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Artwork for Bloomberg Business of Sports

Bloomberg Business of Sports

Bloomberg
NFL
NBA
WNBA
NCAA
Women's Sports
NIL
Major League Baseball
Super Bowl
Sports Betting
LIV Golf
PGA Tour
College Sports
World Cup
Private Equity
Bloomberg
March Madness
College Football
Prediction Markets
Kansas City Chiefs
Soccer

Michael Barr, Vanessa Perdomo and Randall Williams follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

PublishesTwice weeklyEpisodes1080Founded9 years ago
Number of ListenersCategories
Sports NewsEntertainment NewsNews

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Artwork for Bloomberg Business of Sports

Latest Episodes

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week's show features:

• Jess Smith, president of the WNBA's Golden State Valkyries to discuss he... more

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week's show features:

• David Hellier, Bloomberg News UK reporter on Manchester City appealing the... more

YouTube

Join hosts Michael Barr, Vanessa Perdomo, and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week’s show features:

-Rachel Epstein, Chief Marketing Officer for the National Women’s Soccer Le... more

YouTube

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week's show features:

• David Rubenstein, co-founder and co-chairman of the Carlyle Group and ho... more

YouTube

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Rachel Epstein
Chief Marketing Officer
National Women's Soccer League
Episode: Rachel Epstein, NWSL Chief Marketing Officer, on Women’s Soccer
Brandon Copeland
Former NFL player; executive director of athletes.org
athletes.org
Episode: Baltimore Orioles Owner David Rubenstein Goes 'Inside The Owner's Box'
David Rubenstein
Co-founder of the Carlyle Group; owner of the Baltimore Orioles
Carlyle Group / Baltimore Orioles
Episode: Baltimore Orioles Owner David Rubenstein Goes 'Inside The Owner's Box'
Mark Ein
American venture capitalist and sports entrepreneur; limited partner of the Washington Commanders
Washington Commanders / Leagues & Teams
Episode: Yankees President Randy Levine on College Sports; Washington Commanders Co-Owner Mark Ein
Randy Levine
President of the New York Yankees and Vice Chair of President Trump's Saving College Sports Roundtable
New York Yankees / College Sports Roundtable
Episode: Yankees President Randy Levine on College Sports; Washington Commanders Co-Owner Mark Ein
Candice Storey Lee
Vice Chancellor of Athletics and University Affairs and Athletic Director at Vanderbilt University
Vanderbilt University
Episode: Yankees President Randy Levine on College Sports; Washington Commanders Co-Owner Mark Ein
Justine Siegal
Co-founder and commissioner of the Women's Professional Baseball League (WPBL)
WPBL
Episode: Yankees President Randy Levine on College Sports; Washington Commanders Co-Owner Mark Ein
Matt Freese
US Men's National Team goalkeeper
USMNT
Episode: NASCAR CEO Steve O'Donnell; Growing Pro Volleyball & USMNT's Matt Freese
Steve O'Donnell
NASCAR CEO
NASCAR
Episode: NASCAR CEO Steve O'Donnell; Growing Pro Volleyball & USMNT's Matt Freese

Hosts

Vanessa Perdomo Maglione
Host (Bloomberg) focusing on sports business, media rights, and strategic partnerships.
Michael Barr
Host (Bloomberg) with a focus on sports business, finance, and industry analysis.
Randall Williams
Co-host (Bloomberg) covering sports business news and executive interviews.

Reviews

4.1 out of 5 stars from 228 ratings
  • Content is borderline at best. It's supposed to be a sports podcast & this episode is talking about tequila. For the most part, even on the interesting topics, it is just boilerplate Q&A where nothing insightful is ever offered. Also, the content itself is basically an ad, + the ads are ads. So, a lot of ads.

