Artwork for Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

PublishesTwice weeklyEpisodes33Foundeda year ago
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Artwork for Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Latest Episodes

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5.0 out of 5 stars from 36 ratings
  • Love this podcast!

    Every episode I’ve listen to so far I’ve learned about so many behavioral science tools that I can apply and teach others about. Love the mix of examples and theory.

    Apple Podcasts
    United States6 months ago
  • Wow! So much content!

    Absolutely love this podcast and hope they continue. Five episodes in and I’ve taken so many notes. I love how short and sweet the episodes are but still chock-full of content! Fantastic company examples, interesting highlights, and I love the way it’s wrapped up at the end with 2 specific takeaway points. Keep it up!

    Apple Podcasts
    United States7 months ago
  • Love this podcast!

    I love this podcast and all the great content but fyi your last episode is a repeat upload from the Amazon episode posted previously. Hopefully you can get it replaced so we can listen to the correct one!

    Apple Podcasts
    United Statesa year ago

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