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We Are For Good Podcast - The Podcast for Nonprofits

We Are For Good
Nonprofit Sector
Community Engagement
Nonprofit Leadership
Mental Health
Community Building
Philanthropy
Social Impact
Fundraising
Storytelling
Leadership
Nonprofit Fundraising
Nonprofits
Wellness
Donor Retention
Education
Burnout
Nonprofit Organizations
Self-Care
Empathy
Social Justice

The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.

Join our value-aligned com... more

PublishesDailyEpisodes783Founded6 years ago
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Latest Episodes

In 2017, a mom in Jackson, Mississippi told Aisha Nyandoro she couldn't afford pizza and a movie with her kids. She was working, in job training, and showing up for every program. She was doing everything "right." It still wasn't enough.

That conver... more

Ten years into building Krochet Kids intl., Kohl Crecelius hit a wall. Revenue plateaued. Donors said the self-sustaining model didn't need their money. And the thing that made the brand special was the thing holding it back.

So he rebuilt from the ... more

20% fewer people give to a cause today than they did in 2000. Only 19% of donors give a second time. And just 14% of nonprofits can accept the assets where most wealth actually sits.

Allison Fine, president of Every.org and four-time author on techn... more

When Becky Carlino walked in as the first-ever VP of Development at Volunteers of America of Massachusetts, the donor base had collapsed from roughly 2,000 active donors to fewer than 100. The reason? The organization had stopped talking to them.

Be... more

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Recent Guests

Allison Fine
President of Every.org and four-time author on technology and social change
Every.org
Episode: 751. Why 20% Fewer People Are Giving (And What Nonprofit Leaders Can Do About It) - Allison Fine and Joan Garry
Joan Garry
Founder of the Nonprofit Leadership Lab and co-host of the Nonprofits Are Messy podcast
Nonprofit Leadership Lab
Episode: 751. Why 20% Fewer People Are Giving (And What Nonprofit Leaders Can Do About It) - Allison Fine and Joan Garry
Mike Dirksen
CEO of Build Good and host of the Build Good Fundraising Podcast
Build Good
Episode: 750. From 2,000 Donors to Under 100: How to Rebuild a Fundraising Program from Scratch - Becky Carlino
Becky Carlino
Fundraising leader with more than 25 years of experience and a consultant with the Institute for Sustainable Philanthropy
Volunteers of America of Massachusetts
Episode: 750. From 2,000 Donors to Under 100: How to Rebuild a Fundraising Program from Scratch - Becky Carlino
Archana Jayaram
CEO of Brooklyn Community Services
Brooklyn Community Services
Episode: 749. Stewarding a 160-Year Legacy: How to Honor History While Driving Change - Archana Jayaram, Brooklyn Community Services
Ali Borowsky
Executive Director and Founder of Find Your Anchor
Find Your Anchor
Episode: 748. How One Founder’s Lived Experience Created 116,000 Anchors - Ali Borowsky, Find Your Anchor
Jeremy Vallerand
CEO and President of Atlas Free
Atlas Free
Episode: 747. How One $14,410 Fundraiser Became a Global Movement - Jeremy Vallerand, Atlas Free
Aaron Hurst
Founder, Taproot Foundation; Author, The Purpose Economy; Founder, US Chamber of Connection
US Chamber of Connection; Imperative; Taproot Foundation
Episode: 746. 1 in 2 American Adults Struggle with Social Connection. Nonprofits Are Part of the Solution. - Aaron Hurst
Susan McPherson
Serial connector and advocate featured earlier on the show
Industry advocate; author of The Lost Art of Connecting
Episode: 746. 1 in 2 American Adults Struggle with Social Connection. Nonprofits Are Part of the Solution. - Aaron Hurst

Hosts

Jon McCoy
Host of the show; We Are For Good
Becky Endicott
Co-host of the show; We Are For Good

Reviews

4.9 out of 5 stars from 355 ratings
  • Inspiring and Informative

    As soon as I listened to my first episode I moved on to several more. Jon and Becky have built something genuinely useful here, the kind of show that makes you think differently about how nonprofits connect with the people they serve. Highly recommend for anyone working in or alongside the social impact space.

    Apple Podcasts
    5
    rowbean42
    United States5 months ago
  • insightful podcast!!

    This was such an insightful episode to listen to, especially the breakdown of Amanda Green’s five-step framework for creating consistent and purposeful storytelling. The conversation did a great job showing how strong stories can build deeper community connection and long-term momentum for nonprofits.

