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Artwork for The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Ti

The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Ti

Virginia Kerr| Video Strategist, YouTube Coach
Youtube
Video Marketing
Instagram
Content Creation
Video Editing
Content Strategy
Audience Engagement
Social Media
Storytelling
Online Business
Youtube Growth
Social Media Growth
Tiktok
Reels
Storytelling Techniques
Social Media Video Content
Social Media Marketing
Paramenopause
Scripting
Social Media Attention Myth

The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you'll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork. Each week, discover how to: - find your niche and ideal YouTube viewer ... more

PublishesWeeklyEpisodes100Founded7 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

Listen to this Podcast

Artwork for The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Ti

Latest Episodes

You know when you click on a YouTube video even when you don't fully know what they're about?

That's not an accident.

In this episode, I'm breaking down why familiarity matters more than being clever when it comes to getting clicks, building trus... more

If your YouTube channel feels stuck, it's easy to blame the algorithm, your thumbnails, or your confidence on camera.

But what if none of that is the real issue?

In this episode, I share the deeper reason my own channel felt stuck and why it had ... more

If creating content feels harder than it used to, you're not imagining it.

Content creation has gone through 4 clear evolutions.

In this episode, I break down the 4 evolutions of content creation and explain why so many creators feel stuck right ... more

Have you ever watched someone in your niche rack up YouTube views and comments and thought, Why are people responding to this—but not my videos?

In this episode, I'm breaking down the real reason some creators consistently get more engagement- even... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Nikki Cheak
Health and wellness coach who shares her journey on YouTube.
Episode: 165| Student Spotlight: The Simple YouTube System That Changed Everything for Nikki Cheak
Tim Zeleny
Co-host of Anchored in Truth podcast and former television host
Anchored in Truth
Episode: 160| When YouTube Breaks You (and How to Bounce Back)
Jenny Waters
Nutrition and habit coach for midlife women
Jenny Waters Wellness
Episode: 138| Student Spotlight: Jenny Waters Not Only Increased Her Sales with Video, She Transformed her Public Speaking

Host

Virginia Kerr
Former news reporter and TV host turned video marketing coach, Virginia Kerr provides practical strategies for video content creation. She shares her expertise in engaging storytelling and leveraging YouTube for business success while inspiring listeners to connect authentically with their audiences.

Reviews

5.0 out of 5 stars from 226 ratings
  • Needed to hear this!

    Always learn so much, thank you!

    Apple Podcasts
    5
    Celticbee
    United Kingdom3 days ago
  • Very solid

    Great content and engaging delivery. Easy on the ears too

    Apple Podcasts
    5
    Jody wtt
    United Statesa month ago
  • Great Advice for Content Creators

    I just recently discovered Virginia, and I have been binging all of her content to help me with my YouTube channel. I totally relate to her because we are the same age and she keeps things so real. Her advice is spot on and has really helped me realize how I can improve my videos to get more views and help more people. Thank you, Virginia!

    Apple Podcasts
    5
    Benson.Rachel
    United States2 months ago
  • Authenticity

    This podcast is real. I enjoy the intimate share that she offers especially about her faith journey and incorporation of God in her platform.

    Apple Podcasts
    5
    ndnnp
    United States3 months ago
  • This was really helpful 🥰

    Virginia, I really appreciated your thoughts in this episode about the importance of talking directly and not relying so much on graphics or overproduction. It actually made me stop and rethink my new Travel Talk Tuesday segment. I created a little video opener with a moving beach background and my “Travel Talk Jen” banner to make it feel more professional — but now I’m wondering if I might be overdoing it. Maybe it’s better to just show me talking directly, as you said, to keep that authentic c... more

    Apple Podcasts
    5
    JenMangano
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, actionable advice provided in each episode, emphasizing its relevance to their own content creation journeys.
The authenticity and relatability of Virginia Kerr as a host resonate well with the audience, creating a sense of community.
Listeners find Virginia's insights empowering, with several noting they experience personal growth and confidence boosts from her coaching.
Many reviews highlight the effectiveness of Virginia's tips and strategies for improving YouTube engagement and video marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

165| Student Spotlight: The Simple YouTube System That Changed Everything for Nikki Cheak
Q: What is your favorite part about the program?
Just listening in on the weekly calls has helped me a lot.
165| Student Spotlight: The Simple YouTube System That Changed Everything for Nikki Cheak
Q: What have you changed because of what you've learned inside the program?
Starting with figuring out my title, my thumbnail, my topic first.
165| Student Spotlight: The Simple YouTube System That Changed Everything for Nikki Cheak
Q: So what got you to actually take the leap over to YouTube?
I knew if I wanted something different, I had to do something different.
138| Student Spotlight: Jenny Waters Not Only Increased Her Sales with Video, She Transformed her Public Speaking
Q: What do you think would have happened to your video journey had you not joined This Is Video School?
I would be in the awkward phase and wouldn't have found my exact voice.
138| Student Spotlight: Jenny Waters Not Only Increased Her Sales with Video, She Transformed her Public Speaking
Q: How has it helped you with your business?
Finding the right things to say that resonate with my audience has been crucial for growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on empowering content creators, this podcast provides actionable insights specifically tailored for those over 40 navigating the landscape of YouTube and video marketing. With a former TV reporter and producer as the host, episodes dive into various aspects of video content creation including finding your niche, engaging storytelling, camera confidence, and effective marketing strategies. By emphasizing the importance of personal connection, storytelling, and authenticity, listeners learn how to attract and retain viewers, convert those views into clients, and develop content strategies without feeling overwhelmed. This podcast stands out for its practical advice and friendly, relatable approach, making it particularly valuable for ... more

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this podcast launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Nikki Cheak
2. Tim Zeleny
3. Jenny Waters

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