Rephonic
Artwork for Bloomberg Business of Sports

Bloomberg Business of Sports

Bloomberg
NFL
NBA
WNBA
NCAA
Women's Sports
NIL
Major League Baseball
Super Bowl
Sports Betting
LIV Golf
College Sports
Private Equity
PGA Tour
Bloomberg
March Madness
College Football
Prediction Markets
Kansas City Chiefs
Soccer
Dallas Mavericks

Michael Barr, Vanessa Perdomo and Randall Williams follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

PublishesTwice weeklyEpisodes1055Founded9 years ago
Number of ListenersCategories
Sports NewsNewsEntertainment News

Listen to this Podcast

Artwork for Bloomberg Business of Sports

Latest Episodes

On this special bonus episode of the Bloomberg Business of Sports, we hear a conversation with Bloomberg News Texas bureau chief Julie Fine and Dallas FC president and co-owner Dan Hunt about how Texas is preparing to host nine FIFA World Cup matches... more

YouTube

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports as the FIFA World Cup kicks off across America.This week's show features:

• Gonzalo Soto, Bloomberg's Me... more

YouTube

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

The New York Knicks reaching the NBA Finals for the first time this century and facing emerging superstar... more

YouTube

Join host Vanessa Perdomo for a special edition of the Bloomberg Business of Soccer as she speaks with Matt Rizzetta, the founder and managing partner of Underdog Global Partners. He is the owner of multiple sports franchises across Italy including C... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

SBJ Morning Buzzcast
SBJ Morning BuzzcastSports Business Journal
The Sports Media Podcast
The Sports Media PodcastSports Business Journal
The Varsity
The VarsityPuck | Audacy
The Joe Pomp Show
The Joe Pomp ShowJoe Pompliano

Recent Guests

Joe Perello
Founder and CEO of Props; former NYC Chief Marketing Officer
Props; New York City (former CMO)
Episode: Knicks-Spurs Finals Clash Elevates Jalen Brunson to NYC Royalty
Matt Rizzetta
Founder and managing partner of Underdog Global Partners
Underdog Global Partners
Episode: Business of Soccer: Napoli Potentially Becoming Next $2 Billion Sports City
Andrew Thompson
Managing Director of SailGP
SailGP
Episode: 'The Messi Effect' with The Athletic's Paul Tenorio & SailGP's Andrew Thompson
Paul Tenorio
Senior writer at The Athletic and author of The Messi Effect
The Athletic
Episode: 'The Messi Effect' with The Athletic's Paul Tenorio & SailGP's Andrew Thompson
Doug Boles
IndyCar president
IndyCar
Episode: Indy 500, The 'Double', First Women's Sports Franchise to Hit $1 Billion
Jess Smith
President of Golden State Valkyries
Golden State Valkyries
Episode: Indy 500, The 'Double', First Women's Sports Franchise to Hit $1 Billion
Katherine Legge
Professional race car driver
AJ Foyt Racing
Episode: Indy 500, The 'Double', First Women's Sports Franchise to Hit $1 Billion
Larry Freedman
LAFC Co-President; LA Host Committee Co-Chair for World Cup
LAFC
Episode: MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman
Tom Glick
CEO of Hometown Soccer Holdings
Hometown Soccer Holdings
Episode: MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman

Hosts

Michael Barr
Host of Bloomberg Business of Sports with a long-running focus on the money side of sports, media rights, and sponsorships.
Vanessa Perdomo
Co-host with deep coverage of sports business, valuations, and branding strategies.
Randall Williams
Co-host and Bloomberg News journalist contributing to sports business discussions.

Reviews

4.1 out of 5 stars from 223 ratings
  • Content is borderline at best. It's supposed to be a sports podcast & this episode is talking about tequila. For the most part, even on the interesting topics, it is just boilerplate Q&A where nothing insightful is ever offered. Also, the content itself is basically an ad, + the ads are ads. So, a lot of ads.

