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💰 投資財經

弦外之音 Undertone

不報明牌、不追短線,談市場邏輯、長期策略與投資背後的人性。用白話理解市場、資本與風險,建立長期思維而非短線投機。

PublishesTwice weeklyEpisodes4Founded17 days ago
Language
Korean
Categories
InvestingBusiness

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介紹由 「華爾街之狼」喬丹·貝爾福 所開發的 「直線銷售法」,旨在將任何業務流程轉化為可預測的成功模式。內容強調銷售人員必須在開場的 前四秒鐘 內,透過語氣與肢體語言展現出 精明幹練、充滿熱情及專業權威 的形象,以取得主導權並建立信任。其核心在於同時建立對 產品、銷售員本身及公司 的極高確定性,並將客戶的拒絕視為缺乏信心的表現。透過 「循環溝通」 技巧,銷售者能重新引發客戶的痛點並降低其行動門檻,進而達成成交。最後,作者指出掌握 十種核心語氣 是影響潛意識、讓各種銷售情境化繁為簡的關鍵。

源自 Andy Elliott 的業務培訓影片,核心在於將面對面銷售從業餘水準提升至專業殺手級境界。他強調成功的關鍵並非僅靠話術,而是源於內在的堅定信念、強大的能量展現以及對客戶財產表現出的極度熱忱。透過實際的樹木修剪業務模擬,他指導學員運用眼神交流、手勢動作與自信語速來建立權威感,並將自己定位為能看見客戶所見之外價值的專業顧問。此外,他主張維持良好的自我形象與體態是贏得信任的基礎,因為客戶在開口前就已根據外表做出判斷。最終,這場訓練旨在教導業務員如何透過主動引導與情緒渲染,在不強求的情況下讓客... more

內容探討了華爾街傳奇人物巴菲特的投資哲學,他將選股比喻為棒球運動中的打擊技巧。他引用打擊王泰德·威廉斯的理論,強調投資者應像打擊者一樣,耐心等待球進入個人的「甜蜜點」才揮棒,而非對每一顆球都出手。在投資世界中,即使不對複雜的科技股表態也不會被判定「三振」,因此專注於自己理解的領域是獲利的關鍵。巴菲特建議投資者想像一生只有二十次投資機會,這種極度的審慎與紀律能顯著提升財務成就。他主張與其強求理解如亞馬遜等高難度企業,不如守住如可口可樂般具備長期歷史與簡單商業邏輯的優質標的。最後,他鼓勵每個人善用各... more

華倫·巴菲特最新的致股東信函,宣布他將正式淡出波克夏·海瑟威的年度報告撰寫與公開演講。文中感性回顧了他與查理·芒格等老友在奧馬哈的成長點滴,並強調這座城市對他事業基地的深遠影響。巴菲特對繼任者格雷格·阿貝爾表達了高度信任,認為其管理能力卓越,是接掌企業的理想人選。關於財富分配,他詳述了將遺產交由子女管理的慈善計畫,並加快捐贈進度以確保資金妥善運用。最後,他以自身長壽的運氣為引,勉勵大眾抱持感恩之心,並透過效仿英雄與實踐良善來改善世界。這封信不僅是權力的交接聲明,更是巴菲特對人生智慧與價值觀的最終... more

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Taiwan/Business/Investing

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