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Think Big. Win Bigger.

Dennis Sorenson
Sales
Ambition
Strategy
Sales Leadership
Strategic Account Planning
Sales Culture
Process-Driven Sales Organization
Point Of Friction
Process-Driven Sales
Plan, Prepare, Practice, Play
Sales Process
White Space
Horizons West
Operating Rhythms
Performance Improvement
Sales Management
Execution
Zenith Roofing
Roger Enrico
Discovery

Think Big. Win Bigger. is built on Process Driven Sales and the pillars of Ambition, Strategy, and Execution. Each episode breaks down the systems and operating rhythms that drive predictable performance, giving leaders and sellers practical insights they can use immediately.

PublishesTwice monthlyEpisodes15Founded6 months ago
Number of ListenersCategories
ManagementBusinessEducationSelf-Improvement

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Artwork for Think Big. Win Bigger.

Latest Episodes

What if the biggest thing killing your deals isn't the market, but your own fear and ego?

Dennis Sorenson returns with Blaine Sibby, Chief Revenue Officer at Zenith Roofing, for part two of their conversation on friction in the sales process. Where d... more

Is sales really about relationships, or is it just math in disguise? Host Dennis Sorenson sits down with Blaine Sibby, Chief Revenue Officer at Zenith Roofing, for part one of a two-part conversation on friction — the invisible force that stalls deal... more

Are you still being seen as the vendor, or have you earned trusted partner status?

Host Dennis Sorenson welcomes back longtime friend and business partner Lee Paries, co-founder of Horizons West, for part two of this strategy deep dive. Paries built... more

"It's only your limitation if you impose it on yourself." — Lee Paries

Dennis Sorenson, CEO of Cove Group and host of Think Big, Win Bigger, welcomes co-founder of Horizons West and longtime sales leader Lee Paries for Part 1 of a two-part conversat... more

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Recent Guests

Blaine Sibby
Guest from Zenith Roofing
Zenith Roofing
Episode: Ep 14 - Fear, Ego & the Point of Friction with Blaine Sibby (Part 2)
Lee Paries
Business partner and former executive involved in enterprise sales strategy
Horizons West
Episode: Ep 12 - Making Strategy Real with Lee Paries
John Giese
CEO and founder of Horizons West; serial entrepreneur
Horizons West
Episode: Ep 7 - What Becomes Possible When You Think Bigger with John Giese (Part I)
Mike Weinberg
Sales consultant and author
Episode: EP 1 - The Beginning: Building a Process Driven Sales Life with Mike Weinberg

Host

Dennis Sorenson
Host of the Think Big Win Bigger podcast

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Talking Points

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Ep 14 - Fear, Ego & the Point of Friction with Blaine Sibby (Part 2)
Q: How should a seller think about themselves in relation to being a professional?
A seller should view sales as a profession, invest in continuous skill-building, and treat training as ongoing practice rather than a one-off event, which builds confidence and reduces fear.
Ep 13 - The Point of Friction with Blaine Sibby (Part 1)
Q: What are your thoughts on sales activity versus results, and how should organizations align incentives to prevent counterproductive behavior?
Sales activity must be tied to meaningful outcomes; incentives should reward progression through the pipeline and actual closings, not just the number of meetings. Misaligned comp plans can create artificial friction and undermine credibility and performance.
Ep 13 - The Point of Friction with Blaine Sibby (Part 1)
Q: How do you balance the human element with the need for progress, and what role does trust play in removing friction?
Trust is built through genuine curiosity and consistent, value-driven actions. You show interest in the client's business, ask thoughtful questions, and follow through on commitments, which reduces friction by making interactions smoother and more predictable.
Ep 13 - The Point of Friction with Blaine Sibby (Part 1)
Q: Can you share the origin of the Point of Friction concept and how it applies to your work?
The Point of Friction comes from Marine Corps doctrine and represents where weakness can be exploited, whether in systems or individuals. In sales, it translates to moments where information leaks, processes stall, or handoffs break down; addressing these points improves efficiency and outcomes.

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Frequently Asked Questions About Think Big. Win Bigger.

What is Think Big. Win Bigger. about and what kind of topics does it cover?

This show centers on building repeatable, process-driven sales performance through ambitious thinking, strategic planning, and disciplined execution. Across episodes, listeners hear a practical framework for uncovering total account potential, designing repeatable revenue processes, and staying off the commodity treadmill by focusing on high-impact opportunities. The host emphasizes preparation, accountability, and alignment with customer outcomes, weaving in stories, books, and real-world examples to illustrate how ambition and structured play can drive measurable growth. Noteworthy threads include leveraging discovery and white space to map opportunities, adopting a forward-looking mindset, and treating sales as a noble, strategic discipl... more

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Think Big. Win Bigger. launched 6 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Think Big. Win Bigger.?

Recent guests on Think Big. Win Bigger. include:

1. Blaine Sibby
2. Lee Paries
3. John Giese
4. Mike Weinberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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