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Artwork for The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

Kurt Elster, Paul Reda
E-Commerce
Shopify
Conversion Rate Optimization
SEO
Black Friday
Influencer Marketing
Email Marketing
Digital Marketing
Crowdfunding
Entrepreneurship
User Experience
Chubbies
Customer Retention
Subscriptions
Shop App
Consumer Behavior
Checkout Extensibility
Artificial Intelligence
Amazon
Customer Engagement

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

PublishesWeeklyEpisodes539Founded12 years ago
Number of ListenersCategories
EntrepreneurshipMarketingBusiness

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Artwork for The Unofficial Shopify Podcast

Latest Episodes

Also on YouTube

Montana Knife Company was finally releasing its first folding knife, a $390 piece their fans had been begging for, and they wanted an announcement page worthy of the moment. Apple-style scroll animations. Exploding diagrams. Every el... more

Also available on YouTube

"It was a mind and body brokenness. I'll just say like depression."

By 39, Chris Lang was running 10 businesses and falling apart. He killed most of them and bet everything on Fresh Chile, his bootstrapped Shopify chili br... more

"You would probably prefer to take money from Tony Soprano."

Jeremy Horowitz has spent a decade in the Shopify ecosystem, scaled brands at Gorgias, and now runs a PE fund that's reviewed nearly 500 deals. He acquired a WhatsApp marketing app called ... more

"I shipped the bike and a couple of weeks later, the real credit card holder got a statement, said I didn't place that order, filed a chargeback, and then the money was gone."

Also on YouTube: youtu.be/6k4iyfvjuTA

John Murphy's first-ever S... more

Key Facts

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Recent Guests

Chris Lang
Founder of Fresh Chile, Shopify entrepreneur
Fresh Chile
Episode: Top 1% of Shopify. 8 Figures. Profit in Year 6.
Jeremy Horowitz
Investor, founder of private equity fund; former Gorgias executive
Private equity fund (former Gorgias executive)
Episode: He Reviewed 500 Deals Before Buying One Shopify App
John Murphy
Founder/CEO of FRIQ Labs (formerly eBikeGen)
FRIQ Labs
Episode: The 3 Red Flags That Mean It's Fraud
David Hooker
Guest, from Fuel (Printful+Printify POD platform)
Fuel (Printful + Printify)
Episode: Print on Demand's Real Playbook w/ David Hooker
Denis Dyli
Shopify partner, agency owner focused on B2B challenges
Uncap
Episode: The B2B Quoting Episode
Jay Myers
Bold / Repeat founder, Shopify partner
Bold / Repeat (repeat.me)
Episode: 76% of Subscribers Never Come Back (Here's the Fix)
Andrew Youderian
Founder of Ecommerce Fuel, Ecom Fuel podcast and community
Ecommerce Fuel
Episode: The 2026 EcomFuel Report
Casey Bard
Founder of Tacticalories
Tacticalories
Episode: Remembering Casey Bard
Samir Pradhan
Samir Pradhan from Shopify, responsible for building B2B tools
Shopify
Episode: Why Shopify Opened B2B to ALL Plans

Host

Kurt Elster
Host of The Unofficial Shopify Podcast

Reviews

4.7 out of 5 stars from 449 ratings
  • Got a shout out and loved the episode

    The most recent episode featuring skin care was really engaging and I found it because a link was posted in the Disrupter School communities by some students and I’m always curious to hear peoples experience secondhand like this.

    Incredible to see somebody be able to double their Facebook ad budget I also loved learning about that brand newsletter strategy of the the mindful minute and will absolutely be trying to operationalize that myself.

    This was a great pod and one I would love to be a gu... more

    Apple Podcasts
    5
    Charley T | @CTtheDisrupter
    United States2 years ago
  • Loved your trucker hat episode

    I was blown away by the tangible advice and honesty. Thank you for the tips and insight. Would LOVE for our Shopify site to be considered for review as well! Livejoju.com

    Apple Podcasts
    5
    LIVEJOJU
    United States2 years ago
  • So amazingly helpful!

    If you only listen to one podcast, this is the one. I have learnt so much from Kurt. Thank you!

    Apple Podcasts
    5
    NMH009
    Australia2 years ago
  • I run an 8 figure brand. From A to Z this show helped me get a grasp on DTC/eccomerce

    I started listening to this show in 2019.

