Rephonic
Artwork for B2B Marketing Podcast

B2B Marketing Podcast

B2B Marketing
B2B Marketing
Marketing Strategy
Marketing
Digital Marketing
B2B Marketing Awards
Customer Experience
Lead Generation
Account-Based Marketing
Artificial Intelligence
Telecommunications
Sustainability
Data-Driven Marketing
Ericsson
AI In Marketing
Olympic Games
Data Privacy
Brand Awareness
Generative AI
Funnelfuel
Customer Engagement

The essential resource for B2B marketers.

PublishesTwice weeklyEpisodes222Founded7 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for B2B Marketing Podcast

Latest Episodes

In a world where AI can churn out content at scale, have B2B marketing teams forgotten how to truly create? In this episode, Wolters Kluwer Health’s Director of Marketing Content Experience, Karen Cooper, joins David Rowlands to unpack what happens w... more

As AI takes over more intelligence tasks in B2B marketing, the real competitive advantage is shifting to something deeply human: judgment. In this week's episode of the B2B Marketing Podcast, Richard O'Connor, CEO of B2B Marketing, is joined by two k... more

In this episode of the B2B Marketing Podcast, Kavita Singh sat down with Adam Bertelsen, AI Workforce Transformation Lead, Baringa to unpack how agentic AI is reshaping the way work gets done and what it really means for B2B marketers. Adam shares cr... more

This week, we kicked off our new series: Bare-Knuckle B2B, a partnership between Lesniak Swann and B2B Marketing. The first episode features Harry Davies, VP of Marketing and Strategy Investment and Effectiveness, Sage as he breaks down the evolving ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Digital Marketing Podcast
The Digital Marketing PodcastDaniel Rowles and Ciaran Rogers
Social Media Marketing Podcast
Social Media Marketing PodcastMichael Stelzner, Social Media Examiner
Lifespan with Dr. David Sinclair
Lifespan with Dr. David SinclairLifespan Communications LLC

Recent Guests

Harry Davies
VP of Marketing and Strategy, Investment and Effectiveness
Sage
Episode: Episode 218: Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth
Nick Mason
CEO of Turtl
Turtl
Episode: Episode 217: Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl
Amie Farrell
Head of Marketing at Deliveroo for Work
Deliveroo for Work
Episode: Episode 216: B2B Ignite Teaser: Unlocking the human elements in B2B, with Deliveroo
Andrew Green
Creative Director at Omni
Omni
Episode: Episode 215: The missing link between creativity and commercial impact, with Omne
Fee McKenzie
President of Europe for Marketbridge
Marketbridge
Episode: Episode 214: AI won’t fix your GTM: Why you need a systems-thinking CMO, with Marketbridge
Lee Odden
B2B Marketing strategist, author and CEO of TopRank Marketing
TopRank Marketing
Episode: Episode 213: Best answer marketing: Building trust, reaching the 95%, and winning buying groups
Emma Halewood
Regional Director at Omne, leads marketing strategy and regional delivery
Omne
Episode: Episode 212: How Omne, UK B2B agency of the year, turned deep expertise into real growth
Hannah Podbury-Neal
Head of Marketing at Omne, responsible for raising Omne's profile and growth
Omne
Episode: Episode 212: How Omne, UK B2B agency of the year, turned deep expertise into real growth
Jason Bradwell
Founder of B2B Better, a podcast agency
B2B Better
Episode: Episode 211: Your B2B podcast isn’t failing, it’s just being measured wrong

Hosts

David Rowlands
Host of the show, Head of Product at B2B Marketing and Propolis
Kavita Singh
Host of the B2B Marketing Podcast, Head of Growth Solutions Content at B2B Marketing

Reviews

4.2 out of 5 stars from 44 ratings
  • B2B Marketing Podcast: Unlocking Strategies for Success

    The B2B Marketing Podcast is a valuable resource for marketers and business professionals seeking to excel in the realm of business-to-business marketing. Hosted by industry experts, this podcast offers a wealth of insights, strategies, and real-world examples to help listeners navigate the unique challenges of B2B marketing.

    One of the standout qualities of this podcast is its focus on practicality and actionable advice. The hosts dive deep into various B2B marketing topics, including lead gen... more

    Apple Podcasts
    5
    Podcast Ep.306
    United States3 years ago
  • A must-listen!

    Cannot thank the B2B Marketing team enough for putting out such an incredible podcast! Each episode is packed with engaging conversations, insightful, content, and actionable ideas. I truly learn something every time I tune in. Highly recommend!

