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Artwork for Bloomberg Business of Sports

Bloomberg Business of Sports

Bloomberg
NFL
NBA
WNBA
NCAA
Women's Sports
NIL
Major League Baseball
Super Bowl
Sports Betting
LIV Golf
College Sports
Private Equity
PGA Tour
Bloomberg
March Madness
College Football
Prediction Markets
Kansas City Chiefs
Soccer
Dallas Mavericks

Michael Barr, Vanessa Perdomo and Randall Williams follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

PublishesTwice weeklyEpisodes1048Founded9 years ago
Number of ListenersCategories
NewsSports NewsEntertainment News

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Artwork for Bloomberg Business of Sports

Latest Episodes

Join host Vanessa Perdomo and Michael Barr for a look at some of the latest headlines and stories in the business of sports.

WNBA Legend and Future Hall of Famer Candance Parker speaks with Vanessa Padermo and Randall Williams.

They discussed the s... more

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week’s show features:

• Bill Carstanjen, CEO of Churchill Downs Inc., on how the Kentucky Derb... more

YouTube

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week's show features:

• Matt Smith, Chief Growth Officer of the Allegheny Conference on Community... more

YouTube

Landon Donovan was the star player for the US Men’s National soccer team for almost 15 years playing across three FIFA World Cups and he is the highest-scoring male American player in World Cup history. He is now retired and ready to tell the story o... more

YouTube

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Greg Ryan
Bloomberg News Boston Money and Power reporter
Bloomberg News
Episode: The NFL Draft Hits Pittsburgh, Boston Prepares for the World Cup
Matt Smith
Chief Growth Officer for the Allegheny Conference on Community Development
Allegheny Conference on Community Development
Episode: The NFL Draft Hits Pittsburgh, Boston Prepares for the World Cup
Tom Coughlin
Two-time Super Bowl champion head coach; founder of the Jay Fund
Jay Fund Foundation
Episode: The NFL Draft Hits Pittsburgh, Boston Prepares for the World Cup
Landon Donovan
Former US Men's National Team captain and author of a self-titled memoir
Former USMNT
Episode: Business of Soccer Special: Former USMNT Captain Landon Donovan
Bill Hornbuckle
CEO, MGM Resorts
MGM Resorts
Episode: WrestleMania, Las Vegas as Sports City, Richmond Flying Squirrels
Sebastian Escobar
Senior Broadcast Producer, Bloomberg Radio
Bloomberg
Episode: WrestleMania, Las Vegas as Sports City, Richmond Flying Squirrels
Lou DiBella
Boxing promoter, owner of Richmond Flying Squirrels
Richmond Flying Squirrels
Episode: WrestleMania, Las Vegas as Sports City, Richmond Flying Squirrels
Charlotte Flair
WWE superstar, 14x champion
WWE
Episode: WrestleMania, Las Vegas as Sports City, Richmond Flying Squirrels
Brad Sims
CEO, New York City FC
New York City FC
Episode: New York City FC CEO Brad Sims on the World Cup

Hosts

Michael Barr
Host of Bloomberg Business of Sports, Bloomberg Radio / Bloomberg News involvement across the show.
Vanessa Perdomo
Co-host and host roles focusing on business and strategic discussions in sports.
Damian Sassower
Host focusing on sports business analysis and interview-led narratives.

Reviews

4.1 out of 5 stars from 223 ratings
  • Content is borderline at best. It's supposed to be a sports podcast & this episode is talking about tequila. For the most part, even on the interesting topics, it is just boilerplate Q&A where nothing insightful is ever offered. Also, the content itself is basically an ad, + the ads are ads. So, a lot of ads.

