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Make It Happen Mondays - B2B Sales Talk with John Barrows

John Barrows
Sales
AI In Sales
Sales Training
Artificial Intelligence
Sales Strategies
Business Acumen
Negotiation
Entrepreneurship
Coaching
B2B Sales
Leadership
Personal Growth
Customer Relationships
Partnerships
Mental Health
Revops
Sales Enablement
Personal Branding
Sales Leadership
Sales Techniques

John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.

PublishesWeeklyEpisodes241Founded9 years ago
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Business

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Latest Episodes

The sales playbook is being rewritten and product-led growth is at the center of it.

In this episode, John sits down with Adam Carr, CRO at Apollo.io, to dig into how PLG has evolved, what AI is doing to the sales rep's role, and why the best seller... more

The career ladder is burning. And if you are still waiting for the right moment to adapt, you are already behind.

In this episode, John sits down with Ilana Golan, founder of Leap Academy, to unpack what it actually takes to own your growth in a wor... more

Most BDR teams are struggling right now. Connect rates are dropping, email is getting ignored, and reps are rushing to get out of the role as fast as possible. Lauren Reeves is doing the opposite, and her team is booking more meetings every single qu... more

Before your buyer takes your call, their AI has already researched you, evaluated your solution, and started forming an opinion. The question isn't whether AI is changing sales. It's whether you're going to catch up to what's already happening on the... more

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Recent Guests

Ilana Golan
Founder of Leap Academy; former F-16 flight instructor in the Israeli Air Force
Leap Academy
Episode: Career Resilience in the Age of AI with Ilana Golan
Lauren Reeves
Senior BDR manager at Swap Commerce
Swap Commerce
Episode: What the Best BDR Teams Are Doing Differently Right Now with Lauren Reeves
Kris Lawson
Founder and CEO of Ruby (heyRuby.ai)
Ruby / heyRuby.ai
Episode: The First Guy to Lose to Salesforce (And What He Did Next) with Kris Lawson
Lou Shipley
Senior lecturer at Harvard Business School and MIT Sloan; former CEO; author of Unlikely Entrepreneurs
Harvard Business School; MIT Sloan; Stage 2 Capital
Episode: Why Founders Who Avoid Sales Always Fail with Lou Shipley
Eric Appel
Worldwide head of sales, Island (enterprise browser)
Island
Episode: Selling What They Think Is Free with Eric Appel
Jason Wild
Partner at Paradox Strategies, former global VP of Microsoft during the OpenAI Partnership
Paradox Strategies; former Microsoft
Episode: Microsoft VP Exposes the Truth About Scaling Teams with Jason Wild
Roderick Jefferson
Author and business leader; author of Stroke of Success
Episode: Ambition, Ego & The Real Cost of Success with Roderick Jefferson
Mark Roberge
Founding CRO at HubSpot, Harvard Business School faculty, co-founder of Stage 2 Capital
HubSpot, Stage 2 Capital
Episode: HubSpot’s First CRO on Scaling Smarter, Not Faster with Mark Roberge
Tim Castle
Negotiations expert, psychologist; founder of The Negotiations Edge Training Academy
The Negotiations Edge Training Academy
Episode: Why Trust Is the Ultimate Sales Advantage in the AI Era with Tim Castle

Host

John Barrows
Host with extensive experience in B2B sales training and consulting; leads engaging conversations with practitioners and authors in sales, leadership, and coaching.

Reviews

4.7 out of 5 stars from 448 ratings
  • Sales and leadership

    Love the mix of episodes on selling, impact outside and work and leadership. John has a great interview style.

    Apple Podcasts
    5
    Antipasti13
    United States3 months ago
  • Real World Sales Insights, Zero Fluff

    I am not only honored to have been a guest of John’s show, but more impressed by the real world sales depth John provides with thoughtful insights and intelligent questions so when I am done listening to any episode, I feel smarter ready to dominate and conquer. 5 stars, all the way!

    Apple Podcasts
    5
    Brierman
    United States7 months ago
  • Great show!

    Powerful conscious message. Thank you for leading and loving by example. Keep sharing!

    Apple Podcasts
    5
    Simpsoni Balogni pony
    United States9 months ago
  • Keeping it Real

    John, does a great job of showing up real and authentic, he does not hold back yet provides great passion and value for this sales community. The tactics he and his guests share are helpful and immediate.

