Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more
Publishes | Weekly | Episodes | 300 | Founded | 6 years ago |
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Number of Listeners | Categories | ArtsDesignEducation |
“And they had people that had either the escalator going up on the right-hand side or you could take the stairs, and each stair played a different key on the piano. More people took the stairs than they did the escalators because it was more fun. So,... more
“If you're going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it's a luxury car, but then you hear the TV ad or the radio ad or wherever you're listening, and that sound isn't recorded... more
“The brief was ‘we want to sell some more train tickets to Germany, where you can go to Berlin for a techno party, you can go to Hamburg for the opera, have a famous opera in Hamburg, or you can go to Munich for the beer festival.’ And we made this a... more
“If you can see that your product is selling better with better sounds, and it gets better reviews Actually, I saw a car review that scored the car better just because the sounds were better. He didn’t talk about how fast it could go, how fast it cou... more
She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!
Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand. Well done Jodi!
This show makes you think about sound in a whole new way. I would never have thought I’d find this so interesting but I do and her voice is so soothing!
Jodi’s voice and knowledge of audio is impressive—and I’m not easily impressed!
I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodi’s delightful voice, insights and contagious laugh make this show a must-listen.
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Focusing on the multifaceted aspects of audio branding, episodes explore how sound plays an influential role in marketing, advertising, and even personal experiences around the globe. The content emphasizes the importance of maintaining a coherent sonic identity for businesses, discussing various topics such as sound design, the psychological effects of music, and technological advancements that shape the way we engage with audio. Unique insights are provided through interviews with professionals from different industries, educating listeners on the power of sound to enhance brand perception and foster emotional connections. Noteworthy is the engaging and soothing hosting style that encourages both learning and enjoyment for a diverse audie... more
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These podcasts share a similar audience with Audio Branding:
1. Pivot
2. The Daily
3. Fly on the Wall with Dana Carvey and David Spade
Audio Branding launched 6 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Audio Branding include:
1. Ted Rosnick
2. Benjamin Kapit
3. Stephen Ridley
4. Rebekah Wilson
5. Marco Cammarota
6. Andy Gesner
7. Dennis Meador
8. Reid Holmes
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