
Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more
| Publishes | Weekly | Episodes | 300 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEducationBusiness | |||

“So the answer to why is that podcasts, whether they’re audio only or, nowadays, the vast majority are including video as well, provide a depth and a nuance and a detail of conversation that is almost impossible to get anywhere else. So, you know, we... more
“Scientifically, it’s because that voice is vibration. So when it’s vibration, it needs a medium to be heard. Like, if we are in outer space, we hear nothing because there’s no medium to convey the sound. And then once we’re back on Earth, we have me... more
“I think one thing we mentioned just now, which is equanimity, that, of course, for them, they didn’t realize the word. It was also something, the word that I’ve learned over the pandemic, so I think that’s one thing where that equanimity, how you ca... more
“I guess that’s encouraging, and it’s scary at the same time, because, you know, there are a lot of people in the industry that depend on the creativity that they’ve worked years and years and years to kind of master and to get to this point. And the... more
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She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!
Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand. Well done Jodi!
This show makes you think about sound in a whole new way. I would never have thought I’d find this so interesting but I do and her voice is so soothing!
Jodi’s voice and knowledge of audio is impressive—and I’m not easily impressed!
I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodi’s delightful voice, insights and contagious laugh make this show a must-listen.
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A deep dive into the strategy and craft of sound, branding, and audio-driven marketing. Episodes typically explore practical workflows for sound design, the role of audio as a brand asset, budgeting and collaboration in post-production, and how new tech — including AI and immersive formats — affects sonic identities. Guests range from veteran sound designers and branding researchers to music executives and product/UX experts, often illustrated with real-world case studies (campaigns, brand logos, and product sound design) and actionable advice for newcomers. A standout feature is the ongoing emphasis on authentic storytelling through sound, leadership and mentorship in Hollywood and beyond, and a strong focus on ethical, human-centered use ... more
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1. The AI Daily Brief: Artificial Intelligence News and Analysis
Audio Branding launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Audio Branding include:
1. Neil Cowling
2. Cynthia Zhai
3. Dr. Caitlin Trevor
4. Jayson Johnson
5. Caitlin Trevor
6. Caitlyn Trevor
7. Rune R. B. Eskildsen
8. Kenneth Johnson
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