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Artwork for TheInquisitor Podcast

Latest Episodes

There is no shortage of founders who have read Principles or Traction. Far fewer have built their business around what those books teach, week after week, when it is inconvenient to do so. In this episode, Marcus Cauchi speaks with Keith Gillispie, f... more

Introduction

Most sales conversations about underperformance start with the wrong question. Is the messaging wrong? Is the tech stack outdated? Is the lead generation broken?

Richard Spanier, author of Trust: Sales 2030 — A Field Guide to Frictionl... more

What this episode is about

Most salespeople are pointed at targets without being taught to think about them. That gap — between knowing who to call and understanding why it matters — is what Peter Cleary and Tom Stearns set out to close with their b... more

In this episode of The Inquisitor Podcast, Marcus speaks with returning guest Matt Gaskin about a shift most businesses still haven’t recognised properly:

AI search is changing how buyers discover and evaluate suppliers.

Matt argues that your websi... more

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Recent Guests

Peter Cleary
Co-author of Graphic Sales, sales leader with 20+ years in various sales roles
Graphic Sales (author)
Episode: Graphic Sales: How to Build a Prospecting Playbook With Peter Cleary and Tom Stearns
Tom Sterns
Co-author of Graphic Sales, sales leader focusing on outbound and GTM strategy
Graphic Sales
Episode: Graphic Sales: How to Build a Prospecting Playbook With Peter Cleary and Tom Stearns
Jay Weiser
Chief catalyst and navigator of Jay Weiser Consulting, advisor on governance and leadership
Jay Weiser Consulting
Episode: Why Private Equity Accountability Is In Crisis - Jay Weiser's Expert Guide to Reform and Solutions
Reed Nyffeler
Entrepreneur, operator, founder, author of Lead Exponentially
Founder/Author
Episode: Reed Nyffeler on Leadership, Legacy, and the Long Game
Ron Kmetovicz
Author and financial independence advocate, engineer at heart
Ghost Money (book)
Episode: From Farm Boy to Financially Free: Ron Kmetovicz on Multiple Revenue Streams, Ghost Accounts, and Why Your Emotions Are Your Biggest Market Risk
Andy Weins
Author, speaker, and business owner; founder of Words Fucking Matter/Stop Avoiding Your Numbers
Self-employed/Entrepreneurship
Episode: Andy Weins: The Words Your Sales Team Uses Are Costing You Deals
Ryan Burman
Founder of Pitch to Procure
Pitch to Procure
Episode: Ryan Berman - Risk to Relationship in B2B Sales, Procurement Strategy and Total Cost of Ownership
Rowly Hirst
CEO of relate.us, champion of the trust equation
relate.us
Episode: Why 90% of Salespeople Think They're Trusted (And Only 30% Are) with Rowly Hirst
Alex Buckle
CEO and co-founder of Forecastable
Forecastable
Episode: Alex Buckles - Partnerships Without Fantasy: Why Your Channel Produces No Pipeline

Reviews

4.9 out of 5 stars from 115 ratings
  • Phenomenal podcast

    I have been a long time listener to this podcast. Marcus Cauchi interviews a plethora of sales and business experts. The secret sauce is the depth and breadth of questions that are asked and answered in a conversational tone. As a listener I come away with several nuggets of information that make me think differently.

    Apple Podcasts
    5
    complexsale
    United States6 months ago
  • Great Dialogues

    Having just listened to the latest (with Dave Brock), The Inquisitor is now one of my Top Five “must listen” podcasts in my rotation. (Full disclosure; I was an early guest). Marcus is incisive while remaining humble; educating while humorous; and profound without being pompous. Great gems all the time.

    Apple Podcasts
    5
    Charlie Green2
    United States6 months ago
  • The most practical sales podcast I’ve found

    Consistently high-signal conversations with guests who know sales and buying from the inside.

    Marcus’ systems-thinking keeps me coming back. His refreshingly customer-first approach, emphasising customer “pul” over sales “push”, is what really sets him apart.

    Marcus was a sales trainer. Now you can have the benefit of his wisdom, and that of many others, right here.

    Apple Podcasts
    5
    MattGaskin
    United States6 months ago
  • Facing TheInquisition

    I have been the victim of, sorry, the subject of one of Marcus’s podcast and I must say it was an entirely rewarding experience. Marcus has that uncanny knack of both putting you at ease whilst drawing out some of your inner most secrets. Very disarming and a pleasure to be involved.

