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Artwork for The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

Kurt Elster, Paul Reda
E-Commerce
Shopify
Black Friday
Shock Surplus
Google Ads
Email Marketing
Sales Strategy
Tiered Discounts
Shopify Editions Winter '24
Customer Behavior
Average Order Value
Advertising
Consumer Behavior
Performance Max
Shopping Ads
44N Outdoor
Mushroom Supplements
Covid-19
E-Commerce Sales
Digital Marketing

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

PublishesWeeklyEpisodes525Founded12 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Unofficial Shopify Podcast

Latest Episodes

"I think this is a revival of SEO, a little bit of a resurrection."

SEO expert Patrick Rice is back, and this time he brought receipts. His agency got a Shopify brand to show up in ChatGPT recommendations 60-70% of the time and in Google AI Overview... more

Amanda Engelman is the Director of Product at Shopify leading advertising and channel expansion. She built the Shopify Product Network, a free app that lets other Shopify merchants' products appear on your store. You earn commission on every sale, yo... more

YouTube

"Even if it ends up being something that ends the universe, it at least will have been a fun ride. So let's do it."

That's what Karl Meisterheim said when Kurt pitched him on building a Shopify app. Over a year later, Promo Party Pro is live, and th... more

"Nobody wants to get rich slowly."

Nick Mertz started Pins and Aces with $6,000 and zero outside capital. Today, his golf lifestyle brand does $25 million a year, employs over 40 people, and ships every order from their own warehouse outside Denver.... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Patrick Rice
SEO expert featured for case studies in GEO/AI space
Patrick Rice Co.
Episode: AEO: Get ChatGPT to Recommend Your Brand
Amanda Engelman
Director of Product, leading advertising and channel expansion
Shopify
Episode: The Shopify Product Network Explained
Paul Reda
Co-founder/partner helping build Shopify apps
Episode: We Built a Shopify App. Here's What Broke.
Karl Meisterheim
Co-founder/partner helping build Shopify apps
Episode: We Built a Shopify App. Here's What Broke.
Nick Mertz
Co-founder of Pins and Aces, overseeing revenue growth and omni-channel strategy.
Pins and Aces
Episode: Live Selling Secrets From a $25M Golf Brand
Amir Grozdanic
Co-founder and CEO of Praella Agency, with extensive experience in e-commerce and Shopify.
Praella Agency
Episode: Why This Agency Dropped Paid Media (And Got Bigger)
Brad Hoos
A veteran in influencer marketing and co-founder of Outloud Group and MuskOx Flannels.
Outloud Group, MuskOx Flannel
Episode: Influencer Whitelisting: What It Is & How to Start
Salena Knight
Retail strategist and podcast host with over 500 episodes.
Bringing Business to Retail
Episode: The Financial Blind Spot Costing 7-Figure Stores Millions
Bill Staley
Co-founder of Food Social, a recipe sharing platform specializing in shoppable recipes
Food Social
Episode: The First Shop Mini

Host

Kurt Elster
Host of The Unofficial Shopify Podcast

Reviews

4.7 out of 5 stars from 449 ratings
  • Got a shout out and loved the episode

    The most recent episode featuring skin care was really engaging and I found it because a link was posted in the Disrupter School communities by some students and I’m always curious to hear peoples experience secondhand like this.

    Incredible to see somebody be able to double their Facebook ad budget I also loved learning about that brand newsletter strategy of the the mindful minute and will absolutely be trying to operationalize that myself.

    This was a great pod and one I would love to be a gu... more

    Apple Podcasts
    5
    Charley T | @CTtheDisrupter
    United States2 years ago
  • Loved your trucker hat episode

    I was blown away by the tangible advice and honesty. Thank you for the tips and insight. Would LOVE for our Shopify site to be considered for review as well! Livejoju.com

    Apple Podcasts
    5
    LIVEJOJU
    United States2 years ago
  • So amazingly helpful!

    If you only listen to one podcast, this is the one. I have learnt so much from Kurt. Thank you!

