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Advertising Specialty Institute

ASI
Promotional Products Industry
Sustainability
Promotional Products
Tariffs
Bella Canvas
Print On Demand
Artificial Intelligence
Supply Chain
E-Commerce
Print and Promo Marketing
Sustainability Certifications
Branding
China
Printing Industry
Stahls
Apparel Industry
Branded Merchandise
Printing United Expo
Advertising Specialty Institute
Supply Chain Management

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (... more

PublishesTwice weeklyEpisodes500Founded11 years ago
Number of ListenersCategory
Business

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Artwork for Advertising Specialty Institute

Latest Episodes

The new CEO (who’s also new to promo) joined Michele Bell, ASI’s senior vice president of Editorial, Education & Global Alliances, to discuss opportunities he plans to pursue at the Counselor Top 40 supplier and what success will look like over the n... more

It’s hard to believe it, but the holidays are already right around the corner. Now’s the time to make sure you know how to deliver memorable and successful gifts and incentives for your clients’ end-of-year needs. But don’t worry, you’re not in it al... more

With PRINTING United Expo around the corner, Cassie Green and Theresa Hegel discuss the value of attending trade shows and conferences in the digital age.

The account executive from MadeToOrder walks through a custom order that required a bit of imagination.

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Recent Guests

Colin Sinclair McDermott
Printing industry veteran, Online Print Coach founder
The Online Print Coach
Episode: Branding Together: Finding Opportunities Within Failures
Denise Gustavson
Vice President of Editorial and Content Strategy for PRINTing United Alliance
PRINTing United Alliance
Episode: Convergence Corner: Denise Gustavson Explains Why Print Isn't As Scary as It Seems
Megan Spire
Executive Vice President of Bella Canvas
Bella Canvas, part of SanMar
Episode: Promo Insiders: Megan Spire on Leading BELLA+CANVAS Into Next Chapter
Daniel Riesenberg
Head of Complex Solutions Sales at TechX
TechX
Episode: Promo Insiders Deep Dive: Inside Trade Talks Between U.S., Canada and Mexico
Ashley Kalin
International Trade Consultant, Head of Business Development at Peacock Tariff Consulting
Peacock Tariff Consulting
Episode: Promo Insiders Deep Dive: Inside Trade Talks Between U.S., Canada and Mexico
Brendan Menapace
Colleague at Print & Promo Marketing
Print & Promo Marketing
Episode: Promo Insiders: All the Highlights From ASI Show Chicago
Jodie Schillinger
Executive Vice President of Maple Ridge Farms
Maple Ridge Farms
Episode: Promo Insiders: Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading with Humanity
Justin Zavadil
CEO of American Solutions for Business
American Solutions for Business
Episode: Convergence Corner: Justin Zavadil on ASB's Print & Promo History & His New Role
Rick Roth
Industry leader in apparel decoration; founder of Mirror Image and Ink Kitchen; activist
Mirror Image; Ink Kitchen
Episode: Branding Together: A Decorated-Apparel Industry Legend on Making a Lasting Impact

Hosts

Teresa Hegel
Executive Editor of Special Projects and Sustainability at ASI
Brendan Menapace
Host of the Convergence Corner show, Content Director for Print and Promo Marketing
Hannah Rosenberger
Host, Counselor's Data Analytics Editor
Tara Lerman
Host of Promo Insiders Deep Dive

Reviews

4.7 out of 5 stars from 7 ratings
  • Good content when you can hear it

    The content on this podcast is typically extremely valuable. However, more times than not, the sound quality is horrible and makes for a very frustrating listening experience.

    Apple Podcasts
    4
    SpillTwo
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Leadership and mentorship themes appear frequently, with human-centered focus.
Sound quality can be inconsistent, but content often delivers valuable insights.
Guest diversity spans trade, branding, and education with practical takeaways.
Industry coverage is strong, especially show coverage and data-driven episodes.

Talking Points

Recent interactions between the hosts and their guests.

Branding Together: Finding Opportunities Within Failures
Q: Can you walk us through what your professional journey has been? How you got started in the print business, and then why you decided to transition into the coaching side of things?
Colin explains his path from a family background in print, through running a franchised print business, a personal setback during the financial crisis, and eventually moving into corporate coaching for print companies to help them avoid the mistakes he made.
Convergence Corner: Denise Gustavson Explains Why Print Isn't As Scary as It Seems
Q: What resources does the Alliance offer to help newcomers learn PRINT concepts?
The iLearning Plus platform includes an introductory course to graphic arts that covers technologies and products at a basic level, helping distributors understand what can be produced and how it fits into marketing campaigns.
Convergence Corner: Denise Gustavson Explains Why Print Isn't As Scary as It Seems
Q: How can promo distributors communicate the value of PRINT to clients who may fear complexity?
By focusing on the finished products and the outcomes for the client—what the item does for their brand and campaign—rather than the production methods, and by partnering with a PRINT provider who can supply samples and guidance.
Convergence Corner: Denise Gustavson Explains Why Print Isn't As Scary as It Seems
Q: What would you recommend as the entry point for a promo distributor new to PRINT?
Start with easy, tangible items like banners, event t-shirts, or postcards—things that are simple to understand and explain, and can be produced with minimal technical knowledge while still delivering real value.
Promo Insiders: Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading with Humanity
Q: What was the moment or example of mentorship that had the biggest impact on you?
Mentors challenged her thinking and showed how to think about the business at a 30,000-foot level, not just teach the mechanics; this reframed her approach to leadership and decision-making.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Advertising Specialty Institute

What is Advertising Specialty Institute about and what kind of topics does it cover?

The show focuses on the promotional products industry, with frequent exploration of industry convergence between print and promo, branding, and education. Episodes blend practical business coaching, market trends, and real-world case studies with guest experts ranging from trade compliance and tariffs to brand strategy and supplier relationships. Notable throughlines include the role of education and community in the ecosystem, hands-on guidance for distributors, and a strong emphasis on human-centered leadership and storytelling. The format often features data-backed insights, industry show coverage, and actionable tactics for growing promo businesses, making it valuable for distributors, suppliers, and marketers seeking to improve client ... more

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Which podcasts are similar to Advertising Specialty Institute?

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1. skucast
2. The Daily
3. Up First from NPR
4. The Ramsey Show
5. Pod Save America

How many episodes of Advertising Specialty Institute are there?

Advertising Specialty Institute launched 11 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Advertising Specialty Institute?

Recent guests on Advertising Specialty Institute include:

1. Colin Sinclair McDermott
2. Denise Gustavson
3. Megan Spire
4. Daniel Riesenberg
5. Ashley Kalin
6. Brendan Menapace
7. Jodie Schillinger
8. Justin Zavadil

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