余光Post
慧思，Jackie欢迎收听《余光Post》，这是一档关于品牌解析的播客。 从“市场逻辑”与“文化美学”两端出发，一起探究那些真正打动过我们的品牌。 对我们来说，品牌是一个容器—— 装着我们日常消费的“牌子”， 也映射着城市、场所、甚至某一类人的生活方式。
| Publishes | Twice monthly | Episodes | 24 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Business |
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Latest Episodes
你是薯片爱好者吗？ 世界杯期间，有没有趁机多吃了几次薯片?
乐事，作为薯片第一大品牌，如何同足球绑定到了一起？乐事推出的花样口味背后，有怎样的营销策略？同时，我们以经典的【黄瓜味】为例，解密一款口味如何诞生。
零食的包装，有什么玄机？90年代，视觉包装为什么一下子系统化了？
另外，乐事通过2次平等并购(a merger of equals) 实现了两级跳，从称霸全美，到称霸世界，被商学院引为范本。这背后有什么趣闻？你将听到：
话题1：薯片，与足球看台 02:09
• 乐事与世界杯，是怎... more
最近一年，你有没有频繁刷到"松弛感"穿搭？松弛感是什么，是葛优躺吗？是不care吗？松弛感穿搭是什么？是不修身、oversize吗？
Lemaire, 是2023年之后审美风潮的一个精准交集——松弛感教科书、静奢风鼻祖、高知美学代表。Lemaire，为什么具象化了"松弛感"?
这一期，我们会从Lemaire的审美源头、设计流程、颜色取用，来解析松弛感美学；
也会从商业案例的角度观察，"设计师品牌"是什么样的品牌定位，是不是一个噱头，以及一个"小而美"的品牌，如何破圈走向大众。你将听到：
more
花露水，一个200年前的发明，它经过了哪三代接棒者，从一款"香水"，变成了"药箱常备"？中西方的香味偏好，有什么本质不同？玻璃瓶，为什么往往是复古类品牌总会选择的视觉载体？你将听到：
话题1：Florida Water，"鲜花之地"古龙水 3:35
• 灵感：青春之泉的传说 4:08
• 焚烧之香，与蒸馏之香 9:09
话题2：明星花露水，民国绮梦13:29
• 中式审美之译，花露水 15:53
• 玻璃瓶，复古美学的辨识度 17:47
• 本土化，一味薄荷脑 23:... more
Nespresso，胶囊咖啡，在咖啡的丛林中，是另类的存在，它为什么被发明出来？又在快速变化的市场中，如何切到蛋糕？为什么它能和审美联系到一起？
我们从胶囊设计的美学、教科书级别的"转换市场定位"、新世界咖啡与旧世界咖啡的文化视角出发，探索Nespresso的另类咖啡之路。你将听到：
话题1：Nespresso胶囊美学 01:53
• 胶囊的"珠宝"质感 02:55
• 视觉编码系统：用颜色，转译咖啡风味 05:19
• 跨感官感知的应用，与康定斯基的画 13:28
话题2：... more
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Apple Podcasts | #67 | China/Business |
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1. 声动早咖啡
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4. 有啥说啥｜用历史解码当下
5. 思文，败类
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余光Post launched 8 months ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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