Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior LabThe Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
| Publishes | Weekly | Episodes | 108 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor and behavioral science, the campaign shifted procure... more
In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place prices, how charging a small ... more
In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive framing, and smart incentives dro... more
In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of anticipation, they unpack practical... more
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- Love this podcast!
Every episode I’ve listen to so far I’ve learned about so many behavioral science tools that I can apply and teach others about. Love the mix of examples and theory.
Apple Podcasts5Dr.Pickleball
United States2 years ago - Wow! So much content!
Absolutely love this podcast and hope they continue. Five episodes in and I’ve taken so many notes. I love how short and sweet the episodes are but still chock-full of content! Fantastic company examples, interesting highlights, and I love the way it’s wrapped up at the end with 2 specific takeaway points. Keep it up!
Apple Podcasts5bsquared719United States2 years ago - Love this podcast!
I love this podcast and all the great content but fyi your last episode is a repeat upload from the Amazon episode posted previously. Hopefully you can get it replaced so we can listen to the correct one!
Apple Podcasts5mkadamsUnited States3 years ago
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Apple Podcasts | #235 | United States/Business/Marketing |
Apple Podcasts | #20 |  United Kingdom/Business/Marketing |
Apple Podcasts | #192 |  Canada/Business/Marketing |
Apple Podcasts | #76 |  Italy/Business/Marketing |
Apple Podcasts | #153 |  Australia/Business/Marketing |
Apple Podcasts | #195 |  Germany/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The content explores the dynamic intersection of behavioral science and brand marketing, offering insights into how such principles can enhance strategies across various industries. Episodes typically focus on practical applications of behavioral science, discussing its role in sustaining brand consistency, improving pricing strategies, and understanding consumer psychology. There are notable conversations on how behavioral nudges can drive social change, emphasizing innovative marketing techniques and successful case studies from leading brands. Unique in its approach, the series combines theoretical exploration with actionable insights, making complex behavioral science concepts accessible to marketers and brand strategists.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Nudge
2. Uncensored CMO
3. The Digital Marketing Podcast
4. The Knowledge Project
5. The Diary Of A CEO with Steven Bartlett
How many episodes of this podcast are there?
this podcast launched 3 years ago and published 108 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Thomas McKinlay
2. Mark Ritson
3. Kevin Chesters
4. Tim den Heijer
5. Jo Arden
6. Susan Weinschenk
7. Will Storr
8. Dan Ariely
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