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Artwork for Bloomberg Business of Sports

Bloomberg Business of Sports

Bloomberg
NFL
NBA
WNBA
NCAA
Women's Sports
NIL
Major League Baseball
Super Bowl
Sports Betting
LIV Golf
College Sports
Private Equity
PGA Tour
Bloomberg
March Madness
College Football
Prediction Markets
Kansas City Chiefs
Soccer
Dallas Mavericks

Michael Barr, Vanessa Perdomo and Randall Williams follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

PublishesTwice weeklyEpisodes1050Founded9 years ago
Number of ListenersCategories
NewsEntertainment NewsSports News

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Artwork for Bloomberg Business of Sports

Latest Episodes

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week's show features:

• Indycar President Doug Boles on the 110th running of the Indianapolis 500.... more

YouTube

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week's show features:

• Mariano Rivera, five-time World Series Champion, World Series MVP and Ne... more

YouTube

Join host Vanessa Perdomo and Michael Barr for a look at some of the latest headlines and stories in the business of sports.

WNBA Legend and Future Hall of Famer Candance Parker speaks with Vanessa Padermo and Randall Williams.

They discussed the s... more

YouTube

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week’s show features:

• Bill Carstanjen, CEO of Churchill Downs Inc., on how the Kentucky Derb... more

YouTube

Key Facts

Accepts Guests
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Tom Glick
CEO of Hometown Soccer Holdings
Hometown Soccer Holdings
Episode: MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman
Mariano Rivera
Five-time World Series champion, Hall of Famer
Baseball
Episode: MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman
Larry Freedman
LAFC Co-President; LA Host Committee Co-Chair for World Cup
LAFC
Episode: MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman
Candace Parker
WNBA legend and broadcaster for Amazon Prime
Amazon Prime (WNBA coverage)
Episode: WNBA Legend and Future Hall of Famer Candance Parker on New Season
Ayao Komatsu
Team Principal, Haas F1 Team
Haas F1 Team
Episode: Churchill Downs CEO on Kentucky Derby Weekend, F1 Returns to Miami
Alberto Perlman
CEO, Zumba
Zumba
Episode: Churchill Downs CEO on Kentucky Derby Weekend, F1 Returns to Miami
Greg Ryan
Bloomberg News Boston Money and Power reporter
Bloomberg News
Episode: The NFL Draft Hits Pittsburgh, Boston Prepares for the World Cup
Matt Smith
Chief Growth Officer for the Allegheny Conference on Community Development
Allegheny Conference on Community Development
Episode: The NFL Draft Hits Pittsburgh, Boston Prepares for the World Cup
Tom Coughlin
Two-time Super Bowl champion head coach; founder of the Jay Fund
Jay Fund Foundation
Episode: The NFL Draft Hits Pittsburgh, Boston Prepares for the World Cup

Hosts

Michael Barr
Host of Bloomberg Business of Sports, Bloomberg Radio / Bloomberg News involvement across the show.
Vanessa Perdomo
Co-host and host roles focusing on business and strategic discussions in sports.
Damian Sassower
Host focusing on sports business analysis and interview-led narratives.

Reviews

4.1 out of 5 stars from 223 ratings
  • Content is borderline at best. It's supposed to be a sports podcast & this episode is talking about tequila. For the most part, even on the interesting topics, it is just boilerplate Q&A where nothing insightful is ever offered. Also, the content itself is basically an ad, + the ads are ads. So, a lot of ads.

