I am Arbab Usmani, and I run my company called UppSkill, where I teach people digital marketing. I have been appointed as Key Mentor at IIM Kashipur, one of the top B School in India, and colleges like IIT, JMI, UPES, SRRC etc invites me to take a workshop on digital marketing as well. I am here to share my knowledge so that I can be a little closer to my goal which is about UppSkilling the people... more
Publishes | Weekly | Episodes | 142 | Founded | 7 years ago |
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Categories | MarketingBusiness |
In this episode of the "Uppskill Digital Marketing Podcast," we dive into the game-changing concept of "Don’t Make Me Think" from Steve Krug’s renowned book on web usability.
Why do some websites just feel easy to use while others leave you frustr... more
Let's learn 4 step process to build a product which build habits for users and becomes an integral part of their life
Feeling like life’s throwing more at you than you can handle?
You’re not alone—great personalities like Steve Jobs, Thomas Edison, and Barack Obama all faced their fair share of chaos.
But what set them apart was their ability to focus on what t... more
Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow.
If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psycho... more
Have you ever wondered why you sometimes end up choosing things that seem like a good deal only because they're next to something more expensive?
Today, we're diving into the fascinating world of relativity in decision-making.
I'll take you th... more
Why do we go crazy over free samples, free shipping, or buy-one-get-one-free deals?
In this episode of "UppSkill Podcast" we uncover the hidden psychology behind our obsession with getting things for free.
Discover how the powerful allure of ze... more
In this episode of "Uppskill Podcast," we delve into the fascinating world of price anchoring—a psychological phenomenon that shapes our perceptions and decisions in surprising ways.
Join us as we explore how initial price points, or anchors, inf... more
Join us on this captivating episode of "UppSkill Podcast" as we delve into the iconic Pepsi Challenge and unravel the hidden power of brand expectations.
Discover how this simple yet revolutionary experiment revealed surprising truths about consum... more
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