Rephonic
Artwork for Unfiltered Media
Artificial Intelligence
Barb
Meta
Youtube
Paramount
Netflix
ITV
Sky
Alphabet
Comcast
Trade Desk
Television
Nbcuniversal
Google
Disney
Accenture
Out Of Home
Television Advertising
Ad Tech
Media Quality

A senior, data-driven podcast on media, advertising and ad-tech — TV, streaming, ad-spend and the markets behind them. Hosted by Justin Lebbon and Ian Whittaker.

PublishesTwice monthlyEpisodes29Founded8 months ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Unfiltered Media

Latest Episodes

Justin Lebbon talks to Shane Skillen, CEO of Hotspex, an AI specialist working with Fortune 100 brands, about what AI is really changing in branding, media and the creator economy — and what it isn't.

• LLMs as the new "zero moment of truth": answer... more

In her first interview since taking over from a fourteen-year predecessor, Barb CEO Caroline Davey — joined by head of partnerships and comms Luca Vannini — sets out how the JIC intends to stay relevant as linear budgets tighten and viewing fragments... more

Two big names just dropped out of the index they'd long called home — and both stories say something uncomfortable about the ecosystems they operate in. Justin Lebbon and Ian Whittaker dig into The Trade Desk's fall out of the S&P 500 and Nike's exit... more

Ian Whittaker joins Justin Lebbon to discuss his report "A Risk Too Far", commissioned by Arqiva, which argues the UK's digital terrestrial television switch-off — technically possible in 2034 — should be delayed to at least 2044. The two spar over w... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Caroline Davey
CEO of Barb (interviewed about Barb's strategy and roadmap)
Barb
Episode: Barb's New CEO on Streamers, Google and the Future of JICs
Luca Viani
Head of Partnerships and Cons for Barb (discussing data integration with streamers and industry collaboration)
Barb
Episode: Barb's New CEO on Streamers, Google and the Future of JICs
James Rooke
President of Comcast Advertising
Comcast Advertising
Episode: James Rooke on how can TV compete and win against the platforms
Rita Ferro
President of Global Advertising at Disney
Disney
Episode: Rita Ferro on Disney’s advertising strategy and competing with Big Tech
Mark Marshall
Chairman of Global Advertising and Partnerships at NBCUniversal
NBCUniversal
Episode: NBCUniversal's Marshall: Universal Ads, BravoCon & the Measurement Mess
Ali Reed
Chief Growth Officer
Brainlabs
Episode: AI, Agility & Growth: The new agency playbook
Erez Levin
Author of the quality media framework paper
Episode: How industry incentives, trading and measurement shape media quality and why it matters
Sean Wright
Chief Insights and Analytics Officer at Guideline
Guideline
Episode: The Great Ad Spend Shift: Why Meta, Amazon & programmatic are reshaping media
Justin Sampson
CEO of Barb
Barb
Episode: The future of media currencies in the platform era

Hosts

Justin Lebbon
Host of Media Unfiltered Podcast; co-host discussing media, advertising and ad-tech
Ian Whittaker
Co-host discussing media, advertising and ad-tech; analyst on industry trends

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

James Rooke on how can TV compete and win against the platforms
Q: Are you satisfied with the success of the launch of UA in the US?
The guest expresses satisfaction with the US launch, arguing the approach is strategically correct, aims to broaden adoption beyond the traditional TV advertiser base, and emphasizes that simpler, more unified buying and proven outcomes are essential for expanding the SME market.
Rita Ferro on Disney’s advertising strategy and competing with Big Tech
Q: Do you think TV companies could combine sales forces to scale and simplify like the digital players?
There's potential for collaboration where brands trust a partner with scale and brand access; Disney's unique brand and relationships open doors, and partnerships can create a more streamlined entry point for advertisers, though it's a complex, regional challenge that requires coordinated transformation.
Rita Ferro on Disney’s advertising strategy and competing with Big Tech
Q: When you look at that, is this the most competitive landscape you've ever found yourself in?
Yes, it is highly competitive due to the velocity of the business, the variety of content, the platform scale, and the rapid evolution of measurement tools, which all push brands to demand more at the same time.
AI, Agility & Growth: The new agency playbook
Q: What's the value AdTech platforms cannot deliver that Brainlabs brings to clients?
Beyond platform-based automation, Brainlabs emphasizes input quality (creative and first-party data), strategic judgment, and close client relationships, plus the ability to access up-to-date products before they are widely available, plus memory from extensive test-and-learn experience.
AI, Agility & Growth: The new agency playbook
Q: How does Brainlabs' AI strategy actually work in practice across the org?
They use two modes: a centralized Cortex platform with deep shared tools and a decentralized Cortex Labs where practice-level teams build purpose-built tools, enabling rapid, test-and-learn solutions that can be deployed in days rather than months.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Unfiltered Media

What is Unfiltered Media about and what kind of topics does it cover?

This show offers data-driven discussions at the intersection of media, advertising, and ad-tech, with a strong focus on programmatic ecosystems, measurement, and the economics of TV, streaming, and digital platforms. Episodes frequently explore how platforms shape ad spend, the tension between short-term signals and long-term brand value, and practical strategies for buyers, sellers, and agencies navigating a rapidly consolidating landscape. Notable throughlines include the evolving role of measurement, the impact of AI and automation on workflows and outcomes, and the ongoing shifts in premium environments versus scalable digital channels. A standout trait is the willingness to bring in senior industry executives and analysts to ground deb... more

Where can I find podcast stats for Unfiltered Media?

Rephonic provides a wide range of podcast stats for Unfiltered Media. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Unfiltered Media and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Unfiltered Media get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Unfiltered Media, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Unfiltered Media?

Rephonic provides comprehensive predictive audience data for Unfiltered Media, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Unfiltered Media have?

To see how many followers or subscribers Unfiltered Media has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Unfiltered Media?

These podcasts share a similar audience with Unfiltered Media:

1. Political Currency
2. The Rest Is Football
3. The Rest Is Politics: Leading
4. The Town with Matthew Belloni
5. The Rest Is Politics

How many episodes of Unfiltered Media are there?

Unfiltered Media launched 8 months ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Unfiltered Media?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Unfiltered Media?

Rephonic pulls ratings and reviews for Unfiltered Media from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Unfiltered Media?

Rephonic provides full transcripts for episodes of Unfiltered Media. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Unfiltered Media?

Recent guests on Unfiltered Media include:

1. Caroline Davey
2. Luca Viani
3. James Rooke
4. Rita Ferro
5. Mark Marshall
6. Ali Reed
7. Erez Levin
8. Sean Wright

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days