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Make It Happen Mondays - B2B Sales Talk with John Barrows

John Barrows
Sales
AI In Sales
Sales Training
Artificial Intelligence
Sales Strategies
Business Acumen
Negotiation
Entrepreneurship
Coaching
B2B Sales
Leadership
Personal Growth
Customer Relationships
Partnerships
Mental Health
Emotional Intelligence
Revops
Sales Enablement
Personal Branding
Sales Leadership

John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.

PublishesWeeklyEpisodes241Founded9 years ago
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Latest Episodes

Most forecast calls run on what the rep says, not what the customer said. According to Mark Siciliano, that’s exactly where revenue gets lost, and it has a name: the discipline gap.

In this episode, John sits down with Mark Siciliano, Global VP of S... more

Any buyer can now run a prompt five minutes before your call and walk in knowing almost as much as your rep. That should make the rep less relevant. According to Brian Benfer, it makes them more important than ever.

In this episode, John sits down w... more

Only nine percent of people at your company are excited about AI. Fifty two percent are more anxious about it than excited. If your rollout plan only accounts for the nine percent, you already know how this ends.

In this episode, John sits down with... more

Half of your buyers already picked their shortlist before your sales team even knew they existed. The only question left is whether your team knows what they typed in to get there.

In this episode, John sits down with Tim Sanders, Chief Innovation O... more

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Recent Guests

Mark Siciliano
Author of Working the Gray, revenue enablement leader, former CPA at PwC, and executive at Oracle, Marketo, Demandbase, Drift, Sprinklr
Author; Revenue Enablement Leader
Episode: How to Run Evidence-Based Deal Reviews That Predict Revenue with Mark Siciliano
Brian Benfer
CRO at Salesloft
Salesloft
Episode: Why the Sales Rep Matters More Than Ever in the AI Era with Brian Benfer
Dr. Gleb Tsipursky
Author and disaster avoidance expert focusing on the future of work adoption
Disaster Avoidance Experts
Episode: The Psychology of AI Adoption: Why 95% of Pilots Fail with Dr. Gleb Tsipursky
Tim Sanders
Chief Innovation Officer at G2
G2
Episode: AI Is Changing Sales How Salespeople Can Stay Valuable in 2026 with Tim Sanders
Ron Johnson
Author and former CEO/retail executive (Target, Apple, JC Penney)
Shop Different (book)
Episode: How Steve Jobs Built the Apple Store: Big Ideas, Innovation & Leadership with Ron Johnson
Kristie Jones
Author of The Sales Leadership Gap
Author, The Sales Leadership Gap
Episode: AI Is Changing Sales Leadership: The New Skills Every Sales Rep Needs with Kristie Jones
Liz Salmoun
Head of Customer Success at Otter AI
Otter AI
Episode: How Customer Success Drives Retention, Revenue & Growth with Elizabeth Salmoun
Jeff Kirchick
VP of Sales at Soro, author of Authentic Selling
Soro
Episode: Why AI Will NEVER Replace Real Sales with Jeff Kirchick
Zach Gropper
Former CEB executive, Challenger Sales practitioner, founder of Insight Revenue
Insight Revenue
Episode: Why Platform Sales Are Breaking Traditional B2B Sales with Zachary Gropper

Host

John Barrows
Host focused on B2B sales training and AI readiness for sales teams

Reviews

4.7 out of 5 stars from 452 ratings
  • John is a sales goat

    JB knows his stuff and his podcast gives people an opportunity to separate the wheat from the chaff in the GTM world. Hear from all different sorts of real operators and get real guidance from someone who has been providing genuine and thought-provoking leadership ideas in this space for a long time.

    Apple Podcasts
    5
    JeffKirchick
    United States2 months ago
  • What a great show.

    This is must listen to material. Your team does such a great job. Inspiring. Keep up the good work. You change lives. Have been such an inspiration for professional sales.

    Apple Podcasts
    5
    Nigrxgy
    United States6 months ago
  • Sales and leadership

    Love the mix of episodes on selling, impact outside and work and leadership. John has a great interview style.

