
Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more
| Publishes | Weekly | Episodes | 300 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationBusinessMarketing | |||

“Step sounds in a game is a sample being repeated, and then people start to make little variations in pitch of this sample. And then they became increasingly sophisticated with middleware, and so a whole set of software emerged, a type of software ga... more
“And I read this book, it was about acoustic communication. It was about how sound in everyday life mediates our relationship to the environment, and how we use it to communicate with each other, and so on, and that opens really a totally new field f... more
“I said, ‘this is a tsunami that is coming, and I'm either going to be crushed by it and drowned under it and it's going to destroy everything I've built, or I'm going to learn to surf the big waves, and I'm going to do whatever I have to do to surf ... more
“I will say, as someone who has auditioned hundreds and hundreds, if not over a thousand, voiceover artists and listened to very talented people doing the same take over and over again, the recording quality, the sound quality, absolutely matters. An... more
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She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!
Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand. Well done Jodi!
This show makes you think about sound in a whole new way. I would never have thought I’d find this so interesting but I do and her voice is so soothing!
Jodi’s voice and knowledge of audio is impressive—and I’m not easily impressed!
I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodi’s delightful voice, insights and contagious laugh make this show a must-listen.
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Exploring the critical role of audio in branding and marketing, a significant portion of the content revolves around how sound influences consumer perceptions and behavior. Listeners can expect detailed discussions on sonic branding, audio quality, and the integration of technology in audio production. Episodes frequently feature insights from industry experts which delve into various aspects, such as the evolution of sound design, the balance of AI in creative processes, and how sound can foster emotional connections with audiences. Unique in its educational approach, the content unpacks complex topics into digestible insights, making it accessible for both professionals and enthusiasts interested in the profound impact of audio on modern ... more
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Audio Branding launched 6 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Audio Branding include:
1. Drew Thurlow
2. Nikolaj Kloch
3. Dr. Thomas Dickson
4. Karsten Kjems
5. Ted Rosnick
6. Benjamin Kapit
7. Stephen Ridley
8. Rebekah Wilson
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