Tripod: the audio advertising podcast
TrisonicAudio is big news. More people are listening to audio content in more places and more ways than ever before. From traditional radio and streaming services to, yes, podcasts. And that means there are some amazing opportunities for businesses and brands to promote themselves using audio. If you’re new to the medium and are wondering how best to approach audio advertising, this podcast gives you the ... more
| Publishes | Weekly | Episodes | 15 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
39.3 million people are listening to Commercial Radio every week. 12.4 million are listening to podcasts. So why is there an increasing appetite for audio? And can the growth of audio continue? Matt Rouse from Octave audio, Tom Balaam from Mindshare ... more
Welcome to Season 2 of Tripod, the audio advertising podcast. In this season we’ll be explaining how advertisers can connect with their customers using audio, what to use and when, with step by step guides on everything from linear radio to digital a... more
It’s now possible to create audio ads entirely with A.I. But should we use A.I. in the creative process? And if so, when and how? In this episode, we’ll play an audio ad created by A.I. and discuss the role of A.I. in audio production. more
An ad made to be played on traditional radio may not sound right on streaming services or podcasts. In this episode, Matt, Debbie and Kieran explain why it’s important to adapt ads for different uses, and how adaptation can be extremely cost-effectiv... more
A great voiceover can make an average script sound better. The wrong voiceover can make a great sound so bad that the ad won’t work. Selecting the right voice artist is key in the audio creative process, but how do you choose, and do ‘famous’ voices ... more
Writing an audio ad that engages your audience and encourages them to do or feel what you want them to is a special skill. Do you really need an audio specialist or could you write your own script? In this episode, we look at the scriptwriting proces... more
When does an audio ad burn out? Or start to have a negative effect on listeners due to frequent repetition? In this episode, we discuss how to avoid burnout and keep your audio advertising campaign fresh. We also talk about key messages. How many can... more
How long does an audio ad need to be? And if the duration of the ad is pre-determined, how much can you expect to say? How many words can, or should, we include in the script? In this episode host Matt Hopper and guests Debbie Dillion and Kieran Murp... more
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| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
Frequently Asked Questions About Tripod: the audio advertising podcast
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How many episodes of Tripod: the audio advertising podcast are there?
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