    Podcast Addict
    2
    dlob
    a year ago
  • Best way to digest sports media insights

    Such a great job of delving into stats while staying on topic of sports media

    Apple Podcasts
    5
    Motchys
    United States2 years ago
  • Informative podcast

    Note - Seattle is not first ballpark hosting NHL Winter Classic- Fenway was! Get your facts right, please

    Apple Podcasts
    5
    bf2019
    Canada3 years ago
  • Awesome

    This is a great podcast

    Apple Podcasts
    5
    Industryinstereo
    Canada3 years ago
  • Senator Tuberville is a racist and believes Black people are criminals. Why are you interviewing this Devout Racist?

    https://www.thedailybeast.com/sen-tommy-tuberville-claims-dems-are-pro-crime-for-supporting-reparations

    Podcast Addict
    1
    Darrenjay1075
    3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the mix of interviews and analysis, though some criticize audio quality or chemistry among hosts.
Fans value the breadth of coverage across leagues and global events, with occasional strong takes on market dynamics.
Several reviews highlight the show's ability to surface behind-the-scenes financials behind major sports events.
The show provides concise, digestible sports business insights with strong guest lineups.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#58
United States/News/Sports News
Apple Podcasts
#100
United Kingdom/News/Sports News
Apple Podcasts
#106
Canada/News/Sports News
Apple Podcasts
#20
Italy/News/Sports News
Apple Podcasts
#97
Germany/News/Sports News
Apple Podcasts
#167
Australia/News/Sports News

Talking Points

Recent interactions between the hosts and their guests.

MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman
Q: How does MLS Next Pro fit into the broader vision for American soccer development and national team success?
MLS Next Pro serves as a critical development layer, connecting academy players and college athletes to professional play, improving player readiness for MLS and potentially the national team, and increasing the flow of talent through a more robust, league-backed farm system.
MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman
Q: What does the World Cup presence mean for the Los Angeles region and the growth of soccer there?
The host strategy is about leveraging the World Cup to accelerate fan engagement, deepen local club ties, and drive economic activity through events, partnerships, and storytelling that bring fans into the stadium and into the sport.
WNBA Legend and Future Hall of Famer Candance Parker on New Season
Q: When you're looking at the field, if you were a free agent this year, who would you have been looking to sign with?
Parker expresses interest in teams with strong cultures and strategic leadership, highlighting Toronto as an intriguing option and praising the sense of direction and coaching there.
WrestleMania, Las Vegas as Sports City, Richmond Flying Squirrels
Q: How does the choice of Las Vegas and the move of WrestleMania to a recurring Vegas stop affect the business and city?
Vegas has built a scalable sports ecosystem with multi-venue density, convenient logistics, and integrated hospitality, which amplifies event exposure, sponsorship opportunities, and fan engagement across multiple properties.
WrestleMania, Las Vegas as Sports City, Richmond Flying Squirrels
Q: What do fans need to know about WrestleMania this year?
The two-night format, the culmination of yearly storyline arcs, and the involvement of celebrities and mainstream names are intentional strategies to broaden reach while maintaining the core championship focus.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Bloomberg Business of Sports

What is Bloomberg Business of Sports about and what kind of topics does it cover?

The show focuses on the business side of sports, dissecting how money moves across media rights, sponsorships, data, venues, and ownership. Recent episodes blend high-profile interviews with analysis of global events—from auctions of championship memorabilia to the logistics and economics of the FIFA World Cup and the World Baseball Classic—offering actionable insights for executives and brands navigating the multibillion-dollar sports ecosystem. Noteworthy is the mix of perspectives from team owners, league executives, and industry analysts, plus coverage of emerging topics like prediction markets, data partnerships, and the evolving landscape of sports investment. Potential listeners who want clear takeaways on how decisions behind the sc... more

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Which podcasts are similar to Bloomberg Business of Sports?

These podcasts share a similar audience with Bloomberg Business of Sports:

1. SBJ Morning Buzzcast
2. The Deal with Alex Rodriguez and Jason Kelly
3. The Sports Media Podcast
4. Masters in Business
5. Odd Lots

How many episodes of Bloomberg Business of Sports are there?

Bloomberg Business of Sports launched 9 years ago and published 1050 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Bloomberg Business of Sports?

Recent guests on Bloomberg Business of Sports include:

1. Tom Glick
2. Mariano Rivera
3. Larry Freedman
4. Candace Parker
5. Ayao Komatsu
6. Alberto Perlman
7. Greg Ryan
8. Matt Smith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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