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Artwork for Media Intelligence

Media Intelligence

WPP Media
Advertising
Artificial Intelligence
Netflix
Tariffs
Consumer Behavior
Tiktok
Amazon
Meta
Disney
China
Groupm
Retail Media
Google
Warner Bros. Discovery
Inflation
Digital Advertising
Spotify
Super Bowl
Advertising Revenue
Fox

Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're ... more

PublishesTwice monthlyEpisodes126Founded5 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Media Intelligence

Latest Episodes

What if the future of AI isn't controlled by a few massive tech platforms, but by you?

In Episode 2 of our four-part mini-series exploring plausible futures for 2035, Kate Scott-Dawkins and Sam Weston flip the board to unpack The Agent Commons—a ful... more

In the first installment of a four-part summer miniseries, hosts Kate Scott-Dawkins and Sam Weston pressure-test one of four plausible — and deliberately contrasting — futures for AI, advertising, and power by 2035.

The scenario under the microscop... more

The numbers are in — and they're bigger than anyone expected. WPP Media's President of Global Business Intelligence, Kate Scott-Dawkins, breaks down the This Year Next Year 2026 Global Midyear Forecast, and the headline says it all: global advertisin... more

The numbers tell one story. The forces behind them tell a far more interesting one. In this mid-year edition of This Year Next Year, Kate Scott-Dawkins unpacks a forecast that has been significantly upgraded since December — not in spite of geopoliti... more

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Recent Guests

Katie English
Global Head of Ad Product
Spotify
Episode: How AI is supercharging a 1.3 trillion ad market (feat. Spotify at Cannes Lions)
Yolanda Ko
Leads This Year, Next Year China data
WPP Media Intelligence
Episode: Oil shock, inflation, and the eCommerce boom: what it means for brands
Denise Ocasio
Executive Director, Head of Investment at WPP Media
WPP Media
Episode: Women's sports, global uncertainty, and the ad dollars in between
Katelyn Taylor
Global head of search at WPP Media
WPP Media
Episode: Introducing our ad intelligence framework + what “total search” means now
Teddie Cowell
Global VP of SEO and GSO at WPP Media
WPP Media
Episode: Introducing our ad intelligence framework + what “total search” means now
Brian Wieser
Former head of Business Intelligence at WPP
Madison & Wall
Episode: Will AI shop for you? Bank ad growth, World Cup on TikTok, app advertising trends (feat. Madison & Wall)
Luke Stillman
Member of the Madison & Wall team
Madison & Wall
Episode: Will AI shop for you? Bank ad growth, World Cup on TikTok, app advertising trends (feat. Madison & Wall)
Aisha Khan
Expert from WPP Media specializing in commerce trends
WPP Media
Episode: From Tubi to tariffs: Disney, Fox and commerce media ad trends
Brian Berner
Global Head of Ad Sales for Spotify
Spotify
Episode: Cannes Conversations: Culture, Chaos, and Spotify’s Ad Strategy

Hosts

Kate Scott-Dawkins
Host of Media Intelligence
Jeff Foster
Co-host from the WPP Media Business Intelligence team

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#158
Germany/Business/Marketing
Apple Podcasts
#17
Denmark/Business/Marketing
Apple Podcasts
#66
Belgium/Business/Marketing
Apple Podcasts
#76
Colombia/Business/Marketing
Apple Podcasts
#84
Philippines/Business/Marketing
Apple Podcasts
#108
Singapore/Business/Marketing
Apple Podcasts
#171
Denmark/Business
Apple Podcasts
#213
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The closed loop: power, AI, & brand survival (Four Futures Series)
Q: What should brands do now to prepare for a future where agents are central to decision making?
Brands should operationalize for a world where agents are a primary audience, invest in agent-focused prompts and routines, and develop cross-platform strategies as part of a CRM-centric, membership-driven approach to maintain top-of-mind presence across ecosystems.
The closed loop: power, AI, & brand survival (Four Futures Series)
Q: What is the dominant future framework and how do we think about control and distribution in AI?
The hosts describe a two-by-two framework with axes for control (who governs AI) and distribution (how centralized that control is), using it to explore four future worlds, starting with The Closed Loop where a few platforms coordinate most digital life.
Will AI shop for you? Bank ad growth, World Cup on TikTok, app advertising trends (feat. Madison & Wall)
Q: How are you bringing those direct dollars from brands into creators?
Brian addresses the complexity of funding creators and how it impacts the overall media landscape.
Will AI shop for you? Bank ad growth, World Cup on TikTok, app advertising trends (feat. Madison & Wall)
Q: Why don't you kick us off with what we've learned and what we've heard so far?
Nidhi discusses the mixed picture of US banks reporting, highlighting strong growth in loans and exceeding expectations with advertising spend growth.
Influencer Rx: Navigating the Healthcare and Creator Landscape feat. Bayer
Q: What are you looking for as the outputs for success?
It depends on the campaign objective, whether it's building brand awareness, educating consumers, or driving sales conversion. Each requires different key performance indicators.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Media Intelligence

What is Media Intelligence about and what kind of topics does it cover?

Tuned for marketers and media professionals, this show provides data-driven takes on how macro forces, technology, and AI are reshaping advertising and media strategy. Across episodes, conversations swing from AI-enabled ad performance and new formats to the evolving economics of sports rights, retail media, and agentic commerce. The hosts leverage WPP Media's internal intelligence framework to translate earnings calls and industry signals into practical implications for brands, publishers, and media owners, with frequent guests offering regional context or subject-matter expertise. A consistent thread is how AI, data governance, and platform dynamics influence planning, spend, and measurement through 2026 and beyond. A recurring strength i... more

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Which podcasts are similar to Media Intelligence?

These podcasts share a similar audience with Media Intelligence:

1. Hard Fork
2. FT News Briefing
3. Google DeepMind: The Podcast
4. Prof G Markets
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Media Intelligence are there?

Media Intelligence launched 5 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Media Intelligence?

Recent guests on Media Intelligence include:

1. Katie English
2. Yolanda Ko
3. Denise Ocasio
4. Katelyn Taylor
5. Teddie Cowell
6. Brian Wieser
7. Luke Stillman
8. Aisha Khan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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