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You Don't Know Vietnam

Ian Paynton - We Create Content
Vietnam
Sustainability
Social Media
Eco-Friendly Products
Tiktok
Entrepreneurship In Vietnam
Vietnamese Cuisine
Public Relations
Plastic Pollution
Google
Consumer Attitudes
Government Regulations
Hospitality Industry
Employee Experience Management
Patriotism
Waste Management
ASEAN Cup
Single-Use Plastics
Trust In Business
Plant-Based Diet

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.

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Artwork for You Don't Know Vietnam

Latest Episodes

Vietnam's young people have more opportunity than any generation before them. They are globally connected, ambitious, educated, and growing up in one of the world's fastest-changing countries. But beneath the optimism lies something else: pressure to... more

In this 70th episode, former US ambassador to Vietnam Ted Osius shares a rare, first-hand view of Vietnam’s transformation; from post-war recovery to one of the most dynamic economies in the world today. We get into the long arc of Vietnam’s growth, ... more

E-commerce in Vietnam is big, but it's about to get A LOT bigger. Right now, it’s sitting at around 12–15% of total retail. But it’s growing at 2–3x the speed of offline, and the way people buy in Vietnam is changing fast. In this episode, Ian Paynto... more

You know the score! Vietnam is one of the fastest-growing markets in the world right now. But most global audiences and brands still don’t understand how it actually works. Sure, they see the headlines, but it's a difficult place to immediately under... more

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Recent Guests

Ha Pham
Educator and youth development practitioner
(not specified in transcript)
Episode: E71: Vietnam's young people have never had it better. Or is there something we're missing?
Ted Osius
Former United States Ambassador to Vietnam
U.S. Government / Diplomacy
Episode: E70: I was the US ambassador to Vietnam. Here’s why I’m betting on its future
Ryan Molloy
CEO of Redfern Digital, e-commerce agency
Redfern Digital
Episode: E69: Go live or get left behind: inside Vietnam’s e-commerce boom
Huy Nguyen
CEO of Pencil Group, network of cultural marketing agencies
Pencil Group
Episode: E68: The 9 cultural truths your brand MUST master to get started in Vietnam
Rob Zamacona
General Manager, Sunrise Events Vietnam
Sunrise Events Vietnam
Episode: E67: Growing IRONMAN Vietnam: lessons in community, planning and reading the room
Gauthier D'haenens
Executive and commercial advisor
Code Engine Studio
Episode: E66: Building a life in Vietnam: identity, business, and the search for home
Hang Vu
Managing partner at RSI Consulting
RSI Consulting
Episode: E65: What GDP headlines don’t tell you about Vietnam’s 'era of rising'
Richard Burrage
Board advisor at Cimigo, with 28 years helping brands through consumer insights
Cimigo
Episode: E64: Let’s talk about Tết, baby — has Vietnam’s biggest holiday changed forever?
Michaela Baur
Country Director, GIZ Vietnam
GIZ
Episode: E63: Reduce emissions AND grow economically? Why Vietnam can do both

Host

Ian Paynton
Co-founder of We Create Content and host of insightful discussions on trends, culture, and business in Vietnam.

Reviews

4.7 out of 5 stars from 28 ratings
  • Love this podcast

    I was born and raised in Vietnam but have chosen to pursue an education, career and life in north america in the past decade. This podcast is amazing to show case a new generation of vietnamese entrepreneurs, lots of them who had higher education abroad, but chose to come back to vietnam and build their businesses there. It is so inspiring to see my peers killing it and helping our country’s economy. Keep up the great work Ian!

    Apple Podcasts
    5
    PhuongN1994
    Canada3 years ago
  • Amazing podcast

    This is a great listen and I highly recommend 🇻🇳👊

    Apple Podcasts
    5
    Barry Wednesday
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the insights from guests particularly inspiring, offering valuable perspectives that resonate with those interested in doing business in Vietnam.
Listeners appreciate the engaging discussions that highlight the potential of Vietnam's economy and the entrepreneurial spirit present within the country.

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Talking Points

Recent interactions between the hosts and their guests.

E55: Can Hai Phong become Vietnam’s Shanghai?
Q: I hear a lot about, you know, China plus one. What brought that about and what exactly is it?
Several factors make Vietnam attractive as a China plus one destination: its proximity to China, a young and well-educated workforce, robust trade networks, and many free trade agreements that ease international commerce, all of which combine to create a compelling long-term investment climate.
E60: Why foreign leadership styles fail in Vietnam (and how to fix yours!)
Q: What are the three things foreigners need to decode to build relationships and see traction?
Understand hierarchy as a protective structure, establish frequent informal interactions to build trust, and demonstrate commitment by being present and consistent in how you work with the team.
E60: Why foreign leadership styles fail in Vietnam (and how to fix yours!)
Q: What makes Vietnam such a fascinating place for cross-cultural leadership?
Vietnam blends strong hierarchical norms with a need for relational trust, requiring leaders to unlearn autopilot approaches and invest in long-term relationships to drive performance.
E60: Why foreign leadership styles fail in Vietnam (and how to fix yours!)
Q: So tell me a little bit about what you do.
I help people adapt their leadership so it lands properly in Vietnam, working with foreigners and with global Vietnamese to bridge cultural gaps.
E67: Growing IRONMAN Vietnam: lessons in community, planning and reading the room
Q: Three tips for getting things done in Vietnam?
Plan meticulously, build and leverage local relationships, and understand the local landscape and bureaucratic process to work with the system rather than against it.

Audience Metrics

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Frequently Asked Questions About You Don't Know Vietnam

What is You Don't Know Vietnam about and what kind of topics does it cover?

Focusing on the rapidly transforming landscape of Vietnam, this podcast covers a diverse range of topics including culture, business trends, digital marketing, and insights from local experts. It features discussions with industry leaders who share their experiences and strategies in navigating Vietnam's unique market dynamics, from PR strategies and market entry tips to the culinary evolution and emerging fields like blockchain and esports. The engaging conversations emphasize Vietnam's growth potential and are valuable for listeners interested in entrepreneurship, innovation, and cross-cultural business practices in one of Asia's most exciting economies.

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Which podcasts are similar to You Don't Know Vietnam?

These podcasts share a similar audience with You Don't Know Vietnam:

1. Discover Vietnam: A Vietnam Podcast
2. The Ezra Klein Show
3. Today, Explained
4. The Daily
5. The Rest Is History

How many episodes of You Don't Know Vietnam are there?

You Don't Know Vietnam launched 3 years ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on You Don't Know Vietnam?

Recent guests on You Don't Know Vietnam include:

1. Ha Pham
2. Ted Osius
3. Ryan Molloy
4. Huy Nguyen
5. Rob Zamacona
6. Gauthier D'haenens
7. Hang Vu
8. Richard Burrage

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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