Rephonic
Artwork for You Don't Know Vietnam

You Don't Know Vietnam

Ian Paynton - We Create Content
Vietnam
Sustainability
Eco-Friendly Products
Entrepreneurship In Vietnam
Vietnamese Cuisine
Plastic Pollution
Consumer Attitudes
Government Regulations
Tiktok
Hospitality Industry
Employee Experience Management
Google
Waste Management
Single-Use Plastics
Trust In Business
Plant-Based Diet
EQUO
Foreign Direct Investment
Esports
Culinary Education

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.

PublishesTwice monthlyEpisodes58Founded3 years ago
Number of ListenersCategories
BusinessArts

Listen to this Podcast

Artwork for You Don't Know Vietnam

Latest Episodes

What makes Vietnamese dining culture so unique—and why do so many global F&B brands stumble here? In this episode, Ian Paynton speaks with Loan Vu, hospitality expert and co-founder of SNL’s Diner in Hanoi. Loan shares how she’s adapted an American m... more

If you're on LinkedIn and interested in Vietnam, you've probably already heard of Benji Lamb. He's the founder and CEO of Asia Circles, a company that partners with global brands to help them break into Vietnam’s retail market. And one thing's for su... more

What’s really going on in Vietnam’s advertising scene? In this episode of You Don’t Know Vietnam, we sit down with creative director Espin Hoan to unpack the fast, loud, and ever-changing world of Vietnamese advertising. We explore why copywriting rh... more

In this episode of You Don’t Know Vietnam, Ian Paynton travels (virtually) to Hai Phong — Vietnam’s third-largest city and rising industrial powerhouse — to speak with Koen Soenens, the Sales & Marketing Director of DEEP C, the European-managed indus... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Discover Vietnam: A Vietnam Podcast
Discover Vietnam: A Vietnam PodcastNiall Mackay | Seven Million Bikes Podcasts
FT News Briefing
FT News BriefingFinancial Times
The Daily
The DailyThe New York Times

Recent Guests

Minh Duc
PR expert discussing the media landscape in Vietnam
Episode: E50: Patriotism and PR disasters: What global brands MUST know about Vietnam
Ho Thuy Tien
Market researcher at Decision Lab
Decision Lab
Episode: E49: Vietnam’s digital shake-up: Threads, Facebook's fightback and the banking app boom
Thue Quist Thomassen
Cofounder and analyst at Decision Lab
Decision Lab
Episode: E49: Vietnam’s digital shake-up: Threads, Facebook's fightback and the banking app boom
Tammy Thi Phan
Chief Digital Marketing Officer with extensive experience at Google and in the FMCG sector in Vietnam.
Episode: E48: How to make your global brand relevant in Vietnam - with Tammy Thi Phan
Cris Tran
Head of growth at Sandbox and advisor at Blockchain Founders Fund
Sandbox
Episode: E47: Inside Vietnam’s blockchain takeover: Cris D. Tran on grit, growth and gaming
Jenny Nguyen
Market entry consultant at Incorp Vietnam
Incorp Vietnam
Episode: E46: Vietnam market entry updates: 6 tips CEOs must know to avoid failure
Quang Dung
Chef patron of Chapter Dining and Grill and Tales Saigon
Episode: E45: The delicate art of doing business in Vietnam - with fine dining chef patron Quang Dung
TK Nguyen
CEO of GAM Entertainment, leading Vietnam's most successful Esports League of Legends team.
GAM Entertainment
Episode: E44: Can Esports become Vietnam’s biggest entertainment export?
Hanh Ngo
HR expert with 15 years in Vietnam's hospitality industry, now responsible for staffing at new Intercontinental Hotel Group properties.
Intercontinental Hotel Group
Episode: E43: Expert insights for recruiting (and keeping!) talented teams in Vietnam

Host

Ian Paynton
Co-founder of We Create Content and experienced host with a deep knowledge of the Vietnamese market, cultural insights, and business trends.

Reviews

4.7 out of 5 stars from 25 ratings
  • Love this podcast

    I was born and raised in Vietnam but have chosen to pursue an education, career and life in north america in the past decade. This podcast is amazing to show case a new generation of vietnamese entrepreneurs, lots of them who had higher education abroad, but chose to come back to vietnam and build their businesses there. It is so inspiring to see my peers killing it and helping our country’s economy. Keep up the great work Ian!

