
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (... more
| Publishes | Twice weekly | Episodes | 500 | Founded | 11 years ago |
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| Number of Listeners | Category | Business | |||

The new CEO (who’s also new to promo) joined Michele Bell, ASI’s senior vice president of Editorial, Education & Global Alliances, to discuss opportunities he plans to pursue at the Counselor Top 40 supplier and what success will look like over the n... more
It’s hard to believe it, but the holidays are already right around the corner. Now’s the time to make sure you know how to deliver memorable and successful gifts and incentives for your clients’ end-of-year needs. But don’t worry, you’re not in it al... more
With PRINTING United Expo around the corner, Cassie Green and Theresa Hegel discuss the value of attending trade shows and conferences in the digital age.
The account executive from MadeToOrder walks through a custom order that required a bit of imagination.
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The show focuses on the promotional products industry, with frequent exploration of industry convergence between print and promo, branding, and education. Episodes blend practical business coaching, market trends, and real-world case studies with guest experts ranging from trade compliance and tariffs to brand strategy and supplier relationships. Notable throughlines include the role of education and community in the ecosystem, hands-on guidance for distributors, and a strong emphasis on human-centered leadership and storytelling. The format often features data-backed insights, industry show coverage, and actionable tactics for growing promo businesses, making it valuable for distributors, suppliers, and marketers seeking to improve client ... more
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Advertising Specialty Institute launched 11 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Advertising Specialty Institute include:
1. Colin Sinclair McDermott
2. Denise Gustavson
3. Megan Spire
4. Daniel Riesenberg
5. Ashley Kalin
6. Brendan Menapace
7. Jodie Schillinger
8. Justin Zavadil
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