Rephonic
Artwork for Sporticast

Sporticast

Sportico
NFL
WNBA
NBA
Major League Baseball
College Sports
NHL
ESPN
NCAA
World Cup
Caitlin Clark
College Football
Super Bowl
NWSL
Los Angeles Dodgers
LIV Golf
Major League Soccer
Donald Trump
Sports Betting
UFC
Private Equity

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check o... more

PublishesDailyEpisodes574Founded6 years ago
Number of ListenersCategories
Sports NewsNewsSports

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Artwork for Sporticast

Latest Episodes

Scott and Eben speak with Telemundo soccer broadcaster Andrés Cantor about the World Cup, the U.S. team's exit, his love for Argentina, the prospect of a 64-team tournament, and more.

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Scott and Eben discuss the Khosla family—led by tech billionaire Vinod Khosla and his wife, Neeru Khosla—agreeing to buy the Seattle Seahawks for an NFL record $9.61 billion. They talk about the Khosla family's background, the deal price and the yet-... more

Scott and Eben speak about the U.S. team's elimination from the 2026 World Cup following a blowout loss to Belgium. They also talk about looming layoffs coming to LIV Golf as the circuit seeks new funding.

Learn more about your ad choices. Visit meg... more

Scott and Eben discuss the red card controversy involving U.S. striker Folarin Balogun in the lead-up to the team's game against Belgium. They also discuss Nike vs. Adidas, an MLSE stake sale and Versant making a sizable golf investment.

Learn more ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Lindsay Barnett
Tracker of IP rights for Backyard Baseball revival
Backyard Sports project
Episode: Who’s Winning EA/FIFA Split, Plus How Backyard Sports Came Back
Justin Birnbaum
Sportico reporter
Sportico
Episode: Fans Are the Story of the World Cup So Far
Grant Hill
Former NBA player mentioned in context of community impact
Episode: Knicks Win, Canes Win, U.S. Men’s Soccer Team Wins
Jerry Cardinal
Owner or executive discussed in planning sessions; introduced as a sitting with
AC Milan (mentioned)
Episode: Knicks Win, Canes Win, U.S. Men’s Soccer Team Wins
John Starks
Former NBA player mentioned as being in the building
Episode: Seattle NBA, NFL Sales Take Shape / World Cup Kicks Off
Derrick Chang
Former NBA China executive; current CEO of Liberty Media (F1, MotoGP)
Liberty Media
Episode: The Thinking Behind Steph Curry’s New Chinese Sneaker Deal
Lee Biggerstaff
Associate Professor of Finance at the University of Miami, Ohio
Miami University (Ohio)
Episode: On Masters Week, Is Your CEO Playing Too Much Golf?
JB Mackenzie
VP and GM of Futures and Prediction Markets at Robinhood
Robinhood
Episode: Just How Big Can Prediction Markets Get?
Rick Cole Jr.
Athletic Director, Hofstra University
Hofstra University
Episode: A Cinderella’s View of March Madness w/ Hofstra’s Rick Cole Jr.

Hosts

Scott Soshnick
Host with background at Sportico/Sporticast, focused on the business of sports and ownership trends.
Eben Novy-Williams
Co-host with a focus on sports business journalism and industry analysis, often anchoring discussions on sponsorships and media deals.

Reviews

4.5 out of 5 stars from 97 ratings
  • Didn’t mention

    Surprised you didn’t mention the 2 hour delay in the first game on Christmas Day. Originally, 1pm, only to start around 3pm.

    Apple Podcasts
    4
    ldyt2344
    United States2 years ago
  • Scott tone it down

    I never write reviews but Scott is very annoying. Cringe at times.

    Apple Podcasts
    2
    Fan456789!!
    United States2 years ago
  • Enough of the focus group of 1.

    Informative podcast for sure.

