娱乐商业评论
娱乐商业评论「向世界讲好中国故事」，关注娱乐与商业的交叉点。影视、游戏、动漫、音乐、乐园、IP… 关心与内容和娱乐相关的一切。若你想了解娱乐商业故事，或是关心该领域的商科生/文娱人，欢迎与我们一起探索更多可能。
| Publishes | Monthly | Episodes | 49 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | Society & CultureBusiness |
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中国的播客市场好不好？华语头部播客能像美国播客一样赚大钱吗？小宇宙能做大做强吗？作为华语播客的深度消费者和业余从业者，我和我的好朋友Raymond一直想聊聊播客这种音频形态的内容生意，其商业模式、机遇挑战与未来发展将何去何从。
Raymond是播客“苔藓之火”（www.xiaoyuzhoufm.com/podcast/67f40c212ac4d88190caa56a）的主播，也是一位爬过藤校、纽约敲过钟、投资过独角兽、创过业的有趣的投资人，我们因为各不相同的驱动力投身于华语播客... more
如何定义“爆剧”？在剧集行业备受挑战的当下，“爆剧”的数据问题是平台方、制片方、粉丝、广告主都最为关注的话题。毕竟，平台要靠数据来发战报，制片方要靠数据谋生存，粉丝要靠数据吹实绩，广告主要靠数据搞汇报，数据真的很重要！
但问题是，内娱三大平台爱优腾在统计和定义爆款剧数据的时候，总是有着各自不同的口径，让你永远隔层纱、看不到真实的播出数据。虽然行业内也有各色“第三方平台”给出各类看似公允的“去水”剧集排行榜、收视率监测，但他们是否真的“去水”呢？他们又是怎样“去水”的呢？如果你仔细思考这些问题，... more
团播是不是选秀平替？团播的爆火仅仅是因为选秀殉了、但需求还在吗？选秀既然已经殉了，监管会盯上团播吗？选秀当年到底是怎么殉的、真的只是因为倒奶吗？带着这些问题，每天刷抖音都会被扫腿舞直播触达到的主播小瑜，和专业研究过选秀和清朗行动的前长视频平台战略负责人小优老师深刻地聊了聊。
没想到聊着聊着，这期节目就从我们原本规划的“选秀倒奶+清朗行动全复盘（天欲其亡必先令其疯狂——监管出手之行业大变局）”主题，延伸到了长短内容之争与经济平(下)稳(行)期的精英叙事之殇。在疫情之后的这五年中，字节所布局的抖音... more
大家有没有发现这几年的内娱，现偶越来越少了，倒是古偶依然是永恒的基本盘，而从前的现偶在慢慢被如今的悬疑罪案、现实主义作品所替代。作为一个从小到大都爱看偶像剧的人，主播小瑜表示很好奇——为啥我们越来越难看到爆款的高质量偶像剧了？为什么平台标榜的爆款偶像剧都没有几年前那些经典作品有国民度了？
带着这些疑问，我和某长视频平台现役著名制片人小清老师聊了聊，小清老师也是我们节目的老朋友了（指路我们俩之前一起聊的两期爆款节目：www.xiaoyuzhoufm.com/episode/67f... more
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- 你们去哪啦，补药走啊！！爱听你们的节目🤲🫳🫳🥹🫶
等你们
Apple Podcasts5sdtcxafgChina9 months ago - 为啥一直说毒瘤毒瘤？
救命，主播是觉得很幽默吗？你们觉得一直毒瘤毒瘤的好听吗？什么是毒瘤？你们怎么定义的呢？难道互为竞争关系就是毒瘤吗？简直了真的，太过于主观评价了吧！加之嘉宾已经明确表示“毒瘤”这个词的程度过重了，你们还一直在重复毒瘤毒瘤，有考虑过别人的感受吗？有尊重嘉宾吗？有客观对待这些流媒体平台吗？
Apple Podcasts12413268965467China2 years ago
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