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Artwork for Audio Branding

Audio Branding

Jodi Krangle
Audio Branding
Sound Design
Podcasting
Artificial Intelligence
Sound
Sonic Branding
Music
Marketing
Advertising
Music Industry
Branding
Communication
Music Therapy
Operation Smile
Electric Vehicles
Sound Quality
Audio Quality
Sound Branding
Mental Health
Consumer Behavior

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more

PublishesWeeklyEpisodes300Founded7 years ago
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EducationBusinessMarketing

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Artwork for Audio Branding

Latest Episodes

“My grandfather used to say, aim for the moon and you might catch a star on the way down. And at his funeral, I gave a sort of eulogy and told everyone this story and said, ‘I assume everyone’s heard this one from him because he was a storyteller.’ T... more

“I’ve been, so one of my writer friends who I published, a guy called Ian Kerner, he was one of the producers behind “Never Gonna Give You Up” by Rick Astley and “Stay Another Day” by Seventeen and Kylie. He was a big producer, and I took him to Euro... more

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“And I did get to do a session with Count Basie and his orchestra. You know, it’s a lot easier to record people that play well than people who can’t play well. Because, I mean, it almost records itself. I mean, yeah, you got to set up the microphones... more

“I think that making images come to life with sound helps the audience with the story and with the emotion of the story. It puts them in the right place. They know what it is they’re supposed to pay attention to. We talked earlier in our first meetin... more

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Recent Guests

Robin Gulcher
Sound designer, mixing and recording services for agencies, film and corporate clients
Audible Ricochet
Episode: Sound Design for Storytelling with Robin Gulcher
Laney McCormick
Co-founder of SceneSupportMusic, music licensing and support for film/advertising
SceneSupportMusic
Episode: Sound in Advertising: Emotion, AI, and Creative Risk with Laney and Matt McCormick
Matt McCormick
Co-founder of SceneSupportMusic, playlist creator and creative lead
SceneSupportMusic
Episode: Sound in Advertising: Emotion, AI, and Creative Risk with Laney and Matt McCormick
Neil Cowling
Founder of Fresh Air, leading UK branded podcast agency
Fresh Air
Episode: Branded Podcasts: How Brands Earn Attention and Build Trust | Neil Cowling
Cynthia Zhai
Voice coach, professional speaker, CSP and bestselling author
Episode: Leadership Voice: How to Sound Calm in Uncertain Times with Cynthia Zhai
Dr. Caitlin Trevor
Research Director and Founder of Sonic UXR
Sonic UXR
Episode: Music in Film: Why the Wrong Score Changes Everything | Jayson Johnson
Jayson Johnson
Filmmaker and founder of Strike Five Films
Strike Five Films
Episode: Film Sound Design: Why Bad Audio Makes Audiences Leave | Jayson Johnson
Caitlin Trevor
Founder and Research Director at SonicUXR
SonicUXR
Episode: Sonic Branding: How Sound Shapes Customer Experience with Caitlyn Trevor
Caitlyn Trevor
Award-winning researcher and musician focused on music cognition and neuroscience
SonicUXR
Episode: The Neuroscience of Sound: How Audio Shapes Emotion with Caitlyn Trevor

Host

Jodi Krangle
Host of Audio Branding, focused on sonic branding, voice, and branding strategy.

Reviews

4.9 out of 5 stars from 68 ratings
  • Jodi is an incredible host!

    She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!

    Apple Podcasts
    5
    Alex J Sanfilippo
    United States2 years ago
  • Great show

    Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand. Well done Jodi!

    Apple Podcasts
    5
    PlayinGmes
    United States3 years ago
  • Great Show!

    This show makes you think about sound in a whole new way. I would never have thought I’d find this so interesting but I do and her voice is so soothing!

    Apple Podcasts
    5
    lyrical70
    United States3 years ago
  • Amazing voice & knowledge

    Jodi’s voice and knowledge of audio is impressive—and I’m not easily impressed!

    Apple Podcasts
    5
    HeatherFormerHooter
    United States3 years ago
  • Fascinating topics and great guests

    I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodi’s delightful voice, insights and contagious laugh make this show a must-listen.

    Apple Podcasts
    5
    soozinsta
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host's expertise and calm, clear delivery.
Shows are described as insightful for marketers seeking to leverage sound in branding.
Guests are consistently interesting and bring actionable industry insights.

Talking Points

Recent interactions between the hosts and their guests.

Sound Design for Storytelling with Robin Gulcher
Q: Why is sound so important to the visual experience?
He explains that sound brings stories to life, directs attention, and creates emotional nuance, with specific examples like how audiences trust believable sound even when visuals are stylized or unconventional.
Sound Design for Storytelling with Robin Gulcher
Q: Do you have an early memory of how sound moved you?
Robin describes growing up with music in the house, early experiences in a rehearsal setting, and a first opportunity to sit in a professional chair, all of which cemented his path into sound work.
Sonic Branding: Why Podcast Engagement Beats Downloads | Neil Cowling
Q: What is the difference between advertising on radio and advertising on a podcast?
Radio ads are often poorly thought-out and rely on irritation rather than relevance, while podcast advertising benefits from closer alignment with the host's tone and audience, with host reads and genuine endorsement proving far more effective; placement and environment matter a lot.
AI in Music Licensing with Laney and Matt McCormick
Q: How do you handle AI-created music in licensing workflows?
They focus on copyright compliance, transparency with clients, and using AI as a brainstorming tool rather than relying on AI-generated content; they emphasize owning and licensing authentic music for safety and quality.
AI in Music Licensing with Laney and Matt McCormick
Q: Can you describe how your roles have evolved in the licensing ecosystem?
They started as sync agents representing catalogs, then grew into music supervision and clearance, with many tasks overlapping across all three roles depending on client needs.

Audience Metrics

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Frequently Asked Questions About Audio Branding

What is Audio Branding about and what kind of topics does it cover?

This show centers on the strategic power of sound in branding, advertising, and media. Across episodes, hosts and guests discuss sonic branding, audio identities, and how voice, music licensing, and sound design shape audience perception. Topics span practical workflows for licensing, the impact of AI on creativity, and how brands use sonic elements—from on-hold messaging to podcasts—to build trust and engagement. Noteworthy angles include real-world case studies in film and advertising, the balance between originality and market trends, and the evolving role of sound in digital and traditional media. The format often pairs an informed host with practitioners and researchers, delivering actionable insights for marketers, producers, and crea... more

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Which podcasts are similar to Audio Branding?

These podcasts share a similar audience with Audio Branding:

1. The AI Daily Brief: Artificial Intelligence News and Analysis

How many episodes of Audio Branding are there?

Audio Branding launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Audio Branding?

Recent guests on Audio Branding include:

1. Robin Gulcher
2. Laney McCormick
3. Matt McCormick
4. Neil Cowling
5. Cynthia Zhai
6. Dr. Caitlin Trevor
7. Jayson Johnson
8. Caitlin Trevor

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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