Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior LabThe Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
| Publishes | Weekly | Episodes | 84 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In this episode, Orlando Wood shares why today’s ads often fail to capture attention—and what brands can do about it. From the power of characters and music to the science of right-brain appeal, he reveals how to make advertising more effective, memo... more
MichaelAaron and Richard open with a sneak preview of their upcoming book, Hacking the Human Mind. Next, they revisit the Pringles case study from way back in Episode 7 - a new form factor, a sticky rhyme (“once you pop…”), and the power of fluency. ... more
This episode dives into the behavioral science behind Heinz’s iconic brand. Discover how specificity, self-deprecating honesty, and inviting consumer participation help make Heinz ketchup more memorable, trusted, and irresistible at the table.
This week, behavioral marketer Nancy Harhut joins the podcast to explore how science-backed tactics like social proof, cognitive fluency, and personalization can lift engagement and boost conversions. Hear how she helped brands like Nationwide drive ... more
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- Love this podcast!
Every episode I’ve listen to so far I’ve learned about so many behavioral science tools that I can apply and teach others about. Love the mix of examples and theory.
Apple Podcasts5Dr.Pickleball
United States2 years ago - Wow! So much content!
Absolutely love this podcast and hope they continue. Five episodes in and I’ve taken so many notes. I love how short and sweet the episodes are but still chock-full of content! Fantastic company examples, interesting highlights, and I love the way it’s wrapped up at the end with 2 specific takeaway points. Keep it up!
Apple Podcasts5bsquared719United States2 years ago - Love this podcast!
I love this podcast and all the great content but fyi your last episode is a repeat upload from the Amazon episode posted previously. Hopefully you can get it replaced so we can listen to the correct one!
Apple Podcasts5mkadamsUnited States3 years ago
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Apple Podcasts | #221 | United States/Business/Marketing |
Apple Podcasts | #100 |  United Kingdom/Business/Marketing |
Apple Podcasts | #116 |  Canada/Business/Marketing |
Apple Podcasts | #72 |  Italy/Business/Marketing |
Apple Podcasts | #94 |  Australia/Business/Marketing |
Apple Podcasts | #5 |  Ireland/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Content focuses on the intersection of behavioral science and marketing strategies, exploring how brands can leverage psychological principles to enhance consumer engagement and brand effectiveness. Episodes frequently feature expert interviews, offering insights into various behavioral concepts, such as the influence of presentations, consumer behavior patterns, and strategies for effective marketing communication. The discussions often highlight practical applications of these principles with case studies from well-known brands, making it particularly beneficial for marketers and brand strategists looking to implement scientific methodologies in their campaigns. Furthermore, the blend of theory and actionable examples presents a unique an... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Nudge
2. Uncensored CMO
3. The CMO Podcast
4. A Bit of Optimism
5. The Knowledge Project
How many episodes of this podcast are there?
this podcast launched 3 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Nancy Harhut
2. Uri Gneezy
3. David Robson
4. Phil Graves
5. Rory Sutherland
6. Steve Martin
7. Robert Cialdini
8. Adam Ferrier
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