The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content
FexingoLucas and Luna dissect the mechanics of short-form video marketing, from TikTok's algorithm to the creator economy's revenue splits. Each episode examines a specific case — a brand's viral campaign, a creator's monetization strategy, or a platform policy change — and extracts the numbers that matter: cost-per-engagement, average watch time, affiliate conversion rates. Lucas, a journalist with a de... more
| Publishes | Daily | Episodes | 154 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
Listen to this Podcast
Latest Episodes
In this episode, Lucas and Luna dive into the growing trend of TikTok creators selling their live shopping scripts directly to brands. They explore why these scripts are valuable, what they contain, and how brands use them to improve their own live c... more
In this episode of the TikTok Marketing Podcast, Lucas and Luna explore a growing revenue stream for creators: selling their sound strategy to brands. They break down how creators like Kyle Toth and Chelsea Fagan have turned their expertise in audio ... more
In episode 152 of The TikTok Marketing Podcast, Lucas and Luna explore a niche but powerful creator income stream: selling thumbnail designs to brands. They anchor the conversation in the rise of 'thumbnail-first' creative strategy, referencing a 202... more
On this episode, Lucas and Luna look at a surprising new revenue stream for TikTok creators: selling their comment sections as market research. As brands scramble to understand Gen Z and millennial consumers, some creators are packaging their comment... more
In this milestone 150th episode of The TikTok Marketing Podcast, Lucas and Luna explore a fresh frontier in the creator economy: selling editing workflows. They break down how top creators package their video editing processes—from timeline organizat... more
In episode 149 of The TikTok Marketing Podcast, Lucas and Luna explore the latest creator-economy trend: live shopping scripts. As TikTok Shop gains momentum, brands are buying battle-tested live-selling scripts from top creators to boost their own s... more
In this episode, Lucas and Luna explore a new creator monetization trend: selling TikTok video briefs as brand case studies. They break down how creators like Mia Chen package their campaign retrospectives—including objectives, creative choices, and ... more
In this episode, Lucas and Luna explore a growing revenue stream for TikTok creators: selling their raw outtakes, bloopers, and behind-the-scenes clips as brand content. They break down the recent trend where creators package their unused footage—the... more
Key Facts
Recent Guests
Hosts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #209 |  Indonesia/Business |
Top Business Podcasts
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Short-form video marketing mechanics and creator-economy economics are explored through data-driven case studies and practical playbooks. Episodes commonly dissect how brands use TikTok, including strategies around engagement signals, comment economies, search optimization, and sound design, with a consistent emphasis on measurable metrics like watch time, completion rate, and ROI. The hosts—a journalist focused on data and a former brand strategist who tests those numbers in real campaigns—pull real-world numbers, compare creator equity deals to traditional ad spend, and discuss platform updates such as TikTok Shop. Note-worthy angles include treating the comment section as a distribution channel, valuing authentic creator partnerships, an... more
Where can I find podcast stats for this podcast?
Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does this podcast get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for this podcast?
Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does this podcast have?
To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
How many episodes of this podcast are there?
this podcast launched 3 months ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact this podcast?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for this podcast?
Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for this podcast?
Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Maya Chen
2. Adjena James
3. Mike Wilson
4. Chef Ramona
5. Kyla Jenkins
6. Sarah Chen
7. Jade Beason
8. Marcus Tran
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.