    Apple Podcasts
    5
    K2 Sales
    Canadaa year ago
  • Great for any stage in sales career!

    John Barrows comfortably talks with impressive guests providing insight on business strategy and sales techniques! I’m currently making a pivot from selling professional services to selling SaaS software products, and I can’t listen enough. I’m developing confidence just by listening and trying techniques. John Barrows is helping me advance my communication skills, increasing comfort with AI, and broadening me as a professional!

    Apple Podcasts
    5
    AOCecil
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show receives praise for high-quality guests and real-world storytelling, with some listeners noting areas for smoother interview pacing.
Listeners value the depth on leadership and human skills in AI-driven sales, and the transparency of tactics and strategies.
Publishers and guests consistently highlight practical, actionable insights that listeners can apply immediately.
Hosts and guests are described as authentic, knowledgeable, and deeply engaged in helping sales professionals perform better.

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Talking Points

Recent interactions between the hosts and their guests.

What the Best BDR Teams Are Doing Differently Right Now with Lauren Reeves
Q: What structure do you use to test and adapt strategies in a fast-changing environment?
We allocate accounts quarterly with RevOps pulling new books of business, and we run course-free targets to reduce pressure and enable experimentation and learning.
What the Best BDR Teams Are Doing Differently Right Now with Lauren Reeves
Q: What changes have you made to your hiring approach to ensure you get the right vibe and culture?
I emphasize 'vibe checks', behavior during interviews, live feedback exercises, and hiring for a willingness to coach and grow, not just credentials; I also rely on a manager's radar to assess fit and potential.
What the Best BDR Teams Are Doing Differently Right Now with Lauren Reeves
Q: How long have you been posting on LinkedIn and what do you focus on?
I've been posting for about two years with a focus on BDRs, leadership, and management experience, gradually increasing video content to support ongoing development and visibility.
Selling What They Think Is Free with Eric Appel
Q: How did Island approach selling a product that many buyers felt they could get for free?
Island framed value around time-to-value, data protection, and a simplified path to access applications through a browser, which allowed them to demonstrate ROI and reduce the burden of legacy IT stacks; they addressed objections by pre-emptively outlining use cases and engaging C-suite stakeholders for a broad, multi-department sale.
HubSpot’s First CRO on Scaling Smarter, Not Faster with Mark Roberge
Q: What is your thought right now on how, when, and where to scale, and whether you should even scale?
Mark emphasizes that scale should be context-driven, not a default goal. He argues for assessing product-market fit through retention and value realization, not just revenue, and for tailoring GTM structures to the context of the business, market, and leadership preferences. The timing and shape of scale depend on the specific company's maturity, market dynamics, and the desired outcomes beyond mere growth.

Audience Metrics

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Frequently Asked Questions About Make It Happen Mondays

What is Make It Happen Mondays about and what kind of topics does it cover?

The show focuses on practical B2B sales strategies, leadership, and personal development for sales professionals and sales leaders. Episodes frequently feature high-profile practitioners and authors who share actionable techniques—ranging from negotiation and psychology to coaching, leadership frameworks, and hiring. A standout theme is cutting through hype with real-world tactics you can apply to close more deals, build stronger sales teams, and navigate AI's impact on selling. A notable strength is the diverse mix of guests—from seasoned sales veterans and coaches to authors and operators—bringing depth on topics like transparency, emotional intelligence, and effective pipeline management.

Listeners can expect a candid, experience-driven... more

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Which podcasts are similar to Make It Happen Mondays?

These podcasts share a similar audience with Make It Happen Mondays:

1. 30 Minutes to President's Club | No-Nonsense Sales
2. Sales Gravy: Jeb Blount
3. The Advanced Selling Podcast
4. The Sales Management. Simplified. Podcast with Mike Weinberg
5. Revenue Builders

How many episodes of Make It Happen Mondays are there?

Make It Happen Mondays launched 9 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Make It Happen Mondays?

Recent guests on Make It Happen Mondays include:

1. Ilana Golan
2. Lauren Reeves
3. Kris Lawson
4. Lou Shipley
5. Eric Appel
6. Jason Wild
7. Roderick Jefferson
8. Mark Roberge

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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