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Artwork for Bloomberg Business of Sports

Bloomberg Business of Sports

Bloomberg
NFL
NBA
WNBA
NCAA
Women's Sports
NIL
Major League Baseball
Super Bowl
Sports Betting
LIV Golf
College Sports
Private Equity
PGA Tour
Bloomberg
March Madness
College Football
Prediction Markets
Kansas City Chiefs
Soccer
Dallas Mavericks

Michael Barr, Vanessa Perdomo and Randall Williams follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

PublishesTwice weeklyEpisodes1060Founded9 years ago
Number of ListenersCategories
Entertainment NewsSports NewsNews

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Artwork for Bloomberg Business of Sports

Latest Episodes

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

Mike McCarley, founder and CEO of TMRW Sports, discusses the intersection of sports, media, and technolog... more

YouTube

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

Ali Curtis, President of MLS Next Pro, discusses how MLS Next pro is going to try to build off the moment... more

YouTube

On this special edition of the Bloomberg Business of Sports, host Vanessa Perdomo-Maglione is reporting from Cannes, France for the Cannes Lion festival. Over the last few years it has become a hotbed for athletes, teams and leagues to come and get s... more

YouTube

On this special bonus episode of the Bloomberg Business of Sports, host Vanessa Perdomo-Maglione ventured to Cannes, France for the Cannes Lion festival where she moderated a panel at Stagwell’s Sport Beach about how smaller sports build culture mome... more

YouTube

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Recent Guests

Ali Curtis
President of MLS Next Pro
MLS Next Pro
Episode: MLS Next Pro Tries to Build Off World Cup Momentum
Chad Bronstein
Co-founder and CEO of Real American Freestyle
Real American Freestyle
Episode: MLS Next Pro Tries to Build Off World Cup Momentum
Matthew Savage
Chairman of Dorilton Capital and Williams Racing
Dorilton Capital / Williams Racing
Episode: MLS Next Pro Tries to Build Off World Cup Momentum
Uzma Rawn Dowler
MLB Chief Marketing Officer and Senior VP Global Corporate Partnerships
Major League Baseball
Episode: BONUS: MLB Takes Over South Of France, With CC Sabathia, Jimmy Rollins & More
Jimmy Rollins
Former Phillies All-Star, World Series champion
Former MLB player
Episode: BONUS: MLB Takes Over South Of France, With CC Sabathia, Jimmy Rollins & More
CC Sabathia
New York Yankees legend, World Series champion
Former MLB player, MLB advisor
Episode: BONUS: MLB Takes Over South Of France, With CC Sabathia, Jimmy Rollins & More
Dexter Fowler
All-Star center fielder
MLB player ambassador
Episode: BONUS: MLB Takes Over South Of France, With CC Sabathia, Jimmy Rollins & More
Lee Davis
Chief Marketing Officer at SailGP
SailGP
Episode: Special Edition: How Niche Sports Built The Culture That Mainstream Follows
Jimmy Stone
Vice President and Global Head of Creative Shop at Meta
Meta
Episode: Special Edition: How Niche Sports Built The Culture That Mainstream Follows

Hosts

Michael Barr
Host of Bloomberg Business of Sports with a long-running focus on the money side of sports, media rights, and sponsorships.
Vanessa Perdomo
Co-host with deep coverage of sports business, valuations, and branding strategies.
Randall Williams
Co-host and Bloomberg News journalist contributing to sports business discussions.

Reviews

4.1 out of 5 stars from 224 ratings
  • Content is borderline at best. It's supposed to be a sports podcast & this episode is talking about tequila. For the most part, even on the interesting topics, it is just boilerplate Q&A where nothing insightful is ever offered. Also, the content itself is basically an ad, + the ads are ads. So, a lot of ads.

