
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (... more
| Publishes | Twice weekly | Episodes | 500 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of the biggest distributor deals in promotional products history came together and why Safeguard was such a strong fit for the Counselor Top 40 distributor.
Lisa Hu, the founder of Lux & Nyx (asi/88973), shares her journey from a career in corporate finance to the CEO of her own brand, with product in both promo and high-end department stores – plus, what it means to her to sell work bags designed by wom... more
Mark Pomerantz of SalesWisdom shares his tips on how to build a better sales program.
The CEO of PromoDirect discusses the company's growth from print catalogs to a full-service distributor for the digital age
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A practical, industry-focused series exploring the convergence of print, promo products, and retail. Episodes cover end-to-end solutions, digital workflow, sustainability, and the evolving role of printers and decorators in merchandising, packaging, and experiential marketing. Guests range from owners of promotional product distributors to sustainability leaders and content experts, with frequent emphasis on education, partnerships, and real-world case studies that help distributors diversify and win with brand-building campaigns. The show stands out for its hands-on discussions about pricing, supply chain resilience, and the intersection of print with retail and e-commerce, often featuring actionable tips, event insights, and emphasis on s... more
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Advertising Specialty Institute launched 11 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Advertising Specialty Institute include:
1. Lisa Hu
2. Mark Pomerantz
3. Dave Sarro
4. Dilip Bhavnani
5. Sandy Gonzalez
6. Amanda Bass
7. Katie Kane
8. Thea Rodrigue
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