Rephonic
Artwork for Sporticast

Sporticast

Sportico
NFL
WNBA
NBA
Major League Baseball
College Sports
NHL
ESPN
Olympics
NCAA
Caitlin Clark
NWSL
Streaming Services
College Football
Super Bowl
Sports Betting
Major League Soccer
Los Angeles Dodgers
Private Equity
Donald Trump
UFC

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check o... more

PublishesTwice weeklyEpisodes556Founded5 years ago
Number of ListenersCategories
Sports NewsSportsNews

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Artwork for Sporticast

Latest Episodes

Scott and Eben break down the economics of a deep New York Knicks playoff run. They also talk about the World Cup ticket pricing controversy, and the Red Sox’s most successful theme night.

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Kurt and Scott discuss broadcast networks' insatiable appetite for NFL games. They also talk Seattle Seahawks bidders, WNBA season kickoff, PGA Championship beer prices and recap Sportico's Invest West event.

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Eben, Jacob and Lev discuss Duke’s controversial new deal with Amazon. They also talk NBA playoff chaos, the draft lottery, and Bryson DeChambeau’s uncertain future.

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Scott and Eben discuss Sportico’s latest WNBA valuations, led by the Golden State Valkyries at $850 million. They talk about the economics of the league, its unique cap table structure, and the rapid growth it has seen. They also talk about a new KKR... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jacob Feldman
Sports business journalist at Sportico
Sportico
Episode: Duke and Amazon Found a Trap Door in College Sports Media Deals
Kurt Badenhausen
Sports business journalist, often featured on Sportico
Sportico
Episode: Global Soccer: “A Broken System With Staggering Losses”
Lee Biggerstaff
Associate Professor of Finance at the University of Miami, Ohio
Miami University (Ohio)
Episode: On Masters Week, Is Your CEO Playing Too Much Golf?
JB Mackenzie
VP and GM of Futures and Prediction Markets at Robinhood
Robinhood
Episode: Just How Big Can Prediction Markets Get?
Rick Cole Jr.
Athletic Director, Hofstra University
Hofstra University
Episode: A Cinderella’s View of March Madness w/ Hofstra’s Rick Cole Jr.
John Lasker
Senior Vice President for Direct-to-Consumer
ESPN
Episode: ESPN’s ‘Unlimited’ Learnings, Six Months In
Steve O'Donnell
President of NASCAR
NASCAR
Episode: NASCAR on Ice? President Steve O’Donnell Talks Racing Future
Shaun Alexander
Former NFL MVP and running back for the Seattle Seahawks
NFL
Episode: Live at the Super Bowl, With a Former NFL MVP
Al Guido
CEO of San Francisco 49ers
San Francisco 49ers
Episode: Hosting the Super Bowl w/ 49ers CEO Al Guido

Hosts

Scott Soshnick
Host of Sporticast, focused on the business of sports, with deep coverage of deals, valuations, and governance.
Eben Novy-Williams
Co-host of Sporticast, delivering analysis on sports business, media rights, and market strategy with a focus on data-driven storytelling.

Reviews

4.5 out of 5 stars from 96 ratings
  • Didn’t mention

    Surprised you didn’t mention the 2 hour delay in the first game on Christmas Day. Originally, 1pm, only to start around 3pm.

    Apple Podcasts
    4
    ldyt2344
    United Statesa year ago
  • Scott tone it down

    I never write reviews but Scott is very annoying. Cringe at times.

    Apple Podcasts
    2
    Fan456789!!
    United States2 years ago
  • Enough of the focus group of 1.

    Informative podcast for sure.

    Apple Podcasts
    4
    ldyt2344
    United States2 years ago
  • Excellent discussions on the business of Entertainment and Sports

    How about that Scott? I put "entertainment" ahead of "sports" ;)

    This podcast is aimed towards those who are interested in the behind the scenes, business and entertainment side of sports. If your interest is solely about the "on field" events and scores, this may not be for you. If you are even mildly interested in the behind the scenes on goings, this maybe for you.

