Demand Decoded: Demand Generation & Business Growth
BlendDecode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve in... more
| Publishes | Twice weekly | Episodes | 137 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
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Latest Episodes
Every B2B marketer is being told ChatGPT ads are the next big channel, but almost nobody's actually run them. There are no keywords, no search volume data, and no way to see what buyers are typing into the chat that triggers your ad. So how do you ta... more
Your sales team could be pitching your competitor's narrative right now, and they wouldn't even know it. That's the risk hiding inside AI adoption. As more of your business relies on ChatGPT and Claude to write proposals, RFPs and content, without an... more
Most B2B marketers think persuasion is instinct. It isn't. It's psychology, and most brands are getting it wrong without realising why their messaging falls flat while competitors' sticks.
In this episode, Dan sits down with Phill Agnew, host of Nud... more
Most B2B businesses are unknowingly marketing for their competitors. They invest in content that educates the market, builds awareness of a problem, and creates real demand, then watch the majority of that demand flow straight to the category leaders... more
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Apple Podcasts | #132 |  United States/Business/Marketing |
Apple Podcasts | #54 |  Canada/Business/Marketing |
Apple Podcasts | #104 |  United Kingdom/Business/Marketing |
Apple Podcasts | #39 |  India/Business/Marketing |
Apple Podcasts | #132 |  Denmark/Business/Marketing |
Apple Podcasts | #206 |  Austria/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show focuses on practical, growth-oriented B2B marketing and demand generation strategies, with frequent dives into how AI, data, and technology reshape visibility, measurement, and pipeline. Across episodes, listeners get tactical playbooks for content strategy, AI-driven discovery, website information architecture, attribution, and demand-generation governance—often framed through real-world examples, templates, and tooling. Sponsorships from major marketing platforms and hands-on discussions about building scalable GTM machines suggest a core audience of senior marketers and growth practitioners looking to make marketing more accountable to revenue. A notable pattern is the emphasis on engineered, data-backed processes over tradition... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Marketing Against The Grain
2. Revenue Builders
3. Naval
4. The Dave Gerhardt Show (from Exit Five)
How many episodes of this podcast are there?
this podcast launched 3 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Adam Holmgren
2. Jeff Muser
3. Josh Falk
4. Woody Klemetson
5. Kevin White
6. Josh Bouk
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