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Advertising Specialty Institute

ASI
Promotional Products Industry
Sustainability
Promotional Products
Tariffs
Print On Demand
Artificial Intelligence
Bella Canvas
Supply Chain
E-Commerce
Sustainability Certifications
Branding
Print and Promo Marketing
China
Printing Industry
Stahls
Branded Merchandise
Supply Chain Management
Recycled Materials
Ecovadis
Environmental Impact

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (... more

PublishesTwice weeklyEpisodes500Founded11 years ago
Number of ListenersCategory
Business

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Artwork for Advertising Specialty Institute

Latest Episodes

Damola Adamolekun, who will be the keynote speaker at ASI Chicago in July, talks about the power of “red carpet hospitality,” building company culture and maintaining consistent messaging across channels.

Aly Banholzer and Marshall Atkinson of ShirtLab talk about why artificial intelligence is a competitive advantage for the decorated apparel and branded merch industries.

Alissa Succi of Counselor Top 40 supplier Koozie Group (asi/40480) shares valuable insights gleaned over nearly 30 years in the promo industry.

The client experience executive for Score Promotions (asi/321353) shares how he went from a teenage warehouse worker for a distributor to a trusted partner for Fortune 500 companies.

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Recent Guests

Michael Roney
Chief Strategy Officer, Proforma
Proforma
Episode: Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal
Vera Muzzillo
CEO, Proforma
Proforma
Episode: Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal
Lisa Hu
Founder of Lux & Nyx, a woman-led bag company
Lux & Nyx
Episode: Promo Insiders: How To Build a Brand with Lisa Hu of Lux & Nyx
Mark Pomerantz
Founder of SalesWisdom, 40-year veteran of the print industry
SalesWisdom
Episode: Branding Together: How Creative Merch & Sales Strategies Shape Future of Print & Promo
Dave Sarro
CEO of PromoDirect
PromoDirect
Episode: Convergence Corner: Dave Sarro on Strategy Changes & Modernization
Dilip Bhavnani
Chief Operating Officer at Counselor Top 40 Suppliers, Sunscope
Sunscope
Episode: Promo Insiders: Staying Resilient Amid Economic and Political Uncertainty
Sandy Gonzalez
CEO of Made to Order
Made to Order
Episode: Promo Insiders: How to Build a Best Place to Work
Amanda Bass
Radware
Episode: Promo Insiders: How to Build a Best Place to Work
Katie Kane
Radware
Episode: Promo Insiders: How to Build a Best Place to Work

Hosts

Hannah Rosenberger
Host of Promo Insiders; Data Analytics Editor
Teresa Hegel
Executive Editor of Special Projects and Sustainability; Host of Promo Insiders
Brendan Menopase
Content Director of Print and Promo Marketing; Host of episode/convergence content
Ashish Mittal
New CEO of ASI; discussion on industry outlook

Reviews

4.7 out of 5 stars from 7 ratings
  • Good content when you can hear it

    The content on this podcast is typically extremely valuable. However, more times than not, the sound quality is horrible and makes for a very frustrating listening experience.

    Apple Podcasts
    4
    SpillTwo
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content is valuable and actionable when audio is clear.
The sound quality is often poor, which makes listening frustrating.
Guest quality and topics are generally informative for industry pros.

Talking Points

Recent interactions between the hosts and their guests.

Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal
Q: What role does Proforma's technology stack play in the value delivered to Safeguard distributors?
They emphasize Provision, a distribution-focused ERP, fully integrated e-commerce, and an expansive network of MDM-like resources, which reduce manual work, improve data integrity, and enable scalability for distributors.
Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal
Q: How is the integration progressing and what are the three pillars of the transition?
They describe discovery to understand the business and processes, mechanical onboarding to migrate to Proforma systems, and cultural integration to ensure distributors feel part of the Proforma Safeguard family, with ongoing relationship-building and trust.
Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal
Q: Why was Safeguard such an appealing target for Proforma, and how does the Safeguard network fit into Proforma?
Michael explains that Safeguard's trustworthy product and established distributor relationships align with Proforma's culture. The deal would enable distributors to access Proforma's tools and resources while Deluxe focuses on core strengths, creating a win-win-win scenario that leverages both sides' assets.
Convergence Corner: Dave Sarro on Strategy Changes & Modernization
Q: Can you share a memory of a previous roadblock and how you overcame it to reach where you are today?
Early on, when salespeople left, the book of business went with them, prompting a necessary shift away from relying on individual reps to a more durable, online-enabled business model that could survive leadership changes and market cycles.
Convergence Corner: Dave Sarro on Strategy Changes & Modernization
Q: What were the major hurdles you faced when pivoting PromoDirect to its current model, and what can other distributors learn from that?
Key hurdles included revenue dependency on variable sales teams, declining mail-order ROIs, and the need for substantial capital to build proprietary online technology; the lesson is to plan, execute, and persevere through risk with a clear pivot strategy.

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Frequently Asked Questions About Advertising Specialty Institute

What is Advertising Specialty Institute about and what kind of topics does it cover?

This show centers on the promotional products, print, and branding ecosystem, exploring how distributors, suppliers, and retailers create more value through brand-centric strategies, sustainability, technology, and smarter sourcing. Episodes commonly cover market dynamics, dealmaking, workforce culture, and practical tactics for growing businesses in a convergence of print, promo, and digital channels. Notable strengths include guest experts from top supplier networks, hands-on operating lessons, and a clear emphasis on education, transparency, and long-term resilience in a rapidly evolving industry.

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Which podcasts are similar to Advertising Specialty Institute?

These podcasts share a similar audience with Advertising Specialty Institute:

1. skucast
2. Top Secrets of Marketing & Sales
3. The Daily
4. The Ramsey Show
5. Freakonomics Radio

How many episodes of Advertising Specialty Institute are there?

Advertising Specialty Institute launched 11 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Advertising Specialty Institute?

Recent guests on Advertising Specialty Institute include:

1. Michael Roney
2. Vera Muzzillo
3. Lisa Hu
4. Mark Pomerantz
5. Dave Sarro
6. Dilip Bhavnani
7. Sandy Gonzalez
8. Amanda Bass

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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