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Unicorn Builders

The Front Lines
Artificial Intelligence
Ninjaone
Gusto
Small Businesses
Upgrade
Pilot
Metropolis
Alex Israel
Clickup
Fireflies AI
AI Infrastructure
Zocdoc
Healthcare
Intercom
Illumio
Huntress
Payroll
Lendingclub
Buy Now, Pay Later
GBO (growth By Acquired Operations)

Learn from GTM journeys of B2B tech founders who’ve built companies worth more than $1 billion. This show is brought to you by FrontLines.io

PublishesTwice monthlyEpisodes84Founded3 years ago
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Business

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Artwork for Unicorn Builders

Latest Episodes

Oyster is a global employment platform built on one core premise: make hiring across borders as easy as hiring locally. Rather than racing competitors toward all-in-one HR stacks, Oyster stayed deliberately narrow — owning the cross-border employment... more

Illumio is the cybersecurity company that bet on a thesis the market wasn't ready for: stopping bad actors from getting in is necessary, but no longer sufficient. The real problem is what happens after they're already inside. Founded on that convicti... more

Henry Schuck built DiscoverOrg on a $25,000 credit card in Columbus, Ohio, bootstrapped to $30M ARR before taking venture capital, acquired ZoomInfo in 2019, and took the combined company public in June 2020. In this episode, Henry shares the exact s... more

Kin is reimagining how homeowners insurance is bought, priced, and delivered — stripping out the 400,000-agent distribution layer that legacy carriers depend on and replacing it with algorithms, aerial imagery, and address-level direct response marke... more

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Recent Guests

Andrew Rubin
CEO and founder of Illumio
Illumio
Episode: How Illumio sold enterprise cybersecurity for 8+ years without a Gartner Magic Quadrant | Andrew Rubin, Illumio
Henry Schuck
CEO and co-founder of ZoomInfo
ZoomInfo
Episode: The use-case-first sales motion ZoomInfo runs to sell into any new vertical | Henry Schuck
Vernon O'Donnell
CEO of Voxel
Voxel
Episode: Why Kin spent $100M on direct response last year | Sean Harper
Cobi Blumenfield Gantz
Co-founder and CEO of Chapter
Chapter
Episode: How Chapter achieved 10x revenue growth while keeping corporate headcount flat for 2 years | Cobi Gantz
Jay Madheswaran
Founder and CEO of Eve
Eve
Episode: How Eve transitioned from founder-led sales to repeatable motion with 600+ customers | Jayanth Madheswaran
Vitaly Pecherskiy
CEO and co-founder of StackAdapt
StackAdapt
Episode: Building StackAdapt: how three founders turned failure into a 1,600-person company | Vitaly Pecherskiy
Oliver Kharraz
CEO and founder of Zocdoc
Zocdoc
Episode: How Zocdoc survived near death, increased prices up to 100x, and turned around the company | Oliver Kharraz
Matt McClernan
CEO of Augment Code
Augment Code
Episode: How Augment Code achieved 80%+ win rates | Matt McClernan
Krish Ramineni
Co-founder and CEO of Fireflies AI
Fireflies AI
Episode: How Fireflies to Scaled to 700K organizations without touching any Series A Money | Krish Ramineni

Hosts

Brett
Host of Unicorn Builders, with multiple affiliations across platforms.
Brett Stapper
Host of Unicorn Builders, FrontLines.io contributor; multiple appearances

Reviews

4.5 out of 5 stars from 15 ratings
  • Top notch podcast!

    New suscriber over here! Loved the latest episode, looking forward to hearing more!

    Apple Podcasts
    5
    ZoeyGF
    Argentina9 months ago
  • Inspiring and relatable

    Love this podcast! Real builder stories that feel authentic and always give me new ways to think about growth

    Apple Podcasts
    5
    emilyjones4891
    Argentina9 months ago
  • A must listen for anyone in tech

    Found this pod a while ago and now tune in in every week. It’s an interesting mix of guests driving the world of tech. Host is great at extracting lessons from founders on how they actually built their companies — honesty and tactical lessons not often found in other podcasts.

    Apple Podcasts
    5
    Listener_21
    United States9 months ago
  • Interesting guests

    It’s nice to see guests that aren’t the same ones you see all over other podcasts. Really unique insights here. Wish the episodes were a bit longer.

    Apple Podcasts
    5
    YouShouldCode1
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Top notch podcast for founder-level GTM lessons.
Nice freshness in guest lineup and insights; episodes could be longer.
Great for sponsors seeking authentic founder-focused growth stories.
Real builder stories with tactical lessons, not hype.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

What happens when you outgrow your messaging? (But still hit $200M ARR) w/ Huntress CEO Kyle Hanslovan
Q: What lessons did you learn about pricing, partnerships, and product marketing during growth?
Successful growth requires showing partners exactly how your product reduces their costs and improves outcomes, embedding multi-tenancy to support partner ecosystems, and investing in product marketing to clearly communicate value beyond pure tech excellence.
What happens when you outgrow your messaging? (But still hit $200M ARR) w/ Huntress CEO Kyle Hanslovan
Q: What is the big vision for Huntress over the next decade?
The vision is to extend protection to all businesses below the so-called 'poverty line' below the Fortune 500, expanding from SMBs to the much larger universe of small to mid-market companies, with a focus on long-term mission rather than short-term milestones.
How Gusto scaled to 400,000+ customers without traditional sales: The consumer-first B2B playbook ($9.5B Valuation)
Q: How does Gusto Embedded change your growth trajectory?
Embedded allows other platforms to offer payroll as a native feature, accelerating adoption through trusted partners like Xero and Lattice, and it helps us scale by leveraging existing ecosystems rather than selling in a silo.
How Gusto scaled to 400,000+ customers without traditional sales: The consumer-first B2B playbook ($9.5B Valuation)
Q: Why did you decide to launch but then kill QSARC, and what did you learn from it?
QSARC seemed like the right idea at the time to address health insurance affordability, but it didn't resonate with customers; we learned to course-correct quickly and offer alternative health-related products that better fit the needs and buying behavior of small businesses.
How Gusto scaled to 400,000+ customers without traditional sales: The consumer-first B2B playbook ($9.5B Valuation)
Q: What was the core shift in your go-to-market philosophy early on?
We reframed GTM to resemble consumer marketing for small businesses—focus on the product that people truly love, drive word-of-mouth, and allow self-service with supportive human assistance rather than a traditional enterprise sales push.

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Frequently Asked Questions About Unicorn Builders

What is Unicorn Builders about and what kind of topics does it cover?

This show centers on GTM journeys of B2B tech founders who've built multi-billion-dollar companies, with a focus on practical, hands-on lessons from early evangelism to scalable growth. Episodes frequently explore go-to-market strategy, the evolution of product-market fit, and the role of data, partnerships, and regulatory or industry specifics in enterprise software. Noteworthy are founder-centric stories that balance strategic bets with real-world hurdles, plus candid discussions about branding, pricing, and organizational scaling. The format tends to combine tactical playbooks with founder storytelling, making it valuable for listeners who want actionable takeaways for GTM success and category-building in tech. A recurring strength is dr... more

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1. All-In with Chamath, Jason, Sacks & Friedberg

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Unicorn Builders launched 3 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Unicorn Builders?

Recent guests on Unicorn Builders include:

1. Andrew Rubin
2. Henry Schuck
3. Vernon O'Donnell
4. Cobi Blumenfield Gantz
5. Jay Madheswaran
6. Vitaly Pecherskiy
7. Oliver Kharraz
8. Matt McClernan

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