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Artwork for The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tip

The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tip

Virginia Kerr| Video Strategist, YouTube Coach
Youtube
Video Marketing
Instagram
Content Creation
Video Editing
Content Strategy
Audience Engagement
Social Media
Storytelling
Online Business
Youtube Growth
Social Media Growth
Tiktok
Reels
Social Media Video Content
Storytelling Techniques
Social Media Marketing
Paramenopause
Scripting
Social Media Attention Myth

The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you'll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork. Each week, discover how to: - find your niche and ideal YouTube viewer ... more

PublishesWeeklyEpisodes100Founded6 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

Listen to this Podcast

Artwork for The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tip

Latest Episodes

What happens when you stop overthinking your YouTube content and just start documenting?

In this episode, I'm sharing what I learned from challenging myself to post a YouTube Short vlog every day for seven days — the surprises, the struggles, and h... more

Thinking about vlogging on Youtube but don't know where to begin? In this episode, Virginia shares The Lazy Way to Vlog — a simple, stress-free approach to YouTube vlogging for beginners. Learn why vlogging helps you connect deeply with your audience... more

We're getting real today.

I've been in a creative rut. Not because I've lost my passion for YouTube, but because life has been… a lot lately. You know those seasons where you're juggling your business, your family, your parents, your house — and so... more

Some of the fastest-growing YouTube channels right now aren't using fancy edits, trendy hooks, or viral tricks — they're growing through real life. In this episode, Virginia breaks down what three creators over 50 are doing right to build loyal, enga... more

Key Facts

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Recent Guests

Tim Zeleny
Co-host of Anchored in Truth podcast and former television host
Anchored in Truth
Episode: 160| When YouTube Breaks You (and How to Bounce Back)
Jenny Waters
Nutrition and habit coach for midlife women
Jenny Waters Wellness
Episode: 138| Student Spotlight: Jenny Waters Not Only Increased Her Sales with Video, She Transformed her Public Speaking

Host

Virginia Kerr
Virginia Kerr is a video marketing coach with a background as a former news reporter, TV host, and producer. She specializes in helping entrepreneurs and content creators develop their video skills and confidence.

Reviews

5.0 out of 5 stars from 218 ratings
  • Value in every episode!

    Love Virginia and the way she gets down to business immediately, but also in a fun, lighthearted, genuine way.

    Apple Podcasts
    5
    BaileyFM
    United Statesa month ago
  • Helpful teaching with a nudge

    Yes! Virginia gave me the very helpful coaching to get up and go with videos and YouTube - along with a faith reminder. Obedience to God’s guidance matters. I love what you’re bringing us!

    Apple Podcasts
    5
    GayeLindfors
    United States3 months ago
  • Niche tip nailed it!

    Episode 144 and suggestion of describing a scenario of your person helped me end my “niche drama” & come up with ideas just for her- thank you, Virginia.

    Apple Podcasts
    5
    Erin@Self-coachingForSkeptics
    United States4 months ago
  • Love this podcast!

    I love all Virginia’s tips on YouTube and I’m thrilled she has a podcast so I can listen while I’m exercising or doing other household tasks. Thank you for all the great info you share, Virginia!!

    Apple Podcasts
    5
    helping of happiness
    United States6 months ago
  • Still the best…

    Longtime follower and member of This is Video School (now YouTube Academy). Virginia always resonates with me and I find myself in nearly every episode. Its like having a much-wiser friend helping you go through life with her. Highly recommend. But beware, you'll quickly develop a parasocial bff along the way!😉😃

    Apple Podcasts
    5
    Holli C72
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many express gratitude for the supportive and encouraging tone of the show, which helps them overcome their own creative hurdles.
Overall, the show is seen as an invaluable resource for anyone looking to improve their video marketing skills.
Listeners often highlight the blend of personal storytelling with informative content as a major strength.
Listeners appreciate the practical, actionable insights provided in each episode, making it easy to implement video strategies into their own work.
The host's authenticity and relatable experiences resonate deeply with the audience, fostering a community feel.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

138| Student Spotlight: Jenny Waters Not Only Increased Her Sales with Video, She Transformed her Public Speaking
Q: What do you think would have happened to your video journey had you not joined This Is Video School?
I would be in the awkward phase and wouldn't have found my exact voice.
138| Student Spotlight: Jenny Waters Not Only Increased Her Sales with Video, She Transformed her Public Speaking
Q: How has it helped you with your business?
Finding the right things to say that resonate with my audience has been crucial for growth.
138| Student Spotlight: Jenny Waters Not Only Increased Her Sales with Video, She Transformed her Public Speaking
Q: What gave you the urge to want to start doing video online?
I saw that that was the way to market. One daughter is a social media marketer, and I just wanted to stay on top of things.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
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Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on empowering content creators, this show offers practical insights into leveraging YouTube as a vital marketing tool. With a strong emphasis on video marketing strategies, listeners can expect to explore topics such as crafting engaging content, effective storytelling, and community building. The host shares her personal journey, encouraging others to embrace authenticity in their content creation process. Unique in its approachable and straightforward style, the episodes tackle challenges specific to creators, especially women over 40, providing actionable advice that resonates deeply with its audience. This podcast is tailored for entrepreneurs, coaches, and aspiring creators eager to enhance their video skills and grow their bus... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Good Content with Shannon McKinstrie
2. The Amy Porterfield Show
3. The Jasmine Star Show
4. Build Your Tribe | Grow Your Business with Social Media
5. Woman of Influence

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Tim Zeleny
2. Jenny Waters

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