
The essential resource for B2B marketers.
| Publishes | Weekly | Episodes | 226 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

In this episode, host Kavita Singh, Head of Growth Solutions Content at B2B Marketing, is joined by Gabriella Sellers, leader of EY's Global Marketing Excellence for Accounts team. Ahead of her keynote at the Global ABM Conference on 4 November, she ... more
The 2026 B2B Marketing Awards shortlist is out, and it's telling a bigger story about where B2B is headed. In this episode, Kavita Singh is joined by Sapio, Radish and FunnelFuel to unpack what this year's entries reveal about the state of B2B market... more
In this episode of Bare-Knuckle B2B, our hosts Kavita Singh and Matt Hicks sit down with Fujitsu’s Andrea Clatworthy to ask a blunt question: have we hit peak martech? With 15,000+ vendors, low adoption, and only a fraction of functionality actually ... more
In this episode, Kavita Singh sat down with James Farmer, Co-Founder, B2B Marketing & Propolis, to unpack the findings from The B2B Nation Series, Volume One: United Kingdom. James explained why nearly half of UK output is already B2B, why consumer m... more
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The B2B Marketing Podcast is a valuable resource for marketers and business professionals seeking to excel in the realm of business-to-business marketing. Hosted by industry experts, this podcast offers a wealth of insights, strategies, and real-world examples to help listeners navigate the unique challenges of B2B marketing.
One of the standout qualities of this podcast is its focus on practicality and actionable advice. The hosts dive deep into various B2B marketing topics, including lead gen... more
Cannot thank the B2B Marketing team enough for putting out such an incredible podcast! Each episode is packed with engaging conversations, insightful, content, and actionable ideas. I truly learn something every time I tune in. Highly recommend!
Episode 1 - great mix of SMEs and topics
Loved the focus on culture, behavior and leading teams. In the future would also love some practical ideas and frameworks .... will continue to listen!
Im a young marketing professional. I love the set up of this podcast setting me up for success. The few episodes have educated me a lot
Typed in “marketing b2b” and was pleasantly surprised to find your new podcast. Looking forward to the many episodes to come!
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show consistently centers on practical B2B marketing strategy, with frequent dives into how AI, data, and governance shape modern GTM, brand, and content. Episodes often feature senior marketing leaders or agency executives from technology, professional services, and enterprise vendors, who share real-world experiences—from ABM, attribution, and ROI to the tension between creative creativity and measurable performance. A standout thread is the focus on scalable, human-centered approaches—balancing speed with rigor, and ensuring tools or agencies serve business outcomes rather than chasing vanity metrics. Overall, listeners can expect actionable frameworks, candid discussions about tooling choices and partnerships, and forward-looking id... more
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B2B Marketing Podcast launched 8 years ago and published 226 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on B2B Marketing Podcast include:
1. Gabriella Sellers
2. Andrew White
3. Chris Willox
4. Paul Collier
5. Andrea Clatworthy
6. James Farmer
7. Karen Cooper
8. Adam Berthelsen
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.