
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.
| Publishes | Weekly | Episodes | 241 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Half of your buyers already picked their shortlist before your sales team even knew they existed. The only question left is whether your team knows what they typed in to get there.
In this episode, John sits down with Tim Sanders, Chief Innovation O... more
The Apple Store almost didn't happen. Not because the idea was bad, because it was too big for anyone but Steve Jobs to say yes to.
In this episode, John sits down with Ron Johnson, the retail executive who built the original Apple Store and Genius ... more
AI didn't kill the sales fundamentals. It just made everyone forget what they actually are.
In this episode, John sits down with Kristie Jones, Author and Founder of Sales Acceleration Group, to talk about why the buyer now wants to talk to a human ... more
AI is not replacing customer success. It's turning it into the most important revenue function in the business.
In this episode, John sits down with Elizabeth Salmoun, Head of Customer Success at Otter.ai, to talk about why products and tooling have... more
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JB knows his stuff and his podcast gives people an opportunity to separate the wheat from the chaff in the GTM world. Hear from all different sorts of real operators and get real guidance from someone who has been providing genuine and thought-provoking leadership ideas in this space for a long time.
This is must listen to material. Your team does such a great job. Inspiring. Keep up the good work. You change lives. Have been such an inspiration for professional sales.
Love the mix of episodes on selling, impact outside and work and leadership. John has a great interview style.
I am not only honored to have been a guest of John’s show, but more impressed by the real world sales depth John provides with thoughtful insights and intelligent questions so when I am done listening to any episode, I feel smarter ready to dominate and conquer. 5 stars, all the way!
Powerful conscious message. Thank you for leading and loving by example. Keep sharing!
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
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The show centers on practical, real-world sales leadership in the AI era, with a strong emphasis on B2B sales, GTM strategy, and building or rebuilding sales teams for AI-enabled environments. Episodes feature hands-on discussions about AI adoption, revenue architecture, buyer psychology, mentorship, and human skills like emotional intelligence and resilience. Guests range from AI and GTM strategists to CFOs, sales leaders, and operators who share actionable frameworks, real-world pilot results, and leadership lessons. A standout trait is the mix of blunt, actionable insights and deep dives into the human side of selling in tech-heavy contexts, making it especially useful for CROs, VPs of Sales, VPs of RevOps, and senior sales leaders evalu... more
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Make It Happen Mondays launched 9 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Make It Happen Mondays include:
1. Tim Sanders
2. Ron Johnson
3. Liz Salmoun
4. Jeff Kirchick
5. Zach Gropper
6. Neha Gupta
7. Olivia Fox Cabane
8. Kevin Cope
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