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Ad Sales Training Nation

Ryan Dohrn
Email Marketing
Sales Training
Artificial Intelligence In Sales
Time Blocking
Customer Retention
Pomodoro Technique
Linkedin
Sales Coaching App
Customer Relationship Management (CRM)
Sales Process
Pipeline Management
Product
Advertising
Price
People
Process
Outbound Calling
Email Timing
Fourth Quarter (Q4) Sales Strategy
Outbound Calling Cadence

Hosted by ad sales training expert Ryan Dohrn, Ad Sales Nation, is the only podcast on the internet 100% dedicated to the media sales business. Each month Ryan explores the issues facing media sales professionals in the business. Tactical and practical advice for those looking to grow in the world of media sales.

PublishesWeeklyEpisodes86Founded9 years ago
Number of ListenersCategory
Business

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Artwork for Ad Sales Training Nation

Latest Episodes

Ryan Dohrn, Mr. Revenue™, shares practical sales advice on why bad timing could be costing you sales, appointments and valuable customer relationships. In this episode of The Ryan Dohrn Business Show, Ryan explains why knowing when to email, text or ... more

Ryan Dohrn, Mr. Revenue™, shares practical sales advice on how to improve your call-to-close ratios by understanding the sales math behind your success. In this episode of The Ryan Dohrn Business Show, Ryan explains why salespeople need to know their... more

Ryan Dohrn, Mr. Revenue™, shares practical sales advice on how to sell value to price-focused buyers before price becomes the biggest objection. In this episode of The Ryan Dohrn Business Show, Ryan explains why superstar sellers are so good at commu... more

Ryan Dohrn, Mr. Revenue™, shares practical sales advice on why 80 outbound calls a day may sound crazy, but the number probably comes from real sales math. In this episode of The Ryan Dohrn Business Show, Ryan answers a listener question from a sales... more

Ryan Dohrn, Mr. Revenue™, shares practical sales advice on why the old-school elevator pitch is dead and what salespeople should do instead. In this episode of The Ryan Dohrn Business Show, Ryan explains why canned pitches often fail, why prospects t... more

Ryan Dohrn, Mr. Revenue, shares practical sales training tips on how email sequences can help you prospect smarter, stay consistent and increase sales. In this episode of The Ryan Dohrn Business Show, Ryan explains why salespeople should use email se... more

Ryan Dohrn, Mr. Revenue, shares practical sales training tips to help you sell value to price-fixated clients. In this episode of The Ryan Dohrn Business Show, Ryan explains how to move sales conversations away from price-only thinking and back towar... more

Ryan Dohrn, Mr. Revenue, shares practical sales training tips to help you stop being ghosted by prospects and get more replies. In this episode of The Ryan Dohrn Business Show, Ryan breaks down why prospects disappear, why follow-up fails and how to ... more

Key Facts

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Host

Ryan Dohrn
Host of Ad Sales Nation; ad sales training expert; frequently referred to by role as a coaching and training figure in media sales.

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Talking Points

Recent interactions between the hosts and their guests.

Improve Your Call-to-Close Ratios with sales training coach Ryan Dohrn
Q: What is your favorite subject line and why is it effective?
My favorite is using a date as the subject line, like 'December 3?', because it stands out, creates curiosity, and drives high open rates, which then leads to more replies and engagement; I also often include the competitor's name to grab attention, which works when used carefully and with a focus on recommendation-based selling.
Selling Value to Price-Focused Clients, Sales training with Ryan Dohrn
Q: Trevor from Georgia asks if calling is still effective in a world full of Zoom and Teams meetings.
Ryan affirms that phone calls still work, voicemail can be leveraged to prompt email responses, and a combination of audio outreach with concise, respectful time expectations improves engagement.
80 Sales Calls Per Day? NO WAY!
Q: Ryan, what is it about texting in the sales process that rubs you the wrong way? I've heard you say you're not a big fan of texting during the sales process.
Texting is not my first line of defense for booking meetings; I prefer voicemails and emails first, using texting as a follow-up after a meeting or when the contact has been established, and only if the recipient has indicated it's an acceptable channel.
The Death of the Elevator Pitch
Q: How can I ensure my emails don't get deleted on mobile?
Craft highly value-driven subject lines and opening lines that show a clear benefit to the recipient, and keep the body concise so it fits and reads well on a phone.
Do Email Sequences Increase Sales?
Q: Barb from Florida asks how many questions you should actually ask on a sales call.
The number depends on the moment and the situation; there isn't a fixed number, and it's better to ask highly relevant questions rather than a hard quota.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Ad Sales Training Nation

What is Ad Sales Training Nation about and what kind of topics does it cover?

This series centers on practical, tactical guidance for media sales professionals aiming to improve outreach, closing rates, and client retention. Across episodes, listeners are walked through actionable frameworks for prospecting, discovery, value-based selling, and renewal conversations, with a strong emphasis on time management, leveraging AI and automation thoughtfully, and blending old-school relationship-building with modern tools. Topics frequently cover email and video prospecting, CRM discipline, meeting efficiency, and retaining clients through measurable value, with real-world anecdotes and listener Q&A that keep the advice grounded and immediately applicable for sales teams and individual reps.

A standout trait is the consisten... more

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How many listeners does Ad Sales Training Nation get?

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Which podcasts are similar to Ad Sales Training Nation?

These podcasts share a similar audience with Ad Sales Training Nation:

1. Sales Gravy: Jeb Blount
2. PTI
3. The Mel Robbins Podcast

How many episodes of Ad Sales Training Nation are there?

Ad Sales Training Nation launched 9 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ad Sales Training Nation?

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What guests have appeared on Ad Sales Training Nation?

Recent guests on Ad Sales Training Nation include:

1. Wes Schaeffer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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