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All Things Book Marketing

Smith Publicity
Book Marketing
Linkedin
Thought Leadership
Publishing Industry
Personal Branding
Author Branding
Publishing
Smith Publicity
Ghostwriting
Author Revenue Generation
Superfans
Hybrid Publishing
Business Books
Email List Building
Brand Development
Nonfiction Authors
Publicity
Key Performance Indicators
Writing Process
Public Speaking

The Smith Publicity 'All Things Book Marketing' podcast explores all facets of book publicity and book marketing, with great expert guests sharing vital information for both authors and publishers.

PublishesWeeklyEpisodes156Founded10 years ago
Number of ListenersCategory
Business

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Artwork for All Things Book Marketing

Latest Episodes

What happens to your book marketing strategy after launch day? And how can you keep showing up on social media without feeling like you're constantly selling your book?

For nonfiction authors, publishing a book is a major milestone, but it's far fro... more

What if the most important decisions about your book's success happen before you've even written the first chapter?

A great nonfiction book can do much more than share information or generate sales. It can build credibility, introduce your ideas to ... more

How do authors and thought leaders go from writing a book to getting booked on stages? Mirjana Novkovic shares what it actually takes to build a speaking career from the ground up. In Smith Publicity's latest All Things Book Marketing episode, Sandy ... more

What actually makes someone a thought leader? And how do you build one deliberately?

In this episode of Smith Publicity's All Things Book Marketing podcast, host Marissa Eigenbrood talks with Peter Winick, Founder and CEO of Thought Leadership Lever... more

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Recent Guests

Jayme Johnson
Founder of Worthy Marketing Group, helping authors and thought leaders market books and expand their ideas' reach
Worthy Marketing Group
Episode: The Book Breakthrough: Turning Your Ideas Into Lasting Impact with Jayme Johnson
Mirjana Novkovic
Founder and principal of Speaker Story Bank; former 16-year veteran at Harry Walker Agency
Speaker Story Bank / Harry Walker Agency
Episode: Building a Speaking Career: Positioning, Platforms, and Speaker Assets with Mirjana Novkovic
Peter Winick
Founder and CEO of Thought Leadership Leverage; co-host of Leveraging Thought Leadership podcast
Thought Leadership Leverage
Episode: The Thought Leadership Playbook: Peter Winick on Building Real Authority
John DeMato
Visual storytelling strategist and photographer specializing in branding for speakers, authors, coaches, and executives
Self-employed / johndemato.com
Episode: How Strong Are Author Brand Visuals? John DeMato Shares Why They Matter More Than Ever
Owen Semeron
Founder of Unleash the Knowledge, a personal branding and ghostwriting agency
Unleash the Knowledge
Episode: Visual Storytelling for Authors and Speakers with John DeMato
Kate Breen
Owner of Get Dressed Go, DC's top-ranking private personal stylist
Get Dressed Go
Episode: Dressing the Part With Kate Breen: The Power of Personal Style in Thought Leadership
Sally Ekus
Senior Literary Agent at Jvnla, specializing in culinary and cookbook publishing
Jvnla
Episode: From Kitchen to Bookshelf: The Changing Recipe for Cookbook Success
Lee Wind
Chief Content Officer for the Independent Book Publishers Association, author, and advocate for inclusivity in publishing.
Independent Book Publishers Association
Episode: Allyship in Action: Lee Wind on Championing Inclusivity and Community in Publishing
Kathleen Schmidt
Founder of Kathleen Schmidt Public Relations and author of the newsletter 'Publishing Confidential'
Kathleen Schmidt Public Relations
Episode: Building Influence and Community: The Future (and Power) of Author Newsletters

Host

Marissa Eigenbrood
President and partner at Smith Publicity

Reviews

5.0 out of 5 stars from 25 ratings
  • insightful and practical advice for authors

    All Things Book Marketing is an invaluable resource for authors who want practical, real-world strategies. I especially appreciated the episode Sandy Smith hosted with Ashley Zink on creating superfans and driving revenue, as well as the conversation Olivia McCoy hosted with Emma Boyer on post-publication book marketing. Together they underscored how much success depends on what authors do after their book is out in the world — and that’s exactly the kind of actionable insight this podcast deliv... more

    Apple Podcasts
    5
    Robbie Samuels, host & guest
    United Statesa year ago
  • Wealth of book, marketing knowledge

    This podcast is an invaluable resource for authors and publishing professional seeking to enhance their book marketing strategies. Every episode features insightful conversations with seasoned professionals, offering listeners with practical advice and actionable tip.

