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Sports Business Conversations

ADC Partners
Sponsorship
Padel
NIL
College Sports
College Athletics
Chelmsford City FC
Netapp
Hudl
Sailgp
Professional Bowlers Association
Rule 40
Olympic Games
United Soccer League
Fastbreak AI
X Hydration
F1 Arcade
House V. NCAA
Teamsnap
FIFA
World Cup

Winner of Sports Podcast Awards' Best Sports Business Podcast Award! In this podcast series, ADC Partners co-founder Dave Almy hosts conversations with sports business professionals who are shaping the future of the industry. With interviews featuring brand representatives, team presidents, sports marketers, and even mascots, the 1-on-1: Sports Business Conversations podcast has insights for every... more

PublishesTwice monthlyEpisodes100Founded5 years ago
Number of ListenersCategories
SportsBusiness

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Artwork for Sports Business Conversations

Latest Episodes

It wasn’t too long ago that we had Peter Murray on this show to talk about his transition from running the Professional Fighters League to serving as the CEO of the Pro Bowlers Association. And if you think that’s an interesting career segue, let me ... more

YouTube

If you’re looking to buy a used stadium urinal, boy, have I got a deal for you.

Well, in truth, I don’t have a deal for you. But Brandon Steiner, the founder of Steiner Sports and CollectibleXchange sure does. That’s because Steiner is in the proces... more

YouTube

Sports business is built on big transactions. In this new feature of the Sports Business Conversations podcast, we’ll take a close look at how some of these transactions came to be. It’s called “The Room Where It Happened”, and in it, we’ll deconstru... more

YouTube

Hey this is Dave Almy of ADC Partners, and welcome the 100th episode of the sports business conversations podcast.

And look, I realize that in the grand scheme of things, making it to 100 podcast episodes isn’t exactly up there with stupendous human... more

YouTube

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Recent Guests

Eryn McMahan
Senior Manager of Business Development with Longhorns Sports Properties and Learfield
Longhorns Sports Properties / Learfield
Episode: In the Room Where it Happened: Eryn McMahan of Longhorn Sports Properties on Creating a Sonic Boom for Humann
Jonathan Karl
Chief Washington Correspondent for ABC News; author of Retribution
ABC News
Episode: Episode 100! Featuring Jonathan Karl of ABC News & Author of "Retribution: Donald Trump and the Campaign the Changed America"
Adam Gouttierre
Vice President of Media, Hudl
Hudl
Episode: Connecting High School Sports to Brands: Adam Gouttierre, VP of Media for Hudl
Peter Murray
CEO of the Professional Bowlers Association, Head of Media for Lucky Strike Entertainment
Professional Bowlers Association (PBA) / Lucky Strike Entertainment
Episode: Crafting Bowling's New Future: Peter Murray, CEO of the Professional Bowlers Assoc
Alex Lasry
CEO of the New York, New Jersey FIFA World Cup Host Committee
FIFA World Cup 2026 NY/NJ Host Committee
Episode: Hosting the World Cup: Alex Lasry, CEO of FIFA World Cup 2026 NY/NJ Host Committee
Tim Browne
Sports and Entertainment Lawyer
Barnes & Thornburg
Episode: Negotiating Sports Franchise Acquisition: Tim Browne, Sports Law for Barnes and Thornberg
Stephen Bienko
Co-founder and CEO of 42U
42U
Episode: Prepping College Athletes for NIL and Beyond: Stephen Bienko, co-Founder & CEO of 42U
Jay Prasad
CEO of Relo Metrics
Relo Metrics
Episode: How to Measure Sports Marketing: Jay Prasad, CEO of Relo Metrics
David Carlock
Founder & Managing Partner, Machete Group
Machete Group
Episode: Building the Future of Sports: David Carlock, Founder & Managing Partner of Machete Group

Host

Dave Almy
Host of the Sports Business Conversations podcast

Reviews

5.0 out of 5 stars from 13 ratings
  • Insightful

    Dave Almy always asks insightful and meaningful questions of his guests. I never thought about the many ways one could interact with sports, and Dave finds interesting guests all the time.

