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Artwork for The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

Kurt Elster, Paul Reda
E-Commerce
Shopify
Black Friday
Shock Surplus
Google Ads
Email Marketing
Sales Strategy
Tiered Discounts
Shopify Editions Winter '24
Average Order Value
Customer Behavior
Consumer Behavior
Advertising
Shopping Ads
Performance Max
44N Outdoor
Mushroom Supplements
Covid-19
E-Commerce Sales
Digital Marketing

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

PublishesWeeklyEpisodes506Founded11 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Unofficial Shopify Podcast

Latest Episodes

So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken supplements called "Chicken Spice." She thinks it's ridiculous. Fast forward to today, and she's running a seven-figure business serving America's 13% of households ... more

Shopify just went from 100 variants per product to 2,048. Shopify Partners Kurt Elster and Paul Reda tested it and found out there's a secret limit at 250 where everything changes. Your theme might work perfectly, it might half-work, or it might comp... more

Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the three-week framework 8-figure brands use to win Q4. If you're planning to send a couple emails on Cybe... more

"These tools rely on automation that only catches 30% of issues. And for blind users with screen readers? The overlays often conflict with their assistive tech—making the site harder to use."

Bet Hannon runs AccessiCart, an agency that fixes accessi... more

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Recent Guests

Filip Pejic
Email marketing expert at Bedford Marketing
Bedford Marketing
Episode: Black Friday Starts Early: The 3-Week Email Strategy
Bet Hannon
Founder of AccessiCart, specializing in accessibility and e-commerce.
AccessiCart
Episode: Accessibility: Bet Hannon's 4-Step Fix
Mac King
Expert in e-commerce and AI search optimization, formal partner manager at Shopify
Domaine
Episode: SEO Is Dead. Long Live GEO. w/ Domaine's Mac King
Jamil Bhuya
One half of the husband-wife agency Otherhalf Studio specializing in Shopify design and development.
Otherhalf Studio
Episode: Jamil Bhuya: Why Store Owners Can't See Conversion Killers
Ben Knegendorf
E-commerce entrepreneur and speaker
Drop Ship Breakthrough
Episode: The $720K Exit That Disappeared
Andrew Le
Co-founder and lead developer of Cleverific
Cleverific
Episode: They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions)
Tu Pham
Co-founder, head of marketing and design for Cleverific
Cleverific
Episode: They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions)
Vibhor Chhabra
Director of Product at Shopify
Shopify
Episode: Why Shopify's Shipping Just Got Way Better
Devyn Merklin
Former CMO and Growth Strategist at X-Scale
X-Scale
Episode: Ex-Supps CMO's Counter-Intuitive Growth Strategies

Host

Kurt Elster
Host of The Unofficial Shopify Podcast, sharing insights from e-commerce entrepreneurs.

Reviews

4.7 out of 5 stars from 446 ratings
  • Got a shout out and loved the episode

    The most recent episode featuring skin care was really engaging and I found it because a link was posted in the Disrupter School communities by some students and I’m always curious to hear peoples experience secondhand like this.

    Incredible to see somebody be able to double their Facebook ad budget I also loved learning about that brand newsletter strategy of the the mindful minute and will absolutely be trying to operationalize that myself.

    This was a great pod and one I would love to be a gu... more

    Apple Podcasts
    5
    Charley T | @CTtheDisrupter
    United Statesa year ago
  • Loved your trucker hat episode

    I was blown away by the tangible advice and honesty. Thank you for the tips and insight. Would LOVE for our Shopify site to be considered for review as well! Livejoju.com

    Apple Podcasts
    5
    LIVEJOJU
    United States2 years ago
  • So amazingly helpful!

    If you only listen to one podcast, this is the one. I have learnt so much from Kurt. Thank you!

    Apple Podcasts
    5
    NMH009
    Australia2 years ago
  • I run an 8 figure brand. From A to Z this show helped me get a grasp on DTC/eccomerce

    I started listening to this show in 2019.

