
Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. ... more
| Publishes | Weekly | Episodes | 300 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEducationBusiness | |||

“I have a friend who’s a library film composer and produces podcasts, and I was talking to him, I was giving him the kind of same thesis I talked about today. And he’s like, ‘yeah, I get it. But like, I’m the one who’s going to lose the job.’ Cause w... more
“And we got a new Beatles song. I can’t believe we’re talking about the Beatles…. But John Lennon recorded a really corrupted vocal before he tragically died, and it was just kind of there because of some stem separation tech that is only possible be... more
“If you’re watching any video on how to get started on content for your business, for public speaking, anything like that, the microphone is always the number one thing, they say. And that should be a cue. It’s not the phone and it’s not a video came... more
“If you don’t make the video with audio in mind first, that’s the difference between, you know, a 14% click-through rate versus, you know, a 2% click-through rate. And a lot of people don’t tie those two together, that it matters. It’s something that... more
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She listeners to her guests and responds to the things that cut to the core of what will add value to listeners. This is a must listen!
Jodi has a terrific voice and great podcast. The content is meaningful and substantive for serious podcasters, folks interested in audio, and anyone interested in learning how audio — sound — can enhance their brand. Well done Jodi!
This show makes you think about sound in a whole new way. I would never have thought I’d find this so interesting but I do and her voice is so soothing!
Jodi’s voice and knowledge of audio is impressive—and I’m not easily impressed!
I love all things related to audio and marketing and this podcast has been a long-time favorite. Jodi covers so many aspects of the world of audio and how it impacts branding, marketing and the way sound influences audience perception. Her guests are interesting and relatable and Jodi’s delightful voice, insights and contagious laugh make this show a must-listen.
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Focusing on the multifaceted aspects of audio branding, episodes explore how sound plays an influential role in marketing, advertising, and even personal experiences around the globe. The content emphasizes the importance of maintaining a coherent sonic identity for businesses, discussing various topics such as sound design, the psychological effects of music, and technological advancements that shape the way we engage with audio. Unique insights are provided through interviews with professionals from different industries, educating listeners on the power of sound to enhance brand perception and foster emotional connections. Noteworthy is the engaging and soothing hosting style that encourages both learning and enjoyment for a diverse audie... more
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Audio Branding launched 6 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Audio Branding include:
1. Drew Thurlow
2. Nikolaj Kloch
3. Dr. Thomas Dickson
4. Karsten Kjems
5. Ted Rosnick
6. Benjamin Kapit
7. Stephen Ridley
8. Rebekah Wilson
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