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Make It Happen Mondays - B2B Sales Talk with John Barrows

John Barrows
Sales
AI In Sales
Sales Training
Artificial Intelligence
Sales Strategies
Business Acumen
Negotiation
Entrepreneurship
Coaching
B2B Sales
Leadership
Personal Growth
Customer Relationships
Partnerships
Mental Health
Emotional Intelligence
Revops
Sales Enablement
Personal Branding
Sales Leadership

John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.

PublishesWeeklyEpisodes241Founded9 years ago
Number of ListenersCategory
Business

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Latest Episodes

Half of your buyers already picked their shortlist before your sales team even knew they existed. The only question left is whether your team knows what they typed in to get there.

In this episode, John sits down with Tim Sanders, Chief Innovation O... more

The Apple Store almost didn't happen. Not because the idea was bad, because it was too big for anyone but Steve Jobs to say yes to.

In this episode, John sits down with Ron Johnson, the retail executive who built the original Apple Store and Genius ... more

AI didn't kill the sales fundamentals. It just made everyone forget what they actually are.

In this episode, John sits down with Kristie Jones, Author and Founder of Sales Acceleration Group, to talk about why the buyer now wants to talk to a human ... more

AI is not replacing customer success. It's turning it into the most important revenue function in the business.

In this episode, John sits down with Elizabeth Salmoun, Head of Customer Success at Otter.ai, to talk about why products and tooling have... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Tim Sanders
Chief Innovation Officer at G2
G2
Episode: AI Is Changing Sales How Salespeople Can Stay Valuable in 2026 with Tim Sanders
Ron Johnson
Author and former CEO/retail executive (Target, Apple, JC Penney)
Shop Different (book)
Episode: How Steve Jobs Built the Apple Store: Big Ideas, Innovation & Leadership with Ron Johnson
Liz Salmoun
Head of Customer Success at Otter AI
Otter AI
Episode: How Customer Success Drives Retention, Revenue & Growth with Elizabeth Salmoun
Jeff Kirchick
VP of Sales at Soro, author of Authentic Selling
Soro
Episode: Why AI Will NEVER Replace Real Sales with Jeff Kirchick
Zach Gropper
Former CEB executive, Challenger Sales practitioner, founder of Insight Revenue
Insight Revenue
Episode: Why Platform Sales Are Breaking Traditional B2B Sales with Zachary Gropper
Neha Gupta
Founder and CEO of Breakthrough AI
Breakthrough AI
Episode: Why AI Role-Play Is the Missing Piece in Sales Training with Neha Gupta
Olivia Fox Cabane
Author of The Charisma Myth, speaker and researcher on charisma
Charisma Myth, author
Episode: Why Charisma Is a Sales Skill You Can Actually Learn with Olivia Fox Cabane
Kevin Cope
Founder and CEO of Acumen Learning, author
Acumen Learning
Episode: Why Sales Reps Need Business Acumen Now with Kevin Cope
Katrin Gurvich
GTM business partner at Navan
Navan
Episode: Why Human Connection Still Wins in an AI-Driven GTM World with Katrin Gurvich

Host

John Barrows
Host focused on B2B sales training and AI readiness for sales teams

Reviews

4.7 out of 5 stars from 452 ratings
  • John is a sales goat

    JB knows his stuff and his podcast gives people an opportunity to separate the wheat from the chaff in the GTM world. Hear from all different sorts of real operators and get real guidance from someone who has been providing genuine and thought-provoking leadership ideas in this space for a long time.

    Apple Podcasts
    5
    JeffKirchick
    United Statesa month ago
  • What a great show.

    This is must listen to material. Your team does such a great job. Inspiring. Keep up the good work. You change lives. Have been such an inspiration for professional sales.

    Apple Podcasts
    5
    Nigrxgy
    United States5 months ago
  • Sales and leadership

    Love the mix of episodes on selling, impact outside and work and leadership. John has a great interview style.

    Apple Podcasts
    5
    Antipasti13
    United States8 months ago
  • Real World Sales Insights, Zero Fluff

    I am not only honored to have been a guest of John’s show, but more impressed by the real world sales depth John provides with thoughtful insights and intelligent questions so when I am done listening to any episode, I feel smarter ready to dominate and conquer. 5 stars, all the way!

    Apple Podcasts
    5
    Brierman
    United Statesa year ago
  • Great show!

    Powerful conscious message. Thank you for leading and loving by example. Keep sharing!

    Apple Podcasts
    5
    Simpsoni Balogni pony
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently actionable and real-world focused.
Covers both tech-driven AI trends and timeless sales fundamentals.
Some listeners feel interviews interrupt the guest occasionally, but content remains valuable.
Great resource for building practical, revenue-focused strategies.
Great mix of guest expertise and host's blunt, authentic style.

Talking Points

Recent interactions between the hosts and their guests.

How Customer Success Drives Retention, Revenue & Growth with Elizabeth Salmoun
Q: When did the shift toward involving CS before a purchase start becoming common in enterprise deals?
Liz explains that proactive CS involvement began roughly five years ago, especially for high-spend deals or first-time tool implementations, to provide guidance over the next 12 months and to establish trust early in the buying journey.
Why AI Will NEVER Replace Real Sales with Jeff Kirchick
Q: Why haven't you done that yet?
Kirchick explains that the question helps map where a prospect is on the buying spectrum, uncovering whether they have pain, awareness, or urgency, and guides the salesperson to tailor outreach with intent and timing.
Why AI Role-Play Is the Missing Piece in Sales Training with Neha Gupta
Q: How did you decide that now was the right time for AI-driven role-play?
The past role-plays were awkward and inconsistent; AI enables realistic, repeatable scenarios with objective feedback and scalable coaching, making it the right moment as technology matured to support nuanced audio cues and rapid iteration.
Why AI Role-Play Is the Missing Piece in Sales Training with Neha Gupta
Q: Was there a moment when you realized there was no playbook for learning how to communicate at the executive level?
Yes. In larger organizations, I saw that even with training, influencing and persuading were the missing pieces; you need a practical framework and practice, which led me to focus on AI-assisted coaching.
Why Human Connection Still Wins in an AI-Driven GTM World with Katrin Gurvich
Q: What are you looking for as you hire?
Gurvich emphasizes a balanced profile: high EQ and IQ, strong work ethic and integrity, creative problem-solving, and the ability to challenge conventional approaches. She also highlights how candidates should demonstrate effective use of AI to improve outcomes, ownership of their work, and deep product understanding.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Make It Happen Mondays

What is Make It Happen Mondays about and what kind of topics does it cover?

The show centers on practical, real-world sales leadership in the AI era, with a strong emphasis on B2B sales, GTM strategy, and building or rebuilding sales teams for AI-enabled environments. Episodes feature hands-on discussions about AI adoption, revenue architecture, buyer psychology, mentorship, and human skills like emotional intelligence and resilience. Guests range from AI and GTM strategists to CFOs, sales leaders, and operators who share actionable frameworks, real-world pilot results, and leadership lessons. A standout trait is the mix of blunt, actionable insights and deep dives into the human side of selling in tech-heavy contexts, making it especially useful for CROs, VPs of Sales, VPs of RevOps, and senior sales leaders evalu... more

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Make It Happen Mondays launched 9 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Make It Happen Mondays?

Recent guests on Make It Happen Mondays include:

1. Tim Sanders
2. Ron Johnson
3. Liz Salmoun
4. Jeff Kirchick
5. Zach Gropper
6. Neha Gupta
7. Olivia Fox Cabane
8. Kevin Cope

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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