
Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.
| Publishes | Monthly | Episodes | 73 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessArts | |||

Before Ian Paynton co-founded WCC, and before journalist David Stout went on to report from Myanmar, Hong Kong, Afghanistan, Pakistan, the Balkans and Saudi Arabia, the pair spent their days making a print magazine about Hanoi. Fifteen years later, t... more
What does Vietnam look like through the eyes of someone arriving at one of the most ambitious moments in its recent history? Ten months into his posting, Singapore’s Ambassador to Vietnam, Rajpal Singh, joins Ian Paynton to reflect on what he has lea... more
Vietnam's young people have more opportunity than any generation before them. They are globally connected, ambitious, educated, and growing up in one of the world's fastest-changing countries. But beneath the optimism lies something else: pressure to... more
In this 70th episode, former US ambassador to Vietnam Ted Osius shares a rare, first-hand view of Vietnam’s transformation; from post-war recovery to one of the most dynamic economies in the world today. We get into the long arc of Vietnam’s growth, ... more
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I was born and raised in Vietnam but have chosen to pursue an education, career and life in north america in the past decade. This podcast is amazing to show case a new generation of vietnamese entrepreneurs, lots of them who had higher education abroad, but chose to come back to vietnam and build their businesses there. It is so inspiring to see my peers killing it and helping our country’s economy. Keep up the great work Ian!
This is a great listen and I highly recommend 🇻🇳👊
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Conversations center on Vietnam's rapid evolution as a hub for business, culture, and technology, with frequent deep dives into how local dynamics, consumer behavior, and policy shape opportunities for international brands and investors. Episodes frequently explore branding, e-commerce, leadership, and talent, often through guests who bring on-the-ground experience in Vietnam's markets, creative industries, and infrastructure. A standout aspect is the practical, ground-level guidance on navigating relationship-based business, localization, and authentic storytelling in Vietnam, making it a valuable listen for executives and brands looking to enter or scale in the country. The show's mix of macro context, personal journeys, and actionable pl... more
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These podcasts share a similar audience with You Don't Know Vietnam:
1. The Vietnam Weekly Podcast
2. The Ezra Klein Show
3. Fareed Zakaria GPS
4. The Mel Robbins Podcast
5. The Diary Of A CEO with Steven Bartlett
You Don't Know Vietnam launched 4 years ago and published 73 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on You Don't Know Vietnam include:
1. Ha Pham
2. Ted Osius
3. Ryan Molloy
4. Huy Nguyen
5. Rob Zamacona
6. Gauthier D'haenens
7. Hang Vu
8. Richard Burrage
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