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago
  • Great speakers - big focus on culture and people leadership

    Episode 1 - great mix of SMEs and topics

    Loved the focus on culture, behavior and leading teams. In the future would also love some practical ideas and frameworks .... will continue to listen!

    Apple Podcasts
    4
    Owner of two 1st gen iPads
    United States7 years ago
  • Much needed insight to the marketing world

    Im a young marketing professional. I love the set up of this podcast setting me up for success. The few episodes have educated me a lot

    Apple Podcasts
    5
    Snugglyradish
    United States7 years ago
  • This is great!

    Typed in “marketing b2b” and was pleasantly surprised to find your new podcast. Looking forward to the many episodes to come!

    Apple Podcasts
    5
    KeiRyRoo
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality, actionable insights for B2B marketers.
Audio and production quality are consistently solid.
Strong guest variety with senior leadership perspectives.
Practical frameworks and real-world ROI examples in episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#181
Sweden/Business

Talking Points

Recent interactions between the hosts and their guests.

Episode 215: The missing link between creativity and commercial impact, with Omne
Q: How do you balance short-term performance metrics with long-term brand building?
Short-term activity can drive immediate action, but long-term brand building makes that action easier next time; the key is to avoid letting short-term metrics become the sole definition of success and to measure a mix of signals that reflect both immediate impact and lasting memory.
Episode 216: B2B Ignite Teaser: Unlocking the human elements in B2B, with Deliveroo
Q: Can you talk about Deliveroo for Work's catering proposition and what it adds to the workplace experience?
Amie discusses expanding from an allowance-based model to catering, enabling teams to have better in-work food moments with pre-order, tracking, and a range of restaurant options to suit different occasions.
Episode 216: B2B Ignite Teaser: Unlocking the human elements in B2B, with Deliveroo
Q: What advice would you give to marketers in industries that might not feel as exciting or emotionally driven?
Amie argues that all companies are made of people with emotions, so marketers should highlight human stories and experiences, not just functional benefits, to connect with audiences.
Episode 216: B2B Ignite Teaser: Unlocking the human elements in B2B, with Deliveroo
Q: Why did you want to build a session around the idea that B2B decision makers are just like me and you?
Amie explains 18 months of audience research showing decision-makers are human, influenced by family and everyday work life, and that acknowledging humanity in B2B messaging helps overcome the stereotype of boring B2B communication.
Episode 216: B2B Ignite Teaser: Unlocking the human elements in B2B, with Deliveroo
Q: Can you tell us about your career journey and what led you to your current role?
Amie describes her 16-year marketing background across consumer and related B2B roles, joining Deliveroo in 2021 and taking on a role in 2023 to shape the team and proposition, starting from a blank brief and building out structure, customer understanding, and channel strategy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About B2B Marketing Podcast

What is B2B Marketing Podcast about and what kind of topics does it cover?

This show consistently centers on B2B marketing leadership, strategy, and the practical integration of marketing with sales, product, and finance. Episodes frequently explore topics like systems thinking in GTM, ABM, AI-enabled content, category ownership, and how to run marketing teams as growth engines within complex organizations. Notable strengths include a strong emphasis on actionable frameworks, cross-functional alignment, and experiments in budget and planning, often featuring leaders from agencies, brands, and tech-enabled marketing teams. Listeners are likely marketers aiming to drive measurable growth in enterprise or mid-market settings, and sponsors may find alignment with agencies and technology platforms serving B2B buyers.

Where can I find podcast stats for B2B Marketing Podcast?

Rephonic provides a wide range of podcast stats for B2B Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to B2B Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does B2B Marketing Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for B2B Marketing Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for B2B Marketing Podcast?

Rephonic provides comprehensive predictive audience data for B2B Marketing Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does B2B Marketing Podcast have?

To see how many followers or subscribers B2B Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to B2B Marketing Podcast?

These podcasts share a similar audience with B2B Marketing Podcast:

1. The Digital Marketing Podcast
2. Marketing Against The Grain
3. Social Media Marketing Podcast
4. Uncensored CMO
5. Lifespan with Dr. David Sinclair

How many episodes of B2B Marketing Podcast are there?

B2B Marketing Podcast launched 7 years ago and published 222 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact B2B Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for B2B Marketing Podcast?

Rephonic pulls ratings and reviews for B2B Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for B2B Marketing Podcast?

Rephonic provides full transcripts for episodes of B2B Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on B2B Marketing Podcast?

Recent guests on B2B Marketing Podcast include:

1. Harry Davies
2. Nick Mason
3. Amie Farrell
4. Andrew Green
5. Fee McKenzie
6. Lee Odden
7. Emma Halewood
8. Hannah Podbury-Neal

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days