
The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.
Most tour businesses don’t fail because the experience isn’t good. They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The we... more
| Publishes | Weekly | Episodes | 20 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Did you know that most guest satisfaction is shaped before the trip even begins?
In this episode of the Tour Operator Growth Podcast, we break down the often-overlooked part of the customer journey that happens between booking day and trip day. This... more
What makes a tour feel truly transformational? And how do you build an experience guests never stop talking about?
In this episode, Nikki sits down with Dan Oberlatz, founder of Alaska Alpine Adventures, to talk about building one of Alaska’s most r... more
You did the hard work — they clicked Book Now. So why are so many of them dropping off before they finish? In Part 2 of the Booking Stage, Nikki, Greg, and Brandon Lake dig into what happens after the click: the checkout flow, mobile experience, upse... more
Your tour pages are the 15-second preview that decides whether a visitor becomes a booking or bounces. In this episode, Nikki and Greg are joined by returning guest Brandon Lake to kick off the Booking Stage of the Resmark Growth Engine, starting wit... more
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This show is perfect for tour operators and focuses on marketing. So much great advice and value packed into every episode!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #74 |
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The audience is likely made up of tour and activity operators seeking practical guidance on growing bookings through better systems, marketing, and customer experience. Episodes commonly explore direct-to-consumer strategies, reducing reliance on OTAs, website and checkout optimization, content and lead-nurturing, and multi-channel marketing that combines email, social, and partnerships. A recurring thread emphasizes actionable frameworks, measurable improvements, and long-term growth that remains enjoyable and sustainable. Noteworthy aspects include a strong emphasis on conversion rate optimization, trusted branding, and the integration of technology with hands-on operator experiences, often illustrated with real-world case studies from Al... more
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These podcasts share a similar audience with Tour Operator Growth Podcast:
1. Tourpreneur Tour Business Podcast
2. Marketplace
3. Planet Money
4. Freakonomics Radio
5. Hidden Brain
Tour Operator Growth Podcast launched 5 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Tour Operator Growth Podcast include:
1. Dan Oberlatz
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