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Artwork for Media Intelligence

Media Intelligence

WPP Media
Advertising
Social Media
Artificial Intelligence
Brand Safety
Ethics In AI
Misinformation
Groupm
Colgate-Palmolive
Community Engagement
Hyper-Personalization
Sustainable Advertising
Pinterest
Content Engagement
Customer Relationship Management
Target
Branded Content
Perfetti Van Melle
Nbcuniversal
Healthcare
Influencer Marketing

Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're ... more

PublishesWeeklyEpisodes104Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Media Intelligence

Latest Episodes

Kate Scott-Dawkins and Jeff Foster break down the Fed’s first rate cut in a year, new US income data, and what a “two-speed” economy means for brands. They cover TikTok’s uncertain US future, the rumored Warner Bros. Discovery–Paramount mega-merger, ... more

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Pharma ad crackdown, Murdoch succession, NFL streaming surge, EV ad spend, plus economy, 2030 ad trends, and Apple’s latest showcase.

Kate Scott-Dawkins and Jeff Foster unpack a busy week in advertising and media: the Trump administration’s potentia... more

YouTube

In this week’s WPP Media Intelligence Podcast, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah break down the biggest media and advertising stories shaping the global market. From last-minute US carriage deals to the NFL’s free-to-air push in the UK,... more

YouTube

Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to break down the latest trends in the economy, media, and advertising. They chat about what lower-than-expected US inflation means for consumers, how Chinese retailers are staying strong des... more

YouTube

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Aisha Khan
Expert from WPP Media specializing in commerce trends
WPP Media
Episode: From Tubi to tariffs: Disney, Fox and commerce media ad trends
Brian Berner
Global Head of Ad Sales for Spotify
Spotify
Episode: Cannes Conversations: Culture, Chaos, and Spotify’s Ad Strategy
Mike Balabanov
VP of Agency at Criteo
Criteo
Episode: Bringing Commerce Media to the Masses via Product Based Strategies
Omar Carrion
Responsible for integrated marketing and communication at Kellanova for Latin America
Kellanova
Episode: Navigating the New Era of Commerce feat. Kellanova & Target
Steph Stopulos
Vice President of Media at Target
Target
Episode: Navigating the New Era of Commerce feat. Kellanova & Target
Rukmini Iyer
Head of Advertising Engineering and Product at Microsoft Advertising
Microsoft Advertising
Episode: Transformation of ad tech and supply in an AI-driven world feat. Microsoft
Luke Bozeat
Chief Operating Officer for GroupM UK.
GroupM
Episode: Balancing Advertising Across the Open Web, Social Platforms, and Premium Publishers
Silke Zetsche
Commercial Director of AudioStack
AudioStack
Episode: Brand meets AI
Nirav Tolia
CEO and co-founder of Nextdoor
Nextdoor
Episode: Better Marketing in the Neighborhood: 1:1 with Nextdoor CEO and co-founder Nirav Tolia

Hosts

Kate Scott-Dawkins
Host of the Media Intelligence podcast, known for her expertise in the media industry, insights into advertising strategies, and engaging discussions with various experts in the field.
Jeff Foster
Co-host of the Media Intelligence podcast, providing knowledgeable perspectives on media trends and the intersection of technology and advertising.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#150
France/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Influencer Rx: Navigating the Healthcare and Creator Landscape feat. Bayer
Q: What are you looking for as the outputs for success?
It depends on the campaign objective, whether it's building brand awareness, educating consumers, or driving sales conversion. Each requires different key performance indicators.
Influencer Rx: Navigating the Healthcare and Creator Landscape feat. Bayer
Q: How do you see those two things working together with Influencers in mind, where lots of other media platforms are less reliant on thinking about the creative at the same time as the media?
Deniz explains the importance of media and creative integration for effective influencer content, emphasizing that the effectiveness comes significantly from the creative aspect.
Brand meets AI
Q: What risks are associated with AI in advertising?
Ethical considerations, safety, and ensuring consent are key challenges brands must navigate in AI deployment.
Brand meets AI
Q: How can clients get started on AI exploration?
Brands should first understand the purpose of AI for their specific needs and explore tools that help solve their pain points.
The Intersection of Search & The Community feat. Reddit & Colgate-Palmolive
Q: What advice do you have for brands in terms of their engagement strategy?
Remember you are also a consumer, so approach your marketing with that perspective and conduct research to understand consumer sentiments.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Media Intelligence

What is Media Intelligence about and what kind of topics does it cover?

Exploring the intricate dynamics of the media industry, this podcast investigates the intersections of strategy, technology, and marketing. Knowledgeable hosts engage with various industry experts, providing insights into the future of advertising and the evolving role of media in society. The discussions often feature significant developments within the advertising landscape, including the latest corporate strategies, economic indicators, and the impact of emerging technologies. Episodes highlight diverse topics such as inflation's effects on retail trends, the implications of digital advertising growth, and key mergers within the media sector, making it a valuable resource for business leaders and media enthusiasts alike.

Where can I find podcast stats for Media Intelligence?

Rephonic provides a wide range of podcast stats for Media Intelligence. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Media Intelligence and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Media Intelligence get?

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What are the audience demographics for Media Intelligence?

Rephonic provides comprehensive predictive audience data for Media Intelligence, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Media Intelligence have?

To see how many followers or subscribers Media Intelligence has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Media Intelligence?

These podcasts share a similar audience with Media Intelligence:

1. The Rest Is Politics
2. Pivot
3. Behind the Numbers: an EMARKETER Podcast
4. The Daily

How many episodes of Media Intelligence are there?

Media Intelligence launched 4 years ago and published 104 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Media Intelligence?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Media Intelligence?

Rephonic pulls ratings and reviews for Media Intelligence from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Media Intelligence?

Rephonic provides full transcripts for episodes of Media Intelligence. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Media Intelligence?

Recent guests on Media Intelligence include:

1. Aisha Khan
2. Brian Berner
3. Mike Balabanov
4. Omar Carrion
5. Steph Stopulos
6. Rukmini Iyer
7. Luke Bozeat
8. Silke Zetsche

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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