    Apple Podcasts
    5
    PhuongN1994
    Canada2 years ago
  • Amazing podcast

    This is a great listen and I highly recommend 🇻🇳👊

    Apple Podcasts
    5
    Barry Wednesday
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the fresh perspectives on Vietnam's business landscape and cultural trends. Reviews highlight the inspirational nature of entrepreneurial stories shared.
The engaging discussions often resonate with individuals interested in understanding the complexities and opportunities present in Vietnam today.

Top Business Podcasts

Dare to Lead with Brené Brown
Dare to Lead with Brené BrownVox Media Podcast Network
The Prof G Pod with Scott Galloway
The Prof G Pod with Scott GallowayVox Media Podcast Network
Founders
FoundersDavid Senra
The Wealthy Barber Podcast
The Wealthy Barber PodcastThe Wealthy Barber Inc.
The Ramsey Show
The Ramsey ShowRamsey Network
PBD Podcast
PBD PodcastPBD Podcast
The Loonie Hour
The Loonie HourSteve Saretsky
Prof G Markets
Prof G MarketsVox Media Podcast Network

Talking Points

Recent interactions between the hosts and their guests.

E43: Expert insights for recruiting (and keeping!) talented teams in Vietnam
Q: What are the top five tips for global businesses or brands looking to set up a team in Vietnam?
Understand the culture and build relationships, facilitate a work environment that encourages questions, consider a five-day work week, develop local connections, and be knowledgeable about labor laws.
E40: Why your brand MUST connect with Vietnamese women (and how!)
Q: What are five tips you would give to a global brand that wants to market to Vietnamese women?
Brands should understand the local culture and demographics, build a community, use social media effectively, recognize the importance of word-of-mouth, and remember that women embody multiple identities.
E41: What Vietnamese foodies want from restaurant brands
Q: What are the trends you're spotting among that audience segment in Vietnam?
Diners are becoming price-conscious yet still have a strong desire to dine out, leading to changes in pricing and offerings in the F&B industry.
E41: What Vietnamese foodies want from restaurant brands
Q: Why do you think eating out is such a necessity?
Vietnamese culture places a strong emphasis on socializing, leading to a greater necessity for dining out, especially post-COVID.
E41: What Vietnamese foodies want from restaurant brands
Q: What would you say are the main changes that you've seen in Vietnam's F&B scene?
The F&B market has expanded significantly, with more casual dining options catering to the middle-class, which now represents about 80% of restaurant chains.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About You Don't Know Vietnam

What is You Don't Know Vietnam about and what kind of topics does it cover?

A vibrant exploration of Vietnam's emerging markets and cultural dynamics, offering insights into the country's rapidly changing landscape. Conversations often revolve around business strategies, consumer behaviors, and the socio-political environment, all aimed at helping businesses and entrepreneurs navigate this unique context. Noteworthy is the podcast's focus on real experiences from industry experts and entrepreneurs, providing listener engagement through personal narratives and actionable insights. This makes it invaluable for anyone interested in understanding not just Vietnam as a market, but also its culture and people.

Where can I find podcast stats for You Don't Know Vietnam?

Rephonic provides a wide range of podcast stats for You Don't Know Vietnam. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to You Don't Know Vietnam and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does You Don't Know Vietnam get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for You Don't Know Vietnam, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for You Don't Know Vietnam?

Rephonic provides comprehensive predictive audience data for You Don't Know Vietnam, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does You Don't Know Vietnam have?

To see how many followers or subscribers You Don't Know Vietnam has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to You Don't Know Vietnam?

These podcasts share a similar audience with You Don't Know Vietnam:

1. Discover Vietnam: A Vietnam Podcast
2. FT News Briefing
3. What about Vietnam - Traveller Insights
4. The Daily
5. Vietnam Innovators

How many episodes of You Don't Know Vietnam are there?

You Don't Know Vietnam launched 3 years ago and published 58 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact You Don't Know Vietnam?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for You Don't Know Vietnam?

Rephonic pulls ratings and reviews for You Don't Know Vietnam from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for You Don't Know Vietnam?

Rephonic provides full transcripts for episodes of You Don't Know Vietnam. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on You Don't Know Vietnam?

Recent guests on You Don't Know Vietnam include:

1. Minh Duc
2. Ho Thuy Tien
3. Thue Quist Thomassen
4. Tammy Thi Phan
5. Cris Tran
6. Jenny Nguyen
7. Quang Dung
8. TK Nguyen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days