The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Publishes | Twice weekly | Episodes | 34 | Founded | a year ago |
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Number of Listeners | Categories | BusinessMarketing |
In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.
In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.
In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.
In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.
Find out how many people listen to Behavioral Science For Brands: Leveraging behavioral science in brand marketing. and see how many downloads it gets.
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Every episode I’ve listen to so far I’ve learned about so many behavioral science tools that I can apply and teach others about. Love the mix of examples and theory.
Absolutely love this podcast and hope they continue. Five episodes in and I’ve taken so many notes. I love how short and sweet the episodes are but still chock-full of content! Fantastic company examples, interesting highlights, and I love the way it’s wrapped up at the end with 2 specific takeaway points. Keep it up!
I love this podcast and all the great content but fyi your last episode is a repeat upload from the Amazon episode posted previously. Hopefully you can get it replaced so we can listen to the correct one!
Apple Podcasts | #173 | United States/Business/Marketing |
Apple Podcasts | #145 | United Kingdom/Business/Marketing |
Apple Podcasts | #223 | Australia/Business/Marketing |
Apple Podcasts | #19 | Saudi Arabia/Business/Marketing |
Apple Podcasts | #27 | Philippines/Business/Marketing |
Apple Podcasts | #58 | Singapore/Business/Marketing |
Listeners, engagement and demographics and more for this podcast.
Listeners per Episode | Gender Skew | Engagement Score | |||
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Primary Location | Social Media Reach |
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this podcast launched a year ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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