    Podcast Addict
    2
    dlob
    a year ago
  • Best way to digest sports media insights

    Such a great job of delving into stats while staying on topic of sports media

    Apple Podcasts
    5
    Motchys
    United States2 years ago
  • Informative podcast

    Note - Seattle is not first ballpark hosting NHL Winter Classic- Fenway was! Get your facts right, please

    Apple Podcasts
    5
    bf2019
    Canada3 years ago
  • Awesome

    This is a great podcast

    Apple Podcasts
    5
    Industryinstereo
    Canada3 years ago
  • Senator Tuberville is a racist and believes Black people are criminals. Why are you interviewing this Devout Racist?

    https://www.thedailybeast.com/sen-tommy-tuberville-claims-dems-are-pro-crime-for-supporting-reparations

    Podcast Addict
    1
    Darrenjay1075
    3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the mix of interviews and analysis, though some criticize audio quality or chemistry among hosts.
Fans value the breadth of coverage across leagues and global events, with occasional strong takes on market dynamics.
Several reviews highlight the show's ability to surface behind-the-scenes financials behind major sports events.
The show provides concise, digestible sports business insights with strong guest lineups.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#102
United States/News/Sports News
Apple Podcasts
#26
Canada/News/Sports News
Apple Podcasts
#61
United Kingdom/News/Sports News
Apple Podcasts
#59
Italy/News/Sports News
Apple Podcasts
#117
France/News/Sports News
Apple Podcasts
#163
Germany/News/Sports News

Talking Points

Recent interactions between the hosts and their guests.

WrestleMania, Las Vegas as Sports City, Richmond Flying Squirrels
Q: How does the choice of Las Vegas and the move of WrestleMania to a recurring Vegas stop affect the business and city?
Vegas has built a scalable sports ecosystem with multi-venue density, convenient logistics, and integrated hospitality, which amplifies event exposure, sponsorship opportunities, and fan engagement across multiple properties.
WrestleMania, Las Vegas as Sports City, Richmond Flying Squirrels
Q: What do fans need to know about WrestleMania this year?
The two-night format, the culmination of yearly storyline arcs, and the involvement of celebrities and mainstream names are intentional strategies to broaden reach while maintaining the core championship focus.
Business of Soccer Special: Former USMNT Captain Landon Donovan
Q: Why was this the right time to tell this part of your story?
The timeline began in 2020, and Donovan explains it took time to ensure the narrative was accurate and meaningful, not just a quick reaction to events in the sport.
City Football Group CMO Nuria Tarre on Business of Soccer
Q: How excited are you about the World Cup's impact in the US and City's strategy there?
Tarre describes the World Cup as a big accelerator, with the US market already a top international focus. She highlights ongoing investments in the US, including a new NYC stadium opening in 2027, and emphasizes long-term, year-round engagement rather than episodic efforts.
Olympic Gold Medalist Kendall Coyne Schofield Talks Growth of Women’s Hockey
Q: What does it feel like coming back into the PWHL after winning Olympic gold?
Kendall describes momentum from the Olympics carrying into the PWHL season, the importance of continuing to grow the league, and the enthusiasm of fans and players as proof that women's hockey is gaining lasting traction.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Bloomberg Business of Sports

What is Bloomberg Business of Sports about and what kind of topics does it cover?

The show focuses on the business side of sports, dissecting how money moves across media rights, sponsorships, data, venues, and ownership. Recent episodes blend high-profile interviews with analysis of global events—from auctions of championship memorabilia to the logistics and economics of the FIFA World Cup and the World Baseball Classic—offering actionable insights for executives and brands navigating the multibillion-dollar sports ecosystem. Noteworthy is the mix of perspectives from team owners, league executives, and industry analysts, plus coverage of emerging topics like prediction markets, data partnerships, and the evolving landscape of sports investment. Potential listeners who want clear takeaways on how decisions behind the sc... more

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Which podcasts are similar to Bloomberg Business of Sports?

These podcasts share a similar audience with Bloomberg Business of Sports:

1. SBJ Morning Buzzcast
2. The Sports Media Podcast
3. The Deal with Alex Rodriguez and Jason Kelly
4. Business of Sports: NFL Business Podcast
5. The Varsity

How many episodes of Bloomberg Business of Sports are there?

Bloomberg Business of Sports launched 9 years ago and published 1048 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Bloomberg Business of Sports?

Recent guests on Bloomberg Business of Sports include:

1. Greg Ryan
2. Matt Smith
3. Tom Coughlin
4. Landon Donovan
5. Bill Hornbuckle
6. Sebastian Escobar
7. Lou DiBella
8. Charlotte Flair

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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