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衝浪小子

衝浪小子

我們專注於拆解: 高階談判技巧: 像 FBI 一樣談判,讓對手不知不覺說 YES。 職場博弈心理: 看穿潛台詞,搞定難搞的老闆與客戶。 溝通實戰話術: 拒絕無效溝通,每一句話都要有戰略意義 -- Hosting provided by SoundOn

PublishesDailyEpisodes16Foundeda month ago
Language
Korean
Categories
How ToEducation

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客戶一開口就砍價 50%?這是最後通牒,還是心理戰術?

本集揭露 FBI 級別的商業談判技巧,教你如何面對無理的價格要求。

你將學會:如何運用「認知阻斷」讓對方當機、用「風險轉移」讓對方不敢殺價,以及如何找出藏在幕後的「幽靈決

策者」。

這不是教你吵架,而是教你如何成為談判桌上的「心靈駭客」。

本集精華重點:

1. 認知阻斷:面對震憾彈,第一件事是「暫停計時」。

2. 風險轉移法:把「價格問題」置換成「安全風險」。

3. 痛苦交換:如果堅持低價,就給他一張「痛苦菜單」。... more

當買家在見到你之前已經做完 90% 的研究, 傳統的推銷術已經失效。本集深入探討

「漸進式參與模型」,解析如何利用 AI 捕捉市場信號(如 C 輪融資、招募動向),並透過「人機協

作」建立權威性,簽下高額合約。

***「AI 輔助創作內容」***

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AI 時代,客戶比你更懂產品規格?本集邀請資深銷售顧問,深度解析如何利用 AI 提升效率,並專

注於人類獨有的「情感連結」與「問題診斷」。

你將學到:

* 為什麼 AI 殺死了平庸的業務?* 顧問式銷售的核心:診斷專家 vs. 賣藥目錄。* 實戰案

例:如何讓客戶心甘情願買下貴 400 萬的方案?

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當所有人都在用 AI 追求效率,你是否發現轉化率反而下降了?

本集深入探討

Salesloft 的數據:為什麼包含「真人會議」的交易能提早 32 天結案。

我們不反對 AI,但我們要教

你如何將 AI 當成盾牌,把省下的時間用在最具價值的「深度連結」上。

【你將學到】

1. AI 時代下銷售的「稀缺性」是什麼?

2. 如何利用 AI 進行「精準開發」而非「地毯式轟炸」。

3. 真人互動如何建立 AI 永遠無法提供的「安全感」。

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[核心引言] 很多業務誤以為「服務好」就是「沒脾氣」,結果換來的不是業績,而是客戶的得寸進尺。

本集透過「豪豬賣氣球」的寓言,揭開商業談判中最殘酷的真相。

[你會學到]

為什麼「利潤底線」是你的防彈衣?

如何處理客戶「拔刺」的要求?

三步驟挽救賠錢合約。

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你是否遇過那種「表情一號、沈默寡言」的客戶?

無論你拋出多漂亮的 ROI,他永遠只有那句「我再想想」。

這不是他沒反應,而是他正在進行最高級別的心理防禦。

本集影片邀請專業溝通教練克萊兒,拆解 FBI 級別的談判技巧,教你如何運用「預先驗屍法」卸下

對方武裝,透過「刻意謬誤法」釣出真實情報,最後利用「斯德哥爾摩連結」將競爭對手轉化為戰

友。

本集精華:

沈默等於戰鬥還是逃跑?

為什麼「太專業」反而產生距離?

如何讓客戶主動幫你說好話?

00:00 遇到沈默客戶:是植... more

核心概念: 本集由資深溝通教練解析「業務邏輯的致命矛盾」。透過老大的實戰案例,教你如

何從「推銷產品」轉型為「解決問題」。

內容重點:

為什麼專業度滿分卻無法成交?

業務本質:是診斷,而不是說服。

三步驟優化你的銷售提案。

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你是否遇過客戶說:「我一個人就能決定」,結果簽約時卻一拖再拖?

或者客戶總說「只差價格」,降價後卻還是不買?

這集 Podcast 我們將深入 B2B 銷售的深水區,揭開客戶沒說出口的

心理真相。

內容摘要:

本集重點解析「權力謊言」與「價格謊言」。

透過 Chris Voss 的談判技巧與實際話術演示,教

你如何不傷客戶自尊地確認決策權,以及如何用「條件式締結」拆穿價格煙霧彈。

業務工作不是拆謊,而是營造安全感。

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