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Artwork for The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

Kurt Elster, Paul Reda
E-Commerce
Shopify
Black Friday
Shock Surplus
Google Ads
Email Marketing
Sales Strategy
Tiered Discounts
Shopify Editions Winter '24
Average Order Value
Customer Behavior
Advertising
Consumer Behavior
Shopping Ads
Performance Max
44N Outdoor
Mushroom Supplements
Covid-19
E-Commerce Sales
Digital Marketing

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

PublishesWeeklyEpisodes530Founded12 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for The Unofficial Shopify Podcast

Latest Episodes

Recorded live at Smart Marketer Mentor Tables in Nashville, this is Kurt's full talk on why most people are bad at AI and what to do about it. The pitch was that AI would let you do less work and produce better output. What actually happened: everyon... more

This is a memorial republish. Casey Bard, founder of Tacticalories Seasoning Co., died in early April 2026 after a three-year fight with Stage 4 colorectal cancer. Casey told the people close to him that when he was gone, he wanted them to tell stori... more

Shopify just opened up its foundational B2B features to all paid plans, not just Plus. Samir Pradhan, VP of Product at Shopify, joins the show to break down what merchants actually get: company profiles, up to three custom catalogs, quantity rules, A... more

"I don't have any really relevant credentials or qualifications when it comes to this sort of thing."

Noam Sugarman got fed up trying to find a stereo system that looked good, sounded good, and didn't require an engineering degree to buy. So he buil... more

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Recent Guests

Samir Pradhan
Samir Pradhan from Shopify, responsible for building B2B tools
Shopify
Episode: Why Shopify Opened B2B to ALL Plans
Noam Sugarman
Founder of Dum Audio
Dum Audio
Episode: He Had Zero Audio Experience. Then He Sold $300K in Turntables.
Ethan Haber
Founder of Happy Habitats
Happy Habitats
Episode: 7 Years to Profit: The Hamster Ball Reinvented
Patrick Rice
SEO expert featured for case studies in GEO/AI space
Patrick Rice Co.
Episode: AEO: Get ChatGPT to Recommend Your Brand
Amanda Engelman
Director of Product, leading advertising and channel expansion
Shopify
Episode: The Shopify Product Network Explained
Paul Reda
Co-founder/partner helping build Shopify apps
Episode: We Built a Shopify App. Here's What Broke.
Karl Meisterheim
Co-founder/partner helping build Shopify apps
Episode: We Built a Shopify App. Here's What Broke.
Nick Mertz
Co-founder of Pins and Aces, overseeing revenue growth and omni-channel strategy.
Pins and Aces
Episode: Live Selling Secrets From a $25M Golf Brand
Amir Grozdanic
Co-founder and CEO of Praella Agency, with extensive experience in e-commerce and Shopify.
Praella Agency
Episode: Why This Agency Dropped Paid Media (And Got Bigger)

Host

Kurt Elster
Host of The Unofficial Shopify Podcast

Reviews

4.7 out of 5 stars from 449 ratings
  • Got a shout out and loved the episode

    The most recent episode featuring skin care was really engaging and I found it because a link was posted in the Disrupter School communities by some students and I’m always curious to hear peoples experience secondhand like this.

    Incredible to see somebody be able to double their Facebook ad budget I also loved learning about that brand newsletter strategy of the the mindful minute and will absolutely be trying to operationalize that myself.

    This was a great pod and one I would love to be a gu... more

    Apple Podcasts
    5
    Charley T | @CTtheDisrupter
    United States2 years ago
  • Loved your trucker hat episode

    I was blown away by the tangible advice and honesty. Thank you for the tips and insight. Would LOVE for our Shopify site to be considered for review as well! Livejoju.com

    Apple Podcasts
    5
    LIVEJOJU
    United States2 years ago
  • So amazingly helpful!

    If you only listen to one podcast, this is the one. I have learnt so much from Kurt. Thank you!

    Apple Podcasts
    5
    NMH009
    Australia2 years ago
  • I run an 8 figure brand. From A to Z this show helped me get a grasp on DTC/eccomerce

    I started listening to this show in 2019.

    At the time, I owned a real estate business. It was hands-on, 5-figure monthly revs. I had built it from zero.

    The idea of a remote business where I could operate from a distance and be scaled was lovely.

