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We Are For Good Podcast - The Podcast for Nonprofits

We Are For Good
Nonprofit Sector
Community Engagement
Nonprofit Leadership
Mental Health
Community Building
Philanthropy
Social Impact
Fundraising
Leadership
Storytelling
Nonprofit Fundraising
Nonprofits
Wellness
Resilience
Education
Empathy
Burnout
Nonprofit Organizations
Self-Care
Community Support

The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.

Join our value-aligned com... more

PublishesDailyEpisodes777Founded6 years ago
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Latest Episodes

Jeremy Vallerand and a few friends turned a Mount Rainier climb into a fundraiser: $1 for every vertical foot, $14,410 total. It was supposed to be a one-off. It wasn't.

Today, Atlas Free is a global network of 160+ organizations in 67 countries fig... more

1 in 2 American adults is struggling with social connection, and fewer than 20% are thriving. Aaron Hurst, the social entrepreneur behind the Taproot Foundation and the pro bono movement, says that's why volunteering and giving are collapsing, and wh... more

A pandemic relief territory that grew 39% while every area around it went red. A fund that deployed capital fast and couldn't prove what it did. A 55-year-old nonprofit still running on paper.

Urina Harrell, founder of Vox Pop Branding, walks throug... more

Greg Tehven runs a $5.5 million nonprofit with 40 teammates in Fargo, North Dakota — and his advice to leaders is to stop working on problems they can solve alone.

That instinct built Emerging Prairie into the heartbeat of a region's entrepreneurial... more

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Recent Guests

Aaron Hurst
Founder, Taproot Foundation; Author, The Purpose Economy; Founder, US Chamber of Connection
US Chamber of Connection; Imperative; Taproot Foundation
Episode: 746. 1 in 2 American Adults Struggle with Social Connection. Nonprofits Are Part of the Solution. - Aaron Hurst
Urina Harrell
Founder, Vox Pop Branding
Vox Pop Branding
Episode: 745. 3 Case Studies on Using Data + Storytelling to Grow Your Org's Impact - Urina Harrell
Greg Tehven
CEO and co-founder of Emerging Prairie
Emerging Prairie
Episode: 744. Make the Problem Bigger: A Different Way to Build Community - Greg Tehven, Emerging Prairie
Victoria Vighetto
Vice President of Peer-to-Peer and Field Development at ZERO Prostate Cancer
ZERO Prostate Cancer
Episode: 743. Unlock the Full Potential of Your Peer-to-Peer Program - Victoria Vighetto, ZERO Prostate Cancer
Edgar Villanueva
Founder and CEO of the Decolonizing Wealth Project; Lumbee enrolled member
Decolonizing Wealth Project
Episode: 742. Money Is Medicine: Decolonizing Wealth and the Future of Philanthropy - Edgar Villanueva
Jai Al-Attas
Co-founder of Creative Futures Collective; founder of Untalent; culture-forward creator
Creative Futures Collective; Untalent
Episode: 740. Start Before You're Ready: How Creative Futures Collective Grew from 10 to 3,500 Without a Roadmap - Jai Al-Attas
Afdel Aziz
Chief Creative Officer of Conspiracy of Love; Forbes columnist; producer and author
Conspiracy of Love; The Solutionaries; Forbes
Episode: 740. Start Before You're Ready: How Creative Futures Collective Grew from 10 to 3,500 Without a Roadmap - Jai Al-Attas
Annie Wood
Chief of Staff at Tellwell Story Co
Tellwell Story Co
Episode: 738. The Storytelling Strategy That Turns Donors into Believers (And How to Build It) - Annie Wood and Max Kringen
Max Kringen
Co-founder and chief storyteller at Tellwell Story Co
Tellwell Story Co
Episode: 738. The Storytelling Strategy That Turns Donors into Believers (And How to Build It) - Annie Wood and Max Kringen

Hosts

Jon McCoy
Host of the show; We Are For Good
Becky Endicott
Co-host of the show; We Are For Good

Reviews

4.9 out of 5 stars from 354 ratings
  • Inspiring and Informative

    As soon as I listened to my first episode I moved on to several more. Jon and Becky have built something genuinely useful here, the kind of show that makes you think differently about how nonprofits connect with the people they serve. Highly recommend for anyone working in or alongside the social impact space.

    Apple Podcasts
    5
    rowbean42
    United States4 months ago
  • insightful podcast!!

    This was such an insightful episode to listen to, especially the breakdown of Amanda Green’s five-step framework for creating consistent and purposeful storytelling. The conversation did a great job showing how strong stories can build deeper community connection and long-term momentum for nonprofits.