    Podcast Addict
    2
    dlob
    2 years ago
  • Best way to digest sports media insights

    Such a great job of delving into stats while staying on topic of sports media

    Apple Podcasts
    5
    Motchys
    United States2 years ago
  • Informative podcast

    Note - Seattle is not first ballpark hosting NHL Winter Classic- Fenway was! Get your facts right, please

    Apple Podcasts
    5
    bf2019
    Canada3 years ago
  • Awesome

    This is a great podcast

    Apple Podcasts
    5
    Industryinstereo
    Canada3 years ago
  • Senator Tuberville is a racist and believes Black people are criminals. Why are you interviewing this Devout Racist?

    https://www.thedailybeast.com/sen-tommy-tuberville-claims-dems-are-pro-crime-for-supporting-reparations

    Podcast Addict
    1
    Darrenjay1075
    4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive sentiment around guests handling complex topics with clarity.
Listeners praise deep-dive business analysis and strong guest lineups.
Critiques include high ad load and vocal host dynamics at times.
Some long-time fans miss the chemistry of earlier host teams.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

BONUS: FC Dallas President & Co-Chair Dan Hunt on Hosting World Cup Games
Q: How do you view the role of your family's MLS legacy in pursuing this bid and how it ties to the broader growth of soccer in the U.S.?
He linked his father's MLS legacy to current efforts, suggesting the bid continues a multi‑decade trajectory of growing the sport and creating a lasting soccer ecosystem in Dallas and the U.S., including youth development and national team opportunities.
BONUS: FC Dallas President & Co-Chair Dan Hunt on Hosting World Cup Games
Q: What do you think the World Cup bid could mean for the Dallas area economically and culturally?
Hunt argued that the World Cup will drive a major economic boost with visitors staying longer, benefiting hotels, dining, and local businesses, while also boosting regional soccer culture and inspiration for youth development.
Knicks-Spurs Finals Clash Elevates Jalen Brunson to NYC Royalty
Q: How does Props fit into the sports marketing ecosystem in a city like New York?
Props helps measure creator marketing as a performance channel, bridging traditional direct response marketing with the influence of creators, and aligning marketing outcomes with CFO-level metrics.
Knicks-Spurs Finals Clash Elevates Jalen Brunson to NYC Royalty
Q: What does the Knicks' run mean for New York's branding and tourism?
The Knicks' Finals run is a powerful postcard for New York City, likely boosting tourism and city exposure more than other events, as it's broadly broadcast nationally and symbolically ties the city to ongoing sports excellence.
'The Messi Effect' with The Athletic's Paul Tenorio & SailGP's Andrew Thompson
Q: What makes Messi's involvement with Inter Miami different from other star athletes who joined MLS before him?
Messi's impact is amplified by his global branding, ownership stake, and the way his presence has been integrated into stadiums, media, and merchandising, creating a long tail of revenue and fan engagement that extends beyond his on-field play.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Social Media Reach

Frequently Asked Questions About Bloomberg Business of Sports

What is Bloomberg Business of Sports about and what kind of topics does it cover?

A sharp focus on the money behind sports, including media rights, sponsorships, venues, and major events. Episodes frequently pair in-depth interviews with sports executives and high-profile athletes to unpack how decisions around broadcasting, branding, and investments shape leagues, teams, and fan engagement. Notable strengths include a consistent emphasis on monetization strategies, venue development, and cross-sport storytelling, plus high-profile guests whose insights cover both global phenomena and local economic impacts. The show often features multi-episode arcs around events like the Indy 500 or World Cup, and highlights the evolving role of media partnerships and sponsorship in expanding leagues' reach. Listeners likely include sp... more

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Which podcasts are similar to Bloomberg Business of Sports?

These podcasts share a similar audience with Bloomberg Business of Sports:

1. SBJ Morning Buzzcast
2. The Deal with Alex Rodriguez and Jason Kelly
3. The Joe Pomp Show
4. The Varsity
5. Masters in Business

How many episodes of Bloomberg Business of Sports are there?

Bloomberg Business of Sports launched 9 years ago and published 1060 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Bloomberg Business of Sports?

Recent guests on Bloomberg Business of Sports include:

1. Ali Curtis
2. Chad Bronstein
3. Matthew Savage
4. Uzma Rawn Dowler
5. Jimmy Rollins
6. CC Sabathia
7. Dexter Fowler
8. Lee Davis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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