    At the time, I owned a real estate business. It was hands-on, 5-figure monthly revs. I had built it from zero.

    The idea of a remote business where I could operate from a distance and be scaled was lovely.

    So, while I was driving to and from my job and my business for the next year or two, I binged on this show.

    I learned about subscription models, DTC brands, Facebook ads, CRO, Google ads, Shopify, and email marketing.

    It was a little fast for a ne... more

    Apple Podcasts
    5
    happy husband is what i do.
    United States2 years ago
  • A uniquely entertaining and informative podcast

    A really nice change from the overly serious podcasts already out there. A playful podcast that's loaded with knowledge. 100% would recommend.

    Apple Podcasts
    5
    VL3578
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the mix of education and entertainment refreshing and engaging.
The dynamic between the hosts is noted as both entertaining and informative, making for enjoyable listening.
The short actionable tips are often highlighted as a key feature, helping entrepreneurs implement strategies in their own businesses.
Listeners appreciate the raw and practical advice shared in the episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Black Friday Starts Early: The 3-Week Email Strategy
Q: What is the ideal email strategy during the holiday season?
Brands should balance promotional emails with new arrivals to keep customers engaged and not overwhelm them with repeated discount emails.
Black Friday Starts Early: The 3-Week Email Strategy
Q: What is your advice for brands preparing their email marketing for Black Friday?
It's important to start early in November and have a diversified approach that doesn't wait until Black Friday to ramp up marketing efforts.
Accessibility: Bet Hannon's 4-Step Fix
Q: What typically happens when someone receives an accessibility lawsuit letter?
They often receive a demand letter from an attorney representing a serial plaintiff, typically indicating issues with their website's accessibility, which may lead to potential lawsuits.
SEO Is Dead. Long Live GEO. w/ Domaine's Mac King
Q: What's the next step for businesses regarding AI search optimization?
Start tracking prompts and monitor lead sources to see if AI tools are affecting your customer acquisition.
The $720K Exit That Disappeared
Q: So what's your advice here?
You should put your money to work in ways that grow your business or invest in yourself and your skills.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Unofficial Shopify Podcast

What is The Unofficial Shopify Podcast about and what kind of topics does it cover?

The content focuses on the entrepreneurial journeys and experiences of individuals utilizing Shopify for their e-commerce businesses. Episodes often feature in-depth discussions surrounding various aspects of running an online store, such as marketing strategies, customer engagement, product development, and optimizing business operations. The format highlights both successes and challenges, providing valuable insights and actionable advice for current and aspiring entrepreneurs alike. Through engaging guest interviews and the host's expertise, listeners can expect a rich blend of educational content along with entertaining stories from the e-commerce world.

Where can I find podcast stats for The Unofficial Shopify Podcast?

Rephonic provides a wide range of podcast stats for The Unofficial Shopify Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Unofficial Shopify Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Unofficial Shopify Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Unofficial Shopify Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Unofficial Shopify Podcast?

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How many subscribers and views does The Unofficial Shopify Podcast have?

To see how many followers or subscribers The Unofficial Shopify Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Unofficial Shopify Podcast?

These podcasts share a similar audience with The Unofficial Shopify Podcast:

1. Shopify Masters
2. OPERATORS
3. The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
4. My First Million
5. The Side Hustle Show

How many episodes of The Unofficial Shopify Podcast are there?

The Unofficial Shopify Podcast launched 11 years ago and published 506 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Unofficial Shopify Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Unofficial Shopify Podcast?

Rephonic pulls ratings and reviews for The Unofficial Shopify Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Unofficial Shopify Podcast?

Rephonic provides full transcripts for episodes of The Unofficial Shopify Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Unofficial Shopify Podcast?

Recent guests on The Unofficial Shopify Podcast include:

1. Filip Pejic
2. Bet Hannon
3. Mac King
4. Jamil Bhuya
5. Ben Knegendorf
6. Andrew Le
7. Tu Pham
8. Vibhor Chhabra

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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