    So, while I was driving to and from my job and my business for the next year or two, I binged on this show.

    I learned about subscription models, DTC brands, Facebook ads, CRO, Google ads, Shopify, and email marketing.

    It was a little fast for a ne... more

    Apple Podcasts
    5
    happy husband is what i do.
    United States2 years ago
  • A uniquely entertaining and informative podcast

    A really nice change from the overly serious podcasts already out there. A playful podcast that's loaded with knowledge. 100% would recommend.

    Apple Podcasts
    5
    VL3578
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are high-quality and the host asks detailed, useful questions.
The show is entertaining and educational, with a strong emphasis on real-world applications.
Listeners praise practical, actionable Shopify and ecommerce insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

7 Years to Profit: The Hamster Ball Reinvented
Q: What are the major lessons learned about manufacturing and patents?
Key lessons include the unpredictability of molds and packaging, the long, expensive patent process with back-and-forth rounds, and the importance of securing reliable manufacturing partners up front to avoid costly delays and setbacks.
7 Years to Profit: The Hamster Ball Reinvented
Q: How did you get to retailers like Pet Supermarket and what validated the market?
Pet Supermarket was the first retailer to take a chance, recognizing the innovation and safety improvements, which helped validate the market beyond direct-to-consumer efforts that struggled due to niche appeal and safety concerns.
7 Years to Profit: The Hamster Ball Reinvented
Q: So what's the business? What do we sell? What's it called?
The business is Happy Habitats, formerly Rolling Rodents LLC, making safer, better-designed hamster balls and small-pet habitats, including the Halo carrier and the Burro Bricks system, with a focus on safety, innovation, and multi-channel distribution.
He Had Zero Audio Experience. Then He Sold $300K in Turntables.
Q: Why move from Indiegogo to a self-hosted pre-order model, and how did that impact your marketing?
The founder realized that campaigns on Indiegogo constrained messaging and compared to a self-hosted store, offered less control; switching to pre-orders on his own site improved returns on ad spend and messaging clarity.
He Had Zero Audio Experience. Then He Sold $300K in Turntables.
Q: What sparked the idea to build your own stereo system and transition from consumer to maker?
A personal frustration with finding a good, easy-to-purchase setup led to the decision to design and manufacture his own system, partnering with an industrial designer and engineer and eventually building Dum Audio.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Unofficial Shopify Podcast

What is The Unofficial Shopify Podcast about and what kind of topics does it cover?

This show targets e-commerce professionals who run or scale online brands, with a strong emphasis on Shopify strategies, app ecosystems, and practical growth tactics. Episodes spotlight merchant-focused topics like pricing, checkout optimization, live selling, ERP and inventory systems, influencer partnerships, and platform updates, often featuring founders, operators, and agency leaders sharing real-world lessons, edge-case cautions, and monetization strategies. A standout aspect is the candid, hands-on format that blends technical detail with actionable advice, plus a recurring mix of guest profiles from Shopify apps, manufacturing, retail, and marketing—making it especially useful for listeners who want battle-tested, implement-now insig... more

Where can I find podcast stats for The Unofficial Shopify Podcast?

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How many listeners does The Unofficial Shopify Podcast get?

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What are the audience demographics for The Unofficial Shopify Podcast?

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How many subscribers and views does The Unofficial Shopify Podcast have?

To see how many followers or subscribers The Unofficial Shopify Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Unofficial Shopify Podcast?

These podcasts share a similar audience with The Unofficial Shopify Podcast:

1. Shopify Masters
2. OPERATORS
3. The Foundr Podcast with Nathan Chan
4. The Startup Ideas Podcast
5. Marketing Against The Grain

How many episodes of The Unofficial Shopify Podcast are there?

The Unofficial Shopify Podcast launched 12 years ago and published 530 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Unofficial Shopify Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Unofficial Shopify Podcast?

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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Unofficial Shopify Podcast?

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What guests have appeared on The Unofficial Shopify Podcast?

Recent guests on The Unofficial Shopify Podcast include:

1. Samir Pradhan
2. Noam Sugarman
3. Ethan Haber
4. Patrick Rice
5. Amanda Engelman
6. Paul Reda
7. Karl Meisterheim
8. Nick Mertz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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