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Artwork for Bloomberg Business of Sports

Bloomberg Business of Sports

Bloomberg
NIL
NCAA
NBA
Boxing
NFL
Shohei Ohtani
College Sports
Amazon
Super Bowl
Mixed Martial Arts
Barry Sanders
PGA Tour
Diamond Sports Group
Red Hot Hockey
Oakland A's
Las Vegas
KLUTCH Sports Group
Lynk Global
Alex Rodriguez
ESPN

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

PublishesTwice weeklyEpisodes1040Founded9 years ago
Number of ListenersCategories
Sports NewsEntertainment NewsNews

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Artwork for Bloomberg Business of Sports

Latest Episodes

Join host Vanessa Perdomo and Michael Barr for a look at some of the latest headlines and stories in the business of sports.

Former MLB All-Star and World Series champion Nick Swisher spoke with Vanessa and Guest Host Randall Williams.

They discuss... more

YouTube

Join hosts Michael Barr and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.

City Football Group’s Chief Marketing Officer Nuria Tarre spoke with Vanessa from SXSW in Austin.

They discussed the atten... more

YouTube

Jessica Berman, Commissioner of the National Women's Soccer League, joins Bloomberg's Vanessa Perdomo before kicking off the new season.

On this episode:

• What fans can expect from an expanded NWSL with two new teams and additional media partner... more

YouTube

Join hosts Michael Barr and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.

Kendall Coyne Schoenfeld, Minnesota Frost hockey player, discusses the growth of women’s hockey. Kendall is a professional... more

YouTube

Key Facts

Accepts Guests
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Kendall Coyne Schofield
Two-time Olympic gold medalist, professional women's hockey player
Minnesota Frost / PWHL player
Episode: Olympic Gold Medalist Kendall Coyne Schofield Talks Growth of Women’s Hockey
Jeremiah Yolkut
Senior Vice President of Global Events at Major League Baseball
Major League Baseball
Episode: NBA Legend Scottie Pippen's Sotheby's Auction; MLB Preps for World Baseball Classic
Scottie Pippen
NBA Hall of Famer, Bulls legend, subject of Sotheby's auction
Sotheby's auction / Scottie Pippen Collection
Episode: NBA Legend Scottie Pippen's Sotheby's Auction; MLB Preps for World Baseball Classic
Amy Hopfinger
Chief Business and Strategy Officer at FIFA
FIFA
Episode: The Business of Soccer: The FIFA 2026 World Cup Is Officially 100 Days Away
Nicole McCormack
Senior Vice President and General Manager of Brand Solutions at TeamSnap
TeamSnap
Episode: Mexico's Cartel Raid Spooks Visitors Ahead of World Cup; Hockey's Olympic Springboard
Alex Silverman
Sport Business Journalist
Sports Business Journal
Episode: Mexico's Cartel Raid Spooks Visitors Ahead of World Cup; Hockey's Olympic Springboard
Aron McGuire
CEO of USA Bobsled and Skeleton
USA Bobsled and Skeleton
Episode: Special Edition: Winter Olympic Games Wrap Up
Sophie Goldschmidt
President and CEO of US Ski and Snowboard
US Ski and Snowboard
Episode: Special Edition: Winter Olympic Games Wrap Up
Shelly Cayette-Weston
President of Business Operations for Hornets Sports & Entertainment Group
Charlotte Hornets
Episode: Super Bowl Gives Prediction Bets Record Trading Day; Charlotte Hornets' Shelly Cayette-Weston

Hosts

Michael Barr
Host of Bloomberg Business of Sports, Bloomberg Radio / Bloomberg News involvement across the show.
Vanessa Perdomo
Co-host and host roles focusing on business and strategic discussions in sports.
Damian Sassower
Host focusing on sports business analysis and interview-led narratives.

Reviews

4.1 out of 5 stars from 223 ratings
  • Content is borderline at best. It's supposed to be a sports podcast & this episode is talking about tequila. For the most part, even on the interesting topics, it is just boilerplate Q&A where nothing insightful is ever offered. Also, the content itself is basically an ad, + the ads are ads. So, a lot of ads.

