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Artwork for Media Intelligence

Media Intelligence

WPP Media
Advertising
Social Media
Artificial Intelligence
Brand Safety
Ethics In AI
Misinformation
Groupm
Colgate-Palmolive
Community Engagement
Hyper-Personalization
Sustainable Advertising
Pinterest
Content Engagement
Customer Relationship Management
Target
Branded Content
Perfetti Van Melle
Nbcuniversal
Influencer Marketing
Healthcare

Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're ... more

PublishesWeeklyEpisodes119Founded4 years ago
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Artwork for Media Intelligence

Latest Episodes

Oil is surging and the headlines say brace for impact — but the relationship between energy prices and advertising spend is more nuanced than it looks. In this episode of the Media Intelligence Podcast, WPP Media's Kate Scott-Dawkins, Jeff Foster and... more

YouTube

Women's Sports Are Booming — But Is Your Brand Keeping Up?

This week on the WPP Media Intelligence Podcast, hosts Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah are joined by special guest Denise Ocasio, Executive Director and Head of Investment at... more

YouTube

The ad market is starting to look like a three-body problem: streaming growth, linear decline, and event-driven spikes (sports + politics) — all colliding as deal rumors swirl around Warner Bros. Discovery (WBD).

Kate Scott-Dawkins hosts Jeff Foster... more

YouTube

Ad revenue is still holding up in key quarters—even as some US economic signals flash stress and platform reporting gets a bit murkier. Kate Scott-Dawkins joins Jeff Foster and Nidhi Shah to break down fresh earnings signals (Roku, Walmart/eBay, Pint... more

YouTube

Key Facts

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Recent Guests

Denise Ocasio
Executive Director, Head of Investment at WPP Media
WPP Media
Episode: Women's sports, global uncertainty, and the ad dollars in between
Katelyn Taylor
Global head of search at WPP Media
WPP Media
Episode: Introducing our ad intelligence framework + what “total search” means now
Teddie Cowell
Global VP of SEO and GSO at WPP Media
WPP Media
Episode: Introducing our ad intelligence framework + what “total search” means now
Brian Wieser
Former head of Business Intelligence at WPP
Madison & Wall
Episode: Will AI shop for you? Bank ad growth, World Cup on TikTok, app advertising trends (feat. Madison & Wall)
Luke Stillman
Member of the Madison & Wall team
Madison & Wall
Episode: Will AI shop for you? Bank ad growth, World Cup on TikTok, app advertising trends (feat. Madison & Wall)
Brian Berner
Global Head of Ad Sales for Spotify
Spotify
Episode: Cannes Conversations: Culture, Chaos, and Spotify’s Ad Strategy
Aisha Khan
Head of Client Engagement for GroupM Global Commerce
GroupM
Episode: The Rise of Retail Media and YouTube’s TV Takeover
Mike Balabanov
VP of Agency at Criteo
Criteo
Episode: Bringing Commerce Media to the Masses via Product Based Strategies
Omar Carrion
Responsible for integrated marketing and communication at Kellanova for Latin America
Kellanova
Episode: Navigating the New Era of Commerce feat. Kellanova & Target

Hosts

Kate Scott-Dawkins
Host involved in Media Intelligence discussions, affiliated with WPP Media. Frequently leads and co-hosts, often centering on ad intelligence and media strategy.
Jeff Foster
Co-host contributing to frameworks on advertising intelligence and industry analysis.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#103
Canada/Business/Marketing
Apple Podcasts
#5
Colombia/Business/Marketing
Apple Podcasts
#58
Colombia/Business
Apple Podcasts
#115
Philippines/Business/Marketing
Apple Podcasts
#159
Belgium/Business/Marketing
Apple Podcasts
#176
Singapore/Business/Marketing
Apple Podcasts
#220
Switzerland/Business/Marketing
Apple Podcasts
#236
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Will AI shop for you? Bank ad growth, World Cup on TikTok, app advertising trends (feat. Madison & Wall)
Q: How are you bringing those direct dollars from brands into creators?
Brian addresses the complexity of funding creators and how it impacts the overall media landscape.
Will AI shop for you? Bank ad growth, World Cup on TikTok, app advertising trends (feat. Madison & Wall)
Q: Why don't you kick us off with what we've learned and what we've heard so far?
Nidhi discusses the mixed picture of US banks reporting, highlighting strong growth in loans and exceeding expectations with advertising spend growth.
Influencer Rx: Navigating the Healthcare and Creator Landscape feat. Bayer
Q: What are you looking for as the outputs for success?
It depends on the campaign objective, whether it's building brand awareness, educating consumers, or driving sales conversion. Each requires different key performance indicators.
Influencer Rx: Navigating the Healthcare and Creator Landscape feat. Bayer
Q: How do you see those two things working together with Influencers in mind, where lots of other media platforms are less reliant on thinking about the creative at the same time as the media?
Deniz explains the importance of media and creative integration for effective influencer content, emphasizing that the effectiveness comes significantly from the creative aspect.
Brand meets AI
Q: What risks are associated with AI in advertising?
Ethical considerations, safety, and ensuring consent are key challenges brands must navigate in AI deployment.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Media Intelligence

What is Media Intelligence about and what kind of topics does it cover?

This show centers on the evolving media, advertising, and technology landscape, with frequent deep dives into AI's role in marketing, streaming monetization, ad spend shifts, and the economics of major platforms. Episodes blend earnings-driven context from large media players with practical frameworks for advertising intelligence, search advertising, and retail/media partnerships, often featuring WPP's business intelligence team and guest practitioners. A notable pattern is the synthesis of macro trends (economic signals, regulation, global campaigns) with concrete case studies (Netflix ads, AI shopping, world events impact on spend), making it a practical resource for strategists who craft media plans, sponsorships, or client-facing narrat... more

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Which podcasts are similar to Media Intelligence?

These podcasts share a similar audience with Media Intelligence:

1. FT News Briefing
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The Campaign Podcast
4. SmartLess
5. Uncensored CMO

How many episodes of Media Intelligence are there?

Media Intelligence launched 4 years ago and published 119 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Media Intelligence?

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What guests have appeared on Media Intelligence?

Recent guests on Media Intelligence include:

1. Denise Ocasio
2. Katelyn Taylor
3. Teddie Cowell
4. Brian Wieser
5. Luke Stillman
6. Brian Berner
7. Aisha Khan
8. Mike Balabanov

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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