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B2B Marketing Podcast

B2B Marketing
B2B Marketing
Artificial Intelligence
Marketing Strategy
Marketing
B2B Marketing Awards
Digital Marketing
Customer Experience
Lead Generation
Account-Based Marketing
Telecommunications
Sustainability
Data-Driven Marketing
Ericsson
AI In Marketing
Funnelfuel
Olympic Games
Data Privacy
Brand Awareness
Generative AI
Demand Generation

The essential resource for B2B marketers.

PublishesWeeklyEpisodes226Founded8 years ago
Number of ListenersCategory
Business

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Artwork for B2B Marketing Podcast

Latest Episodes

In this episode, host Kavita Singh, Head of Growth Solutions Content at B2B Marketing, is joined by Gabriella Sellers, leader of EY's Global Marketing Excellence for Accounts team. Ahead of her keynote at the Global ABM Conference on 4 November, she ... more

The 2026 B2B Marketing Awards shortlist is out, and it's telling a bigger story about where B2B is headed. In this episode, Kavita Singh is joined by Sapio, Radish and FunnelFuel to unpack what this year's entries reveal about the state of B2B market... more

In this episode of Bare-Knuckle B2B, our hosts Kavita Singh and Matt Hicks sit down with Fujitsu’s Andrea Clatworthy to ask a blunt question: have we hit peak martech? With 15,000+ vendors, low adoption, and only a fraction of functionality actually ... more

In this episode, Kavita Singh sat down with James Farmer, Co-Founder, B2B Marketing & Propolis, to unpack the findings from The B2B Nation Series, Volume One: United Kingdom. James explained why nearly half of UK output is already B2B, why consumer m... more

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Recent Guests

Gabriella Sellers
Global Account-Based Marketing Leader at EY
EY
Episode: Episode 225: Creating human-centered ABM in an AI world, with EY's Gabriella Sellers
Andrew White
CEO and co-founder
Sapio
Episode: Episode 224: Inside the 2026 B2B Marketing Awards shortlist: AI, creativity and the new playbook
Chris Willox
Head of Strategy
Radish
Episode: Episode 224: Inside the 2026 B2B Marketing Awards shortlist: AI, creativity and the new playbook
Paul Collier
CMO
FunnelFuel
Episode: Episode 224: Inside the 2026 B2B Marketing Awards shortlist: AI, creativity and the new playbook
Andrea Clatworthy
Director/Head of Europe Marketing and Transformation
Fujitsu
Episode: Episode 223: Bare-Knuckle B2B: Peak martech, AI hype, and the tyranny of the click
James Farmer
Co-founder of B2B Marketing & Propolis
B2B Marketing, Propolis
Episode: Episode 222: Why Britain is measuring the wrong economy, with B2B Marketing’s James Farmer
Karen Cooper
Director of Marketing Content Experience at Wolters Kluwer Health
Wolters Kluwer Health
Episode: Episode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload
Adam Berthelsen
AI workforce transformation leader at Baringa
Baringa
Episode: Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa
Harry Davies
VP of Marketing and Strategy, Investment and Effectiveness
Sage
Episode: Episode 218: Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth

Hosts

Kavita Singh
Co-host, Head of Growth Solutions at B2B Marketing; frequent host with deep experience in B2B marketing strategy and content
David Rowlands
Host of the B2B Marketing Podcast; Head of Product at B2B Marketing and Propolis

Reviews

4.3 out of 5 stars from 45 ratings
  • B2B Marketing Podcast: Unlocking Strategies for Success

    The B2B Marketing Podcast is a valuable resource for marketers and business professionals seeking to excel in the realm of business-to-business marketing. Hosted by industry experts, this podcast offers a wealth of insights, strategies, and real-world examples to help listeners navigate the unique challenges of B2B marketing.

    One of the standout qualities of this podcast is its focus on practicality and actionable advice. The hosts dive deep into various B2B marketing topics, including lead gen... more

    Apple Podcasts
    5
    Podcast Ep.306
    United States3 years ago
  • A must-listen!

    Cannot thank the B2B Marketing team enough for putting out such an incredible podcast! Each episode is packed with engaging conversations, insightful, content, and actionable ideas. I truly learn something every time I tune in. Highly recommend!

