Thinking Ahead DACH
GfK Switzerland / GermanyUnser Podcast gewährt Ihnen Einblicke in aktuelle Marktentwicklungen und das damit einhergehende Konsumentenverhalten. Sie erhalten somit Hintergrundwissen über den Konsumenten von heute, so dass Sie auf den Markt von morgen vorbereitet sind.
| Publishes | Daily | Episodes | 13 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | MarketingBusinessBusiness NewsNews |
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Latest Episodes
Erfahren Sie im aktuellen Podcast mit Anja Reimer und Petra Süptitz, warum "One fits all" nicht funktioniert und welchen Einfluss die Bedeutung der richtigen Zielgruppenansprache für die Reputation hat. more
Weihnachten 2023: Sorgen um Inflation, steigende Gesundheitskosten und die allgemeine wirtschaftliche Unsicherheit wirken sich negativ auf das diesjährige Konsumentenverhalten aus. Aktuelle Ergebnisse untermauern das zurückhaltende Konsumverhalten ru... more
GfK Trends Report Switzerland 2023: Die gegenwärtigen Sorgen haben einen Einfluss auf die aktuellen Konsumententrends. Der bewusste und anspruchsvolle Konsum ist ein Trend, der derzeit an Bedeutung gewinnt. Welche weiteren Trends sind in der Schweiz... more
Reputation und Nachhaltigkeit 2023: Warum sollten Unternehmen ihre Reputation messen? Warum ist das Thema Nachhaltigkeit gerade auch für Unternehmen wichtig? In der achten Episode geben wir Insights, warum Reputation für Unternehmen so wichtig ist un... more
Weihnachten 2022: Wie beeinflusst die aktuelle Situation das Weihnachtsgeschäft? Was planen Konsumenten dieses Jahr anders zu machen? In der siebten Episode gehen wir auf die Ergebnisse einer im Dezember durchgeführten GfK-Studie mit 500 Befragten ei... more
Inflation und potentielle Energiekrise. Wie reagieren Konsumenten auf die neuen Herausforderungen? Welche Sorgen beschäftigen die Konsumenten im Moment? In der sechsten Episode gehen wir auf die Ergebnisse einer im Oktober durchgeführten GfK-Studie m... more
Dieser Podcast gewährt Ihnen regelmäßig Einblicke in aktuelle Marktentwicklungen und das damit einhergehende Konsumentenverhalten. Sie erhalten somit Einblicke in aktuelle Konsumententrends, die Sie auf die Zukunft vorbereiten.
In der vierten Episode gehen wir auf die Ergebnisse einer im Dezember durchgeführten GfK-Studie mit 500 Befragten zum Thema Weihnachtsgeschäft und Einkaufsverhalten ein. Ausserdem beleuchten wir auch wieder die Marktsicht. Welche Trends gibt es im Be... more
Insights
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Chart Rankings
Apple Podcasts | #245 |  Switzerland/Business/Marketing |
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Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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