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Artwork for Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab
Behavioral Science
Marketing Strategies
Consumer Behavior
Social Proof
Consumer Psychology
Emotional Connection
Sustainability
Liquid Death
Marketing
Brand Distinctiveness
Redbull
Bottled Water Industry
New Year's Resolutions
Elizabeth Holmes
Steve Jobs
Costco
Habit Formation
Goal Setting
Curiosity Gap
Youtube Algorithms

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

PublishesWeeklyEpisodes87Founded3 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Latest Episodes

In this episode, Dan Ariely joins us to explore how brands build trust, communicate authentically, and reduce friction. From peacocks to pricing to motivational t-shirts, he unpacks the behavioral signals that shape consumer perception and drive long... more

YouTube

In this episode, we talk with William Poundstone, author of Priceless, about how pricing psychology shapes behavior. From anchoring and fairness to flat-rate bias, we explore how marketers can use behavioral science to influence value perception and ... more

This week we’re joined by Adam Alter to explore the behavioral forces that drive decision-making. From the psychology of getting unstuck to the power of fluency, labeling, and context, Adam shares practical insights for marketers looking to change mi... more

YouTube

In this episode, Orlando Wood shares why today’s ads often fail to capture attention—and what brands can do about it. From the power of characters and music to the science of right-brain appeal, he reveals how to make advertising more effective, memo... more

YouTube

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Recent Guests

William Poundstone
Best-selling author and expert in pricing psychology.
Episode: Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
Adam Alter
Professor of Marketing at NYU Stern School of Business, author of 'Irresistible' and 'Drunk Tank Pink'
NYU Stern School of Business
Episode: Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
Orlando Wood
Chief Innovation Officer at System One and author of 'Lemon' and 'Look Out'
System One
Episode: Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
Nancy Harhut
A behavioral scientist, author, co-founder, and chief creative officer at HBT Marketing
HBT Marketing
Episode: Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
Uri Gneezy
Professor of Economics and Strategy at UCSD, author of Mixed Signals
University of California, San Diego
Episode: Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire
David Robson
Award-winning science writer and author of The Expectation Effect
Episode: Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
Phil Graves
Author of Consumerology and founder of Shift Consultancies
Shift Consultancies
Episode: Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
Rory Sutherland
Vice Chairman of Ogilvy UK and author of Alchemy
Ogilvy UK
Episode: Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Steve Martin
CEO of Influence at Work UK and expert in influence and persuasion
Influence at Work UK
Episode: Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger

Hosts

Michael Aaron Flicker
Host of the podcast with expertise in behavioral science as it applies to marketing. Also associated with The Consumer Behavior Lab.
Richard Shelton
Co-host of the podcast, engaging in discussions on how behavioral science influences marketing strategies. He collaborates extensively with Michael Aaron Flicker.

Reviews

5.0 out of 5 stars from 84 ratings
  • Love this podcast!

    Every episode I’ve listen to so far I’ve learned about so many behavioral science tools that I can apply and teach others about. Love the mix of examples and theory.

    Apple Podcasts
    5
    Dr.Pickleball
    United States2 years ago
  • Wow! So much content!

    Absolutely love this podcast and hope they continue. Five episodes in and I’ve taken so many notes. I love how short and sweet the episodes are but still chock-full of content! Fantastic company examples, interesting highlights, and I love the way it’s wrapped up at the end with 2 specific takeaway points. Keep it up!

    Apple Podcasts
    5
    bsquared719
    United States2 years ago
  • Love this podcast!

    I love this podcast and all the great content but fyi your last episode is a repeat upload from the Amazon episode posted previously. Hopefully you can get it replaced so we can listen to the correct one!

    Apple Podcasts
    5
    mkadams
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners have noted occasional technical issues but generally express high satisfaction with the overall quality and relevance of the episodes.
Listeners appreciate the variety of actionable insights provided in each episode, making the content easy to apply in real-world marketing scenarios.
Many reviews highlight the engaging discussions with experts, citing the blend of theory and practical examples as particularly beneficial.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
Q: If you could have a marketer remember only one pricing principle from the book, what should it be and why?
Provide multiple reasons to perceive value, rather than just one.
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
Q: How have businesses applied the relative nature of value to their advantage?
Businesses use psychological principles to set prices and drive sales effectively.
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
Q: What do you mean by the myth of fair value?
We are generally bad at determining fair prices based on evidence gathered in studies.
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
Q: What brought you to wanting to write this book Priceless?
His interest was sparked by the work of Amos Tversky and Daniel Kahneman on pricing psychology.
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
Q: What does fluency mean in a marketing context?
Fluency is essentially how easy it is to make sense of information; it impacts how people perceive products and brands.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Content focuses on the intersection of behavioral science and marketing strategies, exploring how brands can leverage psychological principles to enhance consumer engagement and brand effectiveness. Episodes frequently feature expert interviews, offering insights into various behavioral concepts, such as the influence of presentations, consumer behavior patterns, and strategies for effective marketing communication. The discussions often highlight practical applications of these principles with case studies from well-known brands, making it particularly beneficial for marketers and brand strategists looking to implement scientific methodologies in their campaigns. Furthermore, the blend of theory and actionable examples presents a unique an... more

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1. Nudge
2. Uncensored CMO
3. HUNGRY.
4. The Knowledge Project
5. People I (Mostly) Admire

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this podcast launched 3 years ago and published 87 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. William Poundstone
2. Adam Alter
3. Orlando Wood
4. Nancy Harhut
5. Uri Gneezy
6. David Robson
7. Phil Graves
8. Rory Sutherland

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