
The essential resource for B2B marketers.
| Publishes | Twice weekly | Episodes | 222 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

In a world where AI can churn out content at scale, have B2B marketing teams forgotten how to truly create? In this episode, Wolters Kluwer Health’s Director of Marketing Content Experience, Karen Cooper, joins David Rowlands to unpack what happens w... more
As AI takes over more intelligence tasks in B2B marketing, the real competitive advantage is shifting to something deeply human: judgment. In this week's episode of the B2B Marketing Podcast, Richard O'Connor, CEO of B2B Marketing, is joined by two k... more
In this episode of the B2B Marketing Podcast, Kavita Singh sat down with Adam Bertelsen, AI Workforce Transformation Lead, Baringa to unpack how agentic AI is reshaping the way work gets done and what it really means for B2B marketers. Adam shares cr... more
This week, we kicked off our new series: Bare-Knuckle B2B, a partnership between Lesniak Swann and B2B Marketing. The first episode features Harry Davies, VP of Marketing and Strategy Investment and Effectiveness, Sage as he breaks down the evolving ... more
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The B2B Marketing Podcast is a valuable resource for marketers and business professionals seeking to excel in the realm of business-to-business marketing. Hosted by industry experts, this podcast offers a wealth of insights, strategies, and real-world examples to help listeners navigate the unique challenges of B2B marketing.
One of the standout qualities of this podcast is its focus on practicality and actionable advice. The hosts dive deep into various B2B marketing topics, including lead gen... more
Cannot thank the B2B Marketing team enough for putting out such an incredible podcast! Each episode is packed with engaging conversations, insightful, content, and actionable ideas. I truly learn something every time I tune in. Highly recommend!
Episode 1 - great mix of SMEs and topics
Loved the focus on culture, behavior and leading teams. In the future would also love some practical ideas and frameworks .... will continue to listen!
Im a young marketing professional. I love the set up of this podcast setting me up for success. The few episodes have educated me a lot
Typed in “marketing b2b” and was pleasantly surprised to find your new podcast. Looking forward to the many episodes to come!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #181 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show consistently centers on B2B marketing leadership, strategy, and the practical integration of marketing with sales, product, and finance. Episodes frequently explore topics like systems thinking in GTM, ABM, AI-enabled content, category ownership, and how to run marketing teams as growth engines within complex organizations. Notable strengths include a strong emphasis on actionable frameworks, cross-functional alignment, and experiments in budget and planning, often featuring leaders from agencies, brands, and tech-enabled marketing teams. Listeners are likely marketers aiming to drive measurable growth in enterprise or mid-market settings, and sponsors may find alignment with agencies and technology platforms serving B2B buyers.
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B2B Marketing Podcast launched 7 years ago and published 222 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on B2B Marketing Podcast include:
1. Harry Davies
2. Nick Mason
3. Amie Farrell
4. Andrew Green
5. Fee McKenzie
6. Lee Odden
7. Emma Halewood
8. Hannah Podbury-Neal
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