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Artwork for The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

Kurt Elster, Paul Reda
E-Commerce
Shopify
Black Friday
Shock Surplus
Google Ads
Email Marketing
Tiered Discounts
Sales Strategy
Shopify Editions Winter '24
Average Order Value
Customer Behavior
Consumer Behavior
Advertising
Performance Max
Shopping Ads
44N Outdoor
Mushroom Supplements
Covid-19
E-Commerce Sales
Digital Marketing

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

PublishesWeeklyEpisodes516Founded11 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for The Unofficial Shopify Podcast

Latest Episodes

"Shop has this amazing opportunity to convert shoppers into people that are being entertained by shoppable content."

Bill Staley built the first Shop Mini to launch on Shopify's Shop app. Food Social brings 10,000+ shoppable recipes to 200 million p... more

Dana Roberts spent years watching fifth-grade girls panic through their first periods with ill-fitting products and no preparation. The period care aisle hadn't changed in decades. Same brands. Same sizing that was never designed for a 10-year-old's ... more

"We were close to closing the company two or three times. Every winter was like, okay, that's it. Goodbye company."

Chris Erthel built Meller sunglasses from a Spanish side project into a brand that sells a pair every 28 seconds. Along the way, he h... more

Montana Knife Company pulled in $1.7 million over Black Friday weekend without discounting a single knife. Co-founder Brandon Horoho explains how: five targeted product drops, one for each customer persona. An email cadence so aggressive he was watch... more

Key Facts

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Recent Guests

Christian Erthel
Serial entrepreneur known for his successful exits and founder of Meller Sunglasses.
Meller Brand
Episode: The €330M Exit Guy Shares His Europe Playbook
Aaron Glazer
Product lead at Shopify
Shopify
Episode: Native A/B Testing Hits Shopify: What You Need to Know
Nehal Kazim
Honest and candid marketer at Ad Pros, focusing on growth strategies for companies
Ad Pros
Episode: Why Your Creative Strategy Is Burning Cash
Kate Assaraf
Founder of DIP Haircare
DIP Haircare
Episode: She Sold 250K Shampoo Bars Without Amazon or Ads
Cara Marin
Guest expert and representative from Seguno, Bulk Discount Bot
Seguno
Episode: What Discounts Actually Make People Buy (Study)
Bora Celik
Founder of Agentic, focused on building AI agents for marketing and e-commerce.
Agentic
Episode: This Founder Automated Influencer Outreach Completely
Celia Hatch
Founder of Buff Clucks, specializing in herbal supplements for chickens
Buff Clucks
Episode: Buff Clucks: From Homework Assignment to 7-Figure Chicken Brand
Filip Pejic
Email marketing expert at Bedford Marketing
Bedford Marketing
Episode: Black Friday Starts Early: The 3-Week Email Strategy
Bet Hannon
Founder of AccessiCart, specializing in accessibility and e-commerce.
AccessiCart
Episode: Accessibility: Bet Hannon's 4-Step Fix

Host

Kurt Elster
Host known for sharing insightful stories from e-commerce entrepreneurs and providing practical advice for succeeding in online business.

Reviews

4.7 out of 5 stars from 448 ratings
  • Got a shout out and loved the episode

    The most recent episode featuring skin care was really engaging and I found it because a link was posted in the Disrupter School communities by some students and I’m always curious to hear peoples experience secondhand like this.

    Incredible to see somebody be able to double their Facebook ad budget I also loved learning about that brand newsletter strategy of the the mindful minute and will absolutely be trying to operationalize that myself.

    This was a great pod and one I would love to be a gu... more

    Apple Podcasts
    5
    Charley T | @CTtheDisrupter
    United Statesa year ago
  • Loved your trucker hat episode

    I was blown away by the tangible advice and honesty. Thank you for the tips and insight. Would LOVE for our Shopify site to be considered for review as well! Livejoju.com

    Apple Podcasts
    5
    LIVEJOJU
    United States2 years ago
  • So amazingly helpful!

    If you only listen to one podcast, this is the one. I have learnt so much from Kurt. Thank you!

