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Artwork for The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

Kurt Elster, Paul Reda
Shopify
E-Commerce
Conversion Rate Optimization
SEO
Black Friday
Influencer Marketing
Email Marketing
Digital Marketing
Crowdfunding
Entrepreneurship
User Experience
Shop App
Chubbies
Customer Retention
Artificial Intelligence
Subscriptions
Consumer Behavior
Checkout Extensibility
Amazon
Customer Engagement

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

PublishesWeeklyEpisodes555Founded12 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for The Unofficial Shopify Podcast

Latest Episodes

"Not knowing what we were doing, just bobbling through it, we did a couple thousand dollars an hour and we were like, whoa, this might be something."

John Roman bought BattlBox back in 2023 and went looking for the next channel. With over a million ... more

Kurt spent a day at Beanstalk, an invite-only ecommerce conference at Industry City in Brooklyn, recording 15-minute conversations under a tent. Seven made it to tape. Every guest is on Shopify. Not one led with paid ads.

The lineup: Matt Butcher of... more

Discounts are the biggest line item on your P&L that nobody approved. Kurt and Paul answer the questions merchants keep asking, then lay out the Black Friday plan.

Part one is a mailbag pulled from r/ecommerce, r/shopify, and the Shopify Community: ... more

He sells vapes with no nicotine. Every ad platform, payment processor, and carrier treats him like Big Tobacco anyway.

Conrad Kurth founded Cyclone Pods in 2018 after watching every friend he had get hooked on Juul. Eight years later the brand has g... more

Key Facts

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Recent Guests

Matt Butcher
Founder, Adam's Polishes
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Jay Wright
Founder, The E-commerce Equation
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Vivek Kumar
CEO, Articore Group
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NJ Falk
Managing Partner, Athletic Propulsion Labs (APL)
APL
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Ali Weiss
Co-founder & CEO, NoBiggie
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Robbie Bent
Founder, Othership
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Conrad Kurth
Founder of Cyclone Pods, promoter of nicotine-free vaping options
Cyclone Pods
Episode: How a Nicotine-Free Vape Brand Grows *Without Ads*
Atlee Clark
VP of Partnerships at Shopify
Shopify
Episode: Shopify's New Rev Share, Catalog, and the Next Big Bets Explained
Eytan Seidman
VP of Product at Shopify
Shopify
Episode: Shopify's New Rev Share, Catalog, and the Next Big Bets Explained

Host

Kurt Elster
Host with deep Shopify and ecommerce expertise, frequently guiding conversations around Shopify strategy and merchant growth.

Reviews

4.7 out of 5 stars from 449 ratings
  • Got a shout out and loved the episode

    The most recent episode featuring skin care was really engaging and I found it because a link was posted in the Disrupter School communities by some students and I’m always curious to hear peoples experience secondhand like this.

    Incredible to see somebody be able to double their Facebook ad budget I also loved learning about that brand newsletter strategy of the the mindful minute and will absolutely be trying to operationalize that myself.

    This was a great pod and one I would love to be a gu... more

    Apple Podcasts
    5
    Charley T | @CTtheDisrupter
    United States2 years ago
  • Loved your trucker hat episode

    I was blown away by the tangible advice and honesty. Thank you for the tips and insight. Would LOVE for our Shopify site to be considered for review as well! Livejoju.com

    Apple Podcasts
    5
    LIVEJOJU
    United States3 years ago
  • So amazingly helpful!

    If you only listen to one podcast, this is the one. I have learnt so much from Kurt. Thank you!

    Apple Podcasts
    5
    NMH009
    Australia3 years ago
  • I run an 8 figure brand. From A to Z this show helped me get a grasp on DTC/eccomerce

    I started listening to this show in 2019.

    At the time, I owned a real estate business. It was hands-on, 5-figure monthly revs. I had built it from zero.

    The idea of a remote business where I could operate from a distance and be scaled was lovely.

    So, while I was driving to and from my job and my business for the next year or two, I binged on this show.

    I learned about subscription models, DTC brands, Facebook ads, CRO, Google ads, Shopify, and email marketing.

