Rephonic
Artwork for Audio Branding

Audio Branding

Jodi Krangle
Audio Branding
Sound Design
Podcasting
Sound
Artificial Intelligence
Sonic Branding
Music
Marketing
Music Industry
Advertising
Branding
Communication
Music Therapy
Operation Smile
Electric Vehicles
Sound Quality
Sound Branding
Audio Quality
Mental Health
Consumer Behavior

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more

PublishesWeeklyEpisodes300Founded7 years ago
Number of ListenersCategories
MarketingEducationBusiness

Listen to this Podcast

Artwork for Audio Branding

Latest Episodes

“So the answer to why is that podcasts, whether they’re audio only or, nowadays, the vast majority are including video as well, provide a depth and a nuance and a detail of conversation that is almost impossible to get anywhere else. So, you know, we... more

“Scientifically, it’s because that voice is vibration. So when it’s vibration, it needs a medium to be heard. Like, if we are in outer space, we hear nothing because there’s no medium to convey the sound. And then once we’re back on Earth, we have me... more

YouTube

“I think one thing we mentioned just now, which is equanimity, that, of course, for them, they didn’t realize the word. It was also something, the word that I’ve learned over the pandemic, so I think that’s one thing where that equanimity, how you ca... more

“I guess that’s encouraging, and it’s scary at the same time, because, you know, there are a lot of people in the industry that depend on the creativity that they’ve worked years and years and years to kind of master and to get to this point. And the... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Neil Cowling
Founder of Fresh Air, leading UK branded podcast agency
Fresh Air
Episode: Branded Podcasts: How Brands Earn Attention and Build Trust | Neil Cowling
Cynthia Zhai
Voice Coach and author focused on leadership voice development
Cynthia Voice Coach
Episode: Voice Resonance: How Gravitas Builds Trust with Cynthia Zhai
Dr. Caitlin Trevor
Research Director and Founder of Sonic UXR
Sonic UXR
Episode: Music in Film: Why the Wrong Score Changes Everything | Jayson Johnson
Jayson Johnson
Filmmaker and founder of Strike Five Films
Strike Five Films
Episode: Film Sound Design: Why Bad Audio Makes Audiences Leave | Jayson Johnson
Caitlin Trevor
Founder and Research Director at SonicUXR
SonicUXR
Episode: Sonic Branding: How Sound Shapes Customer Experience with Caitlyn Trevor
Caitlyn Trevor
Award-winning researcher and musician focused on music cognition and neuroscience
SonicUXR
Episode: The Neuroscience of Sound: How Audio Shapes Emotion with Caitlyn Trevor
Rune R. B. Eskildsen
Media composer, sound designer and drummer based in Denmark
Chop Chop Games / Game Audio Denmark (involvement mentioned)
Episode: Sound Design in Video Games: From Sci-Fi to Immersion | Rune Eskildsen – Part 1
Kenneth Johnson
Re-recording mixer and supervising sound designer; founder of Artistry in Sound
Artistry in Sound
Episode: Sound Design Process: A Conversation with Kenneth Johnson
David Gielan
Founder of Dominant Creative, a global agency and production company
Dominant Creative
Episode: Audio Branding and Sound Design: A Conversation with David Gielan

Host

Jodi Krangle
Lead interviewer and voice professional with a focus on audio branding and sound in marketing.

Reviews

4.9 out of 5 stars from 68 ratings
  • Jodi is an incredible host!

    She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!

    Apple Podcasts
    5
    Alex J Sanfilippo
    United Statesa year ago
  • Great show

    Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand. Well done Jodi!

    Apple Podcasts
    5
    PlayinGmes
    United States2 years ago
  • Great Show!

    This show makes you think about sound in a whole new way. I would never have thought I’d find this so interesting but I do and her voice is so soothing!

    Apple Podcasts
    5
    lyrical70
    United States2 years ago
  • Amazing voice & knowledge

    Jodi’s voice and knowledge of audio is impressive—and I’m not easily impressed!