    I've been listening to Scott and Evan since they were part of Bloombergs "Business of Sports" podcast. I no longer listene... more

    Apple Podcasts
    4
    2.3-16
    Canada3 years ago
  • scott?

    The pod is so much better without Scott. When he’s gone, the subs have been great along with Eben.

    Apple Podcasts
    1
    g3423
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Occasional off-topic tangents can distract from core sports business focus.
Shows strong insight into the business side of sports and media rights.
Guests bring high-profile, industry-relevant perspectives that appeal to sponsors.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#57
United States/News/Sports News
Apple Podcasts
#84
Canada/News/Sports News
Apple Podcasts
#141
United Kingdom/News/Sports News
Apple Podcasts
#125
Australia/News/Sports News
Apple Podcasts
#125
Germany/News/Sports News
Apple Podcasts
#137
Italy/News/Sports News

Talking Points

Recent interactions between the hosts and their guests.

A Cinderella’s View of March Madness w/ Hofstra’s Rick Cole Jr.
Q: What does it mean for Hofstra to qualify for the NCAA Tournament after a long drought and a recent run of strong seasons?
It signals a milestone for the university's identity, increases national exposure, helps admissions and fundraising, and validates the program's investment in people and resources.
NASCAR on Ice? President Steve O’Donnell Talks Racing Future
Q: What are the different experiences fans will see at races?
There's going to be changes in the hospitality, more accessibility to fan zones, and a focus on affordable experiences for families.
NASCAR on Ice? President Steve O’Donnell Talks Racing Future
Q: Why is the Super Bowl at the start of the season?
It's part of the history of the sport, where NASCAR was essentially founded, establishing Daytona as the kick-off track.
Live at the Super Bowl, With a Former NFL MVP
Q: What do you think about the Pro Bowl going to flag? Does it help awareness or does it hurt people kind of turning them off from the sport itself?
I believe it absolutely helps. No question.
Hosting the Super Bowl w/ 49ers CEO Al Guido
Q: How different do those two weeks leading up to the game look when you're playing in the game and then when you're hosting the game?
Guido outlines that hosting involves much more coordination and support for teams than simply focusing on the game itself.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sporticast

What is Sporticast about and what kind of topics does it cover?

A business-focused sports podcast that analyzes the money behind the game, from team valuations and ownership dynamics to media rights, sponsorships, and consumer tech. Episodes frequently center on executive strategy, labor and governance in college and professional sports, and major market shifts driven by high-stakes deals, with guests ranging from league executives to team owners and sports business journalists. The show is known for its inside-the-numbers approach, candid takes on labor negotiations, and timely debates about how sponsorships, streaming, and rights deals reshape the sports economy. A notable strength is pairing seasoned hosts with high-profile guests to translate complex financial topics into actionable insights for ind... more

Where can I find podcast stats for Sporticast?

Rephonic provides a wide range of podcast stats for Sporticast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Sporticast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Sporticast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Sporticast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Sporticast?

Rephonic provides comprehensive predictive audience data for Sporticast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Sporticast have?

To see how many followers or subscribers Sporticast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sporticast?

These podcasts share a similar audience with Sporticast:

1. The Sports Media Podcast
2. The Varsity
3. SBJ Morning Buzzcast
4. Sports Media with Richard Deitsch
5. SI Media With Jimmy Traina

How many episodes of Sporticast are there?

Sporticast launched 5 years ago and published 556 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sporticast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Sporticast?

Rephonic pulls ratings and reviews for Sporticast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Sporticast?

Rephonic provides full transcripts for episodes of Sporticast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Sporticast?

Recent guests on Sporticast include:

1. Jacob Feldman
2. Kurt Badenhausen
3. Lee Biggerstaff
4. JB Mackenzie
5. Rick Cole Jr.
6. John Lasker
7. Steve O'Donnell
8. Shaun Alexander

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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