Audio Branding
Jodi KrangleKeeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more
| Publishes | Weekly | Episodes | 300 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationBusinessMarketing | |||
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Latest Episodes
“They loved what I did. They put it on the ad, and they reported back to me six months from then that the ad had over-performed, that it had helped them get more than half a million dollars in revenue. And they had gone from near zero brand visibilit... more
“In the early ‘60s, when he went off on his own, he created this company called A-I-R, which I believe stands for the Association of Independent Recordists, and that was the key. Independence. He took that model, and he was getting great residuals an... more
“If you’re a creator of sound, you’re in a blessed place, because you can not only communicate with somebody in that two-dimensional, ‘it sounds like this’ mode, but you also have the ability to touch their spirit. You have an ability to give them go... more
“And it’s also a progression, right, that you don’t know why that progression did it for you. Like, there is a moment in this one song by Manchester Orchestra where they hit this C [note], and I, the first time I listened to it, just ugly cried, and ... more
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Reviews
- Jodi is an incredible host!
She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!
Apple Podcasts5Alex J Sanfilippo
United States2 years ago - Great show
Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand. Well done Jodi!
Apple Podcasts5PlayinGmesUnited States3 years ago - Great Show!
This show makes you think about sound in a whole new way. I would never have thought I’d find this so interesting but I do and her voice is so soothing!
Apple Podcasts5lyrical70United States3 years ago - Amazing voice & knowledge
Jodi’s voice and knowledge of audio is impressive—and I’m not easily impressed!
Apple Podcasts5HeatherFormerHooterUnited States4 years ago - Fascinating topics and great guests
I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodi’s delightful voice, insights and contagious laugh make this show a must-listen.
Apple Podcasts5soozinstaUnited States4 years ago
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Frequently Asked Questions About Audio Branding
What is Audio Branding about and what kind of topics does it cover?
This show centers on the strategic power of sound in branding, advertising, and media. Across episodes, hosts and guests discuss sonic branding, audio identities, and how voice, music licensing, and sound design shape audience perception. Topics span practical workflows for licensing, the impact of AI on creativity, and how brands use sonic elements—from on-hold messaging to podcasts—to build trust and engagement. Noteworthy angles include real-world case studies in film and advertising, the balance between originality and market trends, and the evolving role of sound in digital and traditional media. The format often pairs an informed host with practitioners and researchers, delivering actionable insights for marketers, producers, and crea... more
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How many listeners does Audio Branding get?
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What are the audience demographics for Audio Branding?
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How many subscribers and views does Audio Branding have?
To see how many followers or subscribers Audio Branding has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Audio Branding?
These podcasts share a similar audience with Audio Branding:
1. The AI Daily Brief: Artificial Intelligence News and Analysis
How many episodes of Audio Branding are there?
Audio Branding launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Audio Branding?
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Where can I see ratings and reviews for Audio Branding?
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What guests have appeared on Audio Branding?
Recent guests on Audio Branding include:
1. Myles Wakeham
2. Matt Borck
3. Rune Eskilsen
4. Sami El-Quqa
5. Greg Watts
6. Greig Watts
7. Robin Gulcher
8. Laney McCormick
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.