
Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.
| Publishes | Infrequently | Episodes | 4 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Category | Business | ||||

Chat to us on Twitter: @UppB2B
Learn more about Upp: www.uppb2b.co.uk/
Dan's Reading List:
• Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense
• Ian Leslie - Curious: The Desire to Know and Why Your Future Depen... more
Chat to us on Twitter: @UppB2B
Learn more about Upp: www.uppb2b.co.uk/
See the robot for yourself: www.fastcompany.com/90395110/how-googly-eyes-solved-one-of-todays-trickiest-ux-problems
Chat to us on Twitter: @UppB2B
Learn more about Upp: www.uppb2b.co.uk/
Read the Gartner research about the new B2B buying process: www.gartner.com/en/sales-service/insights/b2b-buying-journey
Watch The Great Hack on Netflix
See th... more
Chat to us on Twitter: @UppB2B
Learn more about Upp: www.uppb2b.co.uk/
Find a summary of Les Binet & Peter Fields’ ‘The Long and Short of it’ here: bit.ly/2NvNUkl
Read the 2019 Edelman Trust Barometer here: bit.ly/2Dk1ake









Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
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