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B2B Marketing Podcast

B2B Marketing
B2B Marketing
Marketing
Artificial Intelligence
Marketing Strategy
Digital Marketing
B2B Marketing Awards
Customer Experience
Lead Generation
Account-Based Marketing
Telecommunications
Sustainability
Data-Driven Marketing
Ericsson
AI In Marketing
Olympic Games
Data Privacy
Brand Awareness
Funnelfuel
Generative AI
Demand Generation

The essential resource for B2B marketers.

PublishesWeeklyEpisodes224Founded8 years ago
Number of ListenersCategory
Business

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Artwork for B2B Marketing Podcast

Latest Episodes

In this episode of Bare-Knuckle B2B, our hosts Kavita Singh and Matt Hicks sit down with Fujitsu’s Andrea Clatworthy to ask a blunt question: have we hit peak martech? With 15,000+ vendors, low adoption, and only a fraction of functionality actually ... more

In this episode, Kavita Singh sat down with James Farmer, Co-Founder, B2B Marketing & Propolis, to unpack the findings from The B2B Nation Series, Volume One: United Kingdom. James explained why nearly half of UK output is already B2B, why consumer m... more

In a world where AI can churn out content at scale, have B2B marketing teams forgotten how to truly create? In this episode, Wolters Kluwer Health’s Director of Marketing Content Experience, Karen Cooper, joins David Rowlands to unpack what happens w... more

As AI takes over more intelligence tasks in B2B marketing, the real competitive advantage is shifting to something deeply human: judgment. In this week's episode of the B2B Marketing Podcast, Richard O'Connor, CEO of B2B Marketing, is joined by two k... more

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Recent Guests

Andrea Clatworthy
Director/Head of Europe Marketing and Transformation
Fujitsu
Episode: Episode 223: Bare-Knuckle B2B: Peak martech, AI hype, and the tyranny of the click
James Farmer
Co-founder of B2B Marketing & Propolis
B2B Marketing, Propolis
Episode: Episode 222: Why Britain is measuring the wrong economy, with B2B Marketing’s James Farmer
Karen Cooper
Director of Marketing Content Experience at Wolters Kluwer Health
Wolters Kluwer Health
Episode: Episode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload
Nick Mason
CEO of Turtl
Turtl
Episode: Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl
Fiona McKenzie
President of Europe
Marketbridge
Episode: Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl
Adam Berthelsen
AI workforce transformation leader at Baringa
Baringa
Episode: Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa
Harry Davies
VP of Marketing and Strategy, Investment and Effectiveness
Sage
Episode: Episode 218: Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth
Amie Farrell
Head of Marketing at Deliveroo for Work
Deliveroo for Work
Episode: Episode 216: B2B Ignite Teaser: Unlocking the human elements in B2B, with Deliveroo
Anna Massey
Strategy Director at Omni
Omni
Episode: Episode 215: The missing link between creativity and commercial impact, with Omne

Hosts

David Rowlands
Host of the show, Head of Product at B2B Marketing and Propolis
Kavita Singh
Host of the B2B Marketing Podcast, Head of Growth Solutions Content at B2B Marketing

Reviews

4.2 out of 5 stars from 44 ratings
  • B2B Marketing Podcast: Unlocking Strategies for Success

    The B2B Marketing Podcast is a valuable resource for marketers and business professionals seeking to excel in the realm of business-to-business marketing. Hosted by industry experts, this podcast offers a wealth of insights, strategies, and real-world examples to help listeners navigate the unique challenges of B2B marketing.

    One of the standout qualities of this podcast is its focus on practicality and actionable advice. The hosts dive deep into various B2B marketing topics, including lead gen... more

    Apple Podcasts
    5
    Podcast Ep.306
    United States3 years ago
  • A must-listen!

    Cannot thank the B2B Marketing team enough for putting out such an incredible podcast! Each episode is packed with engaging conversations, insightful, content, and actionable ideas. I truly learn something every time I tune in. Highly recommend!

