
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.
| Publishes | Weekly | Episodes | 241 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Most forecast calls run on what the rep says, not what the customer said. According to Mark Siciliano, that’s exactly where revenue gets lost, and it has a name: the discipline gap.
In this episode, John sits down with Mark Siciliano, Global VP of S... more
Any buyer can now run a prompt five minutes before your call and walk in knowing almost as much as your rep. That should make the rep less relevant. According to Brian Benfer, it makes them more important than ever.
In this episode, John sits down w... more
Only nine percent of people at your company are excited about AI. Fifty two percent are more anxious about it than excited. If your rollout plan only accounts for the nine percent, you already know how this ends.
In this episode, John sits down with... more
Half of your buyers already picked their shortlist before your sales team even knew they existed. The only question left is whether your team knows what they typed in to get there.
In this episode, John sits down with Tim Sanders, Chief Innovation O... more
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JB knows his stuff and his podcast gives people an opportunity to separate the wheat from the chaff in the GTM world. Hear from all different sorts of real operators and get real guidance from someone who has been providing genuine and thought-provoking leadership ideas in this space for a long time.
This is must listen to material. Your team does such a great job. Inspiring. Keep up the good work. You change lives. Have been such an inspiration for professional sales.
Love the mix of episodes on selling, impact outside and work and leadership. John has a great interview style.
I am not only honored to have been a guest of John’s show, but more impressed by the real world sales depth John provides with thoughtful insights and intelligent questions so when I am done listening to any episode, I feel smarter ready to dominate and conquer. 5 stars, all the way!
Powerful conscious message. Thank you for leading and loving by example. Keep sharing!
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Recent interactions between the hosts and their guests.
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The show centers on practical, real-world sales leadership in the AI era, with a strong emphasis on B2B sales, GTM strategy, and building or rebuilding sales teams for AI-enabled environments. Episodes feature hands-on discussions about AI adoption, revenue architecture, buyer psychology, mentorship, and human skills like emotional intelligence and resilience. Guests range from AI and GTM strategists to CFOs, sales leaders, and operators who share actionable frameworks, real-world pilot results, and leadership lessons. A standout trait is the mix of blunt, actionable insights and deep dives into the human side of selling in tech-heavy contexts, making it especially useful for CROs, VPs of Sales, VPs of RevOps, and senior sales leaders evalu... more
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These podcasts share a similar audience with Make It Happen Mondays:
1. 30 Minutes to President's Club | No-Nonsense Sales
2. Sales Gravy: Jeb Blount
3. The Advanced Selling Podcast
4. The Sales Management. Simplified. Podcast with Mike Weinberg
5. Sales Logic - Selling Strategies That Work
Make It Happen Mondays launched 9 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Make It Happen Mondays include:
1. Mark Siciliano
2. Brian Benfer
3. Dr. Gleb Tsipursky
4. Tim Sanders
5. Ron Johnson
6. Kristie Jones
7. Liz Salmoun
8. Jeff Kirchick
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