    Apple Podcasts
    5
    LMM1234
    United States2 years ago
  • Excellent host and content

    Dave is a fun and entertaining host that finds great stories within his guests

    Apple Podcasts
    5
    FGL Commissioner
    United States2 years ago
  • Best Sports Biz Pod in the Game

    This is the best sports biz pod in the game. If you’re not listening to it, you’re missing out!

    Apple Podcasts
    5
    Drew__A
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for finding great stories and valuable perspectives in sports business.
Dave Almy asks insightful questions and pulls meaningful takeaways from guests.
Discussions are considered among the best in sports business podcasts by fans and sponsors alike.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Selling Sports in the Multiscreen Age: Natasha Sinagoga, SVP Market Sales for Ampersand
Q: How do you see cord-cutting shaping buying decisions and the value of traditional TV vs new viewing habits?
Cord cutting is often overstated; people still watch TV, but across more screens and subscriptions. The key is understanding audience and how to reach them wherever they are, not abandoning traditional TV but augmenting it with digital and cross-screen buys.
Selling Sports in the Multiscreen Age: Natasha Sinagoga, SVP Market Sales for Ampersand
Q: Natasha, what is Ampersand and how does it fit into the evolving TV and multi-screen landscape?
Ampersand started as NCC Media to simplify and connect viewership across multiple cable brands, and now it functions as a connector of viewership across TV, apps, and data, enabling advertisers to plan, execute, and measure campaigns on a true multi-screen basis.
Catching Up With: Dan Rascher, Lead Economist on House v NCAA
Q: How long have you been involved with the case and what was your role?
I was involved from the early stages in 2020, working to show that the NCAA behaved like an anticompetitive cartel and to quantify the damages, including past payments and future NIL-related compensation.
In the Room Where it Happened: Eryn McMahan of Longhorn Sports Properties on Creating a Sonic Boom for Humann
Q: How did the NIL opportunities influence the approach and scope of the sponsorship?
NIL opened doors to involve student athletes and create authentic storytelling across platforms. It broadened the scope beyond logos to include 365-degree storytelling, leveraging athletes' stories and data to connect with fans, while validating the sponsorship's impact for both the university and Humann.
In the Room Where it Happened: Eryn McMahan of Longhorn Sports Properties on Creating a Sonic Boom for Humann
Q: What were the keys to getting this deal done from your perspective?
From the beginning, having the right decision-makers in the room, aligning on Humann as the right partner, and keeping the team in lockstep allowed a sense of momentum. The focus was on telling a cohesive story across all playing surfaces rather than cherry-picking locations, ensuring the activation would be meaningful for fans, players, and the sponsor alike.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About Sports Business Conversations

What is Sports Business Conversations about and what kind of topics does it cover?

A business-focused interview series digging into how sports properties, brands, and tech vendors create value through sponsorships, data, and strategic partnerships. Across episodes, listeners hear real-world case studies on brand storytelling in youth and professional sports, the evolution of media rights, NIL and athlete development, stadium and district development, and measured sponsorship effectiveness powered by AI and analytics. Notable threads include democratizing access to sports technology for teams at all levels, the shift toward fan-centric experiences, and the emphasis on data-driven decision making to justify investment in sponsorships, events, and ownership deals. The show leans toward practitioners in sports business, marke... more

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To see how many followers or subscribers Sports Business Conversations has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sports Business Conversations?

These podcasts share a similar audience with Sports Business Conversations:

1. SBJ Morning Buzzcast
2. The Sports Media Podcast
3. Sporticast
4. The Bill Simmons Podcast
5. Pablo Torre Finds Out

How many episodes of Sports Business Conversations are there?

Sports Business Conversations launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sports Business Conversations?

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What guests have appeared on Sports Business Conversations?

Recent guests on Sports Business Conversations include:

1. Eryn McMahan
2. Jonathan Karl
3. Adam Gouttierre
4. Peter Murray
5. Alex Lasry
6. Tim Browne
7. Stephen Bienko
8. Jay Prasad

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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