    Apple Podcasts
    5
    Antipasti13
    United States9 months ago
  • Real World Sales Insights, Zero Fluff

    I am not only honored to have been a guest of John’s show, but more impressed by the real world sales depth John provides with thoughtful insights and intelligent questions so when I am done listening to any episode, I feel smarter ready to dominate and conquer. 5 stars, all the way!

    Apple Podcasts
    5
    Brierman
    United Statesa year ago
  • Great show!

    Powerful conscious message. Thank you for leading and loving by example. Keep sharing!

    Apple Podcasts
    5
    Simpsoni Balogni pony
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently actionable and real-world focused.
Covers both tech-driven AI trends and timeless sales fundamentals.
Some listeners feel interviews interrupt the guest occasionally, but content remains valuable.
Great resource for building practical, revenue-focused strategies.
Great mix of guest expertise and host's blunt, authentic style.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Why the Sales Rep Matters More Than Ever in the AI Era with Brian Benfer
Q: Where do you see the sales rep's role evolving as AI becomes more capable in outbound and research?
The rep becomes more important than ever, focusing on high-value activities like understanding business problems, tailoring value, and maintaining momentum while leveraging AI for research, prioritization, and efficiency.
Why the Sales Rep Matters More Than Ever in the AI Era with Brian Benfer
Q: Brian, how have you approached leading through change and building trust during mergers?
Authenticity and transparent communication are crucial; leaders must lay out the realities, goals, risks, and the path forward, then involve the team to decide how to move, which reduces anxiety and preserves trust.
The Psychology of AI Adoption: Why 95% of Pilots Fail with Dr. Gleb Tsipursky
Q: Love the concept of meeting people where they're at with AI pilots. How do you start a baseline for trust when introducing AI in an organization?
Start by acknowledging the different psychographic profiles in the company—the AI alarmists, the pragmatic resistors, and the reluctant adopters—and tailor the rollout. Use leadership modeling, training aimed at their specific blockers, and create channels to celebrate AI accomplishments to shift social norms and reduce stigma.
How Customer Success Drives Retention, Revenue & Growth with Elizabeth Salmoun
Q: When did the shift toward involving CS before a purchase start becoming common in enterprise deals?
Liz explains that proactive CS involvement began roughly five years ago, especially for high-spend deals or first-time tool implementations, to provide guidance over the next 12 months and to establish trust early in the buying journey.
Why AI Will NEVER Replace Real Sales with Jeff Kirchick
Q: Why haven't you done that yet?
Kirchick explains that the question helps map where a prospect is on the buying spectrum, uncovering whether they have pain, awareness, or urgency, and guides the salesperson to tailor outreach with intent and timing.

Audience Metrics

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Frequently Asked Questions About Make It Happen Mondays

What is Make It Happen Mondays about and what kind of topics does it cover?

The show centers on practical, real-world sales leadership in the AI era, with a strong emphasis on B2B sales, GTM strategy, and building or rebuilding sales teams for AI-enabled environments. Episodes feature hands-on discussions about AI adoption, revenue architecture, buyer psychology, mentorship, and human skills like emotional intelligence and resilience. Guests range from AI and GTM strategists to CFOs, sales leaders, and operators who share actionable frameworks, real-world pilot results, and leadership lessons. A standout trait is the mix of blunt, actionable insights and deep dives into the human side of selling in tech-heavy contexts, making it especially useful for CROs, VPs of Sales, VPs of RevOps, and senior sales leaders evalu... more

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Which podcasts are similar to Make It Happen Mondays?

These podcasts share a similar audience with Make It Happen Mondays:

1. 30 Minutes to President's Club | No-Nonsense Sales
2. Sales Gravy: Jeb Blount
3. The Advanced Selling Podcast
4. The Sales Management. Simplified. Podcast with Mike Weinberg
5. Sales Logic - Selling Strategies That Work

How many episodes of Make It Happen Mondays are there?

Make It Happen Mondays launched 9 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Make It Happen Mondays?

Recent guests on Make It Happen Mondays include:

1. Mark Siciliano
2. Brian Benfer
3. Dr. Gleb Tsipursky
4. Tim Sanders
5. Ron Johnson
6. Kristie Jones
7. Liz Salmoun
8. Jeff Kirchick

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