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Advertising Specialty Institute

ASI
Promotional Products Industry
Sustainability
Promotional Products
Tariffs
Print On Demand
Artificial Intelligence
Bella Canvas
Supply Chain
E-Commerce
Sustainability Certifications
Print and Promo Marketing
China
Printing Industry
Branding
Branded Merchandise
Supply Chain Management
Recycled Materials
Ecovadis
Environmental Impact
Stahls

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (... more

PublishesTwice weeklyEpisodes500Founded11 years ago
Number of ListenersCategory
Business

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Artwork for Advertising Specialty Institute

Latest Episodes

Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of the biggest distributor deals in promotional products history came together and why Safeguard was such a strong fit for the Counselor Top 40 distributor.

Lisa Hu, the founder of Lux & Nyx (asi/88973), shares her journey from a career in corporate finance to the CEO of her own brand, with product in both promo and high-end department stores – plus, what it means to her to sell work bags designed by wom... more

Mark Pomerantz of SalesWisdom shares his tips on how to build a better sales program.

The CEO of PromoDirect discusses the company's growth from print catalogs to a full-service distributor for the digital age

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Recent Guests

Lisa Hu
Founder of Lux & Nyx, a woman-led bag company
Lux & Nyx
Episode: Promo Insiders: How To Build a Brand with Lisa Hu of Lux & Nyx
Mark Pomerantz
Founder of SalesWisdom, 40-year veteran of the print industry
SalesWisdom
Episode: Branding Together: How Creative Merch & Sales Strategies Shape Future of Print & Promo
Dave Sarro
CEO of PromoDirect
PromoDirect
Episode: Convergence Corner: Dave Sarro on Strategy Changes & Modernization
Dilip Bhavnani
Chief Operating Officer at Counselor Top 40 Suppliers, Sunscope
Sunscope
Episode: Promo Insiders: Staying Resilient Amid Economic and Political Uncertainty
Sandy Gonzalez
CEO of Made to Order
Made to Order
Episode: Promo Insiders: How to Build a Best Place to Work
Amanda Bass
Radware
Episode: Promo Insiders: How to Build a Best Place to Work
Katie Kane
Radware
Episode: Promo Insiders: How to Build a Best Place to Work
Thea Rodrigue
CEO of Red Swag
Red Swag
Episode: Convergence Corner: Thea Rodrigue and RED Swag Turned a Meeting Into an Opportunity for Fun
Michelle Chen
President of Fossa Apparel
Fossa Apparel
Episode: Promo Insiders: Navigating Industry Shifts

Hosts

Teresa Hegel
Executive Editor of Special Projects and Sustainability at ASI; Data Analytics Editor; prominent host and editor involved in multiple shows.
Sara Lavenduski
Host of Promo Insiders; Executive Editor/Content Leader at ASI Media; involved in client education and content strategy.

Reviews

4.7 out of 5 stars from 7 ratings
  • Good content when you can hear it

    The content on this podcast is typically extremely valuable. However, more times than not, the sound quality is horrible and makes for a very frustrating listening experience.

    Apple Podcasts
    4
    SpillTwo
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest roster consistently features seasoned industry players with diverse perspectives.
Hosts bring practical, real-world optimization ideas for print and promo campaigns.
Great industry insights with actionable takeaways for distributors.
Sound quality is often a pain point, but content is highly valuable.
Episodes combine education with timely trend analysis and event coverage.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Convergence Corner: Dave Sarro on Strategy Changes & Modernization
Q: Can you share a memory of a previous roadblock and how you overcame it to reach where you are today?
Early on, when salespeople left, the book of business went with them, prompting a necessary shift away from relying on individual reps to a more durable, online-enabled business model that could survive leadership changes and market cycles.
Convergence Corner: Dave Sarro on Strategy Changes & Modernization
Q: What were the major hurdles you faced when pivoting PromoDirect to its current model, and what can other distributors learn from that?
Key hurdles included revenue dependency on variable sales teams, declining mail-order ROIs, and the need for substantial capital to build proprietary online technology; the lesson is to plan, execute, and persevere through risk with a clear pivot strategy.
Convergence Corner: Dave Sarro on Strategy Changes & Modernization
Q: Why do you think adding promo to the business made such a difference, and why does the current model make sense today?
The shift was largely about timing, embracing the online environment, and recognizing that buyers increasingly favor digital touchpoints and faster decision-making, which eventually made online and e-commerce the core growth engine.
Promo Insiders: Staying Resilient Amid Economic and Political Uncertainty
Q: What actionable steps should suppliers and distributors take to navigate this period effectively?
Diversify sourcing, audit and secure new factories in multiple regions, maintain open communication with clients about the situation and timelines, and invest in building resilient, multi-region partnerships that can adapt quickly to changes.
Promo Insiders: Staying Resilient Amid Economic and Political Uncertainty
Q: Talk to me about what you're seeing now and what kind of cost impacts you have seen because of the war, or how has your business been impacted over the last month?
Costs have risen due to oil-linked raw materials and transportation, with oil prices spiking and freight rates increasing. Indirect effects include longer transit times from rerouting, more complex logistics, and tighter planning windows which together raise overall costs and lead times.

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Frequently Asked Questions About Advertising Specialty Institute

What is Advertising Specialty Institute about and what kind of topics does it cover?

A practical, industry-focused series exploring the convergence of print, promo products, and retail. Episodes cover end-to-end solutions, digital workflow, sustainability, and the evolving role of printers and decorators in merchandising, packaging, and experiential marketing. Guests range from owners of promotional product distributors to sustainability leaders and content experts, with frequent emphasis on education, partnerships, and real-world case studies that help distributors diversify and win with brand-building campaigns. The show stands out for its hands-on discussions about pricing, supply chain resilience, and the intersection of print with retail and e-commerce, often featuring actionable tips, event insights, and emphasis on s... more

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1. skucast
2. The Dr. John Delony Show
3. SmartLess
4. The Mel Robbins Podcast
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How many episodes of Advertising Specialty Institute are there?

Advertising Specialty Institute launched 11 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Advertising Specialty Institute?

Recent guests on Advertising Specialty Institute include:

1. Lisa Hu
2. Mark Pomerantz
3. Dave Sarro
4. Dilip Bhavnani
5. Sandy Gonzalez
6. Amanda Bass
7. Katie Kane
8. Thea Rodrigue

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