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Stacking Growth | The B2B Marketing Podcast

Refine Labs
B2B Marketing
Demand Generation
Linkedin
Brand Marketing
Marketing
Brand Awareness
Lead Generation
Refine Labs
Performance Marketing
Digital Marketing
AI In Marketing
Customer Retention
Marketing Strategy
Brand Demand Expand
Marketing Strategies
Google Ads
Brand Voice
Remarketing
Marketing Operations
Content Marketing

Hosted by Refine Labs, this podcasts is for marketers, by marketers. Whether you're new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who've been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let's help build each other up.

PublishesTwice monthlyEpisodes275Founded5 years ago
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Artwork for Stacking Growth

Latest Episodes

Ben Reed walks through his full journey as the first (and for a while, only) marketer at FieldPulse — a construction/trades field service software startup competing against Service Titan, Jobber, and Housecall Pro — through 300%+ revenue growth and a... more

Everyone's plugging Meta, Google, and LinkedIn straight into AI via MCP and asking it where to spend their next ad dollar. Matt Chanella breaks down why that's exactly backwards — and why AI is going to make your ads more expensive, not more effectiv... more

Most ABM programs fail before the first campaign launches — because the account list is wrong, the incentives are broken, and marketing is measuring the wrong things.

In this episode, Matt Sciannella sits down with Sidney Waterfall (Head of Marketin... more

Marketers own promotion — but most B2B promotion is just coercion dressed up as demand gen. Matt and Liam unpack why the standard playbook of fear messaging, demo CTAs, and incentivized meetings fails, and what a real offer actually looks like when i... more

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Recent Guests

Ben Reed
Refine Labs alum, formerly Head of Marketing at FieldPulse, now at Resio
FieldPulse (former), Resio
Episode: He Was the Only Marketer at a Startup Fighting Service Titan — Here's What Won
Sidney Waterfall
Open Brand
Episode: The ABM Playbook: Account Tiers, Pipeline Metrics & Tactics That Actually Work | Sidney Waterfall & Sam Kuehnle
Dr. Augustine Fou
Founder of Fou Analytics; expert in ad fraud and programmatic controls
Fou Analytics
Episode: Stop Wasting Budget on BOTS
Chris Ford
Lead designer at Refine Labs with expertise in blending creativity with performance-driven marketing strategies.
Refine Labs
Episode: Embracing AI As A Designer
Carl Yeh
Co-founder of Zero to 60 AI, specializing in implementing AI solutions across various sectors.
Zero to 60 AI
Episode: Integrating AI into your workflow - without the hype!!
Erik Sena
Copy manager at Refine Labs, responsible for brand voice identity.
Refine Labs
Episode: HOW TO: Be a Human Copywriter in the AI Era
Keith Putnam-Delaney
CEO of Primer helping B2B companies leverage B2C channels
Primer
Episode: Proving Ad Impact in 2026
Sydney Waterfall
VP of Marketing at Open Brand and an authority on bridging the attribution gap in marketing.
Open Brand
Episode: How to Bridge the Attribution Gap | Sidney Waterfall
Gianna Scorsone
Customer marketing expert and co-founder of Champion
Champion
Episode: Complete Breakdown: Brand. Demand. Expand.

Hosts

Matthew Sciannella
Host of B2B Growth podcast discussions, focusing on marketing strategies and GTM frameworks.
Matt Cinella
Co-host guiding discussions and introducing guests, with emphasis on marketing strategy and AI-enabled workflows.
Steph Crugnola
Co-host involved in curating episodes and driving conversation on growth and marketing.

Reviews

4.8 out of 5 stars from 70 ratings
  • Invaluable

    I just listened to the Megan Bowen/refine labs podcast. So helpful. Going to

    “The vault” now!! Content is always so valuable. Thank you

    Apple Podcasts
    5
    letitiasf
    United Statesa year ago
  • B2B Growth JuJu

    If you’re a B2B leader focused on growth, this is a great place to hone your skills and gain some fresh ideas. Host Steph Crugnola gets out of the way and lets her guests shine and share. She’s keeps things moving and keeps the value up. Good curation of guests, high energy.