    Apple Podcasts
    5
    SusanNealYoga
    United Statesa year ago
  • Awesome podcast

    Awesome guests — a few episodes in and I’ve already had some super valuable takeaways. Really happy I found this. Subscribed and will be adding this to my future rotation.

    Apple Podcasts
    5
    T&M1985
    South Africa4 years ago
  • In Depth Interviews

    These interviews each pack a punch. From insightful social media strategies to great website-building tips, every minute is packed with marketing value.

    Apple Podcasts
    5
    Jodwriter
    United States4 years ago
  • Satisfied consumer!

    Mr. Onorato, what you’ve just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.

    Apple Podcasts
    5
    Knibb High Football Rules
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value practical, actionable strategies for authors, including guidance on promotion after publication.
The interviews are described as focused and rich in marketing insights, including social media and website-building advice.
Listeners appreciate insider perspectives and long-term views on changes in publishing and book marketing.
Reviews praise the knowledgeable guests and the range of expertise across the book industry.
One reviewer finds the theme music too much like breaking-news audio for a conversational format.

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Talking Points

Recent interactions between the hosts and their guests.

The Book Breakthrough: Turning Your Ideas Into Lasting Impact with Jayme Johnson
Q: What should authors expect a publisher to do and not do for them?
Johnson says authors should take responsibility for their launch regardless of publishing route and should not assume the publisher will provide extensive marketing support. Any publisher help is an added benefit, while the author remains the book's champion.
The Book Breakthrough: Turning Your Ideas Into Lasting Impact with Jayme Johnson
Q: What actually makes one break out or really stand out?
Johnson says authors need to write a strong book, test and clarify the idea, identify a specific reader and the problem they face, and share human experience and evidence that establishes why the author is worth listening to.
The Thought Leadership Playbook: Peter Winick on Building Real Authority
Q: How should one think about AI in thought leadership?
AI is a tool that can help organize and derive insights from vast transcripts and data, but it should not replace human storytelling and the responsibility of maintaining a clear, trusted voice; use it to augment, not replace, thoughtful leadership.
The Thought Leadership Playbook: Peter Winick on Building Real Authority
Q: When does the book come into the picture?
There is no single answer; for some it's essential if they have something to say and want to invest the time and money, but many books lack a clear purpose or ROI and may not be the right move for everyone.
How Strong Are Author Brand Visuals? John DeMato Shares Why They Matter More Than Ever
Q: How should creators decide when to update their visuals?
Evaluate whether you still resemble the person in the photos, whether your brand has evolved, and whether the environments in the images match where you want to be seen. If in doubt, refresh the core assets first and plan incremental updates over time.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About All Things Book Marketing

What is All Things Book Marketing about and what kind of topics does it cover?

Practical conversations about book marketing, publicity, author visibility and the broader work of building a professional platform. Interviews with specialists cover thought leadership, personal branding, speaking careers, photography, LinkedIn and other ways authors and experts can connect with audiences. The advice is geared toward decisions authors can act on, from shaping a public profile and creating useful promotional assets to sustaining attention beyond a book launch.

Regular hosts Marissa Eigenbrood and Sandy Smith bring a publicity-industry perspective to discussions with experienced marketers, photographers, speakers' agents, stylists and other practitioners. Guests draw on their own businesses and professional work to explain ... more

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Which podcasts are similar to All Things Book Marketing?

These podcasts share a similar audience with All Things Book Marketing:

1. Book Marketing Simplified
2. Book Marketing Tips and Author Success Podcast

How many episodes of All Things Book Marketing are there?

All Things Book Marketing launched 10 years ago and published 156 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on All Things Book Marketing?

Recent guests on All Things Book Marketing include:

1. Jayme Johnson
2. Mirjana Novkovic
3. Peter Winick
4. John DeMato
5. Owen Semeron
6. Kate Breen
7. Sally Ekus
8. Lee Wind

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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