    Apple Podcasts
    5
    NMH009
    Australia2 years ago
  • I run an 8 figure brand. From A to Z this show helped me get a grasp on DTC/eccomerce

    I started listening to this show in 2019.

    At the time, I owned a real estate business. It was hands-on, 5-figure monthly revs. I had built it from zero.

    The idea of a remote business where I could operate from a distance and be scaled was lovely.

    So, while I was driving to and from my job and my business for the next year or two, I binged on this show.

    I learned about subscription models, DTC brands, Facebook ads, CRO, Google ads, Shopify, and email marketing.

    It was a little fast for a ne... more

    Apple Podcasts
    5
    happy husband is what i do.
    United States2 years ago
  • A uniquely entertaining and informative podcast

    A really nice change from the overly serious podcasts already out there. A playful podcast that's loaded with knowledge. 100% would recommend.

    Apple Podcasts
    5
    VL3578
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are high-quality and the host asks detailed, useful questions.
The show is entertaining and educational, with a strong emphasis on real-world applications.
Listeners praise practical, actionable Shopify and ecommerce insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Live Selling Secrets From a $25M Golf Brand
Q: What gives us the high-level overview on what's new with Pins and Aces in that time?
A lot has changed. A lot also hasn't changed. I think business is pretty simple. You follow kind of a key playbook, which we do.
Live Selling Secrets From a $25M Golf Brand
Q: Can you give us the scoreboard? Are we willing to share revenue numbers this time?
This year, last year, we were just under 25 million in top line revenue. This year, we're a little bit more conservative, trying to pace the growth a little bit. Want to be right around 30 million in revenue this year.
ERP Explained w/ GoodDay's Kyle Hency
Q: What is the threshold for knowing when you need an ERP?
You should have a specific pain point related to inventory that you're trying to solve, ideally when your inventory management becomes complex.
Influencer Whitelisting: What It Is & How to Start
Q: How do merchants get influencer marketing wrong?
One common mistake is viewing creators merely as extensions of brand voices rather than as brand advocates.
Influencer Whitelisting: What It Is & How to Start
Q: If that's so successful, why go through the hassle of starting your own Shopify store with MuskOx Flannels?
Brad reflects on the challenges of running a brand while emphasizing the connection between MuskOx and their influencer marketing work.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Unofficial Shopify Podcast

What is The Unofficial Shopify Podcast about and what kind of topics does it cover?

This show targets e-commerce professionals who run or scale online brands, with a strong emphasis on Shopify strategies, app ecosystems, and practical growth tactics. Episodes spotlight merchant-focused topics like pricing, checkout optimization, live selling, ERP and inventory systems, influencer partnerships, and platform updates, often featuring founders, operators, and agency leaders sharing real-world lessons, edge-case cautions, and monetization strategies. A standout aspect is the candid, hands-on format that blends technical detail with actionable advice, plus a recurring mix of guest profiles from Shopify apps, manufacturing, retail, and marketing—making it especially useful for listeners who want battle-tested, implement-now insig... more

Where can I find podcast stats for The Unofficial Shopify Podcast?

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How many listeners does The Unofficial Shopify Podcast get?

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How many subscribers and views does The Unofficial Shopify Podcast have?

To see how many followers or subscribers The Unofficial Shopify Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Unofficial Shopify Podcast?

These podcasts share a similar audience with The Unofficial Shopify Podcast:

1. My First Million
2. The Startup Ideas Podcast
3. The Game with Alex Hormozi
4. The GaryVee Audio Experience
5. The Tim Ferriss Show

How many episodes of The Unofficial Shopify Podcast are there?

The Unofficial Shopify Podcast launched 12 years ago and published 525 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Unofficial Shopify Podcast?

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How do I access podcast episode transcripts for The Unofficial Shopify Podcast?

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What guests have appeared on The Unofficial Shopify Podcast?

Recent guests on The Unofficial Shopify Podcast include:

1. Patrick Rice
2. Amanda Engelman
3. Paul Reda
4. Karl Meisterheim
5. Nick Mertz
6. Amir Grozdanic
7. Brad Hoos
8. Salena Knight

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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