Rephonic
Artwork for B2B Marketing Podcast

B2B Marketing Podcast

B2B Marketing
B2B Marketing
Marketing Strategy
Marketing
Digital Marketing
B2B Marketing Awards
Customer Experience
Lead Generation
Account-Based Marketing
Telecommunications
Artificial Intelligence
Sustainability
Data-Driven Marketing
Ericsson
AI In Marketing
Olympic Games
Data Privacy
Brand Awareness
Funnelfuel
Generative AI
Demand Generation

The essential resource for B2B marketers.

PublishesWeeklyEpisodes214Founded7 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for B2B Marketing Podcast

Latest Episodes

B2B marketing is getting harder. Buyers are more complex, content is everywhere, and trust is now the deciding factor. In this week’s episode, David Rowlands sits down with Lee Odden, CEO, TopRank Marketing about Best Answer Marketing (BAM) – a six-p... more

In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with Hannah Podbury-Neal and Emma Halewood from foodservice marketing agency Omne to discuss their 2025 award win for ‘UK B2B Agency of the Year’. They begin by exploring how... more

In this week’s episode of the B2B Marketing Podcast, David Rowlands sits down with Jason Bradwell, Founder of B2B Better – a podcast marketing agency focused on turning podcasts into pipeline. Jason shares the career journey that shaped his core beli... more

In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with Dan Miles, Executive Vice President at The Hoffman Agency, to explore the growing impact of AI on brand and content strategies. They kick off the conversation by examini... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Lee Odden
B2B Marketing strategist, author and CEO of TopRank Marketing
TopRank Marketing
Episode: Episode 213: Best answer marketing: Building trust, reaching the 95%, and winning buying groups
Emma Halewood
Regional Director at Omne, leads marketing strategy and regional delivery
Omne
Episode: Episode 212: How Omne, UK B2B agency of the year, turned deep expertise into real growth
Hannah Podbury-Neal
Head of Marketing at Omne, responsible for raising Omne's profile and growth
Omne
Episode: Episode 212: How Omne, UK B2B agency of the year, turned deep expertise into real growth
Jason Bradwell
Founder of B2B Better, a podcast agency
B2B Better
Episode: Episode 211: Your B2B podcast isn’t failing, it’s just being measured wrong
Dan Miles
Executive Vice President at Hoffman Europe, CC Group
The Hoffman Agency
Episode: Episode 210: How AI is rewriting the rules of content and brand strategy
Anna Pfeifhofer
Head of ABM for EMEA at Hewlett Packard Enterprise
Hewlett Packard Enterprise (HPE)
Episode: Episode 209: European ABM Forum Teaser: Why your ABM program needs consistency and flexibility
Vanessa Schotes
CMO at Enfuce
Enfuce
Episode: Episode 205: Vanessa Schotes, CMO, Enfuce, shares her philosophy for being a commercial marketer
Tom Setter
Strategy partner at Dentsu B2B
Dentsu B2B
Episode: Episode 204: Fast, simple, trusted: What’s driving modern B2B buying decisions
Tim Corcoran
Managing Director, Marketing and Creative Services
Brands2Life
Episode: Episode 203: Stop shouting: Why your demand fails without a braver story

Hosts

Kavita Singh
Head of Growth Solutions Content at B2B Marketing; appears as a lead host across episodes.
David Rowlands
Head of Product at B2B Marketing and Propolis; prominent in product-focused marketing discussions.

Reviews

4.3 out of 5 stars from 42 ratings
  • B2B Marketing Podcast: Unlocking Strategies for Success

    The B2B Marketing Podcast is a valuable resource for marketers and business professionals seeking to excel in the realm of business-to-business marketing. Hosted by industry experts, this podcast offers a wealth of insights, strategies, and real-world examples to help listeners navigate the unique challenges of B2B marketing.

    One of the standout qualities of this podcast is its focus on practicality and actionable advice. The hosts dive deep into various B2B marketing topics, including lead gen... more

    Apple Podcasts
    5
    Podcast Ep.306
    United States3 years ago
  • A must-listen!

    Cannot thank the B2B Marketing team enough for putting out such an incredible podcast! Each episode is packed with engaging conversations, insightful, content, and actionable ideas. I truly learn something every time I tune in. Highly recommend!

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago
  • Great speakers - big focus on culture and people leadership

    Episode 1 - great mix of SMEs and topics

    Loved the focus on culture, behavior and leading teams. In the future would also love some practical ideas and frameworks .... will continue to listen!

