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Make It Happen Mondays - B2B Sales Talk with John Barrows

John Barrows
Sales
AI In Sales
Sales Training
Artificial Intelligence
Sales Strategies
Business Acumen
Negotiation
Entrepreneurship
Coaching
B2B Sales
Leadership
Personal Growth
Customer Relationships
Partnerships
Mental Health
Emotional Intelligence
Revops
Sales Enablement
Personal Branding
Sales Leadership

John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.

PublishesWeeklyEpisodes241Founded9 years ago
Number of ListenersCategory
Business

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Latest Episodes

AI agents are not just changing sales tools. They are changing the job of the seller.

In this episode, John sits down with Kris Billmaier, Executive Vice President and General Manager of Agentforce Sales and Growth Products at Salesforce, to talk ab... more

IQ is a commodity now. AI can out-think, out-research, and out-process almost anyone in the room. So what is left?

In this episode, John shares a conversation with Colleen Stanley, bestselling author and founder of Sales Leadership Development, to t... more

AI already knows your buyer better than most sales reps do. The question is — what are you going to do about it?

In this episode, John is joined by Scott Gillum, author of The Hidden Buyer Journey, to unpack seven years of research on how buyers act... more

The sales playbook is being rewritten and product-led growth is at the center of it.

In this episode, John sits down with Adam Carr, CRO at Apollo.io, to dig into how PLG has evolved, what AI is doing to the sales rep's role, and why the best seller... more

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Recent Guests

Kris Billmaier
Executive with Salesforce, EVP and GM of Agentforce Sales
Salesforce
Episode: How AI Agents Are Rewriting Sales with Kris Billmaier
Colleen Stanley
President of Sales Leadership, expert on emotional intelligence and sales
Sales Leadership
Episode: Be the Mentor Who Mattered: How Mentorship Drives Real Revenue with Colleen Stanley
Scott Gillum
Founder and CEO of Carbon Design
Carbon Design
Episode: What AI Knows About Your Buyer with Scott Gillum
Adam Carr
CRO at Apollo, former SVP Global Sales at Miro
Apollo
Episode: Why Your Sales Rep Needs to Be an Architect, Not Just a Closer with Adam Carr
Ilana Golan
Founder of Leap Academy; former F-16 flight instructor in the Israeli Air Force
Leap Academy
Episode: Career Resilience in the Age of AI with Ilana Golan
Lauren Reeves
Senior BDR manager at Swap Commerce
Swap Commerce
Episode: What the Best BDR Teams Are Doing Differently Right Now with Lauren Reeves
Kris Lawson
Founder and CEO of Ruby (heyRuby.ai)
Ruby / heyRuby.ai
Episode: The First Guy to Lose to Salesforce (And What He Did Next) with Kris Lawson
Lou Shipley
Senior lecturer at Harvard Business School and MIT Sloan; former CEO; author of Unlikely Entrepreneurs
Harvard Business School; MIT Sloan; Stage 2 Capital
Episode: Why Founders Who Avoid Sales Always Fail with Lou Shipley
Eric Appel
Worldwide head of sales, Island (enterprise browser)
Island
Episode: Selling What They Think Is Free with Eric Appel

Host

John Barrows
Host of Make It Happen Mondays, focused on AI readiness, GTM strategy, and practical sales leadership for tech organizations.

Reviews

4.7 out of 5 stars from 448 ratings
  • What a great show.

    This is must listen to material. Your team does such a great job. Inspiring. Keep up the good work. You change lives. Have been such an inspiration for professional sales.

    Apple Podcasts
    5
    Nigrxgy
    United Statesa month ago
  • Sales and leadership

    Love the mix of episodes on selling, impact outside and work and leadership. John has a great interview style.

    Apple Podcasts
    5
    Antipasti13
    United States4 months ago
  • Real World Sales Insights, Zero Fluff

    I am not only honored to have been a guest of John’s show, but more impressed by the real world sales depth John provides with thoughtful insights and intelligent questions so when I am done listening to any episode, I feel smarter ready to dominate and conquer. 5 stars, all the way!

