余光Post
慧思，Jackie欢迎收听《余光Post》，这是一档关于品牌解析的播客。 从“市场逻辑”与“文化美学”两端出发，一起探究那些真正打动过我们的品牌。 对我们来说，品牌是一个容器—— 装着我们日常消费的“牌子”， 也映射着城市、场所、甚至某一类人的生活方式。
| Publishes | Twice monthly | Episodes | 22 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Business |
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Latest Episodes
花露水，一个200年前的发明，它经过了哪三代接棒者，从一款"香水"，变成了"药箱常备"？中西方的香味偏好，有什么本质不同？玻璃瓶，为什么往往是复古类品牌总会选择的视觉载体？你将听到：
话题1：Florida Water，"鲜花之地"古龙水 3:35
• 灵感：青春之泉的传说 4:08
• 焚烧之香，与蒸馏之香 9:09
话题2：明星花露水，民国绮梦13:29
• 中式审美之译，花露水 15:53
• 玻璃瓶，复古美学的辨识度 17:47
• 本土化，一味薄荷脑 23:... more
Nespresso，胶囊咖啡，在咖啡的丛林中，是另类的存在，它为什么被发明出来？又在快速变化的市场中，如何切到蛋糕？为什么它能和审美联系到一起？
我们从胶囊设计的美学、教科书级别的"转换市场定位"、新世界咖啡与旧世界咖啡的文化视角出发，探索Nespresso的另类咖啡之路。你将听到：
话题1：Nespresso胶囊美学 01:53
• 胶囊的"珠宝"质感 02:55
• 视觉编码系统：用颜色，转译咖啡风味 05:19
• 跨感官感知的应用，与康定斯基的画 13:28
话题2：... more
逐渐爱上户外、爱上运动的你，有没有"人生第一件迪卡侬"? 想听迪卡侬的听友好多呀，我们这期就来聊聊迪卡侬（Décathlon）：它花几十年，铸造了怎样的高壁垒，成为了行业隐形巨人？它的logo焕新, 在塑造怎样的视觉意象？颜色，如何联通我们对品牌的认知？你将听到：
话题1：品牌印象 01:42
• 攀岩馆时刻：放下手机，戴上耳机 01:42
• 卖场里的一幕：小女孩踢的鸡毛毽 04:05
话题2：logo，是浓缩的品牌战略、气质愿景 08:11
• 漆黑夜空里，一颗闪耀的北极... more
Salomon一个户外品牌，对于城市人明明"大材小用”，为什么大家还会在日常穿它？这背后是怎样的用户心理、社会情绪？Salomon的起点，是生产砍树的锯片，怎么样又一步步走到今天？它的"被并购"历史，又有什么隐喻？
你将听到：
话题1：不同国家地区，Salomon 的不同面相 02:30
话题2：山系美学的诱惑 04:54
• 什么是“山系美学”、“户外机能美学”06:02
• Salomon作为山系美学代表，被时尚选中 11:53
• 城市人穿Salomon：性能过剩的价值... more
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Apple Podcasts | #96 | China/Business |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
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| Household Income | Social Media Reach | ||||
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余光Post launched 7 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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