    Apple Podcasts
    5
    NMH009
    Australia2 years ago
  • I run an 8 figure brand. From A to Z this show helped me get a grasp on DTC/eccomerce

    I started listening to this show in 2019.

    At the time, I owned a real estate business. It was hands-on, 5-figure monthly revs. I had built it from zero.

    The idea of a remote business where I could operate from a distance and be scaled was lovely.

    So, while I was driving to and from my job and my business for the next year or two, I binged on this show.

    I learned about subscription models, DTC brands, Facebook ads, CRO, Google ads, Shopify, and email marketing.

    It was a little fast for a ne... more

    Apple Podcasts
    5
    happy husband is what i do.
    United States2 years ago
  • A uniquely entertaining and informative podcast

    A really nice change from the overly serious podcasts already out there. A playful podcast that's loaded with knowledge. 100% would recommend.

    Apple Podcasts
    5
    VL3578
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some have expressed admiration for the hosts' engaging dynamic and fun banter.
A few critiques mention preferences for more focused topics or specific guest expertise.
Many find the blend of entertainment and education refreshing compared to other business podcasts.
Listeners appreciate the practical and actionable insights provided in each episode.
There is a consensus that the guests featured bring valuable knowledge that is directly applicable to e-commerce.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The €330M Exit Guy Shares His Europe Playbook
Q: How do you think Meller has been able to succeed in such a competitive market?
Christian explained that they were able to reinvent their marketing strategies and adapt to the seasonal nature of sunglasses, while also ensuring quality and affordability.
Native A/B Testing Hits Shopify: What You Need to Know
Q: How do I get started?
Go into your Shopify admin, click on markets in the left nav bar, then click rollouts, and create a new rollout.
Native A/B Testing Hits Shopify: What You Need to Know
Q: What's the benefit here?
Split testing allows merchants to make confident, data-driven decisions about web design.
She Sold 250K Shampoo Bars Without Amazon or Ads
Q: How did you achieve such rapid growth without paid ads?
Kate focused on building partnerships with independent refill and zero-waste stores, trusting their recommendations over traditional advertising.
She Sold 250K Shampoo Bars Without Amazon or Ads
Q: What was the impetus to start DIP Haircare?
Kate wanted to solve the problem of plastic pollution she learned about and create effective beauty products without the usual pitfalls.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Unofficial Shopify Podcast

What is The Unofficial Shopify Podcast about and what kind of topics does it cover?

The content focuses on practical strategies aimed at e-commerce entrepreneurs, particularly those using Shopify as their platform. Topics frequently covered include innovative marketing strategies, customer acquisition techniques, and insights into operational efficiencies within the e-commerce space. The show also features success stories and experiences from diverse entrepreneurs, offering relatable and actionable advice that can help listeners navigate the complexities of running an e-commerce business successfully.

One unique aspect is its emphasis on transparency and authenticity, where stories shared are often candid and highlight real-world challenges and victories. This creates an engaging listening experience for both new and seas... more

Where can I find podcast stats for The Unofficial Shopify Podcast?

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How many listeners does The Unofficial Shopify Podcast get?

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What are the audience demographics for The Unofficial Shopify Podcast?

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How many subscribers and views does The Unofficial Shopify Podcast have?

To see how many followers or subscribers The Unofficial Shopify Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Unofficial Shopify Podcast?

These podcasts share a similar audience with The Unofficial Shopify Podcast:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Marketing Against The Grain
3. My First Million
4. Social Media Marketing Podcast
5. The Startup Ideas Podcast

How many episodes of The Unofficial Shopify Podcast are there?

The Unofficial Shopify Podcast launched 11 years ago and published 516 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Unofficial Shopify Podcast?

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What guests have appeared on The Unofficial Shopify Podcast?

Recent guests on The Unofficial Shopify Podcast include:

1. Christian Erthel
2. Aaron Glazer
3. Nehal Kazim
4. Kate Assaraf
5. Cara Marin
6. Bora Celik
7. Celia Hatch
8. Filip Pejic

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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