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Make It Happen Mondays - B2B Sales Talk with John Barrows

John Barrows
Sales
AI In Sales
Sales Training
Artificial Intelligence
Sales Strategies
Business Acumen
Negotiation
Entrepreneurship
Coaching
B2B Sales
Leadership
Personal Growth
Customer Relationships
Partnerships
Mental Health
Emotional Intelligence
Revops
Sales Enablement
Personal Branding
Sales Leadership

John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.

PublishesWeeklyEpisodes241Founded9 years ago
Number of ListenersCategory
Business

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Latest Episodes

Buyers have more information than ever, but that does not mean they have more confidence.

In this episode, John sits down with Zachary Gropper, Founder and CEO of Insight Revenue, to talk about Challenger, platform sales, AI research, buyer validati... more

AI role-play is not another tool to dump on your sales team.

In this episode, John sits down with Neha Gupta, Founder and CEO of Breakthrough AI, to talk about why traditional role-play fails, why managers are often asked to coach without the tools ... more

Charisma is not just something you either have or do not have. It is a skill buyers can feel before the pitch even starts.

In this episode, John sits down with Olivia Fox Cabane, bestselling author of The Charisma Myth, to talk about the science of ... more

Sales reps who cannot speak the language of business are going to get exposed fast.

In this episode, John sits down with Kevin Cope, founder of Acumen Learning and co-author of Business Acumen for Sales Success and See the Big Picture, to talk about... more

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Recent Guests

Olivia Fox Cabane
Author of The Charisma Myth, speaker and researcher on charisma
Charisma Myth, author
Episode: Why Charisma Is a Sales Skill You Can Actually Learn with Olivia Fox Cabane
Kevin Cope
Founder and CEO of Acumen Learning, author
Acumen Learning
Episode: Why Sales Reps Need Business Acumen Now with Kevin Cope
Katrin Gurvich
GTM business partner at Navan
Navan
Episode: Why Human Connection Still Wins in an AI-Driven GTM World with Katrin Gurvich
Ryan Braastad
Leader of Sales Solutions at Microsoft, focused on Co-Pilot and agentic AI
Microsoft
Episode: How Agentic CRM Is Changing the Way Sales Teams Sell with Ryan Braastad
Cruz Gamboa
Founder of Ascend Growth Ventures and Scaling CFO.io
Ascend Growth Ventures / Scaling CFO.io
Episode: Why More Revenue Can Still Break Your Business with Cruz Gamboa
Gabe Larsen
Founder/CEO involved in AI and cloud-based sales agents (Atonom)
Atonom
Episode: AI Agents, False Productivity, and the Sales Team Reset with Gabe Larsen
Ishan Shivanand
Mental health researcher, founder of Yoga for Immortals, Stanford research fellow
Yoga for Immortals; Stanford University
Episode: How to Stay Calm, Focused, and Resilient When the World Speeds Up with Ishan Shivanand
Bryan Post
Behavioral expert and author; founder of Bondify (AI-powered parenting support)
Bondify
Episode: How Fear Controls the Way We Lead, Sell, and Parent with Bryan Post
Julie Averill
Founder and CEO of Gold Thread; former CIO at Lululemon and REI
Gold Thread; former Lululemon; former REI
Episode: AI Is Not a Strategy: How to Lead Real Transformation with Julie Averill

Host

John Barrows
Host of Make It Happen Mondays, focused on AI readiness, GTM strategy, and practical sales leadership for tech organizations.

Reviews

4.7 out of 5 stars from 450 ratings
  • What a great show.

    This is must listen to material. Your team does such a great job. Inspiring. Keep up the good work. You change lives. Have been such an inspiration for professional sales.

    Apple Podcasts
    5
    Nigrxgy
    United States4 months ago
  • Sales and leadership

    Love the mix of episodes on selling, impact outside and work and leadership. John has a great interview style.

    Apple Podcasts
    5
    Antipasti13
    United States7 months ago
  • Real World Sales Insights, Zero Fluff

    I am not only honored to have been a guest of John’s show, but more impressed by the real world sales depth John provides with thoughtful insights and intelligent questions so when I am done listening to any episode, I feel smarter ready to dominate and conquer. 5 stars, all the way!