    At the time, I owned a real estate business. It was hands-on, 5-figure monthly revs. I had built it from zero.

    The idea of a remote business where I could operate from a distance and be scaled was lovely.

    So, while I was driving to and from my job and my business for the next year or two, I binged on this show.

    I learned about subscription models, DTC brands, Facebook ads, CRO, Google ads, Shopify, and email marketing.

    It was a little fast for a ne... more

    Apple Podcasts
    5
    happy husband is what i do.
    United States2 years ago
  • A uniquely entertaining and informative podcast

    A really nice change from the overly serious podcasts already out there. A playful podcast that's loaded with knowledge. 100% would recommend.

    Apple Podcasts
    5
    VL3578
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners repeatedly highlight practical, battle-tested Shopify tactics and actionable advice.
Guests are praised for real-world experiences and clear, applicable lessons for growing DTC brands.
The show blends humor with deep ecommerce know-how, which keeps complex topics engaging.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

He Reviewed 500 Deals Before Buying One Shopify App
Q: How long does the sale process typically take from decision to close?
It's usually a year-long process from decision to sell through closing, with a heavy emphasis on careful diligence, alignment of motives, and detailed term negotiations to prevent post-close issues.
He Reviewed 500 Deals Before Buying One Shopify App
Q: What's your take on Shopify Capital loans?
Shopify Capital loans are dangerous and often worse than traditional merchant cash advances because they front-load fees based on daily sales, aggressively harming cash flow and personal guarantees, and should be avoided in favor of more traditional debt or strategic vendor-financing where possible.
He Reviewed 500 Deals Before Buying One Shopify App
Q: What are the core criteria you publicly publish for evaluating Shopify stores?
We look for profitable businesses with EBITDA (or SDE) in a certain band, primarily 1 to 10 million, with 50% direct-to-consumer share, a sizable portion of top-line coming from Shopify, and a strong ability to diversify channels beyond Amazon or retail.
He Reviewed 500 Deals Before Buying One Shopify App
Q: So, what was Coco AI that made it stand out as a target among hundreds of deals?
Coco AI was a contrarian bet with rapid WhatsApp-driven growth, a strong regional expansion opportunity, and a unique angle that differentiated it from typical D2C playbooks, making it a scalable asset that fit the fund's strategy of acquiring software-like e‑commerce solutions.
Ecom Vibe Check: What's Working in 2026
Q: Are there any underutilized Shopify features right now?
Chase points to GitHub's native integration and emphasizes the value of version control to manage changes, roll back when needed, and coordinate teams, while cautioning to avoid giving Claude direct access to sensitive systems.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About The Unofficial Shopify Podcast

What is The Unofficial Shopify Podcast about and what kind of topics does it cover?

A practical, founder- and operator-heavy look at ecommerce, with a laser focus on Shopify. Episodes typically cover real-world tactics for building and scaling Shopify stores, from fraud prevention and B2B workflows to AI-assisted marketing, live selling, and product networks. Guests range from bootstrapped founders to agency leaders and platform developers, delivering actionable insights, hands-on lessons, and honest commentary about challenges in ecommerce, marketing, and tech. The show stands out for its candid host pairing, deep dives into platform features, and a consistent emphasis on practical strategies you can implement quickly. It's likely to appeal to serious store owners, agency professionals, and technologists who crave concret... more

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How many listeners does The Unofficial Shopify Podcast get?

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How many subscribers and views does The Unofficial Shopify Podcast have?

To see how many followers or subscribers The Unofficial Shopify Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Unofficial Shopify Podcast?

These podcasts share a similar audience with The Unofficial Shopify Podcast:

1. Shopify Masters
2. Operators
3. Social Media Marketing Podcast
4. My First Million
5. The Foundr Podcast with Nathan Chan

How many episodes of The Unofficial Shopify Podcast are there?

The Unofficial Shopify Podcast launched 12 years ago and published 539 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Unofficial Shopify Podcast?

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What guests have appeared on The Unofficial Shopify Podcast?

Recent guests on The Unofficial Shopify Podcast include:

1. Chris Lang
2. Jeremy Horowitz
3. John Murphy
4. David Hooker
5. Denis Dyli
6. Jay Myers
7. Andrew Youderian
8. Casey Bard

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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