Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior LabThe Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
| Publishes | Weekly | Episodes | 99 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this episode, we chat with Tim den Heijer, co-author of the best-selling book, The Housefly Effect, about how small and often overlooked details can have a large impact on behaviour. Tim unpacks some key ideas from his book, including how to apply... more
In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to st... more
In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more li... more
We’re revisiting our chat with Phil Agnew, creator of the Nudge podcast, to explore how behavioral science shows up in everyday marketing. From pricing to persuasion, Phil shares examples and tactics that continue to resonate.
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- Love this podcast!
Every episode I’ve listen to so far I’ve learned about so many behavioral science tools that I can apply and teach others about. Love the mix of examples and theory.
Apple Podcasts5Dr.Pickleball
United States2 years ago - Wow! So much content!
Absolutely love this podcast and hope they continue. Five episodes in and I’ve taken so many notes. I love how short and sweet the episodes are but still chock-full of content! Fantastic company examples, interesting highlights, and I love the way it’s wrapped up at the end with 2 specific takeaway points. Keep it up!
Apple Podcasts5bsquared719United States2 years ago - Love this podcast!
I love this podcast and all the great content but fyi your last episode is a repeat upload from the Amazon episode posted previously. Hopefully you can get it replaced so we can listen to the correct one!
Apple Podcasts5mkadamsUnited States3 years ago
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Apple Podcasts | #197 | United States/Business/Marketing |
Apple Podcasts | #34 |  United Kingdom/Business/Marketing |
Apple Podcasts | #60 |  Canada/Business/Marketing |
Apple Podcasts | #48 |  Germany/Business/Marketing |
Apple Podcasts | #62 |  Australia/Business/Marketing |
Apple Podcasts | #198 |  Italy/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Focused on behavioral science principles, this series engages with various topics such as marketing strategies, consumer psychology, and effective branding. The hosts frequently explore how understanding consumer decision-making can enhance marketing efforts, using real-world examples and expert insights to provide actionable takeaways. Uniquely, it integrates theory with practice, ensuring that listeners not only learn the principles of behavioral science but also see how they can be applied in real branding scenarios. This approach makes it particularly valuable for marketers seeking to leverage psychological insights to drive consumer engagement and brand loyalty.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Nudge
2. Uncensored CMO
3. The Digital Marketing Podcast
4. Marketing Against The Grain
5. The Knowledge Project
How many episodes of this podcast are there?
this podcast launched 3 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Tim den Heijer
2. Jo Arden
3. Susan Weinschenk
4. Will Storr
5. Dan Ariely
6. William Poundstone
7. Adam Alter
8. Orlando Wood
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.