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Artwork for Audio Branding

Audio Branding

Jodi Krangle
Podcasting
Audio Branding
Sound Quality
Sound
Music Industry
Sound Design
Music
Shopping Behavior
Consumer Spending
Customer Journey
Marketing Videos
Live Streaming
Dolby Atmos
Sonic Branding
Music Therapy
Interac
Visual Storytelling
Social Media Marketing
Video Testimonials
B2B Marketing

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more

PublishesWeeklyEpisodes300Founded6 years ago
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ArtsDesignEducation

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Artwork for Audio Branding

Latest Episodes

“And they had people that had either the escalator going up on the right-hand side or you could take the stairs, and each stair played a different key on the piano. More people took the stairs than they did the escalators because it was more fun. So,... more

YouTube

“If you're going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it's a luxury car, but then you hear the TV ad or the radio ad or wherever you're listening, and that sound isn't recorded... more

YouTube

“The brief was ‘we want to sell some more train tickets to Germany, where you can go to Berlin for a techno party, you can go to Hamburg for the opera, have a famous opera in Hamburg, or you can go to Munich for the beer festival.’ And we made this a... more

YouTube

“If you can see that your product is selling better with better sounds, and it gets better reviews Actually, I saw a car review that scored the car better just because the sounds were better. He didn’t talk about how fast it could go, how fast it cou... more

YouTube

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Recent Guests

Ted Rosnick
A prolific audio producer and director, and inductee into Canada's Marketing Hall of Legends.
Vapor Music
Episode: Behind the Sound of Advertising: A Conversation with Ted “Theo” Rosnick - Part 1
Benjamin Kapit
Filmmaker, composer and sound designer who started his production company at age 15.
Second World
Episode: The Power of Sound Design in Film: A Conversation with Benjamin Kapit - Part 1
Stephen Ridley
World-renowned British pianist, composer and visionary in modern piano education
Episode: The Power of Music: A Conversation with Stephen Ridley - Part 1
Rebekah Wilson
Musician and innovator working with Source Connect technology
Source Connect
Episode: How Online Technology is Changing Music Collaboration: A Conversation with Rebekah Wilson - Part 2
Marco Cammarota
Former professional opera singer, voice actor, and YouTuber with a passion for video game music.
Episode: The Healing Power of Video Game Music: A Conversation with Marco Cammarota - Part 1
Andy Gesner
Music video producer and founder of HIP Video Promo, with extensive experience in promoting music videos
HIP Video Promo
Episode: Unlocking the Secrets of Music Video Production: A Conversation with Andy Gesner - Part 2
Dennis Meador
Founder and CEO of The Legal Podcast Network, specializing in podcasting for the legal industry.
The Legal Podcast Network
Episode: How Video Boosts Legal Podcasts: A Conversation with Dennis Meador - Part 1
Reid Holmes
Advertising professional with over three decades of experience
Episode: How Audio Branding Sells: A Conversation with Reid Holmes - Part 1
John Duffin
Expert in communication and host of Your Message Received podcast
Duffin Media
Episode: Building Trust Through Genuine Conversations: A Conversation with John Duffin - Part 2

Host

Jody Krangle
Host with extensive knowledge in audio branding and voice work, recognized for engaging interviews and insights on the influence of sound in marketing.

Reviews

4.9 out of 5 stars from 68 ratings
  • Jodi is an incredible host!

    She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!

    Apple Podcasts
    5
    Alex J Sanfilippo
    United States8 months ago
  • Great show

    Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand. Well done Jodi!

    Apple Podcasts
    5
    PlayinGmes
    United States2 years ago
  • Great Show!

    This show makes you think about sound in a whole new way. I would never have thought I’d find this so interesting but I do and her voice is so soothing!

    Apple Podcasts
    5
    lyrical70
    United States2 years ago
  • Amazing voice & knowledge

    Jodi’s voice and knowledge of audio is impressive—and I’m not easily impressed!

    Apple Podcasts
    5
    HeatherFormerHooter
    United States3 years ago
  • Fascinating topics and great guests

    I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodi’s delightful voice, insights and contagious laugh make this show a must-listen.

    Apple Podcasts
    5
    soozinsta
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the host's deep knowledge and soothing voice, creating a delightful and educational experience.
The diverse and expert guest lineup is frequently highlighted, enriching discussions around audio branding.
Many find the content to be insightful, tackling the relationship between sound and branding effectively.
Overall, the podcast is considered a valuable resource for professionals looking to enhance their understanding of audio in marketing and branding.

Talking Points

Recent interactions between the hosts and their guests.

Behind the Sound of Advertising: A Conversation with Ted “Theo” Rosnick - Part 1
Q: What do you think set you apart from other audio directors?
My push for creativity and the refusal to settle for less, always seeking ways to deliver unique sound experiences.
Behind the Sound of Advertising: A Conversation with Ted “Theo” Rosnick - Part 1
Q: What made your jingle for Orange Crush stand out?
We used a familiar melody from a popular song, which allowed us to make a memorable jingle that the client loved.
Behind the Sound of Advertising: A Conversation with Ted “Theo” Rosnick - Part 1
Q: Can you share the impact of seeing The Beatles on the Ed Sullivan Show?
That moment inspired me to pursue a career as a musician, shifting my focus from guitar to drums.
The Power of Music: A Conversation with Stephen Ridley - Part 1
Q: So how did you get from being in the countryside and being bored to being on stages playing piano? What was that progression like?
Ridley attributes his progression to the power of boredom, which allowed him to explore music creatively, leading to his eventual success.
The Power of Music: A Conversation with Stephen Ridley - Part 1
Q: If you could tell me a story about an early memory of how sound moved you, that would be great.
Ridley shares a poignant childhood memory of discovering an old cassette that transformed his father's mood, illustrating the profound emotional impact of music.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About Audio Branding

What is Audio Branding about and what kind of topics does it cover?

Focusing on the multifaceted aspects of audio branding, episodes explore how sound plays an influential role in marketing, advertising, and even personal experiences around the globe. The content emphasizes the importance of maintaining a coherent sonic identity for businesses, discussing various topics such as sound design, the psychological effects of music, and technological advancements that shape the way we engage with audio. Unique insights are provided through interviews with professionals from different industries, educating listeners on the power of sound to enhance brand perception and foster emotional connections. Noteworthy is the engaging and soothing hosting style that encourages both learning and enjoyment for a diverse audie... more

Where can I find podcast stats for Audio Branding?

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How many listeners does Audio Branding get?

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How many subscribers and views does Audio Branding have?

To see how many followers or subscribers Audio Branding has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Audio Branding?

These podcasts share a similar audience with Audio Branding:

1. Pivot
2. The Daily
3. Fly on the Wall with Dana Carvey and David Spade

How many episodes of Audio Branding are there?

Audio Branding launched 6 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Audio Branding?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Audio Branding?

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What guests have appeared on Audio Branding?

Recent guests on Audio Branding include:

1. Ted Rosnick
2. Benjamin Kapit
3. Stephen Ridley
4. Rebekah Wilson
5. Marco Cammarota
6. Andy Gesner
7. Dennis Meador
8. Reid Holmes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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