    Podcast Addict
    2
    dlob
    a year ago
  • Best way to digest sports media insights

    Such a great job of delving into stats while staying on topic of sports media

    Apple Podcasts
    5
    Motchys
    United States2 years ago
  • Informative podcast

    Note - Seattle is not first ballpark hosting NHL Winter Classic- Fenway was! Get your facts right, please

    Apple Podcasts
    5
    bf2019
    Canada3 years ago
  • Awesome

    This is a great podcast

    Apple Podcasts
    5
    Industryinstereo
    Canada3 years ago
  • Senator Tuberville is a racist and believes Black people are criminals. Why are you interviewing this Devout Racist?

    https://www.thedailybeast.com/sen-tommy-tuberville-claims-dems-are-pro-crime-for-supporting-reparations

    Podcast Addict
    1
    Darrenjay1075
    3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the mix of interviews and analysis, though some criticize audio quality or chemistry among hosts.
Fans value the breadth of coverage across leagues and global events, with occasional strong takes on market dynamics.
Several reviews highlight the show's ability to surface behind-the-scenes financials behind major sports events.
The show provides concise, digestible sports business insights with strong guest lineups.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Olympic Gold Medalist Kendall Coyne Schofield Talks Growth of Women’s Hockey
Q: What does it feel like coming back into the PWHL after winning Olympic gold?
Kendall describes momentum from the Olympics carrying into the PWHL season, the importance of continuing to grow the league, and the enthusiasm of fans and players as proof that women's hockey is gaining lasting traction.
The Business of Soccer: The FIFA 2026 World Cup Is Officially 100 Days Away
Q: How are host cities across the three countries coordinating to deliver a cohesive World Cup experience?
Hopfinger highlights the close coordination among FIFA offices in the three countries, the regular meetings of host city committees, and the ongoing collaboration to tailor experiences to each city while maintaining a unified North American World Cup framework.
The Business of Soccer: The FIFA 2026 World Cup Is Officially 100 Days Away
Q: What does the plan look like over the next 100 days to ensure the host cities are ready and safe for fans and teams?
Amy Hopfinger explains that the work has been ongoing for years, with concrete progress in venue readiness, pitch quality, and operational planning, while emphasizing fine-tuning in the final phase rather than large-scale changes, and detailing milestones like finalizing group qualifications, securing funding, and coordinating cross-border logistics across the three host countries.
Betting on the Big Game, Super Bowl LX
Q: What are the biggest lessons you've learned so far?
Jayden Daniels reflects on going through adversity and learning from both good and bad experiences in his early career.
Betting on the Big Game, Super Bowl LX
Q: Tell us about this partnership.
Jordan Love talks about how his partnership with Toyota started with fan engagement and the connection he shares with the brand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Bloomberg Business of Sports

What is Bloomberg Business of Sports about and what kind of topics does it cover?

The show focuses on the business side of sports, dissecting how money moves across media rights, sponsorships, data, venues, and ownership. Recent episodes blend high-profile interviews with analysis of global events—from auctions of championship memorabilia to the logistics and economics of the FIFA World Cup and the World Baseball Classic—offering actionable insights for executives and brands navigating the multibillion-dollar sports ecosystem. Noteworthy is the mix of perspectives from team owners, league executives, and industry analysts, plus coverage of emerging topics like prediction markets, data partnerships, and the evolving landscape of sports investment. Potential listeners who want clear takeaways on how decisions behind the sc... more

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Which podcasts are similar to Bloomberg Business of Sports?

These podcasts share a similar audience with Bloomberg Business of Sports:

1. SBJ Morning Buzzcast
2. The Sports Media Podcast
3. The Joe Pomp Show
4. The Varsity
5. Business of Sports: NFL Business Podcast

How many episodes of Bloomberg Business of Sports are there?

Bloomberg Business of Sports launched 9 years ago and published 1040 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Bloomberg Business of Sports?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Bloomberg Business of Sports?

Recent guests on Bloomberg Business of Sports include:

1. Kendall Coyne Schofield
2. Jeremiah Yolkut
3. Scottie Pippen
4. Amy Hopfinger
5. Nicole McCormack
6. Alex Silverman
7. Aron McGuire
8. Sophie Goldschmidt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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