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Artwork for Audio Branding

Audio Branding

Jodi Krangle
Audio Branding
Podcasting
Sound Quality
Sound
Music Industry
Sound Design
Music
Shopping Behavior
Consumer Spending
Customer Journey
Marketing Videos
Live Streaming
Dolby Atmos
Sonic Branding
Interac
Music Therapy
Video Testimonials
Emotional Storytelling
Social Media Marketing
B2B Marketing

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more

PublishesWeeklyEpisodes300Founded6 years ago
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BusinessMarketingEducation

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Artwork for Audio Branding

Latest Episodes

“What can we do to make that number a thousand? That’s the kind of stuff we really focus on. We have tools and analytics within our dashboard to kind of help guide you with that and provide insight onto what strategies are needed to get to that place... more

“In this age of AI and, you knew I was going to go here at some point, so how can an artist differentiate themselves now that AI can basically create music with the push of a button? Like, it’s hard. It was hard before, and now we have this to worry ... more

“I mean, you know how it was with Michael. And when I heard that phrase, it was just... He saved my life. Like, what? He just sung a song, right? Like, but, you know, take probably one of my favorites, ‘Man in the Mirror.’ Man, it still gets me. So, ... more

“I’m blown away by it. So, when I close my eyes and I listen to these things, and I hear those textures and I understand the footsteps coming from afar and getting closer and, you know, like, this stuff matters. Like, it paints the picture [so] that ... more

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Recent Guests

Jastin Artis
Musician and artist, focused on sync licensing and branding
Episode: Standing Out in the Age of AI Music: A Conversation with Jastin Artis – Part 2
Michael Dargie
Creative storyteller, author of BrandJitsu, founder of Make More Creative
Episode: How Sound Shapes Brand Identity: A Conversation with Michael Dargie – Part 1
Jeremy Toeman
Founder and CEO of Augie, an AI-assisted video creation and editing studio for marketers and social media managers
Augie
Episode: The Psychology of Sound in Marketing: A Conversation with Jeremy Toeman – Part 1
Daniel Hoek
Co-head of the Sound Design Master Program at Zurich University of the Arts in Switzerland
Episode: Creating a Unique Audio Identity: A Conversation with Joshua Suhy – Part 2
Joshua Suhy
Founder of JS.Audio and a veteran audio engineer and producer with over 15 years in the industry.
JS.Audio
Episode: Building a Better Sound Studio: A Conversation with Joshua Suhy – Part 1
Dr. Daniel Hug
Sound and interaction designer, co-director of Masters in Sound Design at Zurich University of the Arts
Zurich University of the Arts
Episode: The Art of Captivating Sound Design: A Conversation with Daniel Hug - Part 1
Wil Seabrook
Former Warner Bros. recording artist and founder of two award-winning creative agencies
Episode: Sound, Storytelling, and Content Creation with Wil Seabrook
Drew Thurlow
Former professional musician turned music executive and strategist, Senior Vice President of A&R at Sony Music
Sony Music
Episode: From Walkman to AI: A Conversation with Drew Thurlow
Nikolaj Kloch
Videographer, content creator and former aerospace engineer who helps speakers, entrepreneurs and brands elevate their presence through impactful video.
Episode: How Precision Audio Shapes Marketing: Nikolaj Kloch on Videography

Host

Jody Krangle
Host of Audio Branding

Reviews

4.9 out of 5 stars from 68 ratings
  • Jodi is an incredible host!

    She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!

    Apple Podcasts
    5
    Alex J Sanfilippo
    United Statesa year ago
  • Great show

    Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand. Well done Jodi!

    Apple Podcasts
    5
    PlayinGmes
    United States2 years ago
  • Great Show!

    This show makes you think about sound in a whole new way. I would never have thought I’d find this so interesting but I do and her voice is so soothing!

    Apple Podcasts
    5
    lyrical70
    United States2 years ago
  • Amazing voice & knowledge

    Jodi’s voice and knowledge of audio is impressive—and I’m not easily impressed!

    Apple Podcasts
    5
    HeatherFormerHooter
    United States3 years ago
  • Fascinating topics and great guests

    I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodi’s delightful voice, insights and contagious laugh make this show a must-listen.

    Apple Podcasts
    5
    soozinsta
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

guests are described as relatable and the host's interviewing style as dynamic and insightful.
Listeners praise the calm, professional hosting and deep dives into sound design and branding.
Quotes emphasize the show's ability to reveal the power of spoken word and sound as strategic tools.
The show is viewed as a pioneering resource for brand audio, with high-quality production and practical takeaways.
Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand.
Listeners highlight the emphasis on authentic sound and actionable strategies for branding and marketing.

Talking Points

Recent interactions between the hosts and their guests.

Standing Out in the Age of AI Music: A Conversation with Jastin Artis – Part 2
Q: Why is syncing and branding such a big part of the modern music career, even for new artists?
Sync licensing and brand deals offer alternative revenue streams that can fund creation, provide exposure, and help artists build a sustainable career outside traditional album sales or streams.
Standing Out in the Age of AI Music: A Conversation with Jastin Artis – Part 2
Q: Can you explain a PRO before we get too far in the weeds here?
A PRO stands for performance royalty organizations like BMI and ASCAP; they manage performance royalties for songs when they're streamed, played on radio, or performed live, ensuring artists get paid.
The Healing Power of Music: A Conversation with Jastin Artis – Part 1
Q: Is there a difference for you between making the music and listening to music?
Making music connects me spiritually while listening provides relaxation but can also become analytical due to my training.
The Healing Power of Music: A Conversation with Jastin Artis – Part 1
Q: Do you have an early memory of how sound moved you?
I remember when the movie Moonwalk came out and how I was drawn to Michael Jackson's unique voice and precision even at a young age.
Building a Better Sound Studio: A Conversation with Joshua Suhy – Part 1
Q: When everything went remote, how did that change your relationship to audio?
Joshua described how the pandemic prompted a surge in podcast production and a shift towards higher quality audio, necessitating better tools and practices for sound recording.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Audio Branding

What is Audio Branding about and what kind of topics does it cover?

A deep dive into how sound and branding intersect, this show explores the strategic power of audio in marketing, advertising, and product experiences. Across episodes, topics range from brand identity through sonic design to the role of AI, storytelling, and human touch in sound branding. Guests come from music, tech, education, and creative agencies, offering practical guidance on royalties, licensing, sound design, and authentic sonic identities. The host maintains a calm, insightful interview style and consistently highlights actionable takeaways for brands and creators seeking a distinctive audio presence. A notable strength is its multi-disciplinary approach, connecting psychology, storytelling, and technology to build cohesive brand s... more

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Which podcasts are similar to Audio Branding?

These podcasts share a similar audience with Audio Branding:

1. Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes
2. Radiolab
3. Financially Confident Christian
4. The Think Media Podcast
5. Grow The Show

How many episodes of Audio Branding are there?

Audio Branding launched 6 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Audio Branding?

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What guests have appeared on Audio Branding?

Recent guests on Audio Branding include:

1. Jastin Artis
2. Michael Dargie
3. Jeremy Toeman
4. Daniel Hoek
5. Joshua Suhy
6. Dr. Daniel Hug
7. Wil Seabrook
8. Drew Thurlow

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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