Rephonic
Artwork for The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

Kurt Elster, Paul Reda
E-Commerce
Shopify
Conversion Rate Optimization
SEO
Black Friday
Influencer Marketing
Email Marketing
Digital Marketing
Crowdfunding
Entrepreneurship
User Experience
Shop App
Chubbies
Customer Retention
Artificial Intelligence
Subscriptions
Consumer Behavior
Checkout Extensibility
Amazon
Customer Engagement

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

PublishesWeeklyEpisodes551Founded12 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for The Unofficial Shopify Podcast

Latest Episodes

He's shipped over a billion units. He says your Black Friday gets decided in September.

Casey Armstrong, CMO of ShipBob, returns for his third appearance to break down peak season 2026. Five years ago the villain was Shipageddon. This year there's n... more

"You think you know what you're doing. Like I work at Shopify. I should be better at it."

That's Atlee Clark, Shopify's VP of Partnerships, on running her own store, Pika Layers, for the past seven years. She's joined by Eytan Seidman, VP of Product... more

YouTube

"It's more than 2x that conversion rate coming from another referral channel."

AI shopping agents are already sending buyers to Shopify stores, and they convert at double the rate of your other referral traffic. Most merchants have no idea it's happ... more

YouTube

Your subscription program is adding customers every month—so why has it stopped growing?

Matt Holman, founder of Subscription Prescription and known as “The Subscription Doc,” explains how churn creates a hidden ceiling: eventually, the subscribers ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Operators
OperatorsSean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer
Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
Winning With Shopify Podcast: Ecommerce Growth for Shopify Store OwnersNick Trueman | Ecommerce Growth, Marketing, PPC and SEO Specialist
eComFuel Podcast
eComFuel PodcastAndrew Youderian | e-Commerce Entrepreneur
My First Million
My First MillionHubspot Media

Recent Guests

Matt Holman
The Subscription Doctor, founder of Subscription Prescription
Subscription Prescription
Episode: Why Your Subscription Program Stopped Growing — Matt Holman
Brian Nolan
Serial entrepreneur who bought and rebranded Darren & Phillip
Darren & Phillip (dog apparel brand)
Episode: He Sold a Startup, Now He Sells Viral Dog Pajamas
Sachin Malhotra
Director of Product Merchant Marketing at Shopify
Shopify
Episode: Shopify's Campaign Autopilot: AI Ad Agent?
Aaron Glazer
Director of Product at Shopify
Shopify
Episode: Agentic Storefronts: You're Already on ChatGPT
Helen Mou
Director of Product for Retail at Shopify
Shopify
Episode: How Shopify POS Got a Minute Faster Per Sale
Kenny Cohen
Director of Product for Shop
Shopify
Episode: Shop: The Sales Channel You Shouldn't Ignore
Vanessa Lee
VP of Product at Shopify
Shopify
Episode: Inside Shopify's "Everywhere" Edition | Spring 2026
Chris Lang
Founder of Fresh Chile, Shopify entrepreneur
Fresh Chile
Episode: Top 1% of Shopify. 8 Figures. Profit in Year 6.
Jeremy Horowitz
Investor, founder of private equity fund; former Gorgias executive
Private equity fund (former Gorgias executive)
Episode: He Reviewed 500 Deals Before Buying One Shopify App

Host

Kurt Elster
Host with deep Shopify and ecommerce expertise, frequently guiding conversations around Shopify strategy and merchant growth.

Reviews

4.7 out of 5 stars from 448 ratings
  • Got a shout out and loved the episode

    The most recent episode featuring skin care was really engaging and I found it because a link was posted in the Disrupter School communities by some students and I’m always curious to hear peoples experience secondhand like this.

    Incredible to see somebody be able to double their Facebook ad budget I also loved learning about that brand newsletter strategy of the the mindful minute and will absolutely be trying to operationalize that myself.

    This was a great pod and one I would love to be a gu... more

    Apple Podcasts
    5
    Charley T | @CTtheDisrupter
    United States2 years ago
  • Loved your trucker hat episode

    I was blown away by the tangible advice and honesty. Thank you for the tips and insight. Would LOVE for our Shopify site to be considered for review as well! Livejoju.com

    Apple Podcasts
    5
    LIVEJOJU
    United States3 years ago
  • So amazingly helpful!

    If you only listen to one podcast, this is the one. I have learnt so much from Kurt. Thank you!

    Apple Podcasts
    5
    NMH009
    Australia3 years ago
  • I run an 8 figure brand. From A to Z this show helped me get a grasp on DTC/eccomerce

    I started listening to this show in 2019.

    At the time, I owned a real estate business. It was hands-on, 5-figure monthly revs. I had built it from zero.

