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Artwork for Audio Branding

Audio Branding

Jodi Krangle
Audio Branding
Sound Design
Podcasting
Artificial Intelligence
Sound
Sonic Branding
Music
Marketing
Music Industry
Branding
Advertising
Communication
Music Therapy
Operation Smile
Electric Vehicles
Sound Quality
Audio Quality
Sound Branding
Mental Health
Consumer Behavior

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more

PublishesWeeklyEpisodes300Founded7 years ago
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EducationBusinessMarketing

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Artwork for Audio Branding

Latest Episodes

“I think that making images come to life with sound helps the audience with the story and with the emotion of the story. It puts them in the right place. They know what it is they’re supposed to pay attention to. We talked earlier in our first meetin... more

“I don’t think AI quite has us figured out yet because, as human beings, we’ll listen to sad songs to feel better. I don’t think it understands that. That’s true, it’s contrary… Yeah, I mean, I think that AI has its place. I’m not all against it, jus... more

YouTube

“That’s one of the biggest things that scares me the most about composing with AI. It’s that, whatever AI model you’re on, how was it trained, and was that material copyrighted? And was there any kind of permission for that to happen? And you, as the... more

“We did a sort of special launch episode with the King, um, who’s so knowledgeable, so passionate, you know. I don’t know whether he’d just read up about it, but it doesn’t feel like it. It feels like it really tapped into something that he wants to ... more

YouTube

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Recent Guests

Laney McCormick
Co-founder, Scene Support Music; music supervisor/licensing expert
Scene Support Music
Episode: AI in Music Licensing with Laney and Matt McCormick
Matt McCormick
Co-founder, Scene Support Music; music supervisor/licensing expert
Scene Support Music
Episode: AI in Music Licensing with Laney and Matt McCormick
Neil Cowling
Founder of Fresh Air, leading UK branded podcast agency
Fresh Air
Episode: Branded Podcasts: How Brands Earn Attention and Build Trust | Neil Cowling
Cynthia Zhai
Voice coach, professional speaker, CSP and bestselling author
Episode: Leadership Voice: How to Sound Calm in Uncertain Times with Cynthia Zhai
Dr. Caitlin Trevor
Research Director and Founder of Sonic UXR
Sonic UXR
Episode: Music in Film: Why the Wrong Score Changes Everything | Jayson Johnson
Jayson Johnson
Filmmaker and founder of Strike Five Films
Strike Five Films
Episode: Film Sound Design: Why Bad Audio Makes Audiences Leave | Jayson Johnson
Caitlin Trevor
Founder and Research Director at SonicUXR
SonicUXR
Episode: Sonic Branding: How Sound Shapes Customer Experience with Caitlyn Trevor
Caitlyn Trevor
Award-winning researcher and musician focused on music cognition and neuroscience
SonicUXR
Episode: The Neuroscience of Sound: How Audio Shapes Emotion with Caitlyn Trevor
Rune R. B. Eskildsen
Media composer, sound designer and drummer based in Denmark
Chop Chop Games / Game Audio Denmark (involvement mentioned)
Episode: Sound Design in Video Games: From Sci-Fi to Immersion | Rune Eskildsen – Part 1

Host

Jodi Krangle
Lead interviewer and voice professional with a focus on audio branding and sound in marketing.

Reviews

4.9 out of 5 stars from 68 ratings
  • Jodi is an incredible host!

    She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!

    Apple Podcasts
    5
    Alex J Sanfilippo
    United States2 years ago
  • Great show

    Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand. Well done Jodi!

    Apple Podcasts
    5
    PlayinGmes
    United States2 years ago
  • Great Show!

    This show makes you think about sound in a whole new way. I would never have thought I’d find this so interesting but I do and her voice is so soothing!

    Apple Podcasts
    5
    lyrical70
    United States2 years ago
  • Amazing voice & knowledge

    Jodi’s voice and knowledge of audio is impressive—and I’m not easily impressed!

    Apple Podcasts
    5
    HeatherFormerHooter
    United States3 years ago
  • Fascinating topics and great guests

    I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodi’s delightful voice, insights and contagious laugh make this show a must-listen.

    Apple Podcasts
    5
    soozinsta
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for asking insightful questions that unlock value from guests.
The show is repeatedly described as well-produced with a clear, calming host presence.
Listeners value the practical, actionable takeaways for audio branding and marketing.

Top Education Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Sonic Branding: Why Podcast Engagement Beats Downloads | Neil Cowling
Q: What is the difference between advertising on radio and advertising on a podcast?
Radio ads are often poorly thought-out and rely on irritation rather than relevance, while podcast advertising benefits from closer alignment with the host's tone and audience, with host reads and genuine endorsement proving far more effective; placement and environment matter a lot.
AI in Music Licensing with Laney and Matt McCormick
Q: How do you handle AI-created music in licensing workflows?
They focus on copyright compliance, transparency with clients, and using AI as a brainstorming tool rather than relying on AI-generated content; they emphasize owning and licensing authentic music for safety and quality.
AI in Music Licensing with Laney and Matt McCormick
Q: Can you describe how your roles have evolved in the licensing ecosystem?
They started as sync agents representing catalogs, then grew into music supervision and clearance, with many tasks overlapping across all three roles depending on client needs.
AI in Business and Creativity: A Conversation with David Gielan
Q: Why is it important for companies to think about the audio of their brand?
Audio shapes consumer perception and can drive sales by aligning identity with emotion; authentic, human-sourced audio creates a lasting brand legacy that AI struggles to replicate.
Leadership Voice: How to Sound Calm in Uncertain Times with Cynthia Zhai
Q: What inspired you to write your latest book and what changed since your last publication?
She explains that the latest book emerged from years of client work and new ideas, moving from a process-driven approach in the first book to a more results-driven focus in the second, incorporating extensive case studies and the demand for gravitas and presence in leadership voices.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Audio Branding

What is Audio Branding about and what kind of topics does it cover?

A deep dive into the strategy and craft of sound, branding, and audio-driven marketing. Episodes typically explore practical workflows for sound design, the role of audio as a brand asset, budgeting and collaboration in post-production, and how new tech — including AI and immersive formats — affects sonic identities. Guests range from veteran sound designers and branding researchers to music executives and product/UX experts, often illustrated with real-world case studies (campaigns, brand logos, and product sound design) and actionable advice for newcomers. A standout feature is the ongoing emphasis on authentic storytelling through sound, leadership and mentorship in Hollywood and beyond, and a strong focus on ethical, human-centered use ... more

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Which podcasts are similar to Audio Branding?

These podcasts share a similar audience with Audio Branding:

1. The AI Daily Brief: Artificial Intelligence News and Analysis

How many episodes of Audio Branding are there?

Audio Branding launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Audio Branding?

Recent guests on Audio Branding include:

1. Laney McCormick
2. Matt McCormick
3. Neil Cowling
4. Cynthia Zhai
5. Dr. Caitlin Trevor
6. Jayson Johnson
7. Caitlin Trevor
8. Caitlyn Trevor

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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