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Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape.

Curious about what we're currently testing? Interested in how our ... more

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Artwork for The SEO Mad Scientist

Latest Episodes

In this episode, we dive into our latest SEO experiment testing the power of Google Stacks and Cloud Stacks to enhance local SEO rankings. For a month, we optimized a series of interlinked Google and cloud-hosted properties, all designed to boost vis... more

🔬 Read the Full Test: web20ranker.com/seo-test/how-strong-is-the-impact-of-citations-and-signals-in-map-rankings/

🔍 Explore more SEO tests & submit your own test ideas: web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testi... more

Highlights From Episode 10 - The SEO Mad Scientist:

* The episode explores the impact of AI-generated content on Google Business Profile (GBP) rankings, highlighting a test where AI-created landing page content significantly influenced local SEO p... more

Highlights From Episode 9 - The SEO Mad Scientist:

* Mike explained how the team structured the test website and GBP listings to measure the impact of landing page optimization.

* He discussed the crucial role of AI-generated content and semanti... more

Highlights From Episode 8 - The SEO Mad Scientist:

* The team delves into the significant impact of custom signals on search engine rankings, shedding light on the key factors driving their effectiveness in boosting website visibility.

* They e... more

Highlights From Episode 7 - The SEO Mad Scientist:

* The hosts Mike and Lasha discussed the intriguing results of their recent on-page SEO test.

* They revealed the significant impact of keyword-rich headings on local rankings and map rankings. more

Highlights From Episode 6 - The SEO Mad Scientist:

* As Mike, Alex, and Danielle discussed, the custom signals test on Danielle's insulation business revealed a significant impact on rankings, with competitor links and optimized listings playing c... more

Highlights From Episode 5 - The SEO Mad Scientist:

* Mike and Alex delved into cutting-edge techniques for maximizing on-page SEO, emphasizing the importance of structured lists, headings, and long-tail keywords in boosting website visibility.

*... more

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The SEO Mad Scientist launched 6 years ago and published 236 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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