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Artwork for AMA: Affiliate Marketing Answered

AMA: Affiliate Marketing Answered

SATHI
Affiliate Marketing

Powered by SATHI - Your Affiliate Companion, AMA is a series that brings in some of the top operators to answer your oddly specific questions about affiliate marketing. If you're running an affiliate program for your brand and are stuck on something that no blog or AI can answer, join in. Get your messiest questions about affiliate engagement, commission structure, attribution, and reporting.

PublishesTwice monthlyEpisodes4Foundeda month ago
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Artwork for AMA: Affiliate Marketing Answered

Latest Episodes

Two and a half months into an affiliate program, the ROAS looks terrible, and everyone on the team wants to pull the plug. Sound familiar? That is where this episode starts.

Dan Albert is the co-founder and CEO of 456 Growth, an agency that runs per... more

If your affiliate program is generating views but not revenue, the problem is usually the expectation going in, rather than the channel itself.

Rabii Babou, CEO of Livano Agency, has built multi-million dollar creator and affiliate pipelines for DTC... more

Over the last decade of building and scaling affiliate programs, Andreea (founder of Hype Maven), has had brands ask her to replicate results from companies like Comfrt and poppi - brands sitting on years of recognition and millions of customers alre... more

In our first episode of AMA: Affiliate Marketing, Answered, Kim Biddle, Co-founder of Clutch Affiliate and 20-year industry veteran, shares her unfiltered takes.

We cover best content formats, why great content sometimes doesn't convert, putting ad ... more

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Recent Guests

Andreea Moise
Founder of Hype Maven, expert in influencer and affiliate programs
Hype Maven
Episode: Why Comfrt and poppi Are Not Your Affiliate Benchmark ft. Andreea Moise
Kim Biddle
Co-founder of Clutch Affiliate, industry veteran in affiliate marketing
Clutch Affiliate
Episode: Why your affiliates are posting but no one's buying ft. Kim Biddle

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Why your affiliates are posting but no one's buying ft. Kim Biddle
Q: Should brands use discount codes or affiliate links, and how to manage both effectively?
Both can work, but codes tend to be memorable and easier to track if paired with show notes; implement backend rules to govern code usage, monitor for misuse, and rotate codes to preserve attribution integrity.
Why your affiliates are posting but no one's buying ft. Kim Biddle
Q: Is there a recommended framework for attribution when affiliate-driven discovery leads to later purchases via retargeting?
A halo-effect mindset is useful; track the ecosystem comprehensively across channels (online, Amazon, in-store) and use a hybrid attribution approach that accounts for both creator-driven exposure and subsequent retargeting, while protecting against code leakage and fraud.
Why your affiliates are posting but no one's buying ft. Kim Biddle
Q: How should brands audit affiliates when there are views and clicks but no sales?
Recognize the multi-touch nature of modern buyers; audit for consistency and frequency of exposures, optimize onboarding and coaching for creators, and test optimizing content based on what content converts in converting pieces versus non-converting ones.
Why your affiliates are posting but no one's buying ft. Kim Biddle
Q: What strategies have you found most effective for getting affiliates to post across multiple platforms and maintain creator authenticity?
Incentivize beyond traditional commissions with tangible perks, ensure the creator's authenticity is aligned with your brand from the outset, and tailor incentives to mirror real-world job perks; emphasize video-first content across platforms to leverage highest engagement while respecting each creator's voice.

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Recent guests on AMA: Affiliate Marketing Answered include:

1. Andreea Moise
2. Kim Biddle

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