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Stacking Growth | The B2B Marketing Podcast

Refine Labs
Demand Generation
B2B Marketing
Lead Generation
Marketing Strategies
Creative Design
Feedback
Refine Labs
Content Strategy
Creative Design Strategy
Hybrid Marketing Attribution
Marketing and Sales Alignment
Finance Alignment
Content Marketing
B2B Buying Behavior
Success Metrics
Pipeline Revenue
Demand Capture
Demand Creation
Paid Media Strategy
Color Psychology

Hosted by Refine Labs, this podcasts is for marketers, by marketers. Whether you're new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who've been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let's help build each other up.

PublishesTwice weeklyEpisodes248Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Stacking Growth

Latest Episodes

Megan Bowen hosts ChampionHQ’s CEO Gianna Scorsone to cover Refine Labs’ Brand, Demand, Expand strategy.

They discuss how combining brand strength, creating demand, and expanding existing customer relationships can combat current market challenges,... more

Called to Action is back with Liam Moroney of Storybook marketing to walk us through his journey as a marketer focused on brand and storytelling. He gives his history, philosophy, and advice on how to change your leadership's mindset.

Liam draws fr... more

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the full recording, including previously unreleased Q&A from the live audience, of the final summer event.

more

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the second part of the final event, and covers all of the specific calculations you need to know to accuratel... more

Key Facts

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Recent Guests

Liam Moroney
CEO of Storybook Marketing
Storybook Marketing
Episode: Why Storytelling is Crucial for Brand Marketing | Liam Moroney
Dale Harrison
Founder and marketing expert with extensive experience in B2B marketing
Episode: Balancing Brand and Performance Marketing
Jason Theroux
Performance Marketing Manager at Refine Labs
Refine Labs
Episode: Sales v Marketing: Stop Fighting for Credit | Jason Theroux
Erik Jacobson
CEO at Hatch
Hatch
Episode: Building an Effective Video First Content Strategy | Erik Jacobson
Steve Voith
VP of Revenue Marketing at Kyriba
Kyriba
Episode: Growing Into A Demand Gen Role | Steve Voith
Garrett Ira
Founder of Method and experienced marketer
Method
Episode: How to Make it as a Solopreneur | Garrett Ira
Tas Bober
Co-founder of The Scroll Lab, focusing on B2B SaaS landing pages.
The Scroll Lab
Episode: How to Tame Your Landing Page (And Your Career) | Tas Bober
Canberk Beker
Founder of Roasted
Episode: How to Prioritize Consistent Experimentation | Canberk Beker
Sam Kuehnle
VP of Marketing at Loxo
Loxo
Episode: How to Implement a Demand Creation Strategy | Sam Kuehnle

Host

Matt Sciannella
Host of the Stacking Growth Podcast and a Senior Director of DemandGen at Refine Labs, Matt brings expertise in marketing strategies and ROI measurement to the discussions.

Reviews

4.8 out of 5 stars from 68 ratings
  • Invaluable

    I just listened to the Megan Bowen/refine labs podcast. So helpful. Going to

    “The vault” now!! Content is always so valuable. Thank you

    Apple Podcasts
    5
    letitiasf
    United States7 months ago
  • B2B Growth JuJu

    If you’re a B2B leader focused on growth, this is a great place to hone your skills and gain some fresh ideas. Host Steph Crugnola gets out of the way and lets her guests shine and share. She’s keeps things moving and keeps the value up. Good curation of guests, high energy.

    Worth a listen.

    Apple Podcasts
    5
    PeteSteg
    United Statesa year ago
  • One of my favorite marketing podcasts

    I listen to almost every episode and highly recommend it to others!

    Apple Podcasts
    5
    gduncgdunc
    United States3 years ago
  • Stacking Growth podcast is a must-listen for any top marketing leader!

    Stacking Growth podcast is a must-listen for any top marketing leader!

    The stacking Growth podcast is run by leadership individuals from Refine Labs. First, if you are on LinkedIn and you haven’t heard of Chris Walker, Refine Labs, and their team, you must not be very active on LinkedIn. They are disrupting the marketing space in a very positive way, showing how marketing can drive both demand creation and revenue creation too!

    It is so refreshing to hear innovative marketing ideas that they a... more

    Apple Podcasts
    5
    Scott Marker
    United States3 years ago
  • Refine Labs is the 🐐🐐🐐

    Quality insights and always informative! I learn so much from Refine via podcasts and LinkedIn!!

    Apple Podcasts
    5
    Grayson Hogard
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the discussions on marketing efficacy and ROI measurement particularly enlightening.
Listeners appreciate the high energy and valuable insights provided by the hosts and guests.
The content is viewed as consistently actionable and relevant for modern B2B marketers.
The show is regarded as a must-listen for anyone serious about excelling in B2B marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#241
Italy/Business/Marketing
Apple Podcasts
#54
Finland/Business/Marketing
Apple Podcasts
#143
Philippines/Business/Marketing
Apple Podcasts
#182
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why Storytelling is Crucial for Brand Marketing | Liam Moroney
Q: What are some tools that you use to help brands focus on the important pieces or to find their story?
Understanding measurement and audience behavior is critical; focus on branded search data as part of measuring brand interest.
Why Storytelling is Crucial for Brand Marketing | Liam Moroney
Q: How do you get those folks to buy in?
It's important to explain why storytelling is essential in marketing, emphasizing that it aids in memory retention and brand recognition.
Measuring Marketing: A Complete Breakdown
Q: How often do you redo this calculation?
Ideally, you do it every sales cycle to re-benchmark yourself.
Measuring Marketing: A Complete Breakdown
Q: How do you let this influence your decision making in terms of what activities to do?
The ROI numbers are what they are, and if you deliver bogus numbers, those numbers are going to be ignored, and someone in finance is going to come up with their own numbers for you instead.
Brand. Demand. Expand. The Essential new Go-To-Market Framework
Q: What should they change today?
Examine budget allocation to ensure proper investment in both intent and awareness channels for marketing strategies.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
Interests
Professions
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Frequently Asked Questions About Stacking Growth

What is Stacking Growth about and what kind of topics does it cover?

Targeted at professionals in the marketing sphere, this series focuses on innovative strategies for B2B marketing and growth. A variety of episodes explore topics such as measuring marketing ROI, balancing brand and performance marketing, and the importance of a sustainable go-to-market strategy. The hosts engage with industry experts to provide practical insights and actionable advice, making it a valuable resource for marketers looking to enhance their data-driven decision-making processes. Unique aspects include thoughtful discussions that critically analyze prevalent marketing metrics and advocate for new frameworks that align better with modern business needs.

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How many listeners does Stacking Growth get?

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Which podcasts are similar to Stacking Growth?

These podcasts share a similar audience with Stacking Growth:

1. The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
2. Marketing Against The Grain
3. The Marketing Millennials
4. The Official SaaStr Podcast: SaaS | Founders | Investors
5. The CMO Podcast

How many episodes of Stacking Growth are there?

Stacking Growth launched 4 years ago and published 248 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Stacking Growth?

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Where can I see ratings and reviews for Stacking Growth?

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What guests have appeared on Stacking Growth?

Recent guests on Stacking Growth include:

1. Liam Moroney
2. Dale Harrison
3. Jason Theroux
4. Erik Jacobson
5. Steve Voith
6. Garrett Ira
7. Tas Bober
8. Canberk Beker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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