周五晚 Friday Night
彗星xingHello, 我是彗星，曾经是复旦管理学院营销系一名在读的PhD，目前是英国某研究型大学市场营销系的讲师。
《周五晚》，是一档尝试探索社会科学对于世界影响的节目。我对这个世界充满了好奇和探索的欲望。如果你跟我一样，好奇人们决策的底层规律，好奇心理学、经济学等等的社会科学如何影响商业世界乃至社会的运转，那么就请跟我一起（不定期）开启《周五晚》的时光吧~
| Publishes | Twice monthly | Episodes | 12 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | Personal JournalsSociety & CultureTechnology | ||||
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你是"土博“还是”海归“，相信这是很多年轻学者在求职时候会被用人单位“贴标签”的场景。随着新一年全球 job market 的开始， 可能许多在国内商学院念博士的小伙伴，或者是准备参加夏令营的小伙伴也会好奇：究竟我们国内培养的商学院学生在国际市场中有竞争力吗？
本期节目，我们打算聊聊商学院博士海外高校求职的那些事。
本期人物彗星yi哒 (小红书: yi哒哒哒)
Show NotePart 1 作为马上要上Job Market找工作的博士生，你需要做好哪些准备？Part 2 求职拿到offer之... more
或许没有想到，有一天我会在浏览文献时萌生想要跟作者一起录制播客的想法。但今天的嘉宾 星伯老师便是我在paper中结识的朋友。从华盛顿大学的营销学博士毕业后，他留在北美的商学院任教，随后选择在企业中继续自己在行为学方面的研究。企业里真的需要营销学（尤其是消费者行为学方向）的博士么，从学界到业界有什么共通之处与差别？我很期待，我们关于这些话题对谈的结果。本期人物邓慧欣（彗星），营销学在读博士生李星伯 Dr. Li 现任戴尔科技公司行为科学家 www.linkedin.com/in/x... more
在社会科学中，存在着所谓的“最后一公里”悖论——研究者们将在实验室当中获得的理想状态下的研究成果应用于解决实际时，总会遇到各种各样难以“落地”的问题。但今天我们的嘉宾——来自斯坦福心理系的赵轩老师的研究，让我看到了心理学家们解决现实问题的决心与能力。
无论是以即兴表演游戏为灵感打造个人互动游戏探究合作和人际沟通等课题，还是设计同理心课程将心理学知识应用于社会创新项目，或是与社交媒体平台合作增强平台的包容性，以及为对冲基金设计培训内容减少投资人对于少数群体的偏见，Xuan的研究部分回答了我所好奇的... more
周五晚 Friday Night 第二季节目终于上线了！！！（撒花ヽ(°▽°)ノ）
本期人物邓慧欣（彗星）Claude（星日马）知乎主页 www.zhihu.com/people/xingrima
怎么用经济学理解商业逻辑？经济学家到业界可以做什么？Claude 是我早期在知乎上关注的经济学话题答主之一。
从新加坡国立大学的经济学博士毕业后，他选择到业界，并扬言自己目前的状态是“站着搞钱”。在今天的播客中，我们希望探究这样一个问题——学经济学到底能不能赚钱。
这或许只是亲戚朋友... more
今天跟我聊天的“网友”有个特别的网名——摸鱼人覃含章，说是“摸鱼”但他对待学术却是一点都不含糊。清华数学本科，现在在MIT做的是运筹学（operation research, OR）研究，他走的大概是很多希望走学术道路的人遥不可及却又带着羡慕的路径。 我第一次看含章的视频是在知乎上，后来也在bilibili陆续看到他做的一些跟运筹学相关的科普类的视频。如果说消费者行为学是心理学在商业领域的应用，那么运筹学(operation research)可以被类比为数学在实际商业场景中的实践。今天，我打算... more
BGM: best depapepe -Album terbaik - depapepe (最近墙头~)
一些基于用户推荐计划的思考1. Google Pay推出的21刀用户激励计划https://support.google.com/pay/india/answer/7296413?co=GENIE.Platform%3DAndroid&hl=en-GB2. 基于移动支付方式的相关研究Prelec, D., & Simester, D. (2001). Always leave home wi... more
嘉宾 & 主播:
彗星复旦大学管理学院营销学在读博士
BGMTokyo Hot Theme-piano version鲁邦三世-吉丁Kiddin/木秦
1. 由 P站联想到的两大中文交流社区 1024的邀请制，91的付费会员制
social value vs. exchange value
社交价值与交换价值，邀请制的社区消耗的是社会资本，付费会员制更倾向的是消耗金钱资本。
2. 色情网站是如何进行营销的呢
a. 疫情期间如何进行营销？免费送的会员究竟抓住的是消费者的什么心理呢？
这是... more
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周五晚 Friday Night launched 6 years ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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