Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab

Behavioral Science

Consumer Behavior

Marketing

Marketing Strategies

Consumer Psychology

Social Proof

Behavioral Economics

Sustainability

Incentives

New Year's Resolutions

Elizabeth Holmes

Motivation

Advertising

Peak-End Rule

Emotional Connection

Liquid Death

Costco

Scarcity

Brand Distinctiveness

Habit Formation

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

105 ratings

Publishes	Weekly	Episodes	114	Founded	3 years ago
Number of Listeners		Categories	MarketingBusiness

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Guests Hosts Reviews Charts Talking Points

Latest Episodes

The 4 P's of Marketing: Pricing

In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how fairness shapes willingness t... more

29 Apr 2026 • 45 min

YouTube

Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment

In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes behavior, and why simple cues... more

22 Apr 2026 • 48 min

YouTube

The 4 P's of Marketing: Promotion

In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility, and how the “but you are fre... more

15 Apr 2026 • 52 min

YouTube

Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal

In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reach, what drives it across chann... more

8 Apr 2026 • 48 min

YouTube

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Recent Guests

Karen Nelson-Field

Global media science researcher and author

The Conversation? (as discussed in episode)

Episode: Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal

Bri Williams

Founder of People Patterns; author of The Williams Behavior Book; host of Talking Talks

People Patterns

Episode: Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior

Thomas McKinlay

Marketing strategist, evidence advocate, founder of Science Says

Science Says

Episode: Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence

Mark Ritson

Educator, consultant, and columnist in marketing

MiniMBA

Episode: Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back

Kevin Chesters

Marketing strategist, author, keynote speaker, co-author of The Creative Nudge

Episode: Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus

Tim den Heijer

Creative strategist and author, known for connecting behavioral science with marketing

Brain Creatives

Episode: Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior

Jo Arden

Chief Strategy Officer at Amv Bbdo and regular contributor to Campaign Magazine.

Amv Bbdo

Episode: Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick

Susan Weinschenk

Behavioral scientist, writer, and speaker

TeamW

Episode: Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience

Will Storr

Bestselling author and journalist, known for his explorations of storytelling.

Author of The Science of Storytelling

Episode: Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action

Hosts

Michael Aaron Flicker

Host and key figure in exploring the practical applications of behavioral science in marketing strategies.

Richard Shultz

Co-host who engages in discussions on how behavioral insights affect branding and marketing decisions.

Reviews

4.9 out of 5 stars from 105 ratings

Content great but sound is poor
I would love to listen to this more but the sound quality is awful and hard to listen to. Please invest in a proper mic.
Apple Podcasts
3
ELWG85
United Kingdom25 days ago
Issue with the sound
Thank you for the guests and topics, I really enjoy it, but please make something with your mic. It sounds like you’re having a podcast from 90s. It’s hard to listen sometimes
Apple Podcasts
4
zhopa26
United Kingdoma month ago
Love this podcast!
Every episode I’ve listen to so far I’ve learned about so many behavioral science tools that I can apply and teach others about. Love the mix of examples and theory.
Apple Podcasts
5
Dr.Pickleball
United States3 years ago
Wow! So much content!
Absolutely love this podcast and hope they continue. Five episodes in and I’ve taken so many notes. I love how short and sweet the episodes are but still chock-full of content! Fantastic company examples, interesting highlights, and I love the way it’s wrapped up at the end with 2 specific takeaway points. Keep it up!
Apple Podcasts
5
bsquared719
United States3 years ago
Love this podcast!
I love this podcast and all the great content but fyi your last episode is a repeat upload from the Amazon episode posted previously. Hopefully you can get it replaced so we can listen to the correct one!
Apple Podcasts
5
mkadams
United States3 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners noted occasional technical issues in episodes but still enjoy the informative discussions.

Listeners appreciate the depth of content and practical examples that can be applied to real-world marketing situations.

There is positive feedback regarding the variety of topics and the blend of theory with actionable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#138	United States/Business/Marketing
Apple Podcasts	#5	United Kingdom/Business/Marketing
Apple Podcasts	#28	Canada/Business/Marketing
Apple Podcasts	#154	United Kingdom/Business
Apple Podcasts	#33	Italy/Business/Marketing
Apple Podcasts	#128	Australia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal

Q: What are the primary benefits if you apply this weighted approach to media measurement?

About 70% of your ad budget could be returned as effective spend by reducing waste, improving efficiency, and aligning media mix with where attention actually happens rather than simply counting impressions.

Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal

Q: If you could wave a magic wand, what preconception about media measurement would you want to erase from people's minds?

Impressions are what you should chase; in reality, time in view tells you nothing about whether someone paid attention, so impressions are a false economy and should not be the primary currency.

Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence

Q: If you could have dinner with one behavioral scientist dead or alive, who would it be and why?

I'd choose Christophe Lemertz because he provided the aha moments about customer experience and unique research papers that reshaped how I approached marketing, making me see practical, science-backed insights I could apply on the job.

Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus

Q: How do you create better cultures of creativity?

Kevin emphasizes that leaders need to foster an environment that encourages taking risks and not stigmatizing failure, highlighting the importance of ambition and support within teams.

Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus

Q: What can people do to avoid rushing due to time pressure?

Kevin suggests prioritizing tasks correctly and understanding that creativity often requires time, urging not to settle for the first plausible answer.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The content explores the dynamic intersection of behavioral science and brand marketing, offering insights into how such principles can enhance strategies across various industries. Episodes typically focus on practical applications of behavioral science, discussing its role in sustaining brand consistency, improving pricing strategies, and understanding consumer psychology. There are notable conversations on how behavioral nudges can drive social change, emphasizing innovative marketing techniques and successful case studies from leading brands. Unique in its approach, the series combines theoretical exploration with actionable insights, making complex behavioral science concepts accessible to marketers and brand strategists.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Nudge
2. Uncensored CMO
3. Marketing Against The Grain
4. Another Podcast
5. My First Million

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 114 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Karen Nelson-Field
2. Bri Williams
3. Thomas McKinlay
4. Mark Ritson
5. Kevin Chesters
6. Tim den Heijer
7. Jo Arden
8. Susan Weinschenk

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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