Rephonic
Artwork for A.I. In Football
Artificial Intelligence
Football
AI In Football
Target Matrix
World Cup
First 11
Football Recruitment
Tottenham Hotspur
Identity
Brighton & Hove Albion
Leicester City
Identity Snapshot
Game Model
Recruitment
David Bromley
Identity As a Filter
Data
Video Analysis
Live Scouting
Agent

AI in Football: Recruitment Decisions, Done Properly is a practical podcast about how football clubs make better recruitment decisions in an AI world — without the hype. We don’t chase novelty tools. We focus on the thinking and structure that makes any tool useful: clear role briefs, behaviours over labels, constraints and trade-offs, repeatable shortlisting, and decision review that actually imp... more

PublishesWeeklyEpisodes172Founded3 years ago
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SportsHow ToEducationSoccer

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Artwork for A.I. In Football

Latest Episodes

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Spain's Winning Machine - 16 Titles in 5 Years

Summary

In this episode, David Bromley and Tom Butterfield analyse Spain's victory in the World Cup, emphasisi... more

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Summary

In this episode, Tom Butterfield and David Bromley analyse the tactical and psychological aspects of World Cup matches, focusing on team strategies, p... more

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This was only supposed to be a two or three minute catch up before we started the recording for episode 67......However, we got pretty deep into some of the ps... more

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Summary

In this episode, Tom Butterfield and David Bromley analyze the recent World Cup matches, tactical decisions, and their implications for football recru... more

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Recent Guests

David Bronley
Certified data analyst, scout, FR license coach, FIFA license agent
Episode: Ep52 - The Method Meets Reality - Why Good Processes Get Rejected.
David Bromley
Certified data analyst, FFL license coach and FIFA licensed agent
Episode: Ep28: Inside the 11-Stage Funnel: From 'What Do We Need' to 'Player To Target'

Host

Tom Butterfield
Host and primary facilitator of the show, focusing on practical frameworks for recruitment and AI integration.

Reviews

5.0 out of 5 stars from 21 ratings
  • Interesting listen

    A different angle on this great league.

    Apple Podcasts
    5
    DL238
    United Kingdom3 years ago
  • Insiders view on the EFL

    Great listen and really informative pod!

    Apple Podcasts
    5
    Peteb69
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests provide credible expertise and real-world context.
Focus on governance and process over hype is refreshing.
A clear, practical angle on AI use in football decisions.
Concise insights with actionable takeaways for recruitment teams.

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Talking Points

Recent interactions between the hosts and their guests.

Ep29: Scouting in the Age of AI: What Football Clubs Really Value
Q: If you were a club or a manager looking to hire an analyst today, what would you value more: technical coding background or the ability to communicate effectively?
The ability to communicate effectively is paramount, because it bridges data work with practical on-pitch decisions and ensures insights are understood and actionable by coaches and decision-makers.
Ep38: Why Football Needs Better Thinking: Structure, Clarity & the Rise of AI-Supported Decisions
Q: Okay, before we get into tools, what is AI in football terms and what does it actually do?
AI is a pattern recognizer and a reasoning engine. It can summarize, table, and rank data, and if given enough structure and tactical context, it can reason through options to assess fit, risk, and what-if scenarios.
Ep51: The Club Operating Rhythm - Making The Model Outlast The Individual.
Q: What is the role of AI in the operating rhythm itself?
AI keeps the documents clean and helps trace implications when identity changes occur, and it aids the data stage by running filters against new names, but it does not make final judgments on signings; humans retain decision power.
Ep43: The Boundary Line — Using AI in Recruitment Without Getting Burned
Q: If someone says that AI replaces scouts, how do you respond to that?
Scouting is human judgment operating within a club's context; AI can organize thinking and support processes but cannot own final judgments, especially when context and interpretation matter.
Ep58: Reading the Market — How 'Identity' Filters Opportunity in a Noisy Window
Q: What is the fundamental function of the brief in filtering players?
The brief answers whether each name fits the club's agreed needs; if not, it exits the funnel with a clear reason, keeping the process efficient and focused.

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Frequently Asked Questions About A.I. In Football

What is A.I. In Football about and what kind of topics does it cover?

This show focuses on practical, structured approaches to football recruitment in an AI-enabled world. Hosts explore how clear role briefs, behavior-based criteria, and disciplined decision-making can improve shortlisting, screening, and signing decisions without overhyping technology. Episodes emphasize using AI as a drafting, filtering, and consistency tool that supports human judgment—not replaces it—while showcasing templates, briefs, and decision reviews that teams can adopt to reduce bias, accelerate processes, and stress-test outcomes. Expect real-world frameworks (target matrices, live meeting governance, and evidence-driven workflows) applied to transfer windows and recruitment cycles, with practical anecdotes and actionable steps y... more

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A.I. In Football launched 3 years ago and published 172 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on A.I. In Football include:

1. David Bronley
2. David Bromley

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