    Apple Podcasts
    4
    Owner of two 1st gen iPads
    United States7 years ago
  • Much needed insight to the marketing world

    Im a young marketing professional. I love the set up of this podcast setting me up for success. The few episodes have educated me a lot

    Apple Podcasts
    5
    Snugglyradish
    United States7 years ago
  • This is great!

    Typed in “marketing b2b” and was pleasantly surprised to find your new podcast. Looking forward to the many episodes to come!

    Apple Podcasts
    5
    KeiRyRoo
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality production and engaging conversations are frequently highlighted.
Listeners praise practical, actionable guidance and real-world examples.
Guests often bring senior-level insights and industry credibility.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#224
Spain/Business

Talking Points

Recent interactions between the hosts and their guests.

Episode 212: How Omne, UK B2B agency of the year, turned deep expertise into real growth
Q: What role does AI play in your approach, and what can't AI replace?
AI is a powerful tool for content creation and framework generation, but it cannot replace commercial judgment and in-depth sector knowledge; the agency's edge is interpretation and orchestration within a real market context.
Episode 212: How Omne, UK B2B agency of the year, turned deep expertise into real growth
Q: What does winning UK Agency of the Year say about B2B Marketing today?
It signals that clients are rewarding growth that combines depth in sector expertise with measurable commercial impact, not just activation; the industry values trusted partners who understand complex commercial ecosystems and deliver sustained growth.
Episode 213: Best answer marketing: Building trust, reaching the 95%, and winning buying groups
Q: What will separate the brands that become the best answer from those that disappear into the noise?
Brands will stand out by staying data-driven and buyer-focused, maintaining active signals of credibility across formats and channels, and continuously engaging buyers with authentic, experiential content. Those that own their category or create a distinct subcategory, while leveraging trusted influencers and earned media, will be perceived as the best answer and be chosen by buyers when decisions are made and defended later.
Episode 213: Best answer marketing: Building trust, reaching the 95%, and winning buying groups
Q: In your own words, can you describe exactly what Best Answer Marketing is and the problem it's designed to solve?
Best Answer Marketing is a comprehensive system built to address fragmentation and uncertainty by identifying what buyers are really looking for, where they look, and how trust signals are created across multiple channels. It emphasizes data-informed strategy, unique content like original research, and collaboration with trusted voices to build credibility and ensure brands can be the most credible answer wherever buyers search.
Episode 211: Your B2B podcast isn’t failing, it’s just being measured wrong
Q: Is it ethical to use podcast appearances to establish commercial relationships, and what post-podcast strategy is needed?
Yes, if the host focuses on delivering value and follows through with a post-podcast nurturing plan that fosters relationships over the longer sales cycle, rather than aggressive pitching in the recording.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About B2B Marketing Podcast

What is B2B Marketing Podcast about and what kind of topics does it cover?

This show centers on strategic B2B marketing leadership, with episodes exploring how brands win in crowded markets through storytelling, demand generation, and thoughtful use of data, AI, and technology. Highlights include award-winning campaigns, the balance between brand-building and performance marketing, and practical frameworks for team design, budget planning, and cross-organizational alignment. Interviews frequently feature CMOs, VPs, and senior marketers from both technology and services sectors, sharing concrete examples of rebrands, go-to-market changes, and resource-network strategies that drive measurable business impact. The tone tends to be practical and future-facing, emphasizing trust, human-centered storytelling, and the cu... more

Where can I find podcast stats for B2B Marketing Podcast?

Rephonic provides a wide range of podcast stats for B2B Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to B2B Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does B2B Marketing Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for B2B Marketing Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for B2B Marketing Podcast?

Rephonic provides comprehensive predictive audience data for B2B Marketing Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does B2B Marketing Podcast have?

To see how many followers or subscribers B2B Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to B2B Marketing Podcast?

These podcasts share a similar audience with B2B Marketing Podcast:

1. Marketing Against The Grain
2. Uncensored CMO
3. The Digital Marketing Podcast
4. The Diary Of A CEO with Steven Bartlett
5. My First Million

How many episodes of B2B Marketing Podcast are there?

B2B Marketing Podcast launched 7 years ago and published 214 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact B2B Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for B2B Marketing Podcast?

Rephonic pulls ratings and reviews for B2B Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for B2B Marketing Podcast?

Rephonic provides full transcripts for episodes of B2B Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on B2B Marketing Podcast?

Recent guests on B2B Marketing Podcast include:

1. Lee Odden
2. Emma Halewood
3. Hannah Podbury-Neal
4. Jason Bradwell
5. Dan Miles
6. Anna Pfeifhofer
7. Vanessa Schotes
8. Tom Setter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days