    The idea of a remote business where I could operate from a distance and be scaled was lovely.

    So, while I was driving to and from my job and my business for the next year or two, I binged on this show.

    I learned about subscription models, DTC brands, Facebook ads, CRO, Google ads, Shopify, and email marketing.

    It was a little fast for a ne... more

    Apple Podcasts
    5
    happy husband is what i do.
    United States3 years ago
  • A uniquely entertaining and informative podcast

    A really nice change from the overly serious podcasts already out there. A playful podcast that's loaded with knowledge. 100% would recommend.

    Apple Podcasts
    5
    VL3578
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the practical, actionable Shopify and ecommerce insights.
Fans describe it as essential for anyone in ecommerce seeking real-world tactics.
Commenters appreciate guests who are hands-on operators or investors with actionable playbooks.
Audience notes the show blends entertaining banter with deep expertise.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#31
Poland/Business/Entrepreneurship
Apple Podcasts
#222
Poland/Business

Talking Points

Recent interactions between the hosts and their guests.

Why Your Subscription Program Stopped Growing — Matt Holman
Q: What is the first thing you check when a subscription program is dying?
I check the growth and retention levels first to see if the brand is acquiring as many customers as it is losing, indicating churn is the core issue rather than acquisition. From there I look at churn rate, onboarding, and cancel flows to identify where the leakage happens.
Shopify's Campaign Autopilot: AI Ad Agent?
Q: What channels are supported and how is multi-channel optimization handled?
Supported channels include Meta, Microsoft Ads, Snap, and ChatGPT integration; Campaign Autopilot optimizes across channels to exploit opportunities while exploring untapped ones, all within merchant-approved guardrails.
Shopify's Campaign Autopilot: AI Ad Agent?
Q: How hands-off can merchants be, and where does human oversight come in?
Merchants can start with partial automation and progressively grant more autonomy; the system is designed to learn merchant boundaries and will prompt for permission at key decisions while providing dashboards for transparency.
Shopify's Campaign Autopilot: AI Ad Agent?
Q: What is Campaign Autopilot and how does it fit into a merchant's marketing stack?
Campaign Autopilot is an omni-channel, in-house marketing engine that handles messaging, shop campaigns, and third-party ads across channels, with guardrails and human-in-the-loop oversight to optimize toward checkout conversions.
Agentic Storefronts: You're Already on ChatGPT
Q: Tell me about native checkout in an agentic channel.
Aaron explains that merchants can choose to participate in native checkout within agentic channels like Google AI mode and Gemini, with the checkout remaining the merchant's own but powered through the Universal Commerce Protocol when integrated, giving seamless buying experiences while keeping merchant control.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Unofficial Shopify Podcast

What is The Unofficial Shopify Podcast about and what kind of topics does it cover?

The show concentrates on real-world e-commerce and Shopify success, focusing on practical growth tactics, platform features, and the business realities of running online brands. Episodes frequently explore product strategy, marketing automation, commerce technology (including AI-assisted tools), and the evolving Shop ecosystem—from storefronts and POS to discovery and in-store experiences. Notable moments often involve candid founder journeys, actionable playbooks (bundling, promotions, pricing), and deep dives into platform updates that merchants can apply immediately. A unique edge is the balance between hands-on, battle-tested advice and forward-looking innovations across Shopify's tooling and partner ecosystem, making it valuable for op... more

Where can I find podcast stats for The Unofficial Shopify Podcast?

Rephonic provides a wide range of podcast stats for The Unofficial Shopify Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Unofficial Shopify Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Unofficial Shopify Podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Unofficial Shopify Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Unofficial Shopify Podcast?

Rephonic provides comprehensive predictive audience data for The Unofficial Shopify Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Unofficial Shopify Podcast have?

To see how many followers or subscribers The Unofficial Shopify Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Unofficial Shopify Podcast?

These podcasts share a similar audience with The Unofficial Shopify Podcast:

1. Shopify Masters
2. Operators
3. Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
4. eComFuel Podcast
5. My First Million

How many episodes of The Unofficial Shopify Podcast are there?

The Unofficial Shopify Podcast launched 12 years ago and published 551 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Unofficial Shopify Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Unofficial Shopify Podcast?

Rephonic pulls ratings and reviews for The Unofficial Shopify Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Unofficial Shopify Podcast?

Rephonic provides full transcripts for episodes of The Unofficial Shopify Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Unofficial Shopify Podcast?

Recent guests on The Unofficial Shopify Podcast include:

1. Matt Holman
2. Brian Nolan
3. Sachin Malhotra
4. Aaron Glazer
5. Helen Mou
6. Kenny Cohen
7. Vanessa Lee
8. Chris Lang

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days