    Apple Podcasts
    5
    Brierman
    United States8 months ago
  • Great show!

    Powerful conscious message. Thank you for leading and loving by example. Keep sharing!

    Apple Podcasts
    5
    Simpsoni Balogni pony
    United States10 months ago
  • Keeping it Real

    John, does a great job of showing up real and authentic, he does not hold back yet provides great passion and value for this sales community. The tactics he and his guests share are helpful and immediate.

    Apple Podcasts
    5
    K2 Sales
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate actionable, no-nonsense sales guidance from real-world practitioners.
Guests are diverse and highly qualified, delivering practical takeaways.
The host's authentic, direct interview style resonates with listeners and sponsors alike.
The show combines strategy with hands-on tactics, useful for teams of all sizes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#168
Argentina/Business
Apple Podcasts
#181
India/Business
Apple Podcasts
#192
Poland/Business
Apple Podcasts
#217
New Zealand/Business

Talking Points

Recent interactions between the hosts and their guests.

What AI Knows About Your Buyer with Scott Gillum
Q: What role does originality play in the age of AI-generated content?
Original thinking and trusted sources matter more than ever; AI can assist with packaging, but authentic, source-based thinking and real-world insights differentiate credible content and effective selling.
What AI Knows About Your Buyer with Scott Gillum
Q: How do you measure corporate culture's impact on deal velocity?
The hosts discuss profiling senior executives and key buyers to create a two-thirds rule and tailor messaging to the dominant personality types within an organization, because culture largely drives how quickly decisions are made.
Why Your Sales Rep Needs to Be an Architect, Not Just a Closer with Adam Carr
Q: What are the most important signals in a PLG motion that indicate a need for sales involvement?
Key signals include product usage patterns and the transition from free to paid, along with the readiness of product-qualified accounts to engage in broader, strategic conversations with senior buyers.
Why Your Sales Rep Needs to Be an Architect, Not Just a Closer with Adam Carr
Q: How has PLG evolved with AI, and what does this mean for sales roles in the future?
AI amplifies signals from usage and product data, enabling more precise, organization-wide targeting and necessitating sales reps who are engineers of go-to-market—architects who can map product capabilities to customer workflows and outcomes.
What the Best BDR Teams Are Doing Differently Right Now with Lauren Reeves
Q: What structure do you use to test and adapt strategies in a fast-changing environment?
We allocate accounts quarterly with RevOps pulling new books of business, and we run course-free targets to reduce pressure and enable experimentation and learning.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Make It Happen Mondays

What is Make It Happen Mondays about and what kind of topics does it cover?

The show consistently unpack practical, real-world sales leadership tactics for the AI era, with episodes featuring CROs, VPs of Sales, founders, and industry experts. Key threads include AI-enabled selling, data-driven GTM, hiring and onboarding for fast-growth tech, coaching and culture, and ethical use of AI in customer conversations. Listeners are likely looking for actionable frameworks, candid perspectives on scaling teams, and methods to maintain human-centric selling as technology accelerates. A notable strength is the mix of practitioner guests and thought leaders who translate complex trends into repeatable playbooks for revenue teams.

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Which podcasts are similar to Make It Happen Mondays?

These podcasts share a similar audience with Make It Happen Mondays:

1. 30 Minutes to President's Club | No-Nonsense Sales
2. Sales Gravy: Jeb Blount
3. The Advanced Selling Podcast
4. Revenue Builders
5. Sales Logic - Selling Strategies That Work

How many episodes of Make It Happen Mondays are there?

Make It Happen Mondays launched 9 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Make It Happen Mondays?

Recent guests on Make It Happen Mondays include:

1. Kris Billmaier
2. Colleen Stanley
3. Scott Gillum
4. Adam Carr
5. Ilana Golan
6. Lauren Reeves
7. Kris Lawson
8. Lou Shipley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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