    Worth a listen.

    Apple Podcasts
    5
    PeteSteg
    United States2 years ago
  • One of my favorite marketing podcasts

    I listen to almost every episode and highly recommend it to others!

    Apple Podcasts
    5
    gduncgdunc
    United States4 years ago
  • Stacking Growth podcast is a must-listen for any top marketing leader!

    Stacking Growth podcast is a must-listen for any top marketing leader!

    The stacking Growth podcast is run by leadership individuals from Refine Labs. First, if you are on LinkedIn and you haven’t heard of Chris Walker, Refine Labs, and their team, you must not be very active on LinkedIn. They are disrupting the marketing space in a very positive way, showing how marketing can drive both demand creation and revenue creation too!

    It is so refreshing to hear innovative marketing ideas that they a... more

    Apple Podcasts
    5
    Scott Marker
    United States4 years ago
  • Refine Labs is the 🐐🐐🐐

    Quality insights and always informative! I learn so much from Refine via podcasts and LinkedIn!!

    Apple Podcasts
    5
    Grayson Hogard
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Valuable, practical insights and real-world takeaways.
High-quality guests and energetic hosting.
Industry-leading perspectives on marketing and AI integration.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

He Was the Only Marketer at a Startup Fighting Service Titan — Here's What Won
Q: Why did you decide to hire a videographer so early, and how did you justify that to leadership?
The move was driven by a belief that high-quality, authentic customer storytelling could differentiate FieldPulse from entrenched competitors; video would not only showcase real use cases but also elevate the brand visually to compete with better-funded players.
He Was the Only Marketer at a Startup Fighting Service Titan — Here's What Won
Q: What was your first hiring priority when you joined FieldPulse, given you were the only marketer?
The priority was to build a team capable of delivering quick wins while laying a foundation for long-term growth, starting with demand generation and then expanding into video, content, and events to create an integrated GTM engine.
Integrating AI into your workflow - without the hype!!
Q: What sort of systems can you recommend for highly regulated environments like law firms that are resistant to AI?
Start with an audit discovery to understand workflows and processes, treating AI not as a single tool but as a system tailored for business use.
How to capture, create, and convert demand in the AI era
Q: What would that plan look like for them now moving forward over the next, say, either quarter, a couple quarters a year?
You need to complete this market of one exercise to describe your perfect customer and then establish a strategic narrative or your differentiated position before defining your go-to-market strategy.
Why Storytelling is Crucial for Brand Marketing | Liam Moroney
Q: What are some tools that you use to help brands focus on the important pieces or to find their story?
Understanding measurement and audience behavior is critical; focus on branded search data as part of measuring brand interest.

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Frequently Asked Questions About Stacking Growth

What is Stacking Growth about and what kind of topics does it cover?

The show centers on practical B2B marketing and growth, with episodes often dissecting go-to-market strategy, demand generation, and the evolving role of AI and technology in marketing. Founders and senior practitioners from Refine Labs and partner guests explore frameworks for positioning, measurement, and multi-channel strategies, frequently contrasting product-led, brand-aware approaches with disciplined, metrics-driven execution. Noteworthy is the consistent emphasis on transparency, real-world experimentation, and actionable takeaways that listeners can apply to drive demand and revenue. The format tends to mix roundtables, expert roundups, and in-depth designer or copywriter perspectives to illuminate how marketing decisions shape bus... more

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Which podcasts are similar to Stacking Growth?

These podcasts share a similar audience with Stacking Growth:

1. GTM Live
2. Marketing Against The Grain
3. The Dave Gerhardt Show (from Exit Five)
4. The Official SaaStr Podcast: SaaS | Founders | Investors
5. Hard Fork

How many episodes of Stacking Growth are there?

Stacking Growth launched 5 years ago and published 275 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Stacking Growth?

Recent guests on Stacking Growth include:

1. Ben Reed
2. Sidney Waterfall
3. Dr. Augustine Fou
4. Chris Ford
5. Carl Yeh
6. Erik Sena
7. Keith Putnam-Delaney
8. Sydney Waterfall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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