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Artwork for Under The Hood: Automotive Storytelling

Under The Hood: Automotive Storytelling

Stephane Lagresle
Automotive Industry
Storytelling
Artificial Intelligence
Collaboration
Sustainability
Automotive Design
Electric Vehicles
Silicon Valley
Software-Defined Vehicles
Cybersecurity
Mobility
Autonomous Vehicles
Functional Safety
Automotive Testing
AI In Automotive
Not Invented Here Syndrome
Vehicle Software Development
Formula 1
Autonomous Driving
Software-Defined Vehicle

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and mar... more

PublishesWeeklyEpisodes33Founded7 months ago
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Artwork for Under The Hood: Automotive Storytelling

Latest Episodes

🎙️ THE REALITY CHECK: When Hype Becomes Hardware

For three years at CES, we've heard the same promises: SDVs are coming, AI will transform mobility, the industry is converging. But at CES 2026, something changed. The buzzwords became bill of materi... more

For the season finale of "Under the Hood: Automotive Storytelling," we're going behind the scenes. 

Frantz Lohier, the first guest of Season 1, reverses roles to interview Stéphane Lagresle about how 30 episodes with automotive executives actually g... more

The debate is over. 2026 is SDV execution year.  

At We.Conect's SDV Europe 2025 in Berlin, seven industry experts revealed a fundamental shift: the companies that win won't have the most features—they'll tell the most honest stories about strategic... more

🔗 THE COLLABORATION REVOLUTION DECODED 

Twenty-eight companies. Three years. One unified data standard that BMW, Mercedes, and Volkswagen all agreed to. Thomas Rösch, CEO of Cofinity-X and Board Member of Catena-X, joins "Under the Hood: Automotive... more

How Many Slides Is Too Many? The Real Question Every Presenter Should Be Asking

Are you asking the wrong question about your presentations? In this Quick Fix episode of Under the Hood: Automotive Storytelling, host Stéphane Lagresle reveals why "How... more

🚗 FROM 5 YEARS TO 6 WEEKS: THE SDV REVOLUTION 

When Mercedes-Benz's software team achieved in weeks what traditionally took years, they proved that having an entirely new approach to automotive's software can bring incredible results.

In this new ... more

🚛 THE TRUCK CABIN REVOLUTION

In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Carolin Schütt, Lead CMF Design Manager at MAN Trucks and Buses, who brings along two decades of automotive d... more

🎮 WHEN STORYTELLING MEETS GAMING & AUTOMOTIVE

In this captivating episode of "Under the Hood: Automotive Storytelling" brought to you by The Storytelling Tribe, we sit down with Anthony Cliquot, CEO of AirConsole, to explore how listening first bec... more

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Recent Guests

Markus Rettstatt
Head of the Software-Defined Car Unit at Mercedes-Benz Tech Innovation
Mercedes-Benz
Episode: SDVs: How Mercedes-Benz Cut Development from Years to Weeks - Markus Rettstatt, Mercedes-Benz EP26
Carolin Schütt
Lead CMF Design Manager at MAN Trucks, responsible for aesthetic treatment and emotional design experience.
MAN Trucks and Buses
Episode: Why truck design needs empathy: CMF Innovation at MAN Trucks - Carolin Schütt, MAN Trucks EP25
Anthony Cliquot
CEO of AirConsole, involved in transforming in-car gaming
AirConsole
Episode: Listen First, Pitch Later: Building Gaming Partnerships in Automotive - Anthony Cliquot, AirConsole EP24
Thomas Stocker
Key member of Gentherm's executive team, leading their European automotive operations
Gentherm
Episode: Welcome to In-car Wellness Experiences - Thomas Stocker, Gentherm EP22
Jon Husby
President and CEO of ADAC
ADAC
Episode: From Silos to Stories: Driving innovation through Storytelling with Jon Husby, CEO of ADAC EP21
Andy Hart
CEO of SBD Automotive
SBD Automotive
Episode: Aligning Automotive with Consumer Outcomes: the 4S Framework with Andy Hart, SBD Automotive EP20 Part 2
Felix Kilbertus
Designer with a remarkable 20-year career in automotive design; former head of exterior design at Rolls-Royce.
Rolls-Royce
Episode: From Clay to Canvas to AI: Felix Kilbertus on Design's Evolution EP19 Part 1
Valentin Janiaut
Software solution task leader at LG Electronics Vehicle Component Solutions.
LG Electronics
Episode: Why Software Naming Matters: Making Intangible Tangible - Valentin Janiaut, LG Electronics EP16
Andrew Till
General Manager of Secure Platform at Trustonic
Trustonic
Episode: From fear to trust: Cybersecurity as a revenue enabler - Andrew Till, Trustonic EP15

Host

Stéphane Lagresle
Host of Under The Hood Automotive Storytelling and founder of The Storytelling Tribe, focusing on essential storytelling strategies within the automotive industry to engage and innovate.

Talking Points

Recent interactions between the hosts and their guests.

Why truck design needs empathy: CMF Innovation at MAN Trucks - Carolin Schütt, MAN Trucks EP25
Q: What would you say to young female designers who would like to join the automotive industry?
Go ahead and pursue it, as the automotive field is inspiring and filled with energy, despite uncertainty in future job availability.
Why truck design needs empathy: CMF Innovation at MAN Trucks - Carolin Schütt, MAN Trucks EP25
Q: What is the role of storytelling in convincing the board or convincing the customers?
Storytelling helps create a narrative around the work done, making it resonate emotionally and ensuring it is remembered by the audience.
Listen First, Pitch Later: Building Gaming Partnerships in Automotive - Anthony Cliquot, AirConsole EP24
Q: What would you say was the biggest pain point that the automotive industry had when they came in?
The automotive industry encountered challenges in convincing the gaming world to focus on their use case due to volume concerns.
Listen First, Pitch Later: Building Gaming Partnerships in Automotive - Anthony Cliquot, AirConsole EP24
Q: What moves you as an entrepreneur? What is the force behind this?
Anthony expresses that the drive to create something meaningful and impactful fuels his entrepreneurial journey.
Listen First, Pitch Later: Building Gaming Partnerships in Automotive - Anthony Cliquot, AirConsole EP24
Q: So let me ask you this. Can you really be, as one person, a banker and a gamer?
Anthony shares that despite working in banking, he never felt like a banker because he focused on building relationships based on shared interests.

Audience Metrics

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Frequently Asked Questions About Under The Hood: Automotive Storytelling

What is Under The Hood: Automotive Storytelling about and what kind of topics does it cover?

This podcast focuses on the intersection of storytelling and automotive innovation, highlighting how industry leaders bring complex technologies to a broader audience through compelling narratives. Featuring discussions with various executives and experts, episodes explore topics such as software-defined vehicles, truck design, in-car gaming, and customer-centric storytelling. By employing practical frameworks, the conversations aim to enhance understanding of the automotive landscape and promote collaborative innovations that resonate with consumers. The unique approach of linking human experiences to technological advancements sets this podcast apart, making it particularly appealing to professionals in marketing, product leadership, and ... more

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1. F1: Chequered Flag

How many episodes of Under The Hood: Automotive Storytelling are there?

Under The Hood: Automotive Storytelling launched 7 months ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Under The Hood: Automotive Storytelling?

Recent guests on Under The Hood: Automotive Storytelling include:

1. Markus Rettstatt
2. Carolin Schütt
3. Anthony Cliquot
4. Thomas Stocker
5. Jon Husby
6. Andy Hart
7. Felix Kilbertus
8. Valentin Janiaut

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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