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Un 2x3

Un 2x3

Vamos a analizar, aprender y aplicar los conocimientos de los libros de negocios. Sus anfitriones Carlos Jiménez, Gustavo Manríque y Nelson Ramírez.

PublishesTwice monthlyEpisodes8Founded3 years ago
Language
Spanish
Categories
BooksArts

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Latest Episodes

En esta conversación nos acompañan Melida Quiñonez y Barbara Hauser para conversar sobre los aportes de éste clásico que ha vendido más de 40 millones de copias y es catalogado como uno de los libros más importantes de negocios. Barbara y Mélida son ... more

Este clásico argumenta que las empresas se enfocan en los mercados de mayor poder adquisitivo que está en el tope de la pirámide de mercadeo, cuando las mayorías (80% de la población) son un mercado potencial que de ser tratado correctamente podría r... more

La sociedad post capitalista de Peter Drucker se enfoca en el conocimiento como el nuevo factor de producción.  En una vision futurista de este libro que tiene mas de tres décadas, pero que viene de uno de los pensadores de gerencia mas importantes d... more

Cuando las nuevas tecnologías hacen que las grandes empresas caigan. Conversamos sobre los aporte de este clásico de la gerencia que nos ayuda a entender cómo las grandes empresas, en su ánimo de asegurar crecimiento, se enfrentan al dilema de invert... more

Estamos entrando a una nueva era donde parece que muchas cosas van a estar por hacerse, otras actividades necesitan reinventarse y cada uno de nosotros estamos replanteándonos las prioridades y nuestro futuro.

El año 2007 el autor estadounidense... more

¿Cómo lograr que la competencia sea irrelevante? En este episodio conversamos sobre como este libro clásico de la gerencia aporta las estrategias, apoyadas por múltiples ejemplos de historias de negocio, para lograr crear un mercado único y anular la... more

Jim Collins, ex profesor de Stanford, estudió varias compañías que lograron pasar de ser buenas a Grandiosas y sus observaciones sobre qué cualidades las diferenciaba de las que no lo lograron, las publicó en el 2001 en este clásico de la literatura ... more

Este libro de Michael Porter se ha convertido en una obra de referencia para los que desean aprender a analizar la dinámica competitiva de los sectores, diseñar estrategias competitivas y resolver dilemas estratégicos en sus empresas. Su primer gran ... more

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Apple Podcasts
#79
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Apple Podcasts
#142
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Un 2x3 launched 3 years ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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