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago
  • Great speakers - big focus on culture and people leadership

    Episode 1 - great mix of SMEs and topics

    Loved the focus on culture, behavior and leading teams. In the future would also love some practical ideas and frameworks .... will continue to listen!

    Apple Podcasts
    4
    Owner of two 1st gen iPads
    United States7 years ago
  • Much needed insight to the marketing world

    Im a young marketing professional. I love the set up of this podcast setting me up for success. The few episodes have educated me a lot

    Apple Podcasts
    5
    Snugglyradish
    United States7 years ago
  • This is great!

    Typed in “marketing b2b” and was pleasantly surprised to find your new podcast. Looking forward to the many episodes to come!

    Apple Podcasts
    5
    KeiRyRoo
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality, actionable insights for B2B marketers.
Audio and production quality are consistently solid.
Strong guest variety with senior leadership perspectives.
Practical frameworks and real-world ROI examples in episodes.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Episode 223: Bare-Knuckle B2B: Peak martech, AI hype, and the tyranny of the click
Q: What's a practical way Fujitsu handles Martech investments?
Fujitsu relies on a strong agency ecosystem for execution, rather than massive in-house platforms, enabling focused use of tools when needed and reducing training/maintenance burden.
Episode 223: Bare-Knuckle B2B: Peak martech, AI hype, and the tyranny of the click
Q: Is AI making Martech decisions easier or more risky?
AI can help with specific tasks and analysis, but it won't replace strategic thinking or the need for skilled people. There's a danger of overestimating AI's capabilities and underestimating the value of human judgment and context.
Episode 223: Bare-Knuckle B2B: Peak martech, AI hype, and the tyranny of the click
Q: What should marketers look for when evaluating Martech platforms?
Be clear about the business problem you're solving and ensure the tool supports your customer journey and strategy, not just flashy features. Avoid buying a platform that doesn't fit your processes or that you won't fully utilize.
Episode 222: Why Britain is measuring the wrong economy, with B2B Marketing’s James Farmer
Q: What is the core thesis of the report, and why does it matter now?
The core thesis is that Britain is measuring the wrong economy; nearly 48% of UK output is B2B, while B2C is a much smaller share, and this implies that long-term growth should come from strengthening the B2B capacity (finance, law, tech, standards, etc.) and shifting marketing to support strategic, credible B2B value creation.
Episode 215: The missing link between creativity and commercial impact, with Omne
Q: How do you balance short-term performance metrics with long-term brand building?
Short-term activity can drive immediate action, but long-term brand building makes that action easier next time; the key is to avoid letting short-term metrics become the sole definition of success and to measure a mix of signals that reflect both immediate impact and lasting memory.

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Frequently Asked Questions About B2B Marketing Podcast

What is B2B Marketing Podcast about and what kind of topics does it cover?

This show consistently centers on B2B marketing leadership, strategy, and the practical integration of marketing with sales, product, and finance. Episodes frequently explore topics like systems thinking in GTM, ABM, AI-enabled content, category ownership, and how to run marketing teams as growth engines within complex organizations. Notable strengths include a strong emphasis on actionable frameworks, cross-functional alignment, and experiments in budget and planning, often featuring leaders from agencies, brands, and tech-enabled marketing teams. Listeners are likely marketers aiming to drive measurable growth in enterprise or mid-market settings, and sponsors may find alignment with agencies and technology platforms serving B2B buyers.

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Which podcasts are similar to B2B Marketing Podcast?

These podcasts share a similar audience with B2B Marketing Podcast:

1. Uncensored CMO
2. AI Explored
3. HBR IdeaCast
4. Social Media Marketing Podcast
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of B2B Marketing Podcast are there?

B2B Marketing Podcast launched 8 years ago and published 224 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on B2B Marketing Podcast?

Recent guests on B2B Marketing Podcast include:

1. Andrea Clatworthy
2. James Farmer
3. Karen Cooper
4. Nick Mason
5. Fiona McKenzie
6. Adam Berthelsen
7. Harry Davies
8. Amie Farrell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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