
Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve in... more
| Publishes | Weekly | Episodes | 148 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

Generating plenty of inbound leads but not seeing pipeline turn into revenue? The issue may sit further upstream than your sales team.
In this solo episode, Amanda McGrath, Blend's Director of Growth Consulting, shares what she learned moving from c... more
If your LinkedIn strategy still revolves around the company page, your content is reaching very few people. Organic company page reach has fallen sharply, while personal profiles now take the lion's share of the feed and earn far higher engagement. S... more
Dan's back from HubSpot's Unbound with a recap full of energy, insight and practical takeaways, starting with Demand Decoded's first ever live show recording on the main stage.
He breaks down the panel he ran with HubSpot's Kyle Denhoff and Asja Fro... more
When private equity buys your business, everything about your go-to-market has to change, and most marketing and sales leaders aren't ready for it. In this episode, Dan is joined by Josh, who brings hands-on experience from both sides of PE deals, to... more
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Apple Podcasts | #189 |
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Demand Decoded explores cutting-edge B2B marketing, demand generation, and growth strategy through practical, data-driven discussions. Episodes consistently dissect go-to-market dynamics, the balance between demand and lead generation, and the role of AI, intent data, and information architecture in driving pipeline. Hosts emphasize authentic brand storytelling, credible leadership narratives, and governance when applying AI tools at scale, often tying tactics to measurable outcomes like pipeline and revenue. Notable threads include building category ownership, holistically aligning marketing and sales, and leveraging partner ecosystems and content strategies to accelerate growth. The format typically blends tactical playbooks with real-wor... more
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this podcast launched 4 years ago and published 148 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Asja Frost
2. Kyle Denhoff
3. Adam Holmgren
4. Jeff Muser
5. Josh Falk
6. Woody Klemetson
7. Kevin White
8. Josh Bouk
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