Demand Decoded: Demand Generation & Business Growth
BlendDecode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve in... more
| Publishes | Twice weekly | Episodes | 134 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
Most B2B businesses are unknowingly marketing for their competitors. They invest in content that educates the market, builds awareness of a problem, and creates real demand, then watch the majority of that demand flow straight to the category leaders... more
Most B2B teams buying intent data are either over-trusting it or barely using it at all. They're treating weak signals as buying intent, spamming entire lists off the back of a topic search, and wondering why response rates look like cold outbound. T... more
Most B2B businesses are still hiring and structuring their teams the way they did a decade ago, more headcount to hit more targets, more layers between marketing, sales, and customer success. That model is already breaking.
In this episode, Dan and... more
Most B2B content operations don't fail because of a lack of effort, they fail because they were never built on the right foundations. Jumping straight to "let's start a podcast" or "we should post more on LinkedIn" before answering the harder questio... more
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Apple Podcasts | #176 |  United Kingdom/Business/Marketing |
Apple Podcasts | #132 |  Switzerland/Business/Marketing |
Apple Podcasts | #141 |  Denmark/Business/Marketing |
Apple Podcasts | #241 |  Spain/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show focuses on practical, growth-oriented B2B marketing and demand generation strategies, with frequent dives into how AI, data, and technology reshape visibility, measurement, and pipeline. Across episodes, listeners get tactical playbooks for content strategy, AI-driven discovery, website information architecture, attribution, and demand-generation governance—often framed through real-world examples, templates, and tooling. Sponsorships from major marketing platforms and hands-on discussions about building scalable GTM machines suggest a core audience of senior marketers and growth practitioners looking to make marketing more accountable to revenue. A notable pattern is the emphasis on engineered, data-backed processes over tradition... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Naval
2. Uncensored CMO
3. The Dave Gerhardt Show (from Exit Five)
4. Stacking Growth | The B2B Marketing Podcast
How many episodes of this podcast are there?
this podcast launched 3 years ago and published 134 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Adam Holmgren
2. Jeff Muser
3. Josh Falk
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