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Artwork for Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

PublishesTwice weeklyEpisodes33Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Latest Episodes

In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.

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5 days ago

In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.

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20 days ago

In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.

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a month ago

In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.

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2 months ago

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Reviews

5.0 out of 5 stars from 36 ratings
  • Love this podcast!

    Every episode I’ve listen to so far I’ve learned about so many behavioral science tools that I can apply and teach others about. Love the mix of examples and theory.

    Apple Podcasts
    5
    Dr.Pickleball
    United States6 months ago
  • Wow! So much content!

    Absolutely love this podcast and hope they continue. Five episodes in and I’ve taken so many notes. I love how short and sweet the episodes are but still chock-full of content! Fantastic company examples, interesting highlights, and I love the way it’s wrapped up at the end with 2 specific takeaway points. Keep it up!

    Apple Podcasts
    5
    bsquared719
    United States7 months ago
  • Love this podcast!

    I love this podcast and all the great content but fyi your last episode is a repeat upload from the Amazon episode posted previously. Hopefully you can get it replaced so we can listen to the correct one!

    Apple Podcasts
    5
    mkadams
    United Statesa year ago

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