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Advertising Specialty Institute

ASI
Promotional Products Industry
Sustainability
Promotional Products
Tariffs
Artificial Intelligence
Bella Canvas
Print On Demand
Advertising Specialty Institute
Print and Promo Marketing
Supply Chain
PRINTING United Expo
E-Commerce
Branding
China
Stahls
Sustainability Certifications
Printing Industry
Supply Chain Management
Apparel Industry
Personalization

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (... more

PublishesTwice weeklyEpisodes500Founded11 years ago
Number of ListenersCategory
Business

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Artwork for Advertising Specialty Institute

Latest Episodes

Katie Katterhenry explains how distributors can bring ideas to their clients, rather than wait for orders.

Ahead of Election Day, experts join the podcast to analyze how Tuesday’s results could affect promo businesses.

Counselor editors Sara Lavenduski and C.J. Mittica recap the most eye-opening talks and biggest themes from this year’s ASI Power Summit.

Counselor’s editors share their top takeaways from the Q3 sales report, including the industry’s uneven sales growth, mounting shipping delays and how distributors are trying to meet increasing customer demands.

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Recent Guests

Katie Katterhenry
Client Growth Manager at Branded by Woods with experience in commercial printing and promotional products
Branded by Woods
Episode: Convergence Corner: Taking a Proactive Approach to Print & Promo
Hannah Rosenberger
Counselor's data analytics editor covering election spending and promotional products
Counselor
Episode: Promo Insiders Deep Dive: What the Midterm Elections Mean for You
Kyle Peacock
Founder and principal of Peacock Tariff Consulting
Peacock Tariff Consulting
Episode: Promo Insiders Deep Dive: What the Midterm Elections Mean for You
Dan Lutner
Founder and managing partner of a global supply chain management consulting firm
Neos by Argonne & Co.
Episode: Promo Insiders Deep Dive: What the Midterm Elections Mean for You
Matt Teresco
CEO of Archo Advocacy working across pharma, biotech and patient advocacy
Archo Advocacy
Episode: Promo Insiders Deep Dive: What the Midterm Elections Mean for You
Mitch Kahn
Founder and president of Unionware, a U.S. manufacturer of hats and bags
Unionware
Episode: Promo Insiders Deep Dive: What the Midterm Elections Mean for You
Adriana Moore
Crisis communications and policy expert, founder and CEO of House of Chaos
House of Chaos
Episode: Promo Insiders Deep Dive: What the Midterm Elections Mean for You
Sara Lavenduski
ASI executive director of client education and content
Advertising Specialty Institute
Episode: Promo Insiders: Intriguing Insights from the 2026 ASI Power Summit
Rodney Double
Brand and Merchandise Manager at The Imagine Group
The Imagine Group
Episode: Convergence Corner: Rodney Double's Career in Promo Started With a Trial By Fire

Hosts

Teresa Hegel
Executive Editor of Special Projects and Sustainability at ASI
Brendan Menapace
Host of the Convergence Corner show, Content Director for Print and Promo Marketing
Hannah Rosenberger
Host, Counselor's Data Analytics Editor
Tara Lerman
Host of Promo Insiders Deep Dive

Reviews

4.7 out of 5 stars from 7 ratings
  • Good content when you can hear it

    The content on this podcast is typically extremely valuable. However, more times than not, the sound quality is horrible and makes for a very frustrating listening experience.

    Apple Podcasts
    4
    SpillTwo
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Leadership and mentorship themes appear frequently, with human-centered focus.
Sound quality can be inconsistent, but content often delivers valuable insights.
Guest diversity spans trade, branding, and education with practical takeaways.
Industry coverage is strong, especially show coverage and data-driven episodes.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Promo Insiders: Intriguing Insights from the 2026 ASI Power Summit
Q: What were the lessons that he imparted on the audience today?
Lavenduski summarized Torsten Gross's message as turning weaknesses into strengths, managing challenges rather than giving up, and treating failure as an expected part of pursuing goals.
Promo Insiders: Intriguing Insights from the 2026 ASI Power Summit
Q: What was the biggest theme that you saw at this year's event?
Lavenduski said the industry has abundant technology but needs to use it to improve customer experiences, establish shared standards and avoid fragmented systems.
Promo Insiders Deep Dive: What the Midterm Elections Mean for You
Q: What are some trends that you're noticing in terms of spend, demand compared to previous election cycles?
Mitch Kahn says Unionware has seen substantially more business than during the 2022 midterms, with more party organization orders and a sharp rise in message merchandise. Baseball hats are the most prominent political product.
Promo Insiders Deep Dive: What the Midterm Elections Mean for You
Q: How much sway does the House and the Senate have when it comes to tariffs, and will the midterm elections actually change anything?
Kyle Peacock says tariffs already scheduled to take effect may proceed before the new Congress takes office, and Congress would need to change its role in tariff oversight to meaningfully alter how the administration applies them.
Convergence Corner: Taking a Proactive Approach to Print & Promo
Q: What advice, aside from planning out in advance, would you give distributors who are looking to work on something similar or even just emulate what you guys have done at your business?
Katterhenry recommends educating yourself in both print and promotional products, visiting print shops to learn about presses, finishing and paper, and attending ASI shows to explore products and suppliers.

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Frequently Asked Questions About Advertising Specialty Institute

What is Advertising Specialty Institute about and what kind of topics does it cover?

The show focuses on the promotional products industry, with frequent exploration of industry convergence between print and promo, branding, and education. Episodes blend practical business coaching, market trends, and real-world case studies with guest experts ranging from trade compliance and tariffs to brand strategy and supplier relationships. Notable throughlines include the role of education and community in the ecosystem, hands-on guidance for distributors, and a strong emphasis on human-centered leadership and storytelling. The format often features data-backed insights, industry show coverage, and actionable tactics for growing promo businesses, making it valuable for distributors, suppliers, and marketers seeking to improve client ... more

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Which podcasts are similar to Advertising Specialty Institute?

These podcasts share a similar audience with Advertising Specialty Institute:

1. Between 2 Brands Podcast
2. Delivering Marketing Joy
3. Printavo PrintHustlers Podcast
4. The Daily
5. Pod Save America

How many episodes of Advertising Specialty Institute are there?

Advertising Specialty Institute launched 11 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Advertising Specialty Institute?

Recent guests on Advertising Specialty Institute include:

1. Katie Katterhenry
2. Hannah Rosenberger
3. Kyle Peacock
4. Dan Lutner
5. Matt Teresco
6. Mitch Kahn
7. Adriana Moore
8. Sara Lavenduski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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