    Apple Podcasts
    5
    Brierman
    United States10 months ago
  • Great show!

    Powerful conscious message. Thank you for leading and loving by example. Keep sharing!

    Apple Podcasts
    5
    Simpsoni Balogni pony
    United Statesa year ago
  • Keeping it Real

    John, does a great job of showing up real and authentic, he does not hold back yet provides great passion and value for this sales community. The tactics he and his guests share are helpful and immediate.

    Apple Podcasts
    5
    K2 Sales
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate actionable, no-nonsense sales guidance from real-world practitioners.
Guests are diverse and highly qualified, delivering practical takeaways.
The host's authentic, direct interview style resonates with listeners and sponsors alike.
The show combines strategy with hands-on tactics, useful for teams of all sizes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#62
Poland/Business
Apple Podcasts
#125
Spain/Business
Apple Podcasts
#237
Philippines/Business
Apple Podcasts
#248
India/Business

Talking Points

Recent interactions between the hosts and their guests.

Why Human Connection Still Wins in an AI-Driven GTM World with Katrin Gurvich
Q: What are you looking for as you hire?
Gurvich emphasizes a balanced profile: high EQ and IQ, strong work ethic and integrity, creative problem-solving, and the ability to challenge conventional approaches. She also highlights how candidates should demonstrate effective use of AI to improve outcomes, ownership of their work, and deep product understanding.
AI Agents, False Productivity, and the Sales Team Reset with Gabe Larsen
Q: What are the four areas where AI is delivering real ROI right now?
Coding, customer service, SDR, and recruiting, with concrete examples and caution against overhyping productivity without measurable results.
AI Agents, False Productivity, and the Sales Team Reset with Gabe Larsen
Q: Gabe Larsen, what's going on, my friend? Welcome to the Make It Happen Monday podcast.
A discussion about Gabe's career arc, his AI ventures, and his perspectives on how AI is changing sales, with emphasis on cloud employees and real ROI areas.
What AI Knows About Your Buyer with Scott Gillum
Q: What role does originality play in the age of AI-generated content?
Original thinking and trusted sources matter more than ever; AI can assist with packaging, but authentic, source-based thinking and real-world insights differentiate credible content and effective selling.
What AI Knows About Your Buyer with Scott Gillum
Q: How do you measure corporate culture's impact on deal velocity?
The hosts discuss profiling senior executives and key buyers to create a two-thirds rule and tailor messaging to the dominant personality types within an organization, because culture largely drives how quickly decisions are made.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
Interests
Professions
Age Range
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Frequently Asked Questions About Make It Happen Mondays

What is Make It Happen Mondays about and what kind of topics does it cover?

The show consistently unpack practical, real-world sales leadership tactics for the AI era, with episodes featuring CROs, VPs of Sales, founders, and industry experts. Key threads include AI-enabled selling, data-driven GTM, hiring and onboarding for fast-growth tech, coaching and culture, and ethical use of AI in customer conversations. Listeners are likely looking for actionable frameworks, candid perspectives on scaling teams, and methods to maintain human-centric selling as technology accelerates. A notable strength is the mix of practitioner guests and thought leaders who translate complex trends into repeatable playbooks for revenue teams.

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How many listeners does Make It Happen Mondays get?

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Which podcasts are similar to Make It Happen Mondays?

These podcasts share a similar audience with Make It Happen Mondays:

1. 30 Minutes to President's Club | No-Nonsense Sales
2. Sales Gravy: Jeb Blount
3. Sales Logic - Selling Strategies That Work
4. The Advanced Selling Podcast
5. The Learning Leader Show With Ryan Hawk

How many episodes of Make It Happen Mondays are there?

Make It Happen Mondays launched 9 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Make It Happen Mondays?

Recent guests on Make It Happen Mondays include:

1. Olivia Fox Cabane
2. Kevin Cope
3. Katrin Gurvich
4. Ryan Braastad
5. Cruz Gamboa
6. Gabe Larsen
7. Ishan Shivanand
8. Bryan Post

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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