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Make It Happen Mondays - B2B Sales Talk with John Barrows

John Barrows
Sales
AI In Sales
Sales Training
Artificial Intelligence
Sales Strategies
Business Acumen
Negotiation
Entrepreneurship
Coaching
Leadership
B2B Sales
Personal Growth
Customer Relationships
Partnerships
Mental Health
Revops
Sales Enablement
Personal Branding
Sales Leadership
Sales Techniques

John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.

PublishesWeeklyEpisodes241Founded9 years ago
Number of ListenersCategory
Business

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Latest Episodes

Before your buyer takes your call, their AI has already researched you, evaluated your solution, and started forming an opinion. The question isn't whether AI is changing sales. It's whether you're going to catch up to what's already happening on the... more

Every founder who has ever handed sales off too early has paid for it. Every single one.

In this episode, John sits down with Lou Shipley, a Harvard Business School lecturer, board member, investor, and author of Unlikely Entrepreneurs, to dig into ... more

If your prospect thinks they can already get what you're selling for free, you don't have a product problem — you have a positioning problem.

In this episode, John sits down with Eric Appel, CRO of Island, the company that turned a free commodity — ... more

Sales is about solving problems. It’s about helping people achieve their goals—and that’s exactly what innovation is at its core.

In this episode, John sits down with Jason Wild, author of Genius at Scale: How Great Leaders Drive Innovation, to talk... more

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Recent Guests

Eric Appel
Worldwide head of sales, Island (enterprise browser)
Island
Episode: Selling What They Think Is Free with Eric Appel
Jason Wild
Partner at Paradox Strategies, former global VP of Microsoft during the OpenAI Partnership
Paradox Strategies; former Microsoft
Episode: Microsoft VP Exposes the Truth About Scaling Teams with Jason Wild
Roderick Jefferson
Author and business leader; author of Stroke of Success
Episode: Ambition, Ego & The Real Cost of Success with Roderick Jefferson
Mark Roberge
Founding CRO at HubSpot, Harvard Business School faculty, co-founder of Stage 2 Capital
HubSpot, Stage 2 Capital
Episode: HubSpot’s First CRO on Scaling Smarter, Not Faster with Mark Roberge
Tim Castle
Negotiations expert, psychologist; founder of The Negotiations Edge Training Academy
The Negotiations Edge Training Academy
Episode: Why Trust Is the Ultimate Sales Advantage in the AI Era with Tim Castle
Peter Grant
CRO at u.com (You.com)
u.com
Episode: The Biggest Sales Shift Since the Internet with Peter Grant
Stefan Feuerstein
Author of ABC Delegation and humanitarian leader
ABC Delegation
Episode: The ABCs of True Leadership with Stefan Feuerstein
Devin Reed
A sales strategist and coach, previous guest on the podcast, who shares values with the host.
Self-employed
Episode: When “Business as Usual” Isn’t Normal Anymore with Devin Reed
Saif Khan
Regional VP of EMEA and APAC for Semrush
Semrush
Episode: Coaching the Coaches in Sales with Saif Khan

Host

John Barrows
Host with extensive experience in B2B sales training and consulting; leads engaging conversations with practitioners and authors in sales, leadership, and coaching.

Reviews

4.7 out of 5 stars from 445 ratings
  • Sales and leadership

    Love the mix of episodes on selling, impact outside and work and leadership. John has a great interview style.

    Apple Podcasts
    5
    Antipasti13
    United States3 months ago
  • Real World Sales Insights, Zero Fluff

    I am not only honored to have been a guest of John’s show, but more impressed by the real world sales depth John provides with thoughtful insights and intelligent questions so when I am done listening to any episode, I feel smarter ready to dominate and conquer. 5 stars, all the way!

    Apple Podcasts
    5
    Brierman
    United States7 months ago
  • Great show!

    Powerful conscious message. Thank you for leading and loving by example. Keep sharing!

    Apple Podcasts
    5
    Simpsoni Balogni pony
    United States9 months ago
  • Keeping it Real

    John, does a great job of showing up real and authentic, he does not hold back yet provides great passion and value for this sales community. The tactics he and his guests share are helpful and immediate.

