Rephonic
Artwork for Unfiltered Media
Artificial Intelligence
Youtube
Paramount
Barb
Google
Netflix
Out Of Home
Television Advertising
Accenture
Meta
Ad Tech
Media Quality
Retail Media
United States Advertising Market
Television
Spacex
Warner Bros. Discovery
Content
Broadcasting Industry
Universal Music Group

A senior, data-driven podcast on media, advertising and ad-tech — TV, streaming, ad-spend and the markets behind them. Hosted by Justin Lebbon and Ian Whittaker.

PublishesWeeklyEpisodes21Founded5 months ago
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Artwork for Unfiltered Media

Latest Episodes

A flurry of media M&A gives Justin Lebbon and Ian Whittaker plenty to chew on: the agreed (but not yet regulator-approved) Sky–ITV deal, the strategic Comcast/NBCUniversal split, and the wider European wave of broadcaster consolidation. The pair argu... more

Justin Lebbon sits down with Rita Ferro, president of global advertising for the Walt Disney Company, for a candid conversation about the most competitive ad landscape she's seen in nearly three decades at the company.

• Compete on value, not price.... more

Mark Marshall, chairman of global advertising and partnerships at NBCUniversal, joins Justin Lebbon to unpack how premium video competes for spend against social and short-form platforms — and why data, not just content, is now the battleground.

Key... more

In this pre-Cannes episode of Unfiltered, Justin Lebbon and Ian Whittaker unpack a dramatic week of M&A and IPO activity. They examine what SpaceX's elevated valuation means for funding the AI and space "twin bets", why the public markets impose a di... more

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Recent Guests

Rita Ferro
President of Global Advertising at Disney
Disney
Episode: Rita Ferro on Disney’s advertising strategy and competing with Big Tech
Mark Marshall
Chairman of Global Advertising and Partnerships at NBCUniversal
NBCUniversal
Episode: NBCUniversal's Marshall: Universal Ads, BravoCon & the Measurement Mess
Ali Reed
Chief Growth Officer
Brainlabs
Episode: AI, Agility & Growth: The new agency playbook
Erez Levin
Author of the quality media framework paper
Episode: How industry incentives, trading and measurement shape media quality and why it matters
Sean Wright
Chief Insights and Analytics Officer at Guideline
Guideline
Episode: The Great Ad Spend Shift: Why Meta, Amazon & programmatic are reshaping media
Justin Sampson
CEO of Barb
Barb
Episode: The future of media currencies in the platform era

Hosts

Ian Whitaker
Host of the show; regular voice providing financial and market context
Justin Lebon
Co-host focusing on industry trends and market analysis

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Talking Points

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Rita Ferro on Disney’s advertising strategy and competing with Big Tech
Q: Do you think TV companies could combine sales forces to scale and simplify like the digital players?
There's potential for collaboration where brands trust a partner with scale and brand access; Disney's unique brand and relationships open doors, and partnerships can create a more streamlined entry point for advertisers, though it's a complex, regional challenge that requires coordinated transformation.
Rita Ferro on Disney’s advertising strategy and competing with Big Tech
Q: When you look at that, is this the most competitive landscape you've ever found yourself in?
Yes, it is highly competitive due to the velocity of the business, the variety of content, the platform scale, and the rapid evolution of measurement tools, which all push brands to demand more at the same time.
AI, Agility & Growth: The new agency playbook
Q: What's the value AdTech platforms cannot deliver that Brainlabs brings to clients?
Beyond platform-based automation, Brainlabs emphasizes input quality (creative and first-party data), strategic judgment, and close client relationships, plus the ability to access up-to-date products before they are widely available, plus memory from extensive test-and-learn experience.
AI, Agility & Growth: The new agency playbook
Q: How does Brainlabs' AI strategy actually work in practice across the org?
They use two modes: a centralized Cortex platform with deep shared tools and a decentralized Cortex Labs where practice-level teams build purpose-built tools, enabling rapid, test-and-learn solutions that can be deployed in days rather than months.
AI, Agility & Growth: The new agency playbook
Q: What was the trigger for Ali leaving the holding group and moving to Indies?
Personal factors like family time and the desire for autonomy, combined with professional frustrations over legacy systems and lack of agility, pushed Ali to seek a role where AI-enabled capabilities could be built from the ground up to better serve clients.

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Frequently Asked Questions About Unfiltered Media

What is Unfiltered Media about and what kind of topics does it cover?

The show centers on the intersection of finance, technology, and media, with a focus on how investment dynamics, platform power, and evolving measurement shape advertising economics. Across recent episodes, discussions orbit AI-driven growth, agency models and orchestration, the economics of ad tech and platform dominance, and the evolving landscape of audience measurement. Notable throughlines include the tension between short-term metrics and long-term client value, the push for transparent pricing and governance, and the role of quality media and trusted measurement in a rapidly shifting ecosystem. The format often blends macro analysis with data-driven insights, guest perspectives from agency leadership and industry researchers, and pra... more

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These podcasts share a similar audience with Unfiltered Media:

1. The Rest Is Politics
2. The Media Show
3. The News Agents
4. Uncensored CMO
5. The Totally Football Show with James Richardson

How many episodes of Unfiltered Media are there?

Unfiltered Media launched 5 months ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Unfiltered Media?

Recent guests on Unfiltered Media include:

1. Rita Ferro
2. Mark Marshall
3. Ali Reed
4. Erez Levin
5. Sean Wright
6. Justin Sampson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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