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Artwork for Audio Branding

Audio Branding

Jodi Krangle
Audio Branding
Podcasting
Sound Quality
Sound
Music Industry
Sound Design
Music
Consumer Spending
Shopping Behavior
Customer Journey
Marketing Videos
Live Streaming
Dolby Atmos
Sonic Branding
Music Therapy
Interac
Emotional Storytelling
Visual Storytelling
Social Media Marketing
B2B Marketing

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more

PublishesWeeklyEpisodes300Founded6 years ago
Number of ListenersCategories
MarketingEducationBusiness

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Artwork for Audio Branding

Latest Episodes

“I have a friend who’s a library film composer and produces podcasts, and I was talking to him, I was giving him the kind of same thesis I talked about today. And he’s like, ‘yeah, I get it. But like, I’m the one who’s going to lose the job.’ Cause w... more

YouTube

“And we got a new Beatles song. I can’t believe we’re talking about the Beatles…. But John Lennon recorded a really corrupted vocal before he tragically died, and it was just kind of there because of some stem separation tech that is only possible be... more

“If you’re watching any video on how to get started on content for your business, for public speaking, anything like that, the microphone is always the number one thing, they say. And that should be a cue. It’s not the phone and it’s not a video came... more

YouTube

“If you don’t make the video with audio in mind first, that’s the difference between, you know, a 14% click-through rate versus, you know, a 2% click-through rate. And a lot of people don’t tie those two together, that it matters. It’s something that... more

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Recent Guests

Drew Thurlow
Former professional musician turned music executive and strategist, Senior Vice President of A&R at Sony Music
Sony Music
Episode: From Walkman to AI: A Conversation with Drew Thurlow
Nikolaj Kloch
Videographer, content creator and former aerospace engineer who helps speakers, entrepreneurs and brands elevate their presence through impactful video.
Episode: How Precision Audio Shapes Marketing: Nikolaj Kloch on Videography
Dr. Thomas Dickson
Musicologist specializing in sound perception and brand communication
Episode: Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson - Part 1
Karsten Kjems
Expert in sound design and audio branding, founder of Sonic Minds
Sonic Minds
Episode: How Sound Design Influences Marketing & Branding: A Conversation with Karsten Kjems - Part 1
Ted Rosnick
A prolific audio producer and director, and inductee into Canada's Marketing Hall of Legends.
Vapor Music
Episode: Behind the Sound of Advertising: A Conversation with Ted “Theo” Rosnick - Part 1
Benjamin Kapit
Filmmaker, composer and sound designer who started his production company at age 15.
Second World
Episode: The Power of Sound Design in Film: A Conversation with Benjamin Kapit - Part 1
Stephen Ridley
World-renowned British pianist, composer and visionary in modern piano education
Episode: The Power of Music: A Conversation with Stephen Ridley - Part 1
Rebekah Wilson
Co-founder, technical director and CEO of Source Elements
Source Elements
Episode: How Music and Technology Connect Us: A Conversation with Rebekah Wilson - Part 1
Marco Cammarota
Former professional opera singer, voice actor, and YouTuber with a passion for video game music.
Episode: The Healing Power of Video Game Music: A Conversation with Marco Cammarota - Part 1

Host

Jody Krangle
Host with extensive knowledge in audio branding and voice work, recognized for engaging interviews and insights on the influence of sound in marketing.

Reviews

4.9 out of 5 stars from 68 ratings
  • Jodi is an incredible host!

    She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!

    Apple Podcasts
    5
    Alex J Sanfilippo
    United States9 months ago
  • Great show

    Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand. Well done Jodi!

    Apple Podcasts
    5
    PlayinGmes
    United States2 years ago
  • Great Show!

    This show makes you think about sound in a whole new way. I would never have thought I’d find this so interesting but I do and her voice is so soothing!

    Apple Podcasts
    5
    lyrical70
    United States2 years ago
  • Amazing voice & knowledge

    Jodi’s voice and knowledge of audio is impressive—and I’m not easily impressed!

    Apple Podcasts
    5
    HeatherFormerHooter
    United States3 years ago
  • Fascinating topics and great guests

    I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodi’s delightful voice, insights and contagious laugh make this show a must-listen.

    Apple Podcasts
    5
    soozinsta
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the host's deep knowledge and soothing voice, creating a delightful and educational experience.
The diverse and expert guest lineup is frequently highlighted, enriching discussions around audio branding.
Many find the content to be insightful, tackling the relationship between sound and branding effectively.
Overall, the podcast is considered a valuable resource for professionals looking to enhance their understanding of audio in marketing and branding.

Talking Points

Recent interactions between the hosts and their guests.

From Walkman to AI: A Conversation with Drew Thurlow
Q: Can you talk about your upcoming book on AI and music?
The book discusses the impact of AI on the music industry and aims to clarify its implications for artists and creators.
From Walkman to AI: A Conversation with Drew Thurlow
Q: What do you think musicians need these days to be popular?
Musicians need to make good music and engage with their audience authentically across social media.
From Walkman to AI: A Conversation with Drew Thurlow
Q: What informed your decision to become a musician?
It wasn't really a decision; it was more of a draw to music, starting with playing guitar at age 13 and following my instincts.
How Precision Audio Shapes Marketing: Nikolaj Kloch on Videography
Q: What do you mean by precision audio for impact?
Nikolaj explains it involves both the careful recording of audio and post-processing to evoke the right emotions in the audience's story.
How Precision Audio Shapes Marketing: Nikolaj Kloch on Videography
Q: Do you have a story about an early memory of how sound moved you?
Nikolaj shares a memory of his brother being selected for a Lego commercial where they focused on capturing the sound of the blocks, which left a lasting impression on him about the impact of sound.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Audio Branding

What is Audio Branding about and what kind of topics does it cover?

Focusing on the multifaceted aspects of audio branding, episodes explore how sound plays an influential role in marketing, advertising, and even personal experiences around the globe. The content emphasizes the importance of maintaining a coherent sonic identity for businesses, discussing various topics such as sound design, the psychological effects of music, and technological advancements that shape the way we engage with audio. Unique insights are provided through interviews with professionals from different industries, educating listeners on the power of sound to enhance brand perception and foster emotional connections. Noteworthy is the engaging and soothing hosting style that encourages both learning and enjoyment for a diverse audie... more

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How many listeners does Audio Branding get?

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To see how many followers or subscribers Audio Branding has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Audio Branding?

These podcasts share a similar audience with Audio Branding:

1. Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes
2. Radiolab
3. Financially Confident Christian
4. The Think Media Podcast
5. Grow The Show

How many episodes of Audio Branding are there?

Audio Branding launched 6 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Audio Branding?

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What guests have appeared on Audio Branding?

Recent guests on Audio Branding include:

1. Drew Thurlow
2. Nikolaj Kloch
3. Dr. Thomas Dickson
4. Karsten Kjems
5. Ted Rosnick
6. Benjamin Kapit
7. Stephen Ridley
8. Rebekah Wilson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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