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago
  • Great speakers - big focus on culture and people leadership

    Episode 1 - great mix of SMEs and topics

    Loved the focus on culture, behavior and leading teams. In the future would also love some practical ideas and frameworks .... will continue to listen!

    Apple Podcasts
    4
    Owner of two 1st gen iPads
    United States7 years ago
  • Much needed insight to the marketing world

    Im a young marketing professional. I love the set up of this podcast setting me up for success. The few episodes have educated me a lot

    Apple Podcasts
    5
    Snugglyradish
    United States7 years ago
  • This is great!

    Typed in “marketing b2b” and was pleasantly surprised to find your new podcast. Looking forward to the many episodes to come!

    Apple Podcasts
    5
    KeiRyRoo
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thoughtful, practical, and industry-focused insights for B2B marketers.
Strong guests and actionable frameworks across martech, AI, and GTM.
High production quality with clear, engaging conversations.

Talking Points

Recent interactions between the hosts and their guests.

Episode 225: Creating human-centered ABM in an AI world, with EY's Gabriella Sellers
Q: How do you balance AI use with human judgment in EY's ABM approach?
AI is a powerful enabler that can speed up tasks and scale ideas, but it must be guided by deep account knowledge and human judgment to ensure relevance, accuracy, and a human touch in client communications.
Episode 223: Bare-Knuckle B2B: Peak martech, AI hype, and the tyranny of the click
Q: What's a practical way Fujitsu handles Martech investments?
Fujitsu relies on a strong agency ecosystem for execution, rather than massive in-house platforms, enabling focused use of tools when needed and reducing training/maintenance burden.
Episode 223: Bare-Knuckle B2B: Peak martech, AI hype, and the tyranny of the click
Q: Is AI making Martech decisions easier or more risky?
AI can help with specific tasks and analysis, but it won't replace strategic thinking or the need for skilled people. There's a danger of overestimating AI's capabilities and underestimating the value of human judgment and context.
Episode 223: Bare-Knuckle B2B: Peak martech, AI hype, and the tyranny of the click
Q: What should marketers look for when evaluating Martech platforms?
Be clear about the business problem you're solving and ensure the tool supports your customer journey and strategy, not just flashy features. Avoid buying a platform that doesn't fit your processes or that you won't fully utilize.
Episode 222: Why Britain is measuring the wrong economy, with B2B Marketing’s James Farmer
Q: What is the core thesis of the report, and why does it matter now?
The core thesis is that Britain is measuring the wrong economy; nearly 48% of UK output is B2B, while B2C is a much smaller share, and this implies that long-term growth should come from strengthening the B2B capacity (finance, law, tech, standards, etc.) and shifting marketing to support strategic, credible B2B value creation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About B2B Marketing Podcast

What is B2B Marketing Podcast about and what kind of topics does it cover?

The show consistently centers on practical B2B marketing strategy, with frequent dives into how AI, data, and governance shape modern GTM, brand, and content. Episodes often feature senior marketing leaders or agency executives from technology, professional services, and enterprise vendors, who share real-world experiences—from ABM, attribution, and ROI to the tension between creative creativity and measurable performance. A standout thread is the focus on scalable, human-centered approaches—balancing speed with rigor, and ensuring tools or agencies serve business outcomes rather than chasing vanity metrics. Overall, listeners can expect actionable frameworks, candid discussions about tooling choices and partnerships, and forward-looking id... more

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Which podcasts are similar to B2B Marketing Podcast?

These podcasts share a similar audience with B2B Marketing Podcast:

1. Marketing Against The Grain
2. The CMO Podcast
3. The Diary Of A CEO with Steven Bartlett
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The Startup Ideas Podcast

How many episodes of B2B Marketing Podcast are there?

B2B Marketing Podcast launched 8 years ago and published 226 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on B2B Marketing Podcast?

Recent guests on B2B Marketing Podcast include:

1. Gabriella Sellers
2. Andrew White
3. Chris Willox
4. Paul Collier
5. Andrea Clatworthy
6. James Farmer
7. Karen Cooper
8. Adam Berthelsen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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