    Apple Podcasts
    4
    ldyt2344
    United States3 years ago
  • Excellent discussions on the business of Entertainment and Sports

    How about that Scott? I put "entertainment" ahead of "sports" ;)

    This podcast is aimed towards those who are interested in the behind the scenes, business and entertainment side of sports. If your interest is solely about the "on field" events and scores, this may not be for you. If you are even mildly interested in the behind the scenes on goings, this maybe for you.

    I've been listening to Scott and Evan since they were part of Bloombergs "Business of Sports" podcast. I no longer listene... more

    Apple Podcasts
    4
    2.3-16
    Canada3 years ago
  • scott?

    The pod is so much better without Scott. When he’s gone, the subs have been great along with Eben.

    Apple Podcasts
    1
    g3423
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is best for those interested in behind-the-scenes business of sports, not just on-field action.
Some listeners feel the show can get off-topic, but many praise the analytical approach.
The hosts have good chemistry and provide insightful industry context.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Fans Are the Story of the World Cup So Far
Q: What stood out about the transit and crowd experience at MetLife for the first World Cup match, and how did it compare to expectations?
Justin describes a mix of viewpoints from drivers, Uber riders, and NJ Transit users, noting that while the initial transit ran smoothly for many, the overall experience was blurred by conflicting information and bottlenecks, with some parts chaotic and others organized, highlighting the complexity of moving 80,000 fans in and out of a large venue.
A Cinderella’s View of March Madness w/ Hofstra’s Rick Cole Jr.
Q: What does it mean for Hofstra to qualify for the NCAA Tournament after a long drought and a recent run of strong seasons?
It signals a milestone for the university's identity, increases national exposure, helps admissions and fundraising, and validates the program's investment in people and resources.
NASCAR on Ice? President Steve O’Donnell Talks Racing Future
Q: What are the different experiences fans will see at races?
There's going to be changes in the hospitality, more accessibility to fan zones, and a focus on affordable experiences for families.
NASCAR on Ice? President Steve O’Donnell Talks Racing Future
Q: Why is the Super Bowl at the start of the season?
It's part of the history of the sport, where NASCAR was essentially founded, establishing Daytona as the kick-off track.
Live at the Super Bowl, With a Former NFL MVP
Q: What do you think about the Pro Bowl going to flag? Does it help awareness or does it hurt people kind of turning them off from the sport itself?
I believe it absolutely helps. No question.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sporticast

What is Sporticast about and what kind of topics does it cover?

Two business journalists explore the money side of sports, unpacking billion-dollar valuations, team sales, sponsorship contracts, and media-rights deals. Episodes frequently examine ownership trends, brand partnerships, fan engagement, and the evolving economics of leagues and events, from high-profile sponsorships to cross-border media strategies. The show stands out for its data-driven, deal-focused lens and candid industry context, often contrasting traditional sports business with newer, tech-enabled revenue streams. This makes it a likely fit for listeners in finance, marketing, and sports administration who want practical insights into how money moves in sports.

Where can I find podcast stats for Sporticast?

Rephonic provides a wide range of podcast stats for Sporticast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Sporticast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Sporticast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Sporticast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Sporticast?

Rephonic provides comprehensive predictive audience data for Sporticast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Sporticast have?

To see how many followers or subscribers Sporticast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sporticast?

These podcasts share a similar audience with Sporticast:

1. SBJ Morning Buzzcast
2. The Sports Media Podcast
3. The Varsity
4. Sports Media with Richard Deitsch
5. Channels with Peter Kafka

How many episodes of Sporticast are there?

Sporticast launched 6 years ago and published 574 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sporticast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Sporticast?

Rephonic pulls ratings and reviews for Sporticast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Sporticast?

Rephonic provides full transcripts for episodes of Sporticast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Sporticast?

Recent guests on Sporticast include:

1. Lindsay Barnett
2. Justin Birnbaum
3. Grant Hill
4. Jerry Cardinal
5. John Starks
6. Derrick Chang
7. Lee Biggerstaff
8. JB Mackenzie

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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