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Artwork for The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

Kurt Elster, Paul Reda
E-Commerce
Shopify
Conversion Rate Optimization
SEO
Black Friday
Influencer Marketing
Email Marketing
Digital Marketing
Crowdfunding
Entrepreneurship
User Experience
Chubbies
Shop App
Customer Retention
Subscriptions
Consumer Behavior
Checkout Extensibility
Artificial Intelligence
Amazon
Customer Engagement

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

PublishesWeeklyEpisodes545Founded12 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Unofficial Shopify Podcast

Latest Episodes

Kurt pulled the agentic sales numbers on a store doing $1.8 million a month. ChatGPT drove $4,200 of it. So he dragooned business partner Paul Reda into an unscripted reaction to Shopify's Editions announcements. No pre-cleared questions, no talking ... more

"It's an in-house, ready-to-go agency. Which is free for all merchants."

That's how Sachin Malhotra, Shopify's Director of Product for Merchant Marketing, describes Campaign Autopilot, the new AI marketing tool Shopify just announced as part of Edit... more

YouTube

"Being on Shopify means you get access to agentic automatically, out of the box."

Your store is already selling inside ChatGPT, Copilot, Gemini, and Shop, whether you've noticed or not. Aaron Glazer, Director of Product at Shopify, joins Kurt to exp... more

"I hear store associates asking people in person for their email all the time, and it always is a little bit awkward."

Helen Mou runs product for retail at Shopify, and she just helped rebuild the thing every store runs on. This spring edition is th... more

Key Facts

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Recent Guests

Sachin Malhotra
Director of Product Merchant Marketing at Shopify
Shopify
Episode: Shopify's Campaign Autopilot: AI Ad Agent?
Helen Mou
Director of Product for Retail at Shopify
Shopify
Episode: How Shopify POS Got a Minute Faster Per Sale
Kenny Cohen
Director of Product for Shop
Shopify
Episode: Shop: The Sales Channel You Shouldn't Ignore
Vanessa Lee
VP of Product at Shopify
Shopify
Episode: Inside Shopify's "Everywhere" Edition | Spring 2026
Chris Lang
Founder of Fresh Chile, Shopify entrepreneur
Fresh Chile
Episode: Top 1% of Shopify. 8 Figures. Profit in Year 6.
Jeremy Horowitz
Investor, founder of private equity fund; former Gorgias executive
Private equity fund (former Gorgias executive)
Episode: He Reviewed 500 Deals Before Buying One Shopify App
John Murphy
Founder/CEO of FRIQ Labs (formerly eBikeGen)
FRIQ Labs
Episode: The 3 Red Flags That Mean It's Fraud
David Hooker
Guest, from Fuel (Printful+Printify POD platform)
Fuel (Printful + Printify)
Episode: Print on Demand's Real Playbook w/ David Hooker
Denis Dyli
Shopify partner, agency owner focused on B2B challenges
Uncap
Episode: The B2B Quoting Episode

Host

Kurt Elster
Host of The Unofficial Shopify Podcast

Reviews

4.7 out of 5 stars from 448 ratings
  • Got a shout out and loved the episode

    The most recent episode featuring skin care was really engaging and I found it because a link was posted in the Disrupter School communities by some students and I’m always curious to hear peoples experience secondhand like this.

    Incredible to see somebody be able to double their Facebook ad budget I also loved learning about that brand newsletter strategy of the the mindful minute and will absolutely be trying to operationalize that myself.

    This was a great pod and one I would love to be a gu... more

    Apple Podcasts
    5
    Charley T | @CTtheDisrupter
    United States2 years ago
  • Loved your trucker hat episode

    I was blown away by the tangible advice and honesty. Thank you for the tips and insight. Would LOVE for our Shopify site to be considered for review as well! Livejoju.com

    Apple Podcasts
    5
    LIVEJOJU
    United States2 years ago
  • So amazingly helpful!

    If you only listen to one podcast, this is the one. I have learnt so much from Kurt. Thank you!

    Apple Podcasts
    5
    NMH009
    Australia2 years ago
  • I run an 8 figure brand. From A to Z this show helped me get a grasp on DTC/eccomerce

    I started listening to this show in 2019.

