Truth, Lies and B2B Tech
ROMITruth, Lies & B2B Tech provides an unfiltered take on the latest technology trends in marketing, sales and service/CX. We cut through the hype, the self-serving agendas and the bullshit advice in search of what really matters. Key themes include: go-to-market strategy & operations, HubSpot optimisation, tech stack integration, automation, AI, content & website development. Every episode, ROMI co-f... more
| Publishes | Monthly | Episodes | 18 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In today’s episode we are joined by Nic Peck of Coleman Parkes to discuss their recent thought leadership survey. We explore how thought leadership has evolved far beyond brand building into a direct revenue driver. Nic walks us through the specific ... more
In this episode, we explore how to effectively blend digital engagement with human-led interactions throughout complex B2B sales processes. We discuss common problems when companies rely too heavily on digital-only or human-only approaches, the impor... more
In this episode, we dive into HubSpot's recent announcement of the ChatGPT Deep Research Connector - the first CRM integration that allows ChatGPT to query and analyse your HubSpot data directly. We explore why this integration represents a fundament... more
From the constant pressure to adopt the latest marketing tech to the overwhelming noise of conflicting advice on LinkedIn, this episode tackles the challenge of marketing faddism head-on. We examine why the "early adopter" mentality often backfires f... more
In this episode, Craig and James dive into the resurgence of outbound marketing amid economic uncertainty. They explore how SDRs are evolving in modern sales, why tech-enabled personalisation is non-negotiable, and how signals and intent data are res... more
In this episode, Julia Hornaday, global head of marketing at Turnkey Consulting, breaks down the balance between brand and demand. We talk content that converts, the rise of AI, and why oversimplifying strategy can cost you. Julia also shares her tak... more
In this episode, B2B sales expert Martyn Proctor shares his insights on winning complex, high-value deals. He emphasises total commitment to opportunities, deep customer understanding, and visualisation of client success.
Things to listen out for: more
From ongoing marketing budget & resource challenges, increased expectations, to the rising pressures of AI adoption, this episode offers a pragmatic look at marketing overwhelm. We explore why marketers are struggling and provide strategies for maint... more
Key Facts
Chart Rankings
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Apple Podcasts | #186 |  Argentina/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Truth, Lies and B2B Tech launched a year ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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