
NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.
| Publishes | Weekly | Episodes | 551 | Founded | 12 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||

He's shipped over a billion units. He says your Black Friday gets decided in September.
Casey Armstrong, CMO of ShipBob, returns for his third appearance to break down peak season 2026. Five years ago the villain was Shipageddon. This year there's n... more
"You think you know what you're doing. Like I work at Shopify. I should be better at it."
That's Atlee Clark, Shopify's VP of Partnerships, on running her own store, Pika Layers, for the past seven years. She's joined by Eytan Seidman, VP of Product... more
"It's more than 2x that conversion rate coming from another referral channel."
AI shopping agents are already sending buyers to Shopify stores, and they convert at double the rate of your other referral traffic. Most merchants have no idea it's happ... more
Your subscription program is adding customers every month—so why has it stopped growing?
Matt Holman, founder of Subscription Prescription and known as “The Subscription Doc,” explains how churn creates a hidden ceiling: eventually, the subscribers ... more
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The most recent episode featuring skin care was really engaging and I found it because a link was posted in the Disrupter School communities by some students and I’m always curious to hear peoples experience secondhand like this.
Incredible to see somebody be able to double their Facebook ad budget I also loved learning about that brand newsletter strategy of the the mindful minute and will absolutely be trying to operationalize that myself.
This was a great pod and one I would love to be a gu... more
I was blown away by the tangible advice and honesty. Thank you for the tips and insight. Would LOVE for our Shopify site to be considered for review as well! Livejoju.com
If you only listen to one podcast, this is the one. I have learnt so much from Kurt. Thank you!
I started listening to this show in 2019.
At the time, I owned a real estate business. It was hands-on, 5-figure monthly revs. I had built it from zero.
The idea of a remote business where I could operate from a distance and be scaled was lovely.
So, while I was driving to and from my job and my business for the next year or two, I binged on this show.
I learned about subscription models, DTC brands, Facebook ads, CRO, Google ads, Shopify, and email marketing.
It was a little fast for a ne... more
A really nice change from the overly serious podcasts already out there. A playful podcast that's loaded with knowledge. 100% would recommend.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #31 | |
Apple Podcasts | #222 |
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The show concentrates on real-world e-commerce and Shopify success, focusing on practical growth tactics, platform features, and the business realities of running online brands. Episodes frequently explore product strategy, marketing automation, commerce technology (including AI-assisted tools), and the evolving Shop ecosystem—from storefronts and POS to discovery and in-store experiences. Notable moments often involve candid founder journeys, actionable playbooks (bundling, promotions, pricing), and deep dives into platform updates that merchants can apply immediately. A unique edge is the balance between hands-on, battle-tested advice and forward-looking innovations across Shopify's tooling and partner ecosystem, making it valuable for op... more
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These podcasts share a similar audience with The Unofficial Shopify Podcast:
1. Shopify Masters
2. Operators
3. Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
4. eComFuel Podcast
5. My First Million
The Unofficial Shopify Podcast launched 12 years ago and published 551 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Unofficial Shopify Podcast include:
1. Matt Holman
2. Brian Nolan
3. Sachin Malhotra
4. Aaron Glazer
5. Helen Mou
6. Kenny Cohen
7. Vanessa Lee
8. Chris Lang
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