    Apple Podcasts
    5
    K2 Sales
    Canadaa year ago
  • Great for any stage in sales career!

    John Barrows comfortably talks with impressive guests providing insight on business strategy and sales techniques! I’m currently making a pivot from selling professional services to selling SaaS software products, and I can’t listen enough. I’m developing confidence just by listening and trying techniques. John Barrows is helping me advance my communication skills, increasing comfort with AI, and broadening me as a professional!

    Apple Podcasts
    5
    AOCecil
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show receives praise for high-quality guests and real-world storytelling, with some listeners noting areas for smoother interview pacing.
Listeners value the depth on leadership and human skills in AI-driven sales, and the transparency of tactics and strategies.
Publishers and guests consistently highlight practical, actionable insights that listeners can apply immediately.
Hosts and guests are described as authentic, knowledgeable, and deeply engaged in helping sales professionals perform better.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#227
Ireland/Business

Talking Points

Recent interactions between the hosts and their guests.

Selling What They Think Is Free with Eric Appel
Q: How did Island approach selling a product that many buyers felt they could get for free?
Island framed value around time-to-value, data protection, and a simplified path to access applications through a browser, which allowed them to demonstrate ROI and reduce the burden of legacy IT stacks; they addressed objections by pre-emptively outlining use cases and engaging C-suite stakeholders for a broad, multi-department sale.
HubSpot’s First CRO on Scaling Smarter, Not Faster with Mark Roberge
Q: What is your thought right now on how, when, and where to scale, and whether you should even scale?
Mark emphasizes that scale should be context-driven, not a default goal. He argues for assessing product-market fit through retention and value realization, not just revenue, and for tailoring GTM structures to the context of the business, market, and leadership preferences. The timing and shape of scale depend on the specific company's maturity, market dynamics, and the desired outcomes beyond mere growth.
Ambition, Ego & The Real Cost of Success with Roderick Jefferson
Q: How do you balance ambition with ego, and what warning signs indicate you've crossed into ego-driven behavior?
Warning signs include leading with title or company in introductions, prioritizing self-promotion over relationships, and neglecting family or personal wellbeing. The antidote is aligning actions with a larger purpose and ensuring your why matches your life choices.
Ambition, Ego & The Real Cost of Success with Roderick Jefferson
Q: What's changed in your day-to-day after the stroke, and how does that shape your perspective on hustle now?
The change is a shift toward boundaries, daily self-care, and prioritizing soul-feeding activities like meditation, breaks, and time with family, while still pursuing meaningful work and helping others.
HR Truth Bombs for Managers with Ashley Herd
Q: How do you make that transition if you are a tight pants manager?
Start by having open conversations with your team about your management style and actively seeking feedback on how to improve.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Make It Happen Mondays

What is Make It Happen Mondays about and what kind of topics does it cover?

The show focuses on practical B2B sales strategies, leadership, and personal development for sales professionals and sales leaders. Episodes frequently feature high-profile practitioners and authors who share actionable techniques—ranging from negotiation and psychology to coaching, leadership frameworks, and hiring. A standout theme is cutting through hype with real-world tactics you can apply to close more deals, build stronger sales teams, and navigate AI's impact on selling. A notable strength is the diverse mix of guests—from seasoned sales veterans and coaches to authors and operators—bringing depth on topics like transparency, emotional intelligence, and effective pipeline management.

Listeners can expect a candid, experience-driven... more

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Which podcasts are similar to Make It Happen Mondays?

These podcasts share a similar audience with Make It Happen Mondays:

1. 30 Minutes to President's Club | No-Nonsense Sales
2. The Advanced Selling Podcast
3. Sales Gravy: Jeb Blount
4. Sales Logic - Selling Strategies That Work
5. The Jefferson Fisher Podcast

How many episodes of Make It Happen Mondays are there?

Make It Happen Mondays launched 9 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Make It Happen Mondays?

Recent guests on Make It Happen Mondays include:

1. Eric Appel
2. Jason Wild
3. Roderick Jefferson
4. Mark Roberge
5. Tim Castle
6. Peter Grant
7. Stefan Feuerstein
8. Devin Reed

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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