    Apple Podcasts
    5
    HeatherFormerHooter
    United States3 years ago
  • Fascinating topics and great guests

    I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodi’s delightful voice, insights and contagious laugh make this show a must-listen.

    Apple Podcasts
    5
    soozinsta
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for asking insightful questions that unlock value from guests.
The show is repeatedly described as well-produced with a clear, calming host presence.
Listeners value the practical, actionable takeaways for audio branding and marketing.

Talking Points

Recent interactions between the hosts and their guests.

AI in Business and Creativity: A Conversation with David Gielan
Q: Why is it important for companies to think about the audio of their brand?
Audio shapes consumer perception and can drive sales by aligning identity with emotion; authentic, human-sourced audio creates a lasting brand legacy that AI struggles to replicate.
Leadership Voice: How to Sound Calm in Uncertain Times with Cynthia Zhai
Q: What inspired you to write your latest book and what changed since your last publication?
She explains that the latest book emerged from years of client work and new ideas, moving from a process-driven approach in the first book to a more results-driven focus in the second, incorporating extensive case studies and the demand for gravitas and presence in leadership voices.
Leadership Voice: How to Sound Calm in Uncertain Times with Cynthia Zhai
Q: Do you have an early memory of how sound moved you that you want to talk about?
Cynthia describes a childhood memory of being sung to by her mother, which planted the seed for her lifelong interest in sound and voice, and notes that music and emotional expression through voice continued to move her as she grew.
Branded Podcasts: How Brands Earn Attention and Build Trust | Neil Cowling
Q: What should brands consider when creating an audio brand for a podcast to align with their overall identity?
Brands should develop a cohesive audio identity—logo-like sonic assets, consistent voice and music, and a memory that listeners associate with the brand. A strong audio brand enables recognition across episodes and platforms, and should be integrated with the broader marketing strategy rather than treated as a standalone piece.
Branded Podcasts: How Brands Earn Attention and Build Trust | Neil Cowling
Q: Why did you move from radio to branded podcasts, and what makes branded podcasts different or valuable for brands?
He explains that the career gradually became more niche, moving from charity and cultural storytelling to helping brands justify and sustain podcasts as ongoing content properties with measurable ROI, not just flashy campaigns. Branded podcasts must serve the audience with real value, alignment with business goals, and an always-on cadence rather than one-off productions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Audio Branding

What is Audio Branding about and what kind of topics does it cover?

A deep dive into the strategy and craft of sound, branding, and audio-driven marketing. Episodes typically explore practical workflows for sound design, the role of audio as a brand asset, budgeting and collaboration in post-production, and how new tech — including AI and immersive formats — affects sonic identities. Guests range from veteran sound designers and branding researchers to music executives and product/UX experts, often illustrated with real-world case studies (campaigns, brand logos, and product sound design) and actionable advice for newcomers. A standout feature is the ongoing emphasis on authentic storytelling through sound, leadership and mentorship in Hollywood and beyond, and a strong focus on ethical, human-centered use ... more

Where can I find podcast stats for Audio Branding?

Rephonic provides a wide range of podcast stats for Audio Branding. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Audio Branding and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Audio Branding get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Audio Branding, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Audio Branding?

Rephonic provides comprehensive predictive audience data for Audio Branding, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Audio Branding have?

To see how many followers or subscribers Audio Branding has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Audio Branding?

These podcasts share a similar audience with Audio Branding:

1. The AI Daily Brief: Artificial Intelligence News and Analysis

How many episodes of Audio Branding are there?

Audio Branding launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Audio Branding?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Audio Branding?

Rephonic pulls ratings and reviews for Audio Branding from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Audio Branding?

Rephonic provides full transcripts for episodes of Audio Branding. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Audio Branding?

Recent guests on Audio Branding include:

1. Neil Cowling
2. Cynthia Zhai
3. Dr. Caitlin Trevor
4. Jayson Johnson
5. Caitlin Trevor
6. Caitlyn Trevor
7. Rune R. B. Eskildsen
8. Kenneth Johnson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days