Nurturing Wild
    United Kingdom5 months ago
  • inspiring and practical guidance for authors

    Authors Who Lead is an inspiring and practical resource for writers who want their books to have a lasting impact. I especially appreciated the episode with Shayna Hammond on Called to Write a Book?, which showed how a book can amplify leadership and community work, as well as Azul’s episode on Building Your Author Business, which underscored the ways authors can turn a book into ongoing opportunities. Together, they illustrate exactly what makes this podcast special. It goes beyond the writing ... more

    Apple Podcasts
    5
    Robbie Samuels, host & guest
    United States9 months ago
  • Inspiring!

    Azul is a very natural interviewer and it’s clear he puts his guest at ease immediately. He’s had such interesting and varied guests…have been binge listening and enjoying every minute

    Apple Podcasts
    5
    Stoner568
    United Kingdom2 years ago
  • Intuitive Podcast

    In this insightful podcast, Rachel Richards, a former financial advisor, shares her journey of writing and publishing the successful personal finance book "Money Honey." With a mission to make personal finance enjoyable and accessible, Richards provides a straightforward seven-step guide covering budgeting, passive income, and investment. Another author, Rachel Rogers, emphasizes the importance of investing in a skilled editor for a finance book on a budget, learning from her experiences in cove... more

    Apple Podcasts
    5
    Cristan Rex
    Philippines2 years ago
  • Very thoughtful, personally prepared host

    On behalf of Dr. Pelletier, "Both as an author and as a person loved my conversation with Azul. He truly brings his full self to his podcast and his work.”

    Apple Podcasts
    5
    SeanTheSwan6
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, actionable guidance for writing and publishing.
The host is described as thoughtful, calm, and encouraging, helping guests shine.
Guests bring a diverse mix of memoir, education, and leadership insights.

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Talking Points

Recent interactions between the hosts and their guests.

From Stand By Me to The Matrix: How Your Favorite Films Reveal Your Unique Storytelling Superpower
Q: How does The Matrix relate to your view of reality and storytelling craft?
Brooks highlights the film's deep philosophical question about reality versus illusion and how that theme mirrors the process of crafting authentic narratives, encouraging authors to examine whose reality they depict in their work.
From Stand By Me to The Matrix: How Your Favorite Films Reveal Your Unique Storytelling Superpower
Q: Tell me why Stand By Me was number one on your list.
Azul explains the coming-of-age resonance and the invisible boy archetype, linking it to personal feelings of invisibility and being unseen, which inform how he approaches character focus in his writing.
Secrets of Crafting Fast-Paced YA Thrillers with April Henry
Q: Are you a plotter? Are you a pantser? How does it work for you?
I'm kind of a plotter, so I use a combined approach—plot slash pantser—and I work with established plotting frameworks like Save the Cat to shape universal plot points, while leaving room for surprises as I write.
Why Writing a Book Can Transform Your Leadership and Build Lasting Impact
Q: What role does the author's voice play in making a book successful?
The author's voice is the key differentiator; readers connect with the lens through which ideas are shared, not just the information itself, so clarity about who you are and why your perspective matters is essential.
Why Writing a Book Can Transform Your Leadership and Build Lasting Impact
Q: How do you decide when a book is ready to publish?
The readiness comes from market signals and tangible outcomes, such as demand for speaking engagements or client interest, rather than waiting for a perfect manuscript; testing ideas through talks helps shape a publishable product.

Audience Metrics

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Frequently Asked Questions About Authors Who Lead

What is Authors Who Lead about and what kind of topics does it cover?

This show features interviews with authors, memoirists, coaches, and leaders who share actionable strategies for writing, publishing, and turning a book into a business or transformative platform. Episodes blend practical writing tips, publishing insights, and behind-the-scenes stories about crafting narratives, market considerations, and building a readership. Guests range from memoir-focused writers to executives and educators, often exploring authenticity, vulnerability, and discipline in the writing life. A recurring strength is the host's calm, coaching-style approach that helps listeners move from idea to publishable work, with clear takeaways on editing, launching, and promoting books without losing personal voice.

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Which podcasts are similar to Authors Who Lead?

These podcasts share a similar audience with Authors Who Lead:

1. The Creative Penn Podcast For Writers
2. The Shit No One Tells You About Writing
3. The Smart Passive Income Online Business and Blogging Podcast
4. SmartLess
5. LOVERS by Shan

How many episodes of Authors Who Lead are there?

Authors Who Lead launched 9 years ago and published 393 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Authors Who Lead?

Recent guests on Authors Who Lead include:

1. April Henry
2. Mark Pitman
3. Chelsey Valeri
4. Andrea Wilson Woods
5. Sage Hobbs
6. Samantha Sweetwater
7. Barbara Caver
8. Katherine Henry

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