    Podcast Addict
    2
    dlob
    2 years ago
  • Best way to digest sports media insights

    Such a great job of delving into stats while staying on topic of sports media

    Apple Podcasts
    5
    Motchys
    United States2 years ago
  • Informative podcast

    Note - Seattle is not first ballpark hosting NHL Winter Classic- Fenway was! Get your facts right, please

    Apple Podcasts
    5
    bf2019
    Canada4 years ago
  • Awesome

    This is a great podcast

    Apple Podcasts
    5
    Industryinstereo
    Canada4 years ago
  • Senator Tuberville is a racist and believes Black people are criminals. Why are you interviewing this Devout Racist?

    https://www.thedailybeast.com/sen-tommy-tuberville-claims-dems-are-pro-crime-for-supporting-reparations

    Podcast Addict
    1
    Darrenjay1075
    4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts balance deep industry knowledge with accessible storytelling.
Audience appreciates data-driven discussions and timely industry context.
Some episodes are critiqued for ad load or pacing; guests still shine despite criticism.
Guests are consistently high-caliber with actionable business insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#35
United States/News/Sports News
Apple Podcasts
#76
Canada/News/Sports News
Apple Podcasts
#78
United Kingdom/News/Sports News
Apple Podcasts
#41
France/News/Sports News
Apple Podcasts
#52
Italy/News/Sports News
Apple Podcasts
#80
Germany/News/Sports News

Talking Points

Recent interactions between the hosts and their guests.

Rachel Epstein, NWSL Chief Marketing Officer, on Women’s Soccer
Q: Tell us about how you used this summer as a building block to capitalize on the World Cup momentum.
We paused to let soccer go global in conversations and then used creator-driven, authentic content and on-the-ground events to re-engage fans, expand our social following, and drive viewership, with a full-funnel approach that keeps fans engaged beyond the World Cup window.
Rachel Epstein, NWSL Chief Marketing Officer, on Women’s Soccer
Q: Tell us about the excitement that's going through for your soccer league and with the Cup coming up for the women next year.
The World Cup era has energized interest and awareness; the league is focused on converting that momentum into sustained fan engagement, growth in followers and viewership, and preparing for the Women's World Cup with a long-term strategy to bring new fans into NWSL clubs and their stories.
Yankees President Randy Levine on College Sports; Washington Commanders Co-Owner Mark Ein
Q: What is your take on the transfer portal and the idea of free agency in college sports?
Randy argues that the transfer portal has created instability and that a regulated framework with caps and enforcement is needed to protect student-athletes and the integrity of college programs.
Yankees President Randy Levine on College Sports; Washington Commanders Co-Owner Mark Ein
Q: So, why do you think the Protect College Sports Act is needed? Candice, do you want to talk about what is the most important issue that you think needs to be addressed in the bill?
Candice explains the necessity of a national framework to standardize rules across conferences, addressing disruptions from noncompliant parties and ensuring clear engagement rules for coaches and student-athletes.
LA Rams President Kevin Demoff on Building NFL Footprint Overseas
Q: Tell us what you've been doing to lay the groundwork for the Rams to have a presence in Australia that will culminate in the Melbourne game.
Demoff explains the strategic steps: engaging the Australian market through watch parties, player visits, and long-term partnerships culminating around the Melbourne game, while treating international investment as ongoing R&D to build sponsorships across multiple markets.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Bloomberg Business of Sports

What is Bloomberg Business of Sports about and what kind of topics does it cover?

A sharp look at the money behind sports, focusing on media rights, streaming, sponsorship, ownership shifts, and the evolving economics of leagues and teams. Recent episodes spotlight regional broadcast strategies, high-stakes financing, and new formats aimed at fans in a streaming-first world, with in-studio guests from DAZN and youth soccer, plus industry leaders weighing in on the PGA Tour's media strategy and cross-sport partnerships. The show often blends hard numbers with strategic commentary, and frequently features interviews with executives and founders who are actively reshaping sports business models. A notable strength is its ability to connect deals, technology, and fan experience across multiple sports ecosystems, making it us... more

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Which podcasts are similar to Bloomberg Business of Sports?

These podcasts share a similar audience with Bloomberg Business of Sports:

1. SBJ Morning Buzzcast
2. The Sports Media Podcast
3. The Varsity
4. Business of Sports: NFL Business Podcast
5. The Grill Room

How many episodes of Bloomberg Business of Sports are there?

Bloomberg Business of Sports launched 9 years ago and published 1080 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Bloomberg Business of Sports?

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What guests have appeared on Bloomberg Business of Sports?

Recent guests on Bloomberg Business of Sports include:

1. Rachel Epstein
2. Brandon Copeland
3. David Rubenstein
4. Mark Ein
5. Randy Levine
6. Candice Storey Lee
7. Justine Siegal
8. Matt Freese

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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