Audio Branding
Jodi KrangleKeeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more
| Publishes | Weekly | Episodes | 300 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationBusinessMarketing | |||
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“And it’s also a progression, right, that you don’t know why that progression did it for you. Like, there is a moment in this one song by Manchester Orchestra where they hit this C [note], and I, the first time I listened to it, just ugly cried, and ... more
“That’s sort of how we, like, when we started the agency, then we started with just the two of us, and my role alongside Jared was everything. We did everything. And then as we expanded and grew, like, we realized, actually, like, not only my partner... more
“I would say they really need to not position themselves as a recording studio or a music studio, but to position themselves as a sonic branding agency and to understand that the first, most important part of the process is understanding the brand th... more
“You know, the Dr. Pepper jingle, a year ago, there was that jingle. So I’m not going to make any claims that the jingle itself isn’t great. It’s a great jingle. And I do think if you analyze it, there are a lot of ways you can dissect it to actually... more
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- Jodi is an incredible host!
She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!
Apple Podcasts5Alex J Sanfilippo
United States2 years ago - Great show
Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand. Well done Jodi!
Apple Podcasts5PlayinGmesUnited States3 years ago - Great Show!
This show makes you think about sound in a whole new way. I would never have thought I’d find this so interesting but I do and her voice is so soothing!
Apple Podcasts5lyrical70United States3 years ago - Amazing voice & knowledge
Jodi’s voice and knowledge of audio is impressive—and I’m not easily impressed!
Apple Podcasts5HeatherFormerHooterUnited States4 years ago - Fascinating topics and great guests
I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodi’s delightful voice, insights and contagious laugh make this show a must-listen.
Apple Podcasts5soozinstaUnited States4 years ago
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Frequently Asked Questions About Audio Branding
What is Audio Branding about and what kind of topics does it cover?
This show centers on the strategic power of sound in branding, advertising, and media. Across episodes, hosts and guests discuss sonic branding, audio identities, and how voice, music licensing, and sound design shape audience perception. Topics span practical workflows for licensing, the impact of AI on creativity, and how brands use sonic elements—from on-hold messaging to podcasts—to build trust and engagement. Noteworthy angles include real-world case studies in film and advertising, the balance between originality and market trends, and the evolving role of sound in digital and traditional media. The format often pairs an informed host with practitioners and researchers, delivering actionable insights for marketers, producers, and crea... more
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Rephonic provides a wide range of podcast stats for Audio Branding. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Audio Branding and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Audio Branding get?
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What are the audience demographics for Audio Branding?
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How many subscribers and views does Audio Branding have?
To see how many followers or subscribers Audio Branding has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Audio Branding?
These podcasts share a similar audience with Audio Branding:
1. The AI Daily Brief: Artificial Intelligence News and Analysis
How many episodes of Audio Branding are there?
Audio Branding launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Audio Branding?
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Where can I see ratings and reviews for Audio Branding?
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What guests have appeared on Audio Branding?
Recent guests on Audio Branding include:
1. Matt Borck
2. Rune Eskilsen
3. Greg Watts
4. Sami El-Quqa
5. Greig Watts
6. Robin Gulcher
7. Laney McCormick
8. Matt McCormick
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.