Audio Branding
Jodi KrangleKeeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more
| Publishes | Weekly | Episodes | 300 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEducationMarketing | |||
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Latest Episodes
âWhen you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate those desired emotions into music. And itâs not [the] music that the composer feels, it is what it make... more
One topic that comes up quite often on Audio Branding is audio technology, and how far itâs come over just the last few years. Whether itâs choosing the right sound equipment, deciding if you should record with noise cancellation turned on (and just ... more
âI give them a lot of credit because they use that so frequently, and thatâs why they have so much success. I mean, it is an iconic melody in and of itself, but itâs that repetition and that usage, you know, whereas I feel like a lot of sound logo pr... more
âToo much sound complicates things, it confuses things, and it causes annoyance and fatigue, too much brain power needed. Too much cognitive load, and itâs a known fact. So oftentimes companies will come to me and say, âHey, we have, you know, sixty ... more
Recent Guests
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Reviews
- Jodi is an incredible host!
She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!
Apple Podcasts5Alex J Sanfilippo
United Statesa year ago - Great show
Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio â sound â can enhance their brand. Well done Jodi!
Apple Podcasts5PlayinGmesUnited States2 years ago - Great Show!
This show makes you think about sound in a whole new way. I would never have thought Iâd find this so interesting but I do and her voice is so soothing!
Apple Podcasts5lyrical70United States2 years ago - Amazing voice & knowledge
Jodiâs voice and knowledge of audio is impressiveâand Iâm not easily impressed!
Apple Podcasts5HeatherFormerHooterUnited States3 years ago - Fascinating topics and great guests
I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodiâs delightful voice, insights and contagious laugh make this show a must-listen.
Apple Podcasts5soozinstaUnited States3 years ago
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Frequently Asked Questions About Audio Branding
What is Audio Branding about and what kind of topics does it cover?
A deep dive into how sound and branding intersect, this show explores the strategic power of audio in marketing, advertising, and product experiences. Across episodes, topics range from brand identity through sonic design to the role of AI, storytelling, and human touch in sound branding. Guests come from music, tech, education, and creative agencies, offering practical guidance on royalties, licensing, sound design, and authentic sonic identities. The host maintains a calm, insightful interview style and consistently highlights actionable takeaways for brands and creators seeking a distinctive audio presence. A notable strength is its multi-disciplinary approach, connecting psychology, storytelling, and technology to build cohesive brand s... more
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How many listeners does Audio Branding get?
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What are the audience demographics for Audio Branding?
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How many subscribers and views does Audio Branding have?
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Which podcasts are similar to Audio Branding?
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How many episodes of Audio Branding are there?
Audio Branding launched 6 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Audio Branding?
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What guests have appeared on Audio Branding?
Recent guests on Audio Branding include:
1. Jastin Artis
2. Michael Dargie
3. Jeremy Toeman
4. Daniel Hoek
5. Joshua Suhy
6. Dr. Daniel Hug
7. Wil Seabrook
8. Drew Thurlow
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.