    Podcast Addict
    2
    dlob
    a year ago
  • Best way to digest sports media insights

    Such a great job of delving into stats while staying on topic of sports media

    Apple Podcasts
    5
    Motchys
    United States2 years ago
  • Informative podcast

    Note - Seattle is not first ballpark hosting NHL Winter Classic- Fenway was! Get your facts right, please

    Apple Podcasts
    5
    bf2019
    Canada3 years ago
  • Awesome

    This is a great podcast

    Apple Podcasts
    5
    Industryinstereo
    Canada3 years ago
  • Senator Tuberville is a racist and believes Black people are criminals. Why are you interviewing this Devout Racist?

    https://www.thedailybeast.com/sen-tommy-tuberville-claims-dems-are-pro-crime-for-supporting-reparations

    Podcast Addict
    1
    Darrenjay1075
    4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive sentiment around guests handling complex topics with clarity.
Listeners praise deep-dive business analysis and strong guest lineups.
Critiques include high ad load and vocal host dynamics at times.
Some long-time fans miss the chemistry of earlier host teams.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#52
United States/News/Sports News
Apple Podcasts
#47
Canada/News/Sports News
Apple Podcasts
#48
United Kingdom/News/Sports News
Apple Podcasts
#40
Germany/News/Sports News
Apple Podcasts
#58
Italy/News/Sports News
Apple Podcasts
#94
France/News/Sports News

Talking Points

Recent interactions between the hosts and their guests.

Knicks-Spurs Finals Clash Elevates Jalen Brunson to NYC Royalty
Q: How does Props fit into the sports marketing ecosystem in a city like New York?
Props helps measure creator marketing as a performance channel, bridging traditional direct response marketing with the influence of creators, and aligning marketing outcomes with CFO-level metrics.
Knicks-Spurs Finals Clash Elevates Jalen Brunson to NYC Royalty
Q: What does the Knicks' run mean for New York's branding and tourism?
The Knicks' Finals run is a powerful postcard for New York City, likely boosting tourism and city exposure more than other events, as it's broadly broadcast nationally and symbolically ties the city to ongoing sports excellence.
'The Messi Effect' with The Athletic's Paul Tenorio & SailGP's Andrew Thompson
Q: What makes Messi's involvement with Inter Miami different from other star athletes who joined MLS before him?
Messi's impact is amplified by his global branding, ownership stake, and the way his presence has been integrated into stadiums, media, and merchandising, creating a long tail of revenue and fan engagement that extends beyond his on-field play.
MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman
Q: How does MLS Next Pro fit into the broader vision for American soccer development and national team success?
MLS Next Pro serves as a critical development layer, connecting academy players and college athletes to professional play, improving player readiness for MLS and potentially the national team, and increasing the flow of talent through a more robust, league-backed farm system.
MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman
Q: What does the World Cup presence mean for the Los Angeles region and the growth of soccer there?
The host strategy is about leveraging the World Cup to accelerate fan engagement, deepen local club ties, and drive economic activity through events, partnerships, and storytelling that bring fans into the stadium and into the sport.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Bloomberg Business of Sports

What is Bloomberg Business of Sports about and what kind of topics does it cover?

A sharp focus on the money behind sports, including media rights, sponsorships, venues, and major events. Episodes frequently pair in-depth interviews with sports executives and high-profile athletes to unpack how decisions around broadcasting, branding, and investments shape leagues, teams, and fan engagement. Notable strengths include a consistent emphasis on monetization strategies, venue development, and cross-sport storytelling, plus high-profile guests whose insights cover both global phenomena and local economic impacts. The show often features multi-episode arcs around events like the Indy 500 or World Cup, and highlights the evolving role of media partnerships and sponsorship in expanding leagues' reach. Listeners likely include sp... more

Where can I find podcast stats for Bloomberg Business of Sports?

Rephonic provides a wide range of podcast stats for Bloomberg Business of Sports. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Bloomberg Business of Sports and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Bloomberg Business of Sports get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Bloomberg Business of Sports, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Bloomberg Business of Sports?

Rephonic provides comprehensive predictive audience data for Bloomberg Business of Sports, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Bloomberg Business of Sports have?

To see how many followers or subscribers Bloomberg Business of Sports has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Bloomberg Business of Sports?

These podcasts share a similar audience with Bloomberg Business of Sports:

1. SBJ Morning Buzzcast
2. The Sports Media Podcast
3. The Deal with Alex Rodriguez and Jason Kelly
4. The Varsity
5. The Joe Pomp Show

How many episodes of Bloomberg Business of Sports are there?

Bloomberg Business of Sports launched 9 years ago and published 1055 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Bloomberg Business of Sports?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Bloomberg Business of Sports?

Rephonic pulls ratings and reviews for Bloomberg Business of Sports from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Bloomberg Business of Sports?

Rephonic provides full transcripts for episodes of Bloomberg Business of Sports. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Bloomberg Business of Sports?

Recent guests on Bloomberg Business of Sports include:

1. Joe Perello
2. Matt Rizzetta
3. Andrew Thompson
4. Paul Tenorio
5. Doug Boles
6. Jess Smith
7. Katherine Legge
8. Larry Freedman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days