    Apple Podcasts
    5
    Jabberwockie
    United Kingdom6 months ago
  • Excellent Host!

    Marcus Cauchi invited me to join him on The Inquisitor Podcast to talk sales and influence. I’ve been a guest on hundreds of shows and Marcus stands out as a host. That’s so because of his questions. He knows where he wants the guest to go for the sake of the audience’s learning, but he’s flexible in how we arrive there. Definitely give his show a listen!

    Apple Podcasts
    5
    Brian F Ahearn
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show's focus on ethics, trust, and buyer-centric approaches
Guests are diverse, with high-caliber expertise and authentic perspectives
Thoughtful, practical conversations with deep questions that unlock actionable insights
Content consistently delivers value for sales leaders and operators
Host asks sharp questions while staying relatable and conversational

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#205
Ireland/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

Why Isn't ChatGPT Recommending My Business? - with Matt Gaskin
Q: What is the role of schema and why is it considered a top tip for AI readiness?
Schema provides structured data that helps AI read and interpret pages; it should be present on your site so that search engines and AI models can extract meaningful information without ambiguity; you can verify its presence by inspecting the page source using developer tools and looking for LD+JSON blocks.
Why Isn't ChatGPT Recommending My Business? - with Matt Gaskin
Q: How does a business move from being invisible to being recommendable within 30 days?
Prioritize clarity and core signals: ensure you clearly state who you serve, what you do, and include an FAQ; run AI-based checks on crawlability and schema, and consider a rapid site audit to identify and fix orphan pages, broken links, and inconsistent NAP data; then implement concise, high-value content and prompts that reflect your exact niche.
Why Isn't ChatGPT Recommending My Business? - with Matt Gaskin
Q: What should a founder or sales leader look for if they suspect that their marketing is producing noise and activity but not real opportunities?
Check for clarity in the site's service definition, target audience, and the ability of AI to extract clear buyer signals from the content; use practical tests with AI prompts to see if you appear in top lists and if you can articulate who you serve and what you do. Focus on an FAQ page, a strong homepage, and a clear value proposition to move from visibility to recommendations.
Reed Nyffeler on Leadership, Legacy, and the Long Game
Q: What does real partnership look like in a franchising model instead of extractive relations?
A true partnership starts with mutual authentic understanding—who they are, what they want to achieve, and how both sides will support each other over a long horizon, five to twenty years.
Reed Nyffeler on Leadership, Legacy, and the Long Game
Q: How should leaders evaluate whether a customer is truly the right fit versus just a revenue opportunity?
Understand the customer's real problem and how your solution uniquely helps them, then ensure the engagement is value-driven from the customer's perspective rather than a quick sale.

Audience Metrics

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Frequently Asked Questions About TheInquisitor Podcast

What is TheInquisitor Podcast about and what kind of topics does it cover?

A thoughtful, practitioner-focused show that features sales leaders, operators, and business strategists discussing practical frameworks for prospecting, GTM, partnerships, and leadership. Episodes emphasize human-centric selling, trust, and ethical practices, often weaving in real-world anecdotes and actionable playbooks that listeners can apply to improve conversion, coaching, and organizational effectiveness. Noteworthy are the rigorous questions, deep-dive conversations, and a consistent emphasis on outcomes, buyer psychology, and sustainable growth. The format tends to blend theory with concrete tactics, making it useful for sales leaders, marketers, and operators seeking smarter approaches to complex B2B buying dynamics.

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Which podcasts are similar to TheInquisitor Podcast?

These podcasts share a similar audience with TheInquisitor Podcast:

1. Make It Happen Mondays - B2B Sales Talk with John Barrows
2. 30 Minutes to President's Club | No-Nonsense Sales
3. The Rest Is Politics

How many episodes of TheInquisitor Podcast are there?

TheInquisitor Podcast launched 8 years ago and published 580 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on TheInquisitor Podcast?

Recent guests on TheInquisitor Podcast include:

1. Peter Cleary
2. Tom Sterns
3. Jay Weiser
4. Reed Nyffeler
5. Ron Kmetovicz
6. Andy Weins
7. Ryan Burman
8. Rowly Hirst

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