
Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more
| Publishes | Weekly | Episodes | 300 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationBusinessMarketing | |||

“My grandfather used to say, aim for the moon and you might catch a star on the way down. And at his funeral, I gave a sort of eulogy and told everyone this story and said, ‘I assume everyone’s heard this one from him because he was a storyteller.’ T... more
“I’ve been, so one of my writer friends who I published, a guy called Ian Kerner, he was one of the producers behind “Never Gonna Give You Up” by Rick Astley and “Stay Another Day” by Seventeen and Kylie. He was a big producer, and I took him to Euro... more
“And I did get to do a session with Count Basie and his orchestra. You know, it’s a lot easier to record people that play well than people who can’t play well. Because, I mean, it almost records itself. I mean, yeah, you got to set up the microphones... more
“I think that making images come to life with sound helps the audience with the story and with the emotion of the story. It puts them in the right place. They know what it is they’re supposed to pay attention to. We talked earlier in our first meetin... more
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She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!
Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand. Well done Jodi!
This show makes you think about sound in a whole new way. I would never have thought I’d find this so interesting but I do and her voice is so soothing!
Jodi’s voice and knowledge of audio is impressive—and I’m not easily impressed!
I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodi’s delightful voice, insights and contagious laugh make this show a must-listen.
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This show centers on the strategic power of sound in branding, advertising, and media. Across episodes, hosts and guests discuss sonic branding, audio identities, and how voice, music licensing, and sound design shape audience perception. Topics span practical workflows for licensing, the impact of AI on creativity, and how brands use sonic elements—from on-hold messaging to podcasts—to build trust and engagement. Noteworthy angles include real-world case studies in film and advertising, the balance between originality and market trends, and the evolving role of sound in digital and traditional media. The format often pairs an informed host with practitioners and researchers, delivering actionable insights for marketers, producers, and crea... more
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1. The AI Daily Brief: Artificial Intelligence News and Analysis
Audio Branding launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Audio Branding include:
1. Robin Gulcher
2. Laney McCormick
3. Matt McCormick
4. Neil Cowling
5. Cynthia Zhai
6. Dr. Caitlin Trevor
7. Jayson Johnson
8. Caitlin Trevor
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