    Apple Podcasts
    5
    Mary Burruss
    United States5 months ago
  • Nonprofit Advice that STICKS

    Consistently one of the most valuable podcasts I listen to. The insights are practical and actionable - things I can implement right away. 👀

    What I continue to be surprised by is how frequently I press pause to jot down HOW something is said. The way guests are interviewed, and how guests respond, has genuinely helped me become a better communicator about my own work. HIGHLY recommend! 💯

    Apple Podcasts
    5
    Regina Thiel
    United States5 months ago
  • First Listen

    I already see the passion and I already believe this podcast can help me help nonprofits just after one episode. Thank you for sharing such wonderful stories. I look forward to the T-shirt, but I hope you also send monster slippers.

    Apple Podcasts
    5
    IronHope
    United States6 months ago
  • Great Resource for Nonprofits

    As a fledgling nonprofit I have learned so much from this podcast. It’s a must listen for new and existing nonprofits. Thank you We Are For Good for doing what you all do. Keep it up!!

    Apple Podcasts
    5
    justinwhedon
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is described as a welcoming, resource-rich hub for nonprofit professionals and volunteers seeking community and growth.
Listeners praise practical, actionable advice and clear storytelling frameworks.
Guests are consistently high-quality and spot-on for fundraising, communications, and leadership in social impact.
Fans value the hosts' warmth, community focus, and ability to translate complex nonprofit concepts into implementable steps.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

746. 1 in 2 American Adults Struggle with Social Connection. Nonprofits Are Part of the Solution. - Aaron Hurst
Q: Would you take us back to some formative moments of your story that led you into really becoming obsessive about this idea of connection?
Aaron shares a family background rooted in social impact, the Marshall Plan, and the Peace Corps as early influences, then ties those experiences to how he built movements around pro bono service and later social connection in the workplace and communities.
745. 3 Case Studies on Using Data + Storytelling to Grow Your Org's Impact - Urina Harrell
Q: What was the turning point that led to the data-driven model you use today?
Post-pandemic, she moved from education-focused workshops to implementing tangible digital metrics and third-party reporting, which demonstrated real impact and unlocked sustained funding and program improvements.
745. 3 Case Studies on Using Data + Storytelling to Grow Your Org's Impact - Urina Harrell
Q: Tell us about Urina growing up and what shaped your path into this work?
Urina describes a curious, nosy kid who wanted to know why, how, and what drove her, eventually blending marketing with psychology to help communities. Her early hands-on marketing for local businesses grew into Vox Pop Branding, a social-impact agency focused on turning data into meaningful storytelling.
737. How to Find and Activate the Right Influencers for Your Mission - Trevor Boffone
Q: Tell us a philanthropy story that sticks with you.
Trevor recounts Lily's Toy Box, founded by a Hurricane Harvey survivor, a small but powerful example of generosity sparking more generosity and inspiring campaigns.
737. How to Find and Activate the Right Influencers for Your Mission - Trevor Boffone
Q: So what are some takeaways for nonprofit leaders trying to do this in their own shop?
Look for people already passionate about your cause, start with local creators, avoid high-followers-only strategies when budgets are tight, invite creators to meaningful experiences, and be transparent about budgets and expectations to keep partnerships authentic.

Audience Metrics

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Frequently Asked Questions About We Are For Good Podcast

What is We Are For Good Podcast about and what kind of topics does it cover?

This show centers nonprofit leadership, storytelling, and sustainable social impact. Episodes frequently explore how narrative, culture, and community engagement drive fundraising, policy change, and program scale. Guests range from funders and technologists to artists, therapists, veterans, and caregiving advocates, all sharing practical frameworks, real-world case studies, and actionable strategies for building healthier organizations and deeper community connections. A standout pattern is turning storytelling into a strategic asset—whether to shift culture, secure support, or illuminate outcomes—while highlighting collaborative leadership, equity, and mission-driven experimentation. Listeners can expect concrete takeaways for governance,... more

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Which podcasts are similar to We Are For Good Podcast?

These podcasts share a similar audience with We Are For Good Podcast:

1. Financial Feminist
2. The Curiosity Shop with Brené Brown and Adam Grant
3. The Happiness Lab with Dr. Laurie Santos
4. The Liz Moody Podcast
5. 10% Happier with Dan Harris

How many episodes of We Are For Good Podcast are there?

We Are For Good Podcast launched 6 years ago and published 777 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on We Are For Good Podcast?

Recent guests on We Are For Good Podcast include:

1. Aaron Hurst
2. Urina Harrell
3. Greg Tehven
4. Victoria Vighetto
5. Edgar Villanueva
6. Jai Al-Attas
7. Afdel Aziz
8. Annie Wood

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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