    It was a little fast for a ne... more

    Apple Podcasts
    5
    happy husband is what i do.
    United States3 years ago
  • A uniquely entertaining and informative podcast

    A really nice change from the overly serious podcasts already out there. A playful podcast that's loaded with knowledge. 100% would recommend.

    Apple Podcasts
    5
    VL3578
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the practical, actionable Shopify and ecommerce insights.
Fans describe it as essential for anyone in ecommerce seeking real-world tactics.
Commenters appreciate guests who are hands-on operators or investors with actionable playbooks.
Audience notes the show blends entertaining banter with deep expertise.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How a Nicotine-Free Vape Brand Grows *Without Ads*
Q: What marketing channels have you found most effective given advertising restrictions?
SEO, honest reviews, targeted influencer relationships who also maintain blogs or static online presences, and in-person pop-ups, rather than broad, paid ads on major platforms that restrict age-restricted products.
How a Nicotine-Free Vape Brand Grows *Without Ads*
Q: Why focus on nicotine-free devices instead of competing directly with nicotine-based brands?
Nickel-based products are highly addictive and heavily marketed; by offering nicotine-free devices, Cyclone Pods targets consumers seeking alternatives and relies on quality, branding, and transparent lab testing to build trust and drive long-term loyalty.
How a Nicotine-Free Vape Brand Grows *Without Ads*
Q: I have so many questions. Why? Tell me about Cyclone Pods. Why play the game on hard mode?
Working in the nicotine space is already challenging; nicotine-free products help differentiate Cyclone Pods by offering a substitute that satisfies the ritual of vaping without nicotine, addressing a market niche that wants to quit or reduce nicotine consumption.
Why Your Subscription Program Stopped Growing — Matt Holman
Q: What is the first thing you check when a subscription program is dying?
I check the growth and retention levels first to see if the brand is acquiring as many customers as it is losing, indicating churn is the core issue rather than acquisition. From there I look at churn rate, onboarding, and cancel flows to identify where the leakage happens.
Shopify's Campaign Autopilot: AI Ad Agent?
Q: What channels are supported and how is multi-channel optimization handled?
Supported channels include Meta, Microsoft Ads, Snap, and ChatGPT integration; Campaign Autopilot optimizes across channels to exploit opportunities while exploring untapped ones, all within merchant-approved guardrails.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Unofficial Shopify Podcast

What is The Unofficial Shopify Podcast about and what kind of topics does it cover?

The show concentrates on real-world e-commerce and Shopify success, focusing on practical growth tactics, platform features, and the business realities of running online brands. Episodes frequently explore product strategy, marketing automation, commerce technology (including AI-assisted tools), and the evolving Shop ecosystem—from storefronts and POS to discovery and in-store experiences. Notable moments often involve candid founder journeys, actionable playbooks (bundling, promotions, pricing), and deep dives into platform updates that merchants can apply immediately. A unique edge is the balance between hands-on, battle-tested advice and forward-looking innovations across Shopify's tooling and partner ecosystem, making it valuable for op... more

Where can I find podcast stats for The Unofficial Shopify Podcast?

Rephonic provides a wide range of podcast stats for The Unofficial Shopify Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Unofficial Shopify Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Unofficial Shopify Podcast get?

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What are the audience demographics for The Unofficial Shopify Podcast?

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How many subscribers and views does The Unofficial Shopify Podcast have?

To see how many followers or subscribers The Unofficial Shopify Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Unofficial Shopify Podcast?

These podcasts share a similar audience with The Unofficial Shopify Podcast:

1. Shopify Masters
2. Operators
3. The Foundr Podcast with Nathan Chan
4. Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
5. The Product Boss with Jacqueline Snyder

How many episodes of The Unofficial Shopify Podcast are there?

The Unofficial Shopify Podcast launched 12 years ago and published 555 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Unofficial Shopify Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Unofficial Shopify Podcast?

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What guests have appeared on The Unofficial Shopify Podcast?

Recent guests on The Unofficial Shopify Podcast include:

1. Matt Butcher
2. Jay Wright
3. Vivek Kumar
4. NJ Falk
5. Ali Weiss
6. Robbie Bent
7. Conrad Kurth
8. Atlee Clark

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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