    At the time, I owned a real estate business. It was hands-on, 5-figure monthly revs. I had built it from zero.

    The idea of a remote business where I could operate from a distance and be scaled was lovely.

    So, while I was driving to and from my job and my business for the next year or two, I binged on this show.

    I learned about subscription models, DTC brands, Facebook ads, CRO, Google ads, Shopify, and email marketing.

    It was a little fast for a ne... more

    Apple Podcasts
    5
    happy husband is what i do.
    United States3 years ago
  • A uniquely entertaining and informative podcast

    A really nice change from the overly serious podcasts already out there. A playful podcast that's loaded with knowledge. 100% would recommend.

    Apple Podcasts
    5
    VL3578
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners repeatedly highlight practical, battle-tested Shopify tactics and actionable advice.
Guests are praised for real-world experiences and clear, applicable lessons for growing DTC brands.
The show blends humor with deep ecommerce know-how, which keeps complex topics engaging.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Shopify's Campaign Autopilot: AI Ad Agent?
Q: What channels are supported and how is multi-channel optimization handled?
Supported channels include Meta, Microsoft Ads, Snap, and ChatGPT integration; Campaign Autopilot optimizes across channels to exploit opportunities while exploring untapped ones, all within merchant-approved guardrails.
Shopify's Campaign Autopilot: AI Ad Agent?
Q: How hands-off can merchants be, and where does human oversight come in?
Merchants can start with partial automation and progressively grant more autonomy; the system is designed to learn merchant boundaries and will prompt for permission at key decisions while providing dashboards for transparency.
Shopify's Campaign Autopilot: AI Ad Agent?
Q: What is Campaign Autopilot and how does it fit into a merchant's marketing stack?
Campaign Autopilot is an omni-channel, in-house marketing engine that handles messaging, shop campaigns, and third-party ads across channels, with guardrails and human-in-the-loop oversight to optimize toward checkout conversions.
Agentic Storefronts: You're Already on ChatGPT
Q: Tell me about native checkout in an agentic channel.
Aaron explains that merchants can choose to participate in native checkout within agentic channels like Google AI mode and Gemini, with the checkout remaining the merchant's own but powered through the Universal Commerce Protocol when integrated, giving seamless buying experiences while keeping merchant control.
Agentic Storefronts: You're Already on ChatGPT
Q: Am I on the right path?
Aaron confirms that buyer behavior is shifting toward longer, use-case driven conversations with agents, and that Agentic stores help merchants pre-close the sale by engaging buyers earlier and more deeply in the journey, which ultimately leads to higher conversion when the buyer reaches the storefront.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Unofficial Shopify Podcast

What is The Unofficial Shopify Podcast about and what kind of topics does it cover?

A practical, founder- and operator-heavy look at ecommerce, with a laser focus on Shopify. Episodes typically cover real-world tactics for building and scaling Shopify stores, from fraud prevention and B2B workflows to AI-assisted marketing, live selling, and product networks. Guests range from bootstrapped founders to agency leaders and platform developers, delivering actionable insights, hands-on lessons, and honest commentary about challenges in ecommerce, marketing, and tech. The show stands out for its candid host pairing, deep dives into platform features, and a consistent emphasis on practical strategies you can implement quickly. It's likely to appeal to serious store owners, agency professionals, and technologists who crave concret... more

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How many listeners does The Unofficial Shopify Podcast get?

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How many subscribers and views does The Unofficial Shopify Podcast have?

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Which podcasts are similar to The Unofficial Shopify Podcast?

These podcasts share a similar audience with The Unofficial Shopify Podcast:

1. Shopify Masters
2. Operators
3. The Foundr Podcast with Nathan Chan
4. My First Million
5. AI Explored

How many episodes of The Unofficial Shopify Podcast are there?

The Unofficial Shopify Podcast launched 12 years ago and published 545 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Unofficial Shopify Podcast?

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What guests have appeared on The Unofficial Shopify Podcast?

Recent guests on The Unofficial Shopify Podcast include:

1. Sachin Malhotra
2. Helen Mou
3. Kenny Cohen
4. Vanessa Lee
5. Chris Lang
6. Jeremy Horowitz
7. John Murphy
8. David Hooker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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