    Apple Podcasts
    5
    Mary Burruss
    United States5 months ago
  • Nonprofit Advice that STICKS

    Consistently one of the most valuable podcasts I listen to. The insights are practical and actionable - things I can implement right away. 👀

    What I continue to be surprised by is how frequently I press pause to jot down HOW something is said. The way guests are interviewed, and how guests respond, has genuinely helped me become a better communicator about my own work. HIGHLY recommend! 💯

    Apple Podcasts
    5
    Regina Thiel
    United States6 months ago
  • First Listen

    I already see the passion and I already believe this podcast can help me help nonprofits just after one episode. Thank you for sharing such wonderful stories. I look forward to the T-shirt, but I hope you also send monster slippers.

    Apple Podcasts
    5
    IronHope
    United States6 months ago
  • Great Resource for Nonprofits

    As a fledgling nonprofit I have learned so much from this podcast. It’s a must listen for new and existing nonprofits. Thank you We Are For Good for doing what you all do. Keep it up!!

    Apple Podcasts
    5
    justinwhedon
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is described as a welcoming, resource-rich hub for nonprofit professionals and volunteers seeking community and growth.
Listeners praise practical, actionable advice and clear storytelling frameworks.
Guests are consistently high-quality and spot-on for fundraising, communications, and leadership in social impact.
Fans value the hosts' warmth, community focus, and ability to translate complex nonprofit concepts into implementable steps.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

751. Why 20% Fewer People Are Giving (And What Nonprofit Leaders Can Do About It) - Allison Fine and Joan Garry
Q: What is the gap? I know we're going off script, but you got me on my soapbox. How do we actually reverse this?
Fine attributes declining everyday giving partly to weaker religious and civic ties and a broader loneliness epidemic. She argues that nonprofits need to replace transactional fundraising with relational approaches, strengthen everyday donor support, and build lasting community.
751. Why 20% Fewer People Are Giving (And What Nonprofit Leaders Can Do About It) - Allison Fine and Joan Garry
Q: What are you actually seeing that leaders really need? Not what they should want. Not what we think they should want. But what are they telling you?
Fine says nonprofit leaders are under severe stress and burnout, driven in part by boards demanding steady cash and organizations continually adding work. She recommends stopping some longstanding programs, doing less, and concentrating on a few things well.
750. From 2,000 Donors to Under 100: How to Rebuild a Fundraising Program from Scratch - Becky Carlino
Q: What are the hallmarks, the things that build a great fundraising program?
Carlino says love, strong fundraising skills, and authentic communication build an effective program. She avoids transactional appeals and recommends writing that creates a genuine connection among donors, the organization, and the people it serves.
750. From 2,000 Donors to Under 100: How to Rebuild a Fundraising Program from Scratch - Becky Carlino
Q: What was the playbook you said, hey, this is the way that we've got to go when we're building something from scratch? Where did you start?
Carlino began by restarting consistent communication with donors after years without direct mail or regular asks. She rebuilt through newsletters, donation pages, staff storytelling, and listening to supporters, celebrating even a $5 gift as an early sign of renewed connection.
748. How One Founder’s Lived Experience Created 116,000 Anchors - Ali Borowsky, Find Your Anchor
Q: How did you manage to scale to 116,000 boxes while staying true to the mission and maintaining human connection?
Ali asserts that remaining analog and human-centered—handwritten notes, community box-building events, and local partnerships—drives scale without sacrificing soul. The model relies on volunteers, creative distribution, and celebrating small, meaningful acts of care.

Audience Metrics

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Frequently Asked Questions About We Are For Good Podcast

What is We Are For Good Podcast about and what kind of topics does it cover?

This show centers nonprofit leadership, storytelling, and sustainable social impact. Episodes frequently explore how narrative, culture, and community engagement drive fundraising, policy change, and program scale. Guests range from funders and technologists to artists, therapists, veterans, and caregiving advocates, all sharing practical frameworks, real-world case studies, and actionable strategies for building healthier organizations and deeper community connections. A standout pattern is turning storytelling into a strategic asset—whether to shift culture, secure support, or illuminate outcomes—while highlighting collaborative leadership, equity, and mission-driven experimentation. Listeners can expect concrete takeaways for governance,... more

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1. Financial Feminist
2. We Can Do Hard Things
3. SmartLess
4. Pantsuit Politics
5. Things Bakers Know: The King Arthur Baking Podcast

How many episodes of We Are For Good Podcast are there?

We Are For Good Podcast launched 6 years ago and published 783 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on We Are For Good Podcast?

Recent guests on We Are For Good Podcast include:

1. Allison Fine
2. Joan Garry
3. Mike Dirksen
4. Becky Carlino
5. Archana Jayaram
6. Ali Borowsky
7. Jeremy Vallerand
8. Aaron Hurst

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