Audio Branding
Jodi KrangleKeeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more
| Publishes | Weekly | Episodes | 300 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationMarketingBusiness | |||
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“When I do see really powerful sonic branding, it’s impressive. It stands out, you know? There was one I looked at, it was a luxury airline, or it was a luxury-like experience, I want to say. They sold, like, really specific vacations to remote parts... more
“Our brain really prioritizes vocal signals. They’re super important to the brain because human communication is a really big priority for us as a species. It’s a deep signal in our brain, right? And so, we were seeing a stronger reaction to the scre... more
“I grew up near the west coast here in Denmark, so yeah, the sea has always been there. And Aarhus is also a harbor city, so definitely there’s something relaxing about going down to the water and hearing the whistling. We implemented that in Necesse... more
“When I started on the project of Necesse, we had maybe thirty sound effects. I’ve made around 400, 350 sound effects, so it’s become much more immersive. You can hear animals when you wander around in the different environments. And just the feedbac... more
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- Jodi is an incredible host!
She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!
Apple Podcasts5Alex J Sanfilippo
United Statesa year ago - Great show
Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand. Well done Jodi!
Apple Podcasts5PlayinGmesUnited States2 years ago - Great Show!
This show makes you think about sound in a whole new way. I would never have thought I’d find this so interesting but I do and her voice is so soothing!
Apple Podcasts5lyrical70United States2 years ago - Amazing voice & knowledge
Jodi’s voice and knowledge of audio is impressive—and I’m not easily impressed!
Apple Podcasts5HeatherFormerHooterUnited States3 years ago - Fascinating topics and great guests
I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodi’s delightful voice, insights and contagious laugh make this show a must-listen.
Apple Podcasts5soozinstaUnited States3 years ago
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Frequently Asked Questions About Audio Branding
What is Audio Branding about and what kind of topics does it cover?
A deep dive into the strategy and craft of sound, branding, and audio-driven marketing. Episodes typically explore practical workflows for sound design, the role of audio as a brand asset, budgeting and collaboration in post-production, and how new tech — including AI and immersive formats — affects sonic identities. Guests range from veteran sound designers and branding researchers to music executives and product/UX experts, often illustrated with real-world case studies (campaigns, brand logos, and product sound design) and actionable advice for newcomers. A standout feature is the ongoing emphasis on authentic storytelling through sound, leadership and mentorship in Hollywood and beyond, and a strong focus on ethical, human-centered use ... more
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How many listeners does Audio Branding get?
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What are the audience demographics for Audio Branding?
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How many subscribers and views does Audio Branding have?
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How many episodes of Audio Branding are there?
Audio Branding launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Audio Branding?
Recent guests on Audio Branding include:
1. Caitlyn Trevor
2. Rune R. B. Eskildsen
3. Kenneth Johnson
4. David Gielan
5. David Courtier-Dutton
6. Connor Moore
7. Jesse Flores
8. Jastin Artis
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.