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What's Working with Keaton Walker

Keaton Walker
Gohighlevel
Highlevel
Facebook
Voice AI
Government Contracting
Monetization
Adrian Brambila
Local Marketing
Lead Generation
Case Studies (florist, Hotel, Restaurant)
Guitar Center
Review Harvest
Pricing Model £399/month
Google Ads
Team Follow Up AI
Franchises
Closebot
Text-Based Posts
Database Reactivation

Keaton Walker's podcast where he invites marketing, GoHighLevel, and SMMA experts to share practical, real world insights. Join us for deep conversations to take your digital marketing know-how to the next level.

PublishesDailyEpisodes55Founded3 years ago
Categories
MarketingEntrepreneurshipBusiness

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📔 Learn Directly from Kevin in his Community👉 www.skool.com/highlevelcompound/about?ref=02984f30dc40403cb810ba82c817a77f

🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 www.gohighlevel.com/keaton-walker?fp... more

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📖 If you want the exact 2-line AI SMS system that turns old leads into sales and appointments, grab Dan’s book here 👉 learn.flexxable.com/instant-ai-agency-affiliate/?utm_source=Keaton&utm_medium=Youtube&utm_campaign=Affil... more

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📔 Join Clay’s HighLevel House and get the exact systems he used to scale 👉 www.skool.com/the-highlevel-house/about?ref=02984f30dc40403cb810ba82c817a77f

🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 www.g... more

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AI call centers used to be a complete mess. Robotic voices, awkward pauses, low show rates, and zero trust. So when Aaron told me he shut down his 70-agent human call center to go all in on building an AI call center, I was skeptica... more

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Recent Guests

Clay Lawrence
Founder of Review Harvest and creator of a review automation SaaS, helping local businesses get more Google reviews
Review Harvest
Episode: He Got 750 SaaS Clients at 23 with The World's Simplest Offer w/ Clay Lawrence
Dan Wardrope
Founder/coach discussing beginner-friendly offers in agency AI space
Episode: The Most Beginner-Friendly GoHighLevel Offer I’ve EVER Seen w/ Daniel Wardrope
Aaron Darcan
Founder of Team Follow Up AI / former 70-agent call center operator
Team Follow Up AI
Episode: He Replaced His 70 Agent Call Center With AI (And You Can Too) w/ Arin Darcan
Fer Patel
Former HighLevel employee who helped develop and deploy Voice AI for enterprise clients
HighLevel
Episode: He sold 300 AI Receptionists to Franchises in ONE Month ($499/mo Clients) w/ Fer Patel
Tim Sabir
Government contracting expert and mentor
Govpreneurs program
Episode: NOBODY Is Talking About This GoHighLevel Opportunity (Not AI) w/ Tim Sabir
Adrian Brambila
Facebook marketing and monetization expert
Episode: Social Media Expert: ANYONE can Go Viral & Get Monetized on Facebook Right Now (with Adrian Brambila)
Jeff Lopez
Founder/leader of an AI employee agency; expert in AI-powered lead follow-up and appointment setting
Plus Plus HQ / AI employee agency
Episode: He Quit His $1M/yr Agency to Sell AI Employees (w/ Jeff Lopez)
Danny Harris
UK-based entrepreneur discussing Voice AI and HighLevel automation
Episode: He Sold 100 AI Receptionists to Local Businesses in ONE Month (£399/mo clients)
Jake Baadsgaard
Agency owner of a $25M/year performance marketing agency
Episode: $25M SMMA Owner Shares Hard Lessons Every Agency Owner Must Hear (Jake Baadsgaard)

Host

Keaton Walker
Host of the show and facilitator of practical, real-world discussions on marketing tech, GoHighLevel, and agency growth.

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Talking Points

Recent interactions between the hosts and their guests.

NOBODY Is Talking About This GoHighLevel Opportunity (Not AI) w/ Tim Sabir
Q: How does government contracting work at a high level?
Tim explains that contracts can come through RFPs, RFQs, or sole-source invitations, with budgets and timelines predefined; certification programs (like HUBZone) can provide a competitive edge, and being a prime contractor often requires subcontracting work to others.
He Quit His $1M/yr Agency to Sell AI Employees (w/ Jeff Lopez)
Q: How did you land your first client and what was the initial offer?
The first client came through Loom video outreach when he was selling Facebook Ads Management; the seller landed the client after repeatedly sending Loom videos, which proved more effective than cold calling. The early offer was around $2,500 per month including ad spend, with a gradual shift toward AI follow-up services as the business evolved.
The Most Beginner-Friendly GoHighLevel Offer I’ve EVER Seen w/ Daniel Wardrope
Q: How do you actually start a conversation with a business owner using this approach?
Start by asking to access their old leads and present a simple, no-risk proposal: we'll try to convert those leads using AI and SMS, and we only get paid if the client does. The initial outreach focuses on a 'Prince Charming' message that reactivates interest and sets the stage for a demo.
The Most Beginner-Friendly GoHighLevel Offer I’ve EVER Seen w/ Daniel Wardrope
Q: Okay, what is the offer and why does it work so well for beginners?
The offer targets old leads and turns them into sales using AI and SMS, with payments based on performance. This makes it easy for beginners to start because you don't need a perfect fulfillment system upfront—the deal proves itself as you close more business, building trust with clients.
Social Media Expert: ANYONE can Go Viral & Get Monetized on Facebook Right Now (with Adrian Brambila)
Q: What role do VAs and automation play in sustaining this strategy?
VAs can handle posting cadence and engagement tasks, allowing the creator to maintain a high volume of posts and keep the funnel flowing toward subscriptions and affiliate offers.

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Frequently Asked Questions About What's Working

What is What's Working about and what kind of topics does it cover?

The show centers on practical, real-world tactics for digital marketing, particularly around GoHighLevel, SMMA, and AI-enabled outreach. Episodes spotlight actionable offers, scalable services, and hands-on playbooks for agency growth, with guests ranging from agency founders to tech-automation specialists and government-contracting practitioners. A standout thread across episodes is the focus on low-friction, high-value client acquisition, enterprise-grade deployments, and using AI to simplify fulfillment at scale. Listeners likely include agency owners, marketing professionals, and GoHighLevel users seeking concrete tactics, measurable results, and insider perspectives on pricing, onboarding, and scalable systems.

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Which podcasts are similar to What's Working?

These podcasts share a similar audience with What's Working:

1. HighLevel Spotlight Sessions
2. The Game with Alex Hormozi
3. THE ED MYLETT SHOW
4. REAL AF with Andy Frisella
5. The School of Greatness

How many episodes of What's Working are there?

What's Working launched 3 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What's Working?

Recent guests on What's Working include:

1. Clay Lawrence
2. Dan Wardrope
3. Aaron Darcan
4. Fer Patel
5. Tim Sabir
6. Adrian Brambila
7. Jeff Lopez
8. Danny Harris

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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