
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and mar... more
| Publishes | Weekly | Episodes | 33 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | TechnologyBusiness | |||

🎙️ THE REALITY CHECK: When Hype Becomes Hardware
For three years at CES, we've heard the same promises: SDVs are coming, AI will transform mobility, the industry is converging. But at CES 2026, something changed. The buzzwords became bill of materi... more
For the season finale of "Under the Hood: Automotive Storytelling," we're going behind the scenes.
Frantz Lohier, the first guest of Season 1, reverses roles to interview Stéphane Lagresle about how 30 episodes with automotive executives actually g... more
The debate is over. 2026 is SDV execution year.
At We.Conect's SDV Europe 2025 in Berlin, seven industry experts revealed a fundamental shift: the companies that win won't have the most features—they'll tell the most honest stories about strategic... more
🔗 THE COLLABORATION REVOLUTION DECODED
Twenty-eight companies. Three years. One unified data standard that BMW, Mercedes, and Volkswagen all agreed to. Thomas Rösch, CEO of Cofinity-X and Board Member of Catena-X, joins "Under the Hood: Automotive... more
How Many Slides Is Too Many? The Real Question Every Presenter Should Be Asking
Are you asking the wrong question about your presentations? In this Quick Fix episode of Under the Hood: Automotive Storytelling, host Stéphane Lagresle reveals why "How... more
🚗 FROM 5 YEARS TO 6 WEEKS: THE SDV REVOLUTION
When Mercedes-Benz's software team achieved in weeks what traditionally took years, they proved that having an entirely new approach to automotive's software can bring incredible results.
In this new ... more
🚛 THE TRUCK CABIN REVOLUTION
In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Carolin Schütt, Lead CMF Design Manager at MAN Trucks and Buses, who brings along two decades of automotive d... more
🎮 WHEN STORYTELLING MEETS GAMING & AUTOMOTIVE
In this captivating episode of "Under the Hood: Automotive Storytelling" brought to you by The Storytelling Tribe, we sit down with Anthony Cliquot, CEO of AirConsole, to explore how listening first bec... more








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This podcast focuses on the intersection of storytelling and automotive innovation, highlighting how industry leaders bring complex technologies to a broader audience through compelling narratives. Featuring discussions with various executives and experts, episodes explore topics such as software-defined vehicles, truck design, in-car gaming, and customer-centric storytelling. By employing practical frameworks, the conversations aim to enhance understanding of the automotive landscape and promote collaborative innovations that resonate with consumers. The unique approach of linking human experiences to technological advancements sets this podcast apart, making it particularly appealing to professionals in marketing, product leadership, and ... more
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Under The Hood: Automotive Storytelling launched 7 months ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Under The Hood: Automotive Storytelling include:
1. Markus Rettstatt
2. Carolin Schütt
3. Anthony Cliquot
4. Thomas Stocker
5. Jon Husby
6. Andy